The Internet Marketing Podcast

In today's episode of the Internet Marketing Podcast, Andy is joined by Simo Ahava, Senior Data Advocate at Reaktor, Google Developer Expert for Google Tag Manager and Google Analytics, and digital analytics blogger at simoahava.com.Simo is on the show to talk about common Google Tag Manager pitfalls that can have catastrophic results. On the show you'll learn: Why Google Tag Manager is such a popular/topical tool plus 4 common pitfalls: Pitfall #1: Using GTM as a fastlane to changes on the website, ignoring IT / development processesPitfall #2: Deploying code you do not understandPitfall #3: GTM can make or break data qualityPitfall #4: Treating data collection as an isolated silo in the organisationPlus as usual, Simo provides his top tip/key takeaway. If you'd like to connect with Simo, you can find him on Twitter here and you can find Reaktor on Twitter here.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Dick Stroud, Author and MD of 20plus30 Consulting to discuss marketing to an ageing population.On the show you'll learn: What Dick means by the term "Ageing Business"How physiological ageing impacts the customer journeyThe stats in terms of the ageing population and the impact of that on businessHow the Galileo's quote "Measure what is measurable and make measurable what is not" relates to marketingPlus, Dick provides his top tip/key takeaway for the audience. If you'd like to connect with Dick, you can find him on Twitter here, and you can also find his other site, Age Friendly here.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Dave Chaffey, Author and Co-CEO of Smart Insights to discuss digital marketing trends for 2018.What Dave sees as the biggest digital marketing trends from 2017 moving into 2018What genuinely new marketing trends will come about in 2018The trends in how marketing is being managed todayThe specific techniques and tools currently being used in SEO & AdWordsPlus, as usual, Dave provides his top tip/key takeaway.If you'd like to connect with Dave, you can find him on Twitter here or on LinkedIn here. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Sam Mallikarjunan, Executive Strategist at Hubspot and Instructor at Harvard University to discuss Artificial Intelligence. On the show, you'll learn: What's happening in the world of AI right now & the possibilities availableHow AI is being used to improve customer experience How AI is being used within sales How marketers are using AIThe downsides of AI and it's cultural impactPlus, Sam provides his top tip/key takeaway for the audience. If you'd like to connect with Sam you can find him on Twitter here and on LinkedIn here. You can also find his website here.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing.On the show you'll learn:If content marketing applies to all industries/sectorsThe most important starting point for any content marketing campaignHow to drive email sign ups from whitepaper marketingNew ways to repurpose your contentWhy webinars and seminars might be one of the most impactful marketing tactics you can try The most successful content marketing campaign that Charles has worked onHow to measure results of content marketing campaigns and set goalsPlus, Charles provides his top tip/key takeaway!Have someone you'd like to hear on our podcast? Let us know over sitevisibility.co.uk. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder.Online to discuss search & content strategies. On the show you'll learn: Some of the common mistakes that are made when it comes to content strategyHow businesses often have a lack of an actual strategy & just jump straight into writing content The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey - how far down the funnel they are Why answering questions and solving problems is key to content creationWhy creating content is pointless without distribution - e.g. SEO, outreach, link building, advertising, Adwords, influencer Outreach etc. Plus, as usual Aaron provides his top tip/key takeaway. If you'd like to connect with Aaron you can find him on Twitter here.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Sean Ellis, Author of Hacking Growth and founder & CEO of GrowthHackers.com to discuss Growth Hacking!On the show you'll learn:What growth hacking is Why Sean wrote his book, what inspired him and where the ideas came fromCompanies that have used the growth hacking approach to gain successThe theory of "must-have-products" & how to build a sustainable user-basePlus, Sean provides his top tips/key takeaways.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Jeremy Epstein, CEO at Never Stop Marketing to discuss marketing in a blockchain world.On the show, you'll learn:What a blockchain is & what decentralisation means. The implications of decentralisation and blockchains on marketing. How blockchain is being used right now & how blockchain can improve loyalty programmes.Plus, Jeremy provides his top tip/key takeaway. Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast we have a very special show!In celebration of Wired Sussex's 10th Anniversary, Andy is joined by:Phil Jones, MD at Wired Sussex,  Jenni Lloyd (Director),Rebecca Groves (Head of Projects),Alex Morrison (Chair) andJason Woodford, Board Member and our CEO at SiteVisibilityOn the show, you'll learn: Who Wired Sussex are and what they do. Why Brighton is so successful at starting and developing digital businesses. How Wired Sussex have contributed to developing digital businesses. The key risks and opportunities for the digital economy over the next 3 years. Why 5G is one of the biggest opportunities for digital businesses. Plus, as usual, each guest provides their top tip/key takeaway.  Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Tim Ash. Tim is a popular keynote speaker, author and CEO of SiteTuners.com.Andy and Tim discuss: - The triune brain model (find out who is really in charge!)- Whether it's possible for consumers to avoid being brainwashed by marketing- Why it's important for marketers to consider the context in which users are being asked to make conversion choices- How using comparisons can be useful a useful technique when launching new products- Why you should apply framing and bracketing techniques to all areas of your marketing Hosted on Acast. See acast.com/privacy for more information.