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Grow Your Law Firm

Latest episodes

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Sep 11, 2020 • 26min

The Top Numbers to Know, with Ken Hardison

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices. What you’ll learn about in this episode: Why the top three critical must-know numbers are your leads, conversions, and average fee by case type Why there are really only three ways to increase your revenue: increase your new cases, increase your average fee, or decrease your overhead How you can either generate more leads (through marketing) or increase your conversion rate on the leads you already generate, or use a hybrid strategy Why a DAILY tracking system of leads and conversions is crucial, and why it’s important to let your staff know that you’re looking at these numbers Why having smart responses to the most common hesitations and objections is important for getting more conversions How to get prospective clients to know, like and trust you, and why telling a clear story about your expertise is key Why giving up on your prospects too quickly is a real problem, and why nurturing them with periodic emails and offering them valuable information is important Why hiring an after-hours service is a worthwhile investment if you can afford it, and what other simple steps you can take to increase your cases Why setting team goals with team rewards can encourage your staff to buy-in and work together to achieve the goals you set How to participate in Ken’s upcoming and informative virtual seminar event for just $297 for PILMMA members or $497 for non-members Resources: PILMMA’s Law Firm Growth Maximizer virtual event from October 15-17, 2020: www.pilmma.org/growthmaximizer Additional Resources: 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma
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Sep 4, 2020 • 29min

Dealing with Public Relations Scenarios, with Janet Falk

Janet Falk is a communications professional with over 30 years of experience in-house and at public relations agencies. Janet advises attorneys at small law firms on Media Relations and Marketing Communications so they can: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel, and achieve business goals. For example, a press release announced a lawsuit had been filed one morning; that afternoon, a news story appeared in an online industry publication. Less than four hours later, defense counsel contacted the plaintiff’s attorney to discuss a settlement. Before launching Falk Communications and Research in 2009, she served as Media Relations Counsel for more than 350 attorneys in the Corporate & Securities, Private Equity, Financial Industry, Bankruptcy, Securities Litigation, and New York Commercial Litigation practice groups at Reed Smith LLP. Janet arranged for these attorneys to speak on timely legal and business issues with reporters at The New York Times, The Wall Street Journal, The New York Law Journal, CNBC and Time magazine, among other top-tier legal, business and trade media. These interviews led to quotes in front-page articles and other news stories, which generated new clients for the law firm, in some cases resulting in more than a million dollars in new business. Janet has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal and Marketing the Law Firm. She is a frequent guest on podcasts about legal marketing. What you’ll learn about in this episode: ow Janet helps solo attorneys and small firms with their marketing and communications, and how law firms can benefit from partnering with public relations firms What reporters are looking for when they are seeking sources, and how a PR firm can help you get your name out as a professional that reporters can trust How to build a media profile that offers reporters all the information they need to confirm your status as a professional How the official public relations trade association, the Public Relations Society of America (PRSA), defines public relations How Janet helps lawyers clarify the message they want to communicate and then helps them find opportunities to spread that message through the right platforms How Janet’s public relations efforts benefitted a client through a sexual harassment case by creating intense pressure and encouraging the other party to settle quickly Why Janet believes that any publicity isn’t always good publicity for lawyers and their clients, and what options and tools are available for creating press releases What steps firms should take to clean up a bad PR situation, and how the secret is to focus on the three R’s: regret, recompense, and reform How to avoid appearing guilty when talking to a reporter, and why “no comment” is never the right answer to a tough question How to connect with Janet to request a free 30-minute consultation and sign up for her free monthly newsletter Resources: Sample Attorney Executive Media Profile for Reporters & FREE 30 Minute Consult Website: www.JanetLFalk.com Website: www.JanetLFalk.com/newsletters LinkedIn: www.linkedin.com/in/janetlfalk/ LinkedIn: www.linkedin.com/company/falk-communications-and-research/ Facebook: www.facebook.com/falkcomms/ Twitter: @JanetLFalk Additional Resources: 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma
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Aug 28, 2020 • 22min

Networking and Building Relationships, with Frank Ramos

Frank Ramos is the Managing Partner of Clarke Silverglate, P.A. where he practices in the areas of commercial litigation, drug & medical device, products and catastrophic personal injury. He is AV Rated and is listed in Best Lawyers in America for his defense work in product liability matters. What you’ll learn about in this episode: Why Frank believes that building and nurturing trusted relationships is the key to getting referrals Why pre-pandemic, Frank’s favorite relationship-building strategy was to meet for morning coffee at a local coffee shop How Frank’s favored relationship platform is LinkedIn, and how he believes in helping others to strengthen connections How Zoom has become a necessary networking tool in our current social-distancing reality, allowing us to maintain connections even remotely How volunteering your time and helping the organizations you belong to put on a virtual event can be a powerful way to network Why you should keep a spreadsheet of the contacts you have made and information you have learned about them Why handwritten letters are a favorite marketing tactic Frank uses, and how they can help you differentiate yourself from your competitors Why you should always make the effort to thank your referral sources any time they send you a referral Why getting involved in organizations and causes that you enjoy and have a passion for can help you form authentic relationships Why creating a vibrant presence online through social media and then regularly engaging with others can help you during social distancing Resources: Website: www.cspalaw.com LinkedIn: www.linkedin.com/in/frankramosylt/ Facebook: www.facebook.com/Clarke-Silverglate-PA-1561490547425137/ Additional Resources:   3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/
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Aug 21, 2020 • 26min

Phone Numbers as Marketing Tools, with Paul Faust

As President of RingBoost, Paul sets the vision and steers the company toward new growth opportunities. He runs national business development, building strategic relationships with providers, advertising agencies, IT consultancies, and telecom companies to create new value for all parties. Paul oversees the sales and marketing functions, working with clients of all sizes to find memorable numbers that will be game changing for their businesses. A nationally recognized expert in the use of local and toll-free numbers in marketing, Paul organized the first industry-wide trade conference in 2010 and has been a featured speaker at Somos’ Toll-Free User conference more than once. He was inducted into the PILMMA Hall of Fame in 2017, and he has contributed to and been featured in media outlets including the Wall Street Journal, NPR’s Marketplace, Entrepreneurs on Fire, Inside Business, and The Startup Growth, among others. On a mission to teach the world about the importance of voice communication to grow a business, Paul can always be found pushing the team to think creatively, stretch farther, and connect better with customers and partners. In addition to RingBoost, Paul is a partner in Primary Wave Media and a co-founder of 1-800-Prepare.com. Paul previously served as a senior security consultant at DGA Security Systems where he led the sales team in performance across all categories. In his free time, Paul is a member of the Somers Volunteer Fire Department, a student of Krav Maga, an actor, a volunteer for various charitable causes, the leader of the Build Your Life Resume (BYLR) alumni group, and a proud father of two. The only thing Paul’s not good at is being idle, and you’ll always find him off on a new adventure, meeting new people, and chasing new experiences. What you’ll learn about in this episode: How Paul’s strength in authentic relationships and networking has helped him build powerful connections Why Paul loves helping others and bringing people together, and why keeping focused on this goal has helped him in his business Why authenticity is the key to Paul’s relationships, and why genuinely caring about others means never treating them transactionally Why Facebook is Paul’s favorite social media platform, even over LinkedIn, and how its more social nature allows for stronger connections and relationships How “vanity phone numbers”, “easy-dial” numbers and tracking numbers can be a powerful tools in your firm’s marketing arsenal Why your firm’s phone number should be seen as an important component of your marketing, rather than just an afterthought Why having a unique, easy-to-remember phone number could be worth potentially thousands or millions of dollars in business Why you should be working to drive leads through your phone number just like you do for your website Why finding a great phone number is only the start of the process, and why your team needs to be trained to handle those calls when they start coming through Why the new client intake and process is critical for converting leads into clients, and why more calls are only as good as the number of conversions you can turn them into Resources: Website: www.ringboost.com Telephone: (914) 200-0013 Email: paul@ringboost.com LinkedIn: www.linkedin.com/in/pfaust/ LinkedIn: www.linkedin.com/company/ringboost/ Facebook: www.facebook.com/ringboost/ Twitter: @Paul_Faust Twitter: @RingBoost Additional Resources: 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/
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Aug 14, 2020 • 31min

Working With Ad Agencies to Develop Your Strategy, with Eric Morgan

Eric Morgan has a rich background of over 25 years of media strategy, planning and buying experience in offline, online, non-traditional and promotional advertising campaigns. His insight and approach have helped design media strategies and campaigns for brands including Morris Bart, LLC, Frank D. Azar & Associates, Wayne Wright Injury Lawyers, Shelly Leeke, Harrah’s Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge. Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. Having over 25 years of media strategy and buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University’s Communications Department, and is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Good Work Network and is a past board member of Louisiana Chapter of the Entrepreneurs’ Organization and the Tulane Association of Business Alumni. What you’ll learn about in this episode: Eric discusses the work that Morgan & Co. does as a media agency, and he shares how the company is agnostic toward media channels and focuses more on goals How Morgan & Co. operates and works with clients in a broad variety of industries to develop strategic marketing initiatives What common misconceptions Eric believes many lawyers hold around the idea of working with advertising agencies What mistakes law firms often make in their marketing, and why your marketing strategy needs to make sense and be grounded in your unique situation and needs Why finding your comfort zone and identifying what goals you need to be met is the key to identifying the right marketing strategies Why spending money on defensive marketing to maintain your market position will often drive up your cost-per-case dramatically How OTT marketing like Hulu bypasses traditional TV marketing, what benefits it offers over regular TV marketing, and what issues you need to watch out for Why “cost per completed view” or CPCV is the key tracking metric to determine the effectiveness of OTT marketing Why you should always be testing and then use the information you discover to determine where you’re effectively spending money and where you’re wasting it Why it is important to start small, develop a path and take your time, and create compelling content to create a new way of interacting with your audience Resources: Website: https://morganandco.com/our-work/legal/ Website: https://morganandco.com/ LinkedIn: www.linkedin.com/in/eric-morgan-b6a6042/ Facebook: www.facebook.com/MorganAndCoMedia/ Additional Resources: 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/
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Aug 7, 2020 • 17min

The Three Barriers to Law Firm Growth, with Ken Hardison

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices. What you’ll learn about in this episode: Why the first barrier to growth is ineffective leadership: the inability to grow enough leaders throughout the law firm who have the capabilities to delegate and produce Why the second barrier is no scalable infrastructure: the lack of systems and structures that can handle the complexities in communication and decisions that come with growth Why the third barrier is ineffective marketing: the failure to scale up an effective marketing system to generate a predictable return on investment How to overcome a lack of leadership, a lack of scalable infrastructure, and ineffective marketing through delegation, and what steps to take to effectively delegate Why repetition, confidence and consistency are critical skills to develop, and why systems, processes and procedures are necessary to scale your infrastructure Why you need to identify your ideal client and then tailor your marketing efforts to speak to those clients What other steps you can take to improve your marketing and increase your lead conversion rate, and why being strategic with your marketing can help you maximize your ROI Why cash is vital to scale your law firm, and what steps you can take to increase your cash on hand across the board How to participate in PILMMA’s upcoming Law Firm Growth Maximizer virtual event from October 15-17 for just $497 Resources: PILMMA Law Firm Growth Maximizer: www.pilmma.org/growthmaximizer Additional Resources: 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/
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Jul 31, 2020 • 40min

The Six Key Numbers You Need to Know, with Brooke Lively

Brooke Lively specializes in helping entrepreneurs turn their companies into profitable businesses by working with closely held companies with revenues up to 10 million dollars. Prior to consulting, Brooke was the full-charge administrator for a seven-figure small law firm which she helped to build from the ground up. She also serves as a Receiver in Texas with a special interest in family owned and operated companies and other assets in dispute. Her 6 Key Numbers book series which includes 6 Key Numbers® Every Entrepreneur Should Know and 6 Key Numbers Every Psychologist Should Know is soon to be followed by an edition for Attorneys. Brooke co-authored a book in 2012 on the subject of receiverships titled Controlling, Protecting and Monetizing Assets in Dispute. Before entering the legal industry, she covered a wide range of public companies as an Equity Analyst with Lindus Advisors. She worked with Prides Capital and Bain Consulting where she gained corporate finance experience by working on a restructuring project taking a company private. Brooke holds an MBA with a double concentration in Investments and Corporate Finance from Texas Christian University in Fort Worth, Texas, and has been awarded the prestigious Chartered Financial Analyst designation. What you’ll learn about in this episode: How Brooke came to the idea for her book From Panic to Profit: How 6 Key Numbers Can Make a 6 Figure Difference In Your Law Firm How Brooke identified six KPIs in six categories that make the biggest difference in law firms, and what the difference is between a leading indicator and a lagging indicator How the first of Brooke’s categories is “cash” and the key indicator is your “cash flow forecast” Why most law firm owners care most about the second category of “ideal ratios”, and why the truly important number in that category is owner compensation Why the third category is production, and why the key indicator here is WIP (your work-in-progress) Why the fourth category is your budget vs. actual report, and why this lagging indicator is important to view every month Why the fifth category is marketing and sales, and why the key number in this category is the number of sales calls that are booked Why the final category is case management, and why the critical leading indicator in this category is your net new cases How to determine the amount of money you should be investing in your marketing, and how changing a firm’s fee agreement can make a drastic change Brooke shares how any million-dollar firm can make an extra $150,000 a year by adjusting their fee agreement without doing a single hour of extra work Resources: From Panic to Profit by Brooke Lively: https://amzn.to/39h9rUV Website: www.cathcap.com Email: brooke@cathcap.com LinkedIn: www.linkedin.com/in/brookelively/ Additional Resources: PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/ PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/
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Jul 24, 2020 • 11min

Improving Your Website Homepage Conversions, with Ken Hardison

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices. What you’ll learn about in this episode: Why getting people to visit your homepage is only half the battle, and why the page must be designed correctly to turn visits into conversions Why lead generation and website conversion improvements are cost-effective changes you can make today Why too many firms’ websites are designed to say the same thing, and why standing out from your competitors is critical Why a large, eye-catching headline at the top of your page is vital for grabbing visitors’ attention instantly How a short, concise video clip explaining what your home page’s headline means can help visitors focus on your messaging Why you need to create some sort of free, downloadable lead magnet offered prominently on your page How your lead magnet can capture visitor’s email addresses and allow you to follow up with an autoresponder program and a series of emails How taking these above steps can help you increase the amount of time visitors stay on your page, subsequently helping improve your Google rankings Why does your homepage need to answer two questions: do they need a lawyer? And if they do, why should they choose your firm over the competition? Why offering live chat through your website can increase your conversion rate by as much as 15-20% Resources: VidCHOPS Video Editing Service: https://vidchops.com Fiverr Freelancer Marketplace: www.fiverr.com Additional Resources: PILMMA Super Summit: www.pilmma.org/pilmma-super-summit-2020/ PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/
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Jul 17, 2020 • 38min

Having a Clear Vision for Your Firm, with Matt Dubin

Matt Dubin has spent more than 20 years honing his skills as one of the top personal injury lawyers in the State of Washington. In his career, Matt has focused on protecting consumers from dangerous household products, medical mistakes, roadway accidents, and many other causes of injury. Matt has recovered nearly $20 million on behalf of his clients. Matt has received numerous honors and awards for his advocacy on behalf of consumers and injured people. He has earned a rare “AV Preeminent” rating from Martindale-Hubbell, the highest rating available for legal ability and ethical standards. Matt has been recognized as a Top 10 Personal Injury Attorney in the Nation by the National Academy of Personal Injury Attorneys, and a Top One Percent Lawyer by the National Association of Distinguished Counsel. He has been named a Top 100 Lawyer by the National Trial Lawyers. Beyond his stellar results as an advocate for his clients, Matt has made it his mission to educate the public about the personal injury process, and their rights in that process. He has given countless presentations about insurance coverage and the rights of the injured. In 2015 he consolidated his presentations into a book entitled “Maximizing Your Injury Claim; Simple Steps to Protect Your Family After an Accident.” This book remains a bestseller in the category of Personal Injury books on Amazon and other booksellers. Matt graduated from Yale University in 1990. He obtained his law degree from the University of Washington in 1995. He lives in Seattle with his wife, Elizabeth, and his son Abraham. When he is not working, Matt enjoys spending time with his family, coaching his son’s little league baseball team, singing with his synagogue, hiking, and camping. What you’ll learn about in this episode: How Matt discovered his love for standing up for the little guy against the big insurance companies and pursuing justice How Matt started his own firm and began expanding, and how discovering and joining PILMMA helped Matt become more intentional with his firm’s growth How Matt reached a growth plateau and couldn’t figure out how to continue to grow, and how his in-laws and PILMMA helped Matt breakthrough Why setting clear goals for yourself and for your firm is the vital first step in recognizing what you need to do to get there How Matt has learned to craft a vision for his goals both in his professional life as well as in his personal life with his family Why following key performance indicators closely can help you make better decisions, identify bottlenecks, and become more efficient and do more with less Why empathy, gratitude, and compassion have helped Matt and his team differentiate themselves from competitor firms What key steps Matt recommends for owners of small law firms who want to start growing their firms Why finding the right balance between management and marketing is vital for ensuring that your firm grows without your team feeling overworked Why knowing what you want and then doing everything in your power to get there will virtually guarantee your success Resources: Website: www.dubinlawgroup.com LinkedIn: www.linkedin.com/in/matthewdubin1/ Additional Resources: PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/ PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/
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Jul 10, 2020 • 17min

Optimizing Your Website and Content, with Jason Hennessey

Jason Hennessey is an internationally known search engine optimization (SEO) expert, author, and speaker. Since 2001, Jason has been a vigorous student & practitioner of search marketing dissecting, testing, debunking, and reverse-engineering the major search algorithms. Jason attended the University of Nevada Las Vegas, where he studied Business Management. In 2009, he founded Atlanta-based marketing agency Everspark Interactive, growing it to become a large player in the digital marketing space. After selling Everspark in 2015, Jason moved to California, where he founded Hennessey Digital to provide SEO and digital marketing services for growing companies. Hennessey Digital was named to the 2019 Inc 500 list of fastest-growing companies in America. What you’ll learn about in this episode: Why doing SEO correctly means you don’t have to become overly concerned with social media and search engine algorithm updates Why reviews are important, and how the Google Trusted Photographer is a best-kept secret for yet another way to improve your search results Why video is critically important for increasing the length of time site visitors stay on your website, and why this metric matters What best practices, tools, and strategies you can use to create and upload great video content Why content that you add to your homepage should also be included in internal pages across your website How you can use Google’s PageSpeed Insights page to improve the loading speed of your firm’s website Why pay-per-click advertising may or may not be worthwhile due to its high cost, and why it’s important to track your conversion rate to determine if it is profitable Why the SEMrush tool can provide you a great deal of visibility into your website’s effectiveness and financial value, as well as checking on your competitors How Google Vision uses artificial intelligence to scan images on your website to add information to your local listings Resources: Google PageSpeed Insights: https://developers.google.com/speed/pagespeed/insights/ SEMrush tool: https://www.semrush.com/ Website: www.hennessey.com Website: http://lmbtgroup.com/ LinkedIn: www.linkedin.com/in/jhennessey/ Additional Resources: PILMMA’s Super Summit 2020: https://www.pilmma.org/pilmma-super-summit-2020/ PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/ PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/

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