

The Max Tornow Podcast
Maximilian Tornow
The Coaching Business Podcast with Max Tornow is a podcast for online coaches, consultants or service providers either seeking to start or scale their existing online business. If you want to learn how to increase your revenue while at the same time decrease the amount of work you have to put into your business then you’ve come to the right place. Here you’ll experience exciting interviews with well-known personalities & coaches, successful clients of Max Tornow and real experts who will teach you how to become the number 1 expert in your niche and charge prices from $2,000 upwards for your offer. In this Podcast, Max Tornow shows you strategies and tactics you can use to start your business from scratch and scale it up to 6 figures a month. Do you want to know how to get more affluent clients for your business, how to sell your offer strategically or how you can use the power of online marketing? After listening to this podcast you will know how to break free as a coach, consultant or service provider.
Episodes
Mentioned books

Mar 3, 2025 • 1h 60min
#294 How To Build a Million-Dollar Fitness Empire With Brandon Carter
Brandon Carter, a self-made fitness mogul and founder of the "Keto King" brand, shares his journey from modeling to coaching millions on health and business. He discusses the importance of keeping goals private and how outworking oneself can lead to success. Topics include his unique perspective on the ketogenic diet, modern parenting challenges, and financial success through personal control. With a humorous twist, he also touches on the impact of technology on parenting, the role of money in motivation, and strategies for mastering productivity.

4 snips
Feb 22, 2025 • 1h 21min
#293 How To Scale To $1M/Month With Jeremy Haynes
Jeremy Haynes, a marketing expert known for scaling businesses to $1M/month, shares invaluable insights on achieving financial success. He emphasizes the importance of hiring top talent and maintaining high profit margins while navigating risks in business. Jeremy discusses the evolving landscape of advertising strategies, the power of hypnosis for personal success, and leveraging AI to drive growth. With a blend of mindset shifts and actionable strategies, listeners gain a roadmap for dominating the online marketplace.

Feb 13, 2025 • 1h 42min
#292 The Non-Guru Guide to Becoming a High-Value Man in 2025 With Elliott Hulse
Today's guest is Elliott Hulse - strength coach, entrepreneur, and leader in the movement for masculinity and self-mastery. From dominating the fitness space with viral YouTube content to inspiring men worldwide to reclaim their power, Elliott has spent years unlocking the secrets to strength—both physical and mental. In this episode, we dive deep into discipline, religion, gender roles, and why so many modern men are struggling to find their place in the world.
Apply now for a free consultation call to start your own online business:
https://maxtornow.com/call
My secret video to instantly go viral (just like Mr. Beast) 👇
https://smartphonefreedomlifestyle.com/instant-viral-trick/?el=podcastviralvsl
Read more about Freedom Business Mentoring:
https://www.reviews.io/company-reviews/store/maxtornow.com
As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.
Follow Elliott Hulse on Instagram:
https://www.instagram.com/elliotthulse
Follow Elliott Hulse on YouTube:
https://www.youtube.com/@elliotthulse1
Follow Max Tornow on Instagram:
https://www.instagram.com/max_tornow_business/
https://www.instagram.com/max_tornow/
Subscribe to Max's YouTube channel for more business & lifestyle content:
https://www.youtube.com/@MaxTornow
Timestamps:
00:00 - Introduction
0:03:04 - Why do entrepreneurs tend to move to the countryside?
0:10:05 - How did Elliott start his YouTube career?
0:19:28 - Elliott's plan for his social media presence
0:20:28 - How did Elliott become religious?
0:31:59 - The importance of staying accountable
0:37:08 - Why do humans seek suffering, and can they be happy without it?
0:48:39 - How to raise kids in the right direction
1:01:51 - Experiencing psychedelic effects without psychedelics
1:10:19 - Elliott's workout regimen
1:15:19 - Can we fix our metabolism?
1:22:12 - What could lead to the downfall of our civilization?
1:34:09 - How can we contribute to saving our civilization?
1:38:58 - Where to find Elliott

Feb 6, 2025 • 1h 52min
#291 How To Make $10 Million In 1h with Eli Wilhide
Today’s guest is Eli Wilhide, a master of influence, sales, and personal transformation. From being the quietest kid in high school to working alongside Tony Robbins for nearly a decade, Eli has completely redefined what it means to communicate with power.
In this episode, we break down the secrets of influence, the mindset shifts that turn ordinary people into top performers, and how anyone can master the art of persuasion. Eli shares his journey from struggling with self-doubt to training thousands in high-level sales and personal development.
If you want to become a better communicator, close more deals, or simply take control of your life, this episode is packed with actionable insights. Get ready to dive into the psychology of success with Eli Wilhide!
Apply now for a free consultation call to start your own online business:
https://maxtornow.com/call
My secret video to instantly go viral (just like Mr. Beast) 👇
https://smartphonefreedomlifestyle.com/instant-viral-trick/?el=podcastviralvsl
Read more about Freedom Business Mentoring:
https://www.reviews.io/company-reviews/store/maxtornow.com
As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.
Follow Eli Wilhide on Instagram:
https://www.instagram.com/eliwilde_sales
Read more about Wilde Influence
https://wildeinfluence.com/
Follow Max Tornow on Instagram:
https://www.instagram.com/max_tornow_business/
https://www.instagram.com/max_tornow/
Subscribe to Max's YouTube channel for more business & lifestyle content:
https://www.youtube.com/@MaxTornow
Timestamps:
00:00 - Introduction
0:00:55 - Is the coaching market oversaturated?
0:04:44 - How to increase the closing rate from 20% to 70%
0:07:38 - How did Max start his career?
0:16:11 - Making a million dollars in an hour
0:24:22 - Sales is the best thing you can do for yourself
0:33:59 - How to teach a new salesman? (or "How to train new salespeople?" for better flow)
0:37:13 - Getting the VP of Sales to come to you
0:48:32 - Why do so many people not want to improve?
1:15:37 - What to focus on in 2025?
1:28:11 - The secret other sales courses failed to mention
1:30:11 - Is there a difference between audiences in Europe and the USA?
1:42:48 - Biocybernaut Neurofeedback Training
1:46:42 - How to find Eli?

Feb 1, 2025 • 2h 5min
#290 How To Become An Arms Dealer - "War Dogs" - The True Story Of David Packouz
Today, we sit down with David Packouz, a man whose life is stranger than fiction. From landing a $300 million government contract as a 25 year old arms dealer to inspiring the blockbuster film War Dogs, David’s story is a rollercoaster of risk, ambition, and redemption.
We dive into the wild tales behind his journey—how a $1.8 million opportunity pulled him into government contracting, the truth about the infamous Chinese ammo scandal, and whether the jaw-dropping scenes from War Dogs, like guns in the trunk, really happened. David also reflects on the cost of his decisions, sharing how he went from making millions to nearly going broke, and the lessons he learned about time, risk, and reinvention.
But it doesn’t end there. In this episode, David reveals how he turned his life around, channeling his passion into creating the BeatBuddy, a groundbreaking invention for musicians. He opens up about staying resilient, refusing to become bitter, and the process of bringing his unbelievable story to the big screen.
This conversation is packed with humor, insight, and cautionary tales. Whether you're curious about the inside scoop on government contracting, entrepreneurship, or navigating failure, this episode has something for everyone.
Get ready for a wild, unfiltered ride with David Packouz!
Apply now for a free consultation call to start your own online business:
https://maxtornow.com/call
My secret video to instantly go viral (just like Mr. Beast) 👇
https://smartphonefreedomlifestyle.com/instant-viral-trick/?el=podcastviralvsl
Read more about Freedom Business Mentoring:
https://www.reviews.io/company-reviews/store/maxtornow.com
As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.
Follow David Packouz on Instagram:
https://www.instagram.com/davidpackouz
Follow War Dogs Academy on Instagram:
https://www.instagram.com/wardogsacademy
Follow War Dogs Academy on YouTube:
https://www.youtube.com/@WarDogsAcademy
Read more about War Dogs Academy:
wardogsacademy.com
Read more about Singular Sound:
https://www.singularsound.com/
Read more about Insta Floss
https://instafloss.com
Follow Max Tornow on Instagram:
https://www.instagram.com/max_tornow_business/
https://www.instagram.com/max_tornow/
Subscribe to Max's YouTube channel for more business & lifestyle content:
https://www.youtube.com/@MaxTornow
Timestamps:
00:00 - Introduction
0:01:22 - Do government contracts still include arms dealing?
0:05:36 - How did David become an arms dealer?
0:14:25 - The first contract David won
0:19:42 - The contract that made David and Efraim famous
0:42:36 - Getting raided by the FBI
0:53:53 - "How much justice can you afford?"
0:57:08 - The New York Times story about David and Efraim and how they got charged
1:05:36 - How Efraim got arrested
1:13:27 - How did house arrest make David millions?
1:21:49 - How to promote physical products
1:22:57 - How not to be bitter
1:33:33 - Starting the "War Dogs Academy"
1:42:47 - How did the War Dogs movie come to be?
1:52:53 - Was the "Triangle of Death" scene based on a true story?
1:57:33 - Meeting Jonah Hill and Miles Teller
2:00:27 - How to find David

Jan 23, 2025 • 1h 33min
#289 - The AI Playbook - How to make Millions - Chris Daigle
Join me in this episode as I sit down with Chris Daigle, a visionary entrepreneur, business strategist, and AI enthusiast who's mastered the art of scaling businesses to unprecedented heights. From unraveling the mysteries of AI development to leveraging its power to grow your audience and mimic writing styles, Chris shares game-changing insights that will redefine how you see the future. We dive into his journey into entrepreneurship, the lessons he’s learned from hardship, and the moment that ignited his drive to secure his family’s future. Plus, Chris reveals the key to running a $100M company, why every entrepreneur needs a 'walk-away number,' and his predictions on when General AI will become a reality. If you're ready to unlock the secrets of success in the age of AI, this is the episode for you!
Apply now for a free consultation call to start your own online business:
https://maxtornow.com/call
My secret video to instantly go viral (just like Mr. Beast) 👇
https://smartphonefreedomlifestyle.com/instant-viral-trick/?el=podcastviralvsl
Read more about Freedom Business Mentoring:
https://www.reviews.io/company-reviews/store/maxtornow.com
As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.
Follow Chris Daigle on LinkedIn:
https://www.instagram.com/theadamlyons
Read more about Chief AI Officer:
https://www.chiefaiofficer.com/
Follow Max Tornow on Instagram:
https://www.instagram.com/max_tornow_business/
https://www.instagram.com/max_tornow/
Subscribe to Max's YouTube channel for more business & lifestyle content:
https://www.youtube.com/@MaxTornow
Timestamps:
00:00 - Introduction
0:01:17 - How did Chris get into the AI?
0:07:44 - Where are we in the AI development stage?
0:13:57 - How to mimic someone else's writing style with AI?
0:18:52 - How to grow your followers with AI?
0:23:33 - Old Bull and the young Bull
0:38:10 - How hardship makes result feel even better when achieved
0:48:18 - The spark that ignited the will to secure the future of the family
0:53:59 - Max's Ayahuasca experience
1:01:52 - How to become entrepreneur
1:07:14 - What got Chris into entrepreneurship?
1:08:39 - Always have a "Walk away number"
1:14:35 - How much staf is needed to operate $100M company?
1:24:11 - When are we gonna hit General AI?
1:30:18 - Where to find Chris?

Jan 16, 2025 • 1h 47min
#288 - Adam Lyons - How To Make Millions & Survive The Apocalypse
In this insightful episode, we sit down with Adam Lyons, an entrepreneur who saved more than 1,800 small businesses by teaching them how to massively scale, a business strategist, and a renowned dating and attraction coach, voted the number one dating coach in the world three times. We kick off by discussing the nature of conspiracy theories and how they transition from speculation to reality. Adam shares his perspective on the COVID-19 pandemic, including the varying reactions from political spectrums and how the crisis became a global turning point.
We delve into Adam's views on gun ownership, the core elements of effective strategies, and the art of branding that sells itself. Adam also provides a deep dive into the life cycle of industries, the enduring value of art, and his stance on the volatile world of cryptocurrency.
As we approach the heart of the episode, Adam reveals why he believes America is unique and how being mindful of significant problems can increase your survival chances. He offers practical advice on identifying properties poised for significant growth and ends the conversation by guiding listeners on where to find him and his valuable insights.
Join us for a thought-provoking discussion that spans from societal observations to business acumen, all through the lens of Adam Lyons’ expertise.
Apply now for a free consultation call to start your own online business:
https://maxtornow.com/call
My secret video to instantly go viral (just like Mr. Beast) 👇
https://smartphonefreedomlifestyle.com/instant-viral-trick/?el=podcastviralvsl
Read more about Freedom Business Mentoring:
https://www.reviews.io/company-reviews/store/maxtornow.com
As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.
Follow Adam Lyons on Instagram:
https://www.instagram.com/theadamlyons
Follow Max Tornow on Instagram:
https://www.instagram.com/max_tornow_business/
https://www.instagram.com/max_tornow/
Subscribe to Max's YouTube channel for more business & lifestyle content:
https://www.youtube.com/@MaxTornow
Timestamps:
00:00 - Introduction
00:01:22 - Conspiracy theories are just theories until proven
00:19:04 - How did COVID become such a big deal?
00:27:42 - Reaction to COVID by the left vs. the right
00:30:26 - Adam Lyons on guns
00:37:02 - The blueprint for every strategy
00:50:51 - Make the branding so good that it sells itself
01:00:03 - The rise and downfall of new industries
01:05:45 - Why art holds its value
01:14:06 - Adam's stance on cryptocurrency
01:24:46 - Why is America unique?
01:34:49 - Your chance of surviving goes up if you are worried about big problems
01:39:33 - How to find properties that are about to blow up?
01:45:48 - How to find Adam?

Jan 9, 2025 • 2h 14min
#287 Reprogramming Success with Mikhail Kuznetsov
#287 - Mikhail Kuznetsov
In this episode, we dive deep into the journey of Mikhail Kuznetsov, an entrepreneur and former marketer for RSD and Tai Lopez. Mikhail shares the concept of the "Slingshot" effect, a strategy that accelerates success by leveraging setbacks for future gains. He also emphasizes the transformative power of meditation and how it shapes the mindset required for entrepreneurial success.
Mikhail discusses why entrepreneurs view the world differently compared to others and draws a unique parallel between solving a Rubik's cube and overcoming business challenges. He reflects on surpassing the seven-figure mark, detailing the critical shifts in mindset and strategy that facilitated this growth.
In a more personal segment, Mikhail and Max recounts their ayahuasca experience, offering insights into how it reshaped their perception of life and purpose. We then talked about the age-old debate of destiny versus free will, pondering how much of our lives are pre-determined versus created by our actions.
We also talked about the "Alien frame," a concept that redefines how we perceive challenges and opportunities, the foundation of optimistic outlook on life, offering predictions for future political and economic systems, and discusses Mikhail's journey from growing up in scarcity to fulfilling his dreams.
Tune in for practical advice, thought-provoking discussions, and the story behind one of the most innovative platforms in the creator space today.
Apply now for a free consultation call to start your own online business:
https://maxtornow.com/call
My secret video to instantly go viral (just like Mr. Beast) 👇
https://smartphonefreedomlifestyle.com/instant-viral-trick/?el=podcastviralvsl
Read more about Freedom Business Mentoring:
https://www.reviews.io/company-reviews/store/maxtornow.com
As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.
Follow Mikhail Kuznetsovon Instagram:
https://www.instagram.com/mvkbiz/
Follow Max Tornow on Instagram:
https://www.instagram.com/max_tornow_business/
https://www.instagram.com/max_tornow/
Subscribe to Max's YouTube channel for more business & lifestyle content:
https://www.youtube.com/@MaxTornow
Timestamps:
00:00 - Introduction
0:09:74 - The "Slingshot" Effect
0:14:34 - The Importance of Meditation
0:21:40 - Why Are Entrepreneurs Different from the Rest of the People?
0:25:17 - Why Is a Rubik's Cube the Same as Business?
0:28:32 - Getting Over the 7-Figure Mark
0:34:57 - Ayahuasca Experience
0:45:50 - How Much of Life Is Pre-Determined and How Much Do We Create Ourselves?
0:56:48 - The Process of Creating Music
1:05:39 - The "Alien Frame"
1:13:04 - What Is Mikhail's Optimism Based On?
1:23:02 - The Next Political and Economic System Prediction
1:40:40 - Growing Up in Scarcity and Fulfilling Dreams
2:01:49 - Reprogramming Yourself for Success
2:11:34 - How to Find Mikhail?

Jan 5, 2025 • 46min
#286 Cameron Zoub’s $100M Blueprint For Whop
Cameron Zoub, co-founder of Whop, shares his journey of transforming the creator economy with innovative strategies. He discusses the power of entrepreneurial mindsets shaped by early experiences and the Montessori approach. Cameron emphasizes the importance of learning from failure and teaching long-term thinking through engaging methods like the marshmallow test. The conversation also touches on pursuing passions over societal approval and how to create standout products that drive sales. Tune in for actionable insights and inspiration!

Dec 20, 2024 • 1h 42min
#285 - Cole Gordon: The 8 Figure Masterclass
On today’s episode, we’re sitting down with Cole Gordon, the visionary behind Closers.io, a sales training powerhouse that’s redefining how businesses scale and close high-ticket deals. With a track record of taking businesses to 8-figure success, Cole has become one of the most sought-after voices in sales and entrepreneurship.
In this episode, Cole Gordon shares his incredible journey from scaling a $50k-per-month business to a $3 million powerhouse in just 14 months. He opens up about why he transitioned from teaching high-ticket closing to pursuing new entrepreneurial ventures, including his involvement in the stem cell industry and its transformative potential.
Cole dives into differences he’s noticed between Japan and the U.S., and the surprising purchase of a purple Lamborghini. He reflects on lessons learned from losing millions in real estate, his collaboration with Tai Lopez, and his proven system for excelling in college.
Whether you're looking for strategies to grow your business, prepare for life’s uncertainties, or gain valuable investment advice, this episode is packed with actionable insights from one of today’s leading entrepreneurs.
Apply now for a free consultation call to start your own online business:
https://maxtornow.com/call
My secret video to instantly go viral (just like Mr. Beast) 👇
https://smartphonefreedomlifestyle.com/instant-viral-trick/?el=podcastviralvsl
Read more about Freedom Business Mentoring:
https://www.reviews.io/company-reviews/store/maxtornow.com
As one of the most influential online business consultants Max Tornow has built several multiple-7-figure companies in the online coaching, consulting and agency market.
Follow Cole Gordon on Instagram:
https://www.instagram.com/colethomasgordon
Subscribe to Cole Gordon's YouTube channel:
https://www.youtube.com/@colethomasgordon
Check out Cole Gordon's website:
https://closers.io/
Follow Max Tornow on Instagram:
https://www.instagram.com/max_tornow_business/
https://www.instagram.com/max_tornow/
Subscribe to Max's YouTube channel for more business & lifestyle content:
https://www.youtube.com/@MaxTornow
Timestamps:
00:00 - Introduction
0:01:11 - One-on-one coaching with Owen Cook
0:06:41 - How to create great people
0:12:08 - How Cole grew a $50k-a-month company to $3M in just 14 months
0:20:43 - Why Cole no longer teaches people how to become high-ticket closers
0:26:51 - Getting into the stem cell industry
0:34:10 - The benefits of stem cells
0:38:08 - Differences between Japan and the USA
0:44:10 - Why Cole moved to Nashville
0:49:20 - Buying a purple Lamborghini
1:04:25 - Collaborating with Tai Lopez
1:09:33 - Cole's beginnings
1:15:51 - Cole's system for getting straight A's in college
1:26:58 - How to prepare for emergency situations
1:29:59 - Losing millions in real estate
1:33:40 - Where Cole invests his money
1:40:40 - How to find Cole