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The Max Tornow Podcast

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Jan 25, 2024 • 1h 39min

#244: Robin Bouwman - $50 Million in Revenue, Scaling from 6 to 7 Figures, and 2024 Marketing Trends

Today, I sat down with the mastermind behind the marketing and advertising of the Max Tornow brand and Freedom Business Mentoring, Robin Bouwman.   He’s generated over $50 million in revenue for his clients worldwide, and in this episode, we’ll talk about the biggest bottleneck when it comes to scaling your business from $50k a month to multiple six figures a month, how to stand out against your competition, and how to spot and catch marketing trends early.   We’ll also discuss the importance of perpetual learning, how business shapes you into a better person, and what you can learn from the biggest companies like Amazon or Booking. Enjoy!   If you’re earning more than $50k a month and you want to scale up to multiple 7-figures a year, book a free consultation call: https://maxtornow.com/pilot   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-244   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Robin Bouwman on Instagram: https://www.instagram.com/robinjohannesbouwman   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/   https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow   Timestamps: 00:00 Introduction 01:07 The marketing plan for 2024 04:01 Massive changes in the high-ticket coaching 05:45 How did Robin & Max start working together 07:59 How will marketing look like in 2024 for coaches and consultants? 09:44 How to stand out against your competition 13:59 Robin’s obsessions with marketing 17:24 Perpetual learning 20:09 Here’s why EVERYONE’S posting IG reels 22:24 Shiny-object syndrome 24:34 How to spot a bad client 27:34 The biggest business problem we had in 2023 29:21 Hiring & managing sales staff 36:14 Hiring only top 1% 37:34 The easy times are over 39:45 Marketing and sales are interconnected 42:35 Max realizing his sales team was full of b-players 45:35 If there’s a problem in your business, there’s a reason 47:15 How Max ensures he never gives up 50:00 5 ways for hypergrowth 53:45 Transitioning from organic to paid 58:50 Business is the ultimate rite of passage 1:02:20 How to 10x your revenue 1:04:25 How to record 100s of ads in just a couple hours 1:10:05 Your primary and secondary skills 1:14:51 How Max creates months of content without actively recording it 1:22:30 Drop the perfectionism 1:25:00 What do washing hands and Amazon have in common 1:26:20 Craziest ad Robin has seen 1:27:50 The biggest bottleneck for scaling 1:34:05 Scaling from 6 figures to multiple 7 figures
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Jan 18, 2024 • 1h 44min

#243: Slatco Sterzenbach - 17x Ironman, Unlocking Peak Performance as an Entrepreneur, Mental Resilience

In today’s episode, I sat down with my good friend Slatco, who’s finished 17 Ironman triathlons. All the knowledge he gathered from running these mentally challenging races, he translated into the business world, and now he’s helping entrepreneurs reach peak performance.   We delved into the nitty-gritty of how it feels to finish the Ironman, what sacrifices it requires, and what mental blockages can appear during the race. We also discussed the generational gap and how today’s entrepreneurs think differently, the importance of vision, and why trying to make everybody happy doesn’t work. Enjoy ;)   Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep-243   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Slatco Sterzenbach on Instagram: https://www.instagram.com/slatcosterzenbach/   Visit Slatco’s website: https://www.iron-mind.de/   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/   https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow   Timestamps: 00:00 Introduction 00:59 How many Ironman races has Slatco finished? 02:01 What is an Ironman? 04:01 What to eat before the race? 07:36 How does it feel to finish the race? 11:11 What to eat during the race? 16:11 How to deal with mental obstacles during the race? 18:41 Your buy-in matters 22:31 I have problems walking after the race 27:36 Mind-body connection and preventing burnout 29:11 Tools to track your performance 30:00 The current generation is so disconnected from their body 31:35 Max’s crazy lesson from a shaman 34:33 We've been programmed into misery since our childhood 37:00 95% of our decisions are unconscious 38:35 Extrinsic motivation, Jeff Bezos vs Elon Musk 40:45 Importance of vision 49:15 “I don’t have time/energy” 50:45 The reason why Max wanted to record a podcast with Slatco 54:20 The power of social media 56:45 Instead of doing a food diet, you should implement an information diet 1:03:15 We've been brainwashed into thinking that money is evil 1:05:32 It’s not how much you make, it’s how you make it 1:09:45 How to build a strong brand 1:11:07 MrBeast's bizarre backlash after building wells in Africa 1:15:15 How did Slatco decide to go for the Ironman triathlon? 1:23:30 Smart work vs Hard work 1:25:30 The differences between the current and previous generation of business owners 1:32:25 Noah Morris and YouTube automation 1:34:50 Crypto millionaires 1:35:45 Slatco’s goals for the future 1:41:00 Creating core memories with your children
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Jan 11, 2024 • 1h 55min

#242: Karl Ess - Controversy and Business, Entering Politics, and How Veganism Almost Ruined My Life

I had the pleasure of talking with one of the most known entrepreneurs in the German-speaking market, Karl Ess. He’s a highly controversial figure, so we delved into equally controversial topics – from why Germany is on a downward spiral to discussions about pyramids, aliens, and veganism.   We also touched on how he built his multi-million dollar empire, his plans to enter politics, and wokeism. Be sure to listen to the full episode, this one was a blast ;)   Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep240 ___> UPDATE LINK   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Karl Ess on Instagram: https://www.instagram.com/karl_ess/   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/   https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow   00:00 Introduction 01:08 The reason behind Karl’s controversy 05:40 Is wokeness actually counterproductive? 10:10 Million-dollar strategy to dominate social media 13:25 Karl’s entrepreneurial journey 23:00 The biggest pitfall when it comes to starting a business 26:40 Following your passion is bullsh*t. Do this instead 30:33 “I pirated your stuff and sold it” 31:35 Dating & Business 38:10 Monk Mode is turning guys into simps 39:40 Should you drive the same car when you’re broke and wealthy? 41:10 The benefit of meeting a partner before fame or wealth 44:20 “If I had a daughter, I’d advise her to marry a rich guy” 47:30 How did Max meet his girlfriend 49:40 Did Karl Ess have success with girls in his teenage days? 58:30 Dating as a gateway drug to success 1:04:05 The best $20k Karl Ess has spent 1:06:10 Veganism almost ruined my life 1:12:20 Here’s how a girlfriend scammed Karl for $10k 1:13:20 My assistant lost me $250k but I didn’t fire him 1:15:35 Karl Ess appearing on Die Militante Veganerin podcast 1:18:00 Confrontation can make your life easier 1:23:00 Personality tests 1:23:25 Oura ring doesn’t work. Here’s why 1:24:50 What’s the main source of income for Karl Ess? 1:28:00 The problem with Germany’s socio-economical politics 1:33:50 Why does Karl Ess not leave Germany if it’s that bad? 1:35:00 Does Karl Ess want to enter politics? 1:40:10 Karl Ess’s take on the current wars 1:41:10 Wokeness agenda and making billions 1:46:50 Did aliens build the pyramids? 1:51:50 Here’s what Karl Ess wants to be remembered for  
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Jan 4, 2024 • 1h 37min

#241: Yoh Viral - Becoming a Pro Poker Player, Winning Millions, Mindset Tricks of Poker Stars

In today's episode, I sat down for a chat with my good friend, Yoh Viral. He’s a professional poker player, a YouTube star, and an entrepreneur. We’ll discuss how he started playing poker, why video games should be mandatory in schools, and how social media algorithms seem to know you better than you know yourself.   Yoh will also share some mindset tips on how to stay calm under pressure or when you lose a significant amount of money at a poker table. Also, we’ll touch on business topics, such as the importance of fast decision-making and how to hire top-tier closers. Enjoy :)   Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep241   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Yoh Viral on Instagram: https://www.instagram.com/yohviral/   Visit Yoh Viral’s website: https://www.pokerpro.fr/   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/   https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow
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Dec 28, 2023 • 2h 2min

#240: Alejandro Reyes - Raising Kids as an Entrepreneur, Crazy Lessons from the Bible, and How to Dominate Your Niche

In today's episode, I sat down for a chat with my good friend and former mentor, Alejandro Reyes. He’s not only a very successful entrepreneur, but also a family man. We'll discuss topics such as how to raise your kids in the right direction, why marriage is just like business, and the type of business he would suggest for his daughters to start.   Also, we'll talk about the incredible wisdom from the Bible, how you’re teaching online algorithms to manipulate you, and why making millions is just the foundation. Enjoy ;)   Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep240   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Alejandro on Instagram: https://www.instagram.com/alejandroreyes/ Visit Alejandro’s website: https://holyhustle.com/   Follow Max Tornow on Instagram: https://www.instagram.com/max_tornow_business/ https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow
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Dec 21, 2023 • 2h 48min

#239: Xenios & Sergios Charalambous - Father’s Influence, Lessons from Serving in Special Forces, Running 3 Businesses

In today’s episode, it was a pleasure to speak with my good friends, Xenios and Sergios Charalambous. They are successful entrepreneurs who are running three different businesses, and they have a crazy journey on how they got there.   We’ll talk about their experience in the Cypriot Special Forces (expect some crazy stories ;)), their father and how he influenced their entrepreneurial careers, and why Sergios benefited from college while Xenios dropped out after finishing his bachelor’s.   Also, we'll touch on why the next generation is doomed, how the government can literally take everything from you, and what you can learn from a $200 billion company's hiring process. Enjoy ;)   Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep239   Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Xenios on Instagram: https://www.instagram.com/xenios_charalambous/ Follow Sergios on Instagram: https://www.instagram.com/sergioschar/   Visit Xenios’s website: https://www.xeniosfitness.com/ Visit SoftwareCY website: https://www.softwarecy.com/ Visit CopeMember: https://copemember.com/   Follow Max Tornow on Instagram: https://freedombusinessmentoring.com/instagram-max-tornow-business   https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow
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Dec 14, 2023 • 1h 57min

#238: Mischa Janiec: Ayahuasca Lessons, Turning Self-Hate into a Superpower, and Achieving True Freedom

In today's episode, I sat down for a chat with my good friend, Mischa Janiec. We're diving into his incredible journey - from crushing it as a pro bodybuilder to shifting his focus entirely to educating people worldwide and running a business.   We’ll touch on many interesting topics such as tricking covid restrictions, current situation in the world, the concerning trend of men becoming weaker, and of course, lessons from our ayahuasca ceremony experiences. Enjoy ;)   Apply now for a free consultation call to start your own online business: https://maxtornow.com/call   How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep238     Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com   As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.   Follow Mischa on Instagram: https://www.instagram.com/mischajaniec Visit Mischa’s website: https://chainlesslife.com/   Follow Max Tornow on Instagram: https://freedombusinessmentoring.com/instagram-max-tornow-business https://www.instagram.com/max_tornow/   Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow
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Dec 7, 2023 • 2h 1min

#237: Dominik Borde - #1 Relationship Coach in Germany, Surviving Hard Times, and the Meaning of Life

In this episode, I had a conversation with my very first mentor, Dominik Borde. He's the #1 relationship coach in the German market with plenty of crazy experiences, from ending up on the biggest Austrian TV channel to flying to California at 17 and meeting Arnold Schwarzenegger. We talked about the mindset required to progress in any life area (whether it's business, relationships, or fitness), how to survive hard times, and what brings happiness to people. Dominik also shared the biggest mistake in his career and provided invaluable nuggets throughout the entire episode. So, make sure you listen to the whole podcast ;) Apply now for a free consultation call to start your own online business: https://maxtornow.com/call How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep237 Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market. Follow Dominik on Instagram: https://www.instagram.com/bordedominik Visit Dominik's website: https://www.sozialdynamik.at/ Follow Max Tornow on Instagram: https://freedombusinessmentoring.com/instagram-max-tornow-business https://www.instagram.com/max_tornow/ Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow
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Nov 30, 2023 • 1h 58min

#236: Niklas Pedde - Making Millions on Instagram, Meeting Tai Lopez, Why More Money Won’t Make You Happy

In this episode, I had a conversation with a 23-year-old self-made millionaire, Niklas Pedde. After moving to Dubai on his own at the age of 18, he generated over $1,000,000 in sales in 45 days with an Instagram account that had less than 15,000 followers. We touched on many topics, like what does it take to find success at such a young age, how he persuaded Tai Lopez to mentor him, and why he doesn’t spend more than 3h a day in the office. Make sure to listen to the entire podcast, as it's filled with valuable personal and business lessons. Enjoy! Apply now for a free consultation call to start your own online business: https://maxtornow.com/call How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep236 Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market. Follow Niklas on Instagram: https://www.instagram.com/niklaspedde/ Subscribe to Niklas’s YouTube channel: https://www.youtube.com/@niklas-pedde Follow Max Tornow on Instagram: https://freedombusinessmentoring.com/instagram-max-tornow-business https://www.instagram.com/max_tornow/ Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow
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Nov 23, 2023 • 1h 60min

#235: Mateo Diem – How To Meet Your Dream Woman, Dating as a Gateway Drug to Success, Dealing With Stress

In this episode, I had a conversation with my good friend, Mateo Diem, one of the first dating coaches in Germany with over 10 years of experience. He shared numerous interesting stories, ranging from how he met his wife to how he managed to overcome the bottleneck in his business, ultimately breaking through the 50k a month mark. Also, he reveals techniques that pro football players use to release stress and relax more effectively. Oh, and if you want to find out why he cried in a bathroom, make sure to watch the entire episode. Enjoy ;) Apply now for a free consultation call to start your own online business: https://maxtornow.com/call How To Get 7-14 Appointments Per Week Using TikTok And Instagram: https://freedombusinessmentoring.com/30s-Podcast-Ep235 Read more about Freedom Business Mentoring: https://www.reviews.io/company-reviews/store/maxtornow.com As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market. Follow Mateo on Instagram: @mateo_diem Subscribe to Mateo’s YouTube channel: https://www.youtube.com/@FlirtForschung Follow Max Tornow on Instagram: https://freedombusinessmentoring.com/instagram-max-tornow-business https://www.instagram.com/max_tornow/ Subscribe to Max's YouTube channel for more business & lifestyle content: https://www.youtube.com/@max_tornow Mateo’s video about Ice bath: https://youtu.be/4XjpcC64Cdg?si=dx3CmcpGqTb5eK4t

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