The Max Tornow Podcast
#294 How To Build a Million-Dollar Fitness Empire With Brandon Carter
Mar 3, 2025
Brandon Carter, a self-made fitness mogul and founder of the "Keto King" brand, shares his journey from modeling to coaching millions on health and business. He discusses the importance of keeping goals private and how outworking oneself can lead to success. Topics include his unique perspective on the ketogenic diet, modern parenting challenges, and financial success through personal control. With a humorous twist, he also touches on the impact of technology on parenting, the role of money in motivation, and strategies for mastering productivity.
01:59:54
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Quick takeaways
- Brandon Carter emphasizes that mastering discipline and high-performance habits is crucial for building a successful fitness empire.
- He highlights the importance of maintaining a balance between work and family life, scheduling quality time with loved ones to foster strong relationships.
Deep dives
Brandon Carter's Entrepreneurial Journey
Brandon Carter details his evolution from a model for Nike and Adidas to becoming a self-made entrepreneur and founder of the King Keto brand. He discusses how mastering discipline, mindset, and high-performance habits was crucial for his success. Carter emphasizes the importance of being focused on goals, initially driven by money and personal relationships, but now solely focused on financial growth. This singular focus is reflected in his advice to aspiring entrepreneurs about the importance of hard work and dedication in achieving financial milestones.
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