Fearless Creative Leadership

Edited highlights of our full conversation. This episode is a rebroadcast of a conversation I had in January of 2020 with Marc Pritchard, the CMO of P&G. In a pre-pandemic world, leaders with jobs as visible and demanding as Marc’s were not talking about the importance of being vulnerable very much. His willingness to do so then stood out as so unusual - perhaps even unique. Based on everything that has happened since then to change our understanding of leadership, Marc’s beliefs were unbelievably prescient. Here is that conversation in full. Are you willing to be vulnerable? Marc Pritchard is the CMO of Procter & Gamble -- the largest advertiser in the world. Over 4 billion people buy P&G brands which means the choices the company makes have staggering human, as well as business, implications. Marc’s leadership journey has brought him to a position of enormous influence. As you’ll hear, that journey has been marked by his willingness to look at himself honestly. To listen to other people’s observations about his leadership, and to consistently raise his own expectations of himself. This episode is called, “The Vulnerable Leader”. After Marc and I had finished our interview he asked me why I’d started Fearless. My answer surprised him and so I thought I’d share it with you. I explained that in my work, I’ve learned that exceptional leaders share three traits.  They’re very clear about the difference they want to make. They recognize and use their strengths - and they’re not afraid of their weaknesses.    Which makes them more focused, more confident and more honest. But, even the most exceptional leaders take many years to reach this level of self-awareness.  And, as I explained to Marc, my purpose in my work is to help leaders get there earlier in their careers. So they have more time to maximize their impact. And more time to make a bigger difference.  This podcast allows me to help listeners understand that fear is part of everyone’s leadership journey.  Even the most accomplished and acclaimed. You might suffer from imposter syndrome or self-doubt. You might have fallen into the habit of focusing on your weaknesses or ignoring your strengths. You might not want to be at the center of attention, and step back at times when you should step forward. You might, as in Marc’s case, have developed a personal narrative that is incomplete. If you experience any of these, you are not alone.  What separates the unforgettable leaders from the forgettable ones is their willingness to be open to new possibilities about themselves. And their ability to use those insights to raise their own expectations of what they’re capable of.   Marc’s willingness to look at himself honestly is the foundation on which his leadership is built. His vulnerability to admit what he has seen has allowed him to unlock the talents of others. And has helped him raise his own expectations for himself. This podcast is also raising its own expectations of itself. And over the weeks and months ahead, my hope is that these conversations and the insights they provide will help you realize what you are capable of. And help you become that leader sooner.

What are your priorities? Suzy Deering was the Global Chief Marketing Officer of Ford. Before that, she was the Global CMO of eBay. She’s held senior positions at Verizon and Home Depot. And she’s been recognized as one of Business Insider’s “Top 50 Most Innovative CMOs.” The demands of those kinds of jobs can make you lose yourself. Holding on to who you are and being clear about what really matters, does not happen easily - or by accident. Suzy’s priorities are God, family, and work. In that order. She has said so, many times. On at least one occasion, as you’ll hear, she was told that her priorities were a problem for some of the people that worked with her. She is so clear and certain about her priorities that when she joined Ford, she shared them in a document with her team. Suzy’s priorities are not mine. And they may not be yours. But they are hers. What makes them remarkable, in my experience, are two things. She knows what they are, and she states them publicly. I believe the very best leaders share a common truth. They say what they mean and they mean what they say. Which builds trust for the people willing to join you on the journey. Saying what you mean and meaning what you say become very much easier when you know what matters to you. I’m curious to know if you do? Send me an email at charles@fearlesscreativeleadership.com if you know your priorities and if you’re willing to share them. And if you’re uncomfortable doing so, maybe ask yourself why.

Edited highlights of our full conversation. What are your priorities? Suzy Deering was the Global Chief Marketing Officer of Ford. Before that, she was the Global CMO of eBay. She’s held senior positions at Verizon and Home Depot. And she’s been recognized as one of Business Insider’s “Top 50 Most Innovative CMOs.” The demands of those kinds of jobs can make you lose yourself. Holding on to who you are and being clear about what really matters, does not happen easily - or by accident. Suzy’s priorities are God, family, and work. In that order. She has said so, many times. On at least one occasion, as you’ll hear, she was told that her priorities were a problem for some of the people that worked with her. She is so clear and certain about her priorities that when she joined Ford, she shared them in a document with her team. Suzy’s priorities are not mine. And they may not be yours. But they are hers. What makes them remarkable, in my experience, are two things. She knows what they are, and she states them publicly. I believe the very best leaders share a common truth. They say what they mean and they mean what they say. Which builds trust for the people willing to join you on the journey. Saying what you mean and meaning what you say become very much easier when you know what matters to you. I’m curious to know if you do? Send me an email at charles@fearlesscreativeleadership.com if you know your priorities and if you’re willing to share them. And if you’re uncomfortable doing so, maybe ask yourself why.

Edited highlights of our full conversation. What are your priorities? Suzy Deering was the Global Chief Marketing Officer of Ford. Before that, she was the Global CMO of eBay. She’s held senior positions at Verizon and Home Depot. And she’s been recognized as one of Business Insider’s “Top 50 Most Innovative CMOs.” The demands of those kinds of jobs can make you lose yourself. Holding on to who you are and being clear about what really matters, does not happen easily - or by accident. Suzy’s priorities are God, family, and work. In that order. She has said so, many times. On at least one occasion, as you’ll hear, she was told that her priorities were a problem for some of the people that worked with her. She is so clear and certain about her priorities that when she joined Ford, she shared them in a document with her team. Suzy’s priorities are not mine. And they may not be yours. But they are hers. What makes them remarkable, in my experience, are two things. She knows what they are, and she states them publicly. I believe the very best leaders share a common truth. They say what they mean and they mean what they say. Which builds trust for the people willing to join you on the journey. Saying what you mean and meaning what you say become very much easier when you know what matters to you. I’m curious to know if you do? Send me an email at charles@fearlesscreativeleadership.com if you know your priorities and if you’re willing to share them. And if you’re uncomfortable doing so, maybe ask yourself why.

How are you creating your company’s culture? Melissa Waters is the Chief Marketing Officer at Upwork. They describe themselves as the world’s work marketplace.  For any business, if your success depends on unlocking creative thinking and innovation, you have to be competitive in the talent wars. The leadership rules for that used to be simple. Create a compelling culture built around in-person experiences.  But how do you lead when a company’s culture is no longer built around physical space? Tens of millions, probably billions, of the currency of your choice have been spent by business owners to build offices conducive to collaboration, creativity, and innovation. I’ve owned some of those businesses and spent some of that money. We did it to create a culture. To provide an environment that would help unleash the creativity of the people that worked for us and convert that into economic return. Physical space wasn’t the only element to building a culture. Beliefs and behaviors mattered as well. But all of them were connected by the fact that, day in and day out, human beings came together and shared ideas and experiences, and learned from each other. But without the physical structure of an office to provide the day-to-day container in which culture incubates, the responsibility to create those connections falls squarely on the leader.  Who are your people? What do they think, care about, love, loathe? Are they happy or not? Fulfilled or not? Interested, enthused, excited or not? Do they feel connected to what matters to the company or not? And if your answer to any of those questions is “I don’t know,” then it might be time to ask yourself whether your leadership is adapting to the needs of today’s talent. Or not.

Edited highlights of our full conversation. How are you creating your company’s culture? Melissa Waters is the Chief Marketing Officer at Upwork. They describe themselves as the world’s work marketplace.  For any business, if your success depends on unlocking creative thinking and innovation, you have to be competitive in the talent wars. The leadership rules for that used to be simple. Create a compelling culture built around in-person experiences.  But how do you lead when a company’s culture is no longer built around physical space? Tens of millions, probably billions, of the currency of your choice have been spent by business owners to build offices conducive to collaboration, creativity, and innovation. I’ve owned some of those businesses and spent some of that money. We did it to create a culture. To provide an environment that would help unleash the creativity of the people that worked for us and convert that into economic return. Physical space wasn’t the only element to building a culture. Beliefs and behaviors mattered as well. But all of them were connected by the fact that, day in and day out, human beings came together and shared ideas and experiences, and learned from each other. But without the physical structure of an office to provide the day-to-day container in which culture incubates, the responsibility to create those connections falls squarely on the leader.  Who are your people? What do they think, care about, love, loathe? Are they happy or not? Fulfilled or not? Interested, enthused, excited or not? Do they feel connected to what matters to the company or not? And if your answer to any of those questions is “I don’t know,” then it might be time to ask yourself whether your leadership is adapting to the needs of today’s talent. Or not.

Edited highlights of our full conversation. How are you creating your company’s culture? Melissa Waters is the Chief Marketing Officer at Upwork. They describe themselves as the world’s work marketplace.  For any business, if your success depends on unlocking creative thinking and innovation, you have to be competitive in the talent wars. The leadership rules for that used to be simple. Create a compelling culture built around in-person experiences.  But how do you lead when a company’s culture is no longer built around physical space? Tens of millions, probably billions, of the currency of your choice have been spent by business owners to build offices conducive to collaboration, creativity, and innovation. I’ve owned some of those businesses and spent some of that money. We did it to create a culture. To provide an environment that would help unleash the creativity of the people that worked for us and convert that into economic return. Physical space wasn’t the only element to building a culture. Beliefs and behaviors mattered as well. But all of them were connected by the fact that, day in and day out, human beings came together and shared ideas and experiences, and learned from each other. But without the physical structure of an office to provide the day-to-day container in which culture incubates, the responsibility to create those connections falls squarely on the leader.  Who are your people? What do they think, care about, love, loathe? Are they happy or not? Fulfilled or not? Interested, enthused, excited or not? Do they feel connected to what matters to the company or not? And if your answer to any of those questions is “I don’t know,” then it might be time to ask yourself whether your leadership is adapting to the needs of today’s talent. Or not.

Who are you? Nicolle Pangis is the CEO of Ampersand. They describe themselves as a data-driven TV advertising sales and technology company. In a world increasingly dependent on zeros and ones, a world in which AI is moving so fast that some tech leaders are calling for its development to be suspended, it’s all too easy to forget the human side of leadership. To forget that, in fact, leaders are human, too. There are so many influences over the decisions that a leader must make. Profit. Loss. Risk. Reward. Future. Past. Hope. Fear. So many, that our understanding of self often gets lost along the way. Finding yourself in the middle of that rapidly spinning vortex is not for the unprepared. You need a map. One that shows you the true north of who you are and who you want to be. If you haven’t prepared this map before you step into the role, it becomes harder and harder to create. Instead, you find yourself drawing a path forward that is based on the expectations, the hopes, and the dreams of others. Life is short. Your career is shorter. Live them both on your terms and you’ll be able to measure yourself against the most important set of data in the world. Your own.

Edited highlights of our full conversation. Who are you? Nicolle Pangis is the CEO of Ampersand. They describe themselves as a data-driven TV advertising sales and technology company. In a world increasingly dependent on zeros and ones, a world in which AI is moving so fast that some tech leaders are calling for its development to be suspended, it’s all too easy to forget the human side of leadership. To forget that, in fact, leaders are human, too. There are so many influences over the decisions that a leader must make. Profit. Loss. Risk. Reward. Future. Past. Hope. Fear. So many, that our understanding of self often gets lost along the way. Finding yourself in the middle of that rapidly spinning vortex is not for the unprepared. You need a map. One that shows you the true north of who you are and who you want to be. If you haven’t prepared this map before you step into the role, it becomes harder and harder to create. Instead, you find yourself drawing a path forward that is based on the expectations, the hopes, and the dreams of others. Life is short. Your career is shorter. Live them both on your terms and you’ll be able to measure yourself against the most important set of data in the world. Your own.

Edited highlights of our full conversation. Who are you? Nicolle Pangis is the CEO of Ampersand. They describe themselves as a data-driven TV advertising sales and technology company. In a world increasingly dependent on zeros and ones, a world in which AI is moving so fast that some tech leaders are calling for its development to be suspended, it’s all too easy to forget the human side of leadership. To forget that, in fact, leaders are human, too. There are so many influences over the decisions that a leader must make. Profit. Loss. Risk. Reward. Future. Past. Hope. Fear. So many, that our understanding of self often gets lost along the way. Finding yourself in the middle of that rapidly spinning vortex is not for the unprepared. You need a map. One that shows you the true north of who you are and who you want to be. If you haven’t prepared this map before you step into the role, it becomes harder and harder to create. Instead, you find yourself drawing a path forward that is based on the expectations, the hopes, and the dreams of others. Life is short. Your career is shorter. Live them both on your terms and you’ll be able to measure yourself against the most important set of data in the world. Your own.