B2B Marketing Exchange

This episode is sponsored by Demandbase.Like many other event producers, Demand Gen Report had to completely reimagine its B2B Sales & Marketing Exchange event. As many teams know, this is not a copy-and-paste scenario. It's up to the content, marketing and customer success teams to collaborate and design an experience that's true to what makes the event great, while also embracing the best of digital.During this episode, hosts Alicia Esposito and Klaudia Tirico sit down with Sheri Butts, who is Demand Gen Report's Director of Demand Generation and Growth Marketing, to discuss their journey in reimagining the B2B Sales & Marketing Exchange...struggles and all. They talk about:How they used editorial discussions and coverage to guide event decision-making;The need to emphasize real-life use cases, successes and failures;Why finding speakers with the right expertise is more important than paying for big names; andHow to capitalize on digital tools to augment networking and community-driven programming.RELATED LINKSRegister for the B2B Sales & Marketing Exchange Online ExperienceCheck out the agendaA word from our sponsor, Demandbase:Get a first-look at the new Demandbase ABM platform. Click the link to join John Miller, Chief Product Officer at Demandbase, as he gives you an exclusive look under the hood!

This episode is sponsored by Demandbase.Marketing and sales alignment is absolutely critical in the age of the buyer — no surprise there. But achieving and maintaining a strong level of collaboration and alignment is easier said than done, especially at a time when buyers have taken control of their purchasing journeys. During this episode, host Klaudia Tirico chats with Jeff Davis, who is the founder and principal of JD2 Consulting and an expert on sales and marketing alignment. They discuss:How the buyer and seller relationship has changed;The concept and definition of "alignment transformation," and why it’s important;Why teams simply can no longer operate in silos;How to close the gap between marketing and sales to create one cohesive revenue engine; andBest practices for accomplishing alignment and getting buy-in from the C-suite.A word from our sponsor, Demandbase:Get a first-look at the new Demandbase ABM platform. Click the link to join John Miller, Chief Product Officer at Demandbase, as he gives you an exclusive look under the hood!

This episode is sponsored by Demandbase.Let's face it, we've all been feeling a lot of stress during the pandemic. Some of us are juggling work and family life. We're managing virtual schooling schedules, caring for at-risk family members, and simply trying to stay productive and creative in our daily work. If ever there was a time for us to be more empathetic and more understanding of each other, it's now. Emotional intelligence (EQ) and kindness are both crucial, especially in business. Mindfulness can help us achieve both. During this episode, host Alicia Esposito sits down with Cole Baker-Bagwell, who is the Founder of Cool Audrey, to discuss the intersection of mindfulness and business. They discuss:What "mindfulness" means in the context of business;Why it's so difficult to achieve;Exercises to help you get started with mindfulness; andHow these practices impact business relationships and customer experiences.RELATED LINKSLearn more about Cool AudreyConnect with Cole on LinkedInHear more of Cole's thoughts on mindfulnessA word from our sponsor, Demandbase:Get a first-look at the new Demandbase ABM platform. Click the link to join John Miller, Chief Product Officer at Demandbase, as he gives you an exclusive look under the hood!

For B2B organizations, sales and marketing collaboration has always been advised. But today, it's crucial. Both parties must work together to develop captivating campaigns that combine relevant content and compelling conversations that set prospects and customers up for success. As the founder of Sales Schema, Dan Englander has helped agencies boost their customer acquisition and build loyal bases of satisfied customers. During this episode, he shares:Why sales teams need to think beyond the win;New channels and touch points for boosting attention and building relationships; andHow to craft a compelling outreach email.

Has quarantine life left you in a digital daze? You're certainly not alone. Although we're all trying to stay safe and healthy in these times, we can't help but crave face-to-face interaction. We're looking for real, authentic conversations complete with eye contact. But how can we create that feeling for our audiences (and ourselves) when all we have are webinar platforms and virtual meeting rooms? Jay Acunzo, who is a podcast host, author, speaker and founder of Marketing Showrunners, has done his fair share of virtual experiences, and he has some strong thoughts about how COVID-19 is forcing marketers wake up from their digital daze and find new ways to connect with their communities.During this discussion, he chats with Klaudia Tirico and Alicia Esposito about:What B2B event producers can learn from Stephen Colbert;Why it's more important than ever for brands to have strong points of view; andHow B2B marketers can work their way up the "value pyramid" and build strong, engaged communities.RELATED LINKSLearn more about Jay AcunzoSubscribe to his podcastGet a copy of his book, Break the Wheel 

Because of COVID-19, our time online has skyrocketed. Rather than going to networking events and conferences to build new relationships, we're turning to virtual round tables and cocktail hours and, of course, social media. LinkedIn has become an integral "watering hole" for B2B professionals who are eager to find new job opportunities, share ideas and bolster their positions as thought leaders in their industry. But what new features and capabilities can B2B execs and brands take advantage of? During this episode, we sit down with Anthony Blatner of Modern Media to talk all things LinkedIn, including:Highly effective advertising solutions for brands;Free tools to boost brand and executive engagement;How to combat digital fatigue and LinkedIn inbox floods; andHow to respond when being called out on LinkedIn.RELATED LINKSLearn more about Modern MediaDownload the Modern Guide to Lead Generation2020 B2B Innovator AwardsThe deadline for B2B Innovator Awards nominations is Sept. 25, 2020 by 5 PM ET. For more information and to nominate, visit the nominations page here!

We've heard time and time again that in B2B, we're not speaking to nameless, faceless companies...we're talking to people. So why is it still so difficult for marketing and sales professionals to take a human-centered approach to engagement? We chip away at this question with Benjamin Shapiro, host of the MarTech Podcast. Before venturing into content creation and media, Shapiro worked for both B2B and B2C brands and noticed the need for more human-driven messaging and marketing execution. Listen in to hear his take on:Taking a human-centered approach to marketing messaging;Applying new messaging to content concepts; andIdentifying new ways to amplify messaging and engage audiences.RELATED LINKSListen to the MarTech PodcastLearn more about Ben's work

It’s been a whirlwind of a season here on the B2BMX Podcast. During this season, we re-lived some of our best sessions from the B2B Marketing Exchange, and had a ton of follow-up conversations with experts to discuss how the trends we learned in Scottsdale in February have had to quickly pivot in light of the global health crisis. Our top moments from the show are all from B2B practitioners who are living and breathing these ever-changing times every day, and using powerful technology and creative tactics to amplify the human touch in an all-digital world. Join hosts Alicia Esposito and Klaudia Tirico as they look back at these inspiring talks.

When COVID hit, B2B organizations had to cancel events and quickly pivot to digital campaigns and experiences. The KPIs to measure impact changed and, in turn, so did the benchmarks to success. What measurement challenges did marketers face in light of these strategic pivots? How will buyer preferences and digital channels change the way marketers measure success? How can marketers take a data-driven approach to agility? Hosts Alicia Esposito and Klaudia Tirico get into these and other topics with Bonnie Crater, President and CEO of Full Circle Insights.RELATED LINKSLearn more about Full Circle Insights

In her role as an ABM consultant, Sydney Switzer helps Vertex Marketing Agency clients get their programs off the ground and scale them successfully. Needless to say, she's seen her fair share of challenges and lessons learned over the years. During her chat with hosts Alicia Esposito and Klaudia Tirico, Sydney shares:Common challenges with ABM strategies;New rules and expectations for stellar personalization;ABM trends that may emerge amid COVID-19; andDifferent ways to personalize campaigns based on available time and bandwidth.RELATED LINKSLearn more about Vertex Marketing AgencyDig into ABM personalization ideas and best practicesListen to the Vertex Marketing Agency podcastCheck out Sydney's favorite podcast (if you're into health and wellness)