Real Money Talks

One of the biggest questions my clients have is how to make more money. The answer is really a four-letter word. It all comes down to sales or the word sale. You sell more, and if you are doing it right, you make more. I have an extraordinary expert here to tell you how to make money today. Kayvon Kay was Canada's #1 pharmaceutical sales rep. He has also created a multimillion dollar program.  Kayvon is a master at closing high ticket sales. He is an expert keynote speaker and the creator of the One-Call-Closer Methodology. Having the ability to close is crucial for anyone selling anything. Through experience and hard work Kayvon has mastered the art of high ticket closes. Even though, he faced adversity growing up, he had a knack for sales. He had the conviction and belief that he was selling the solution to the problem. Today, he shares his story, conviction, belief, and sales wisdom with us.  You can find Kayvon here:BLITZ Your Wealth Plan!Call for your strategy session 775-588-9200 Ask Loral Show Notes: [01:36] No matter what Kayvon was trying to do as a kid, he always had the knack to sell. He had the conviction and belief that what he was offering was a solution. He used to sell himself on getting out of trouble.  [03:04] A salesperson's job is to get the client to sell themselves on the solution. [04:39] The world of sales has changed. Now people have options and control. Sales people need to sell the emotion.  [05:39] You don't get what you want, you get what you close. Sales is just a transference of emotions for connection. [07:06] Sales people need to set their foundation and be completely in harmony with what they want and need.  [09:06] Ask the right questions at the right time with finesse.  [09:54] Don't ask yes or no close ended questions. [10:15] A redirect question is when you get them to open up.  [12:58] Kayvon is constantly closing himself and the people around him.  [13:32] You have to have the three Cs which are conviction, clarity, and conviction.  [14:39] If I call you, I'm a salesperson. If you call me, I'm an expert. Kayvon only does inbound for high ticket items.  [15:05] You can use marketing assets to create authority and a sales funnel. When they call you, they are already 80% sold.  [17:07] High ticket is in the mind of the closer. For the market, it's around two grand to $2,500. [20:23] Kayvon took his sales skills and tweaked them and mastered sales.  [22:32] If you don't believe in what you offer, the phone will feel like it's 1000 pounds.  [24:09] If the phones aren't reason, you need to start dialing. Find the solution to problems.  [25:01] Look at your CRM as a gold mine.  [26:09] Databases are one of the biggest assets that you can build. [26:44] At the end of a sale don't thank the customer, congratulate them.  [28:56] Kayvon is going to be at The Big Table event.  Links and Resources: Kayvon Kay

Do you love the outdoors? How about the gentle ambiance of a scented torch burning during a twilight beach event? If you are listening to this podcast, there is a good chance you like business, entrepreneurship, and money. Today’s guest combined her love of outdoor ambiance and TIKI Torches to create a product that enabled her to take that leap off the corporate cliff.  After 25 years, Gina Seneca was able to leave her corporate employment and devote her energy full-time to a product that she truly loves and believes in. She didn’t just take the leap, though. She spent two years slowly building the business while maintaining her already established career. She also did her due diligence and hit the pavement to make sure that her market research was spot on and that there was a demand and desire for her product.  Her product is a twist on the traditional TIKI Torch which has been a backyard staple for the last 50 years. Gina has always loved outdoor entertaining, but she noticed some things that could be improved on the traditional torches. She started writing down her ideas and features until she was sure that she had a great product that would beat the competition. Gina Seneca is here today, to tell us all about her product the KiKi Torch. She explains what sets this product apart and what market it would suit best. She also shares her origin story in business and with the product. She even shares info on investing, startups, mentors, and finding out more.  You can find Gina here: BLITZ Your Wealth Plan!Call for your strategy session 775-588-9200Ask Loral Show Notes: [02:11] Gina spent a good portion of her career in health care. She was in this arena for over 25 years and made six figures.  [02:36] Gina was ready to leave the corporate world and chase her dream. [03:11] Someone had told Gina, if you're going to take the leap, just jump straight down and do it. [03:33] There are layers of funding needed when creating a product. For two years, Gina continued working her job and paid for her new startup along the way. [04:02] She took the jump in June of this year and finally left the corporate job to devote her time to her new startup. [04:05] Gina has finally perfected her wonderful product the KiKi torch. [05:02] Gina needed to take the jump, because she needed the time to work on her business. She was tired of burning her candle on both ends.  [05:30] You have to do your research and your homework. Create a list of things you need to do and make sure that you know your costs.  [06:52] Find a mentor to help guide you when you have burning questions that you don't know the answer to. [07:58] Gina had TIKI Torches in her yard for 25 years. She started writing down her product ideas for the perfect TIKI Torch and her list of features grew.  [10:01] She didn't want her competitors oil in her torch, so she started making an oil with a light eucalyptus scent. She plans on adding other scents like lavender and citrus.  [11:11] KiKi Torches are one of a kind personalized torches. You can insert an image or a logo into the clear cylinder. They also offer four heights. It's also lightweight and well designed. It's also rust proof. The oil canister is also wide mouthed, no funnel needed.  [13:19] It also comes with the eucalyptus fuel.  [13:37] Gina talked to people in order to validate her idea. Her target market uses their outdoor space or hosts events. Brides are a number one segment she is looking at.  [14:33] It can also be used as signage. She is also targeting high end hotels, RVers, and beach weddings. It's also a great realtor gift.  [16:27] Gina's molds are paid for in full. The average price is $59.99. She's hoping for next year to be about $350,000 to $400,000 in revenue. She's looking for her first large run of 10,000 units. [18:12] Gina is looking for a strategic partner who knows how to scale a product.  [18:31] There are three giant players that the KiKi Torch is competing with. [20:22] You can reach Gina at (954) 993-9378. Links and Resources: Gina Seneca on LinkedInKiKi TorchesKiKi Torches on Facebookinfo@KiKiTorches.comKiKi Torches on Instagram(954) 993-9378

Entrepreneurs and business owners often talk about setting goals, accomplishing what’s important, and finding balance in life. Business and life strategist Gary Coxe is here to talk about how time balance isn’t always possible but what is possible is finding goals that are in balance with your beliefs and values.  Gary coaches clients to break through their self-imposed limitations. He has been seen on shows like The View, Dr. Phil, and more. We had an interesting discussion about how we need to believe our goals and how if we don’t believe them, we can’t feel them. He also explains why it’s so important to clear out past trauma so those feelings don’t continue to resurface.  You can find Gary here: BLITZ Your Wealth Plan! Ask Loral Gary Coxe Show Notes: [01:33] When Gary was 15, the second business he started was doing over $100,000 a year.  [01:56] He then got married, and his wife told him that the baby she just had was not his. Then his grandfather and step father die of cancer. His uncle was killed in a plane crash. His father was shot and died. He had gone through a huge series of losses by the time he was 21 years old.  [02:42] If we learn how to clean the negatives from our past out, we create emotional freedom. Then we are able to be a lot more successful. [03:18] To be more successful, we have to take on more risk. There comes side effects and challenges with that risk. [04:07] We have to take risks to get better. When we fail while taking that risk, we relive all of the emotional pain from the past. [04:14] We don't want to feel that pain when taking our business or finances to the next level.  [05:06] Knowing what you need to do but not doing it is often a sign that you have things stuck at your emotional hard drive. [05:26] We all create different stories. We need to be aware of our stories and mental processes.  [07:23] Ask how you reward the behaviors that are not working towards your success. [08:37] We have to have leverage to make change. Value and belief are to make change.  [10:00] For every belief we act on, we get a result. We need to be able to identify or limiting beliefs. [10:40] We need to go from a limiting belief to an empowering belief. Find strategies to believe your belief.  [12:15] Be a leader of your feelings, not a slave to your feelings.  [13:03] You know a belief is empowering if when you say it you feel it.  [13:41] When you find a strategy to make the feelings match the words, change will happen.  [14:09] Feeling connectivity. Learn to understand how you can make a feeling match a belief. This creates emotional freedom. [15:41] When my feelings are not in harmony with my goals, ignore my feelings. [16:21] We either ignore or reward our feelings. If our feelings aren't congruent with our goals we need to ignore them. [18:25] Write down your goals, because how you feel about them is a powerful measuring chart.  [19:19] You can't balance time. Write down your goals everyday. You can have a balancing of values and beliefs. Links and Resources: Integrated Wealth Systems

Robert Jones is the Founder of the only independent non-franchised networking group called Network Together. He stumbled on this amazing opportunity by chance with a failed attempt to connect at a Chamber of Commerce. He now has over 1200 members, and they are growing at a rapid pace. His group not only nurtures members in self-confidence, mindset, and public speaking, it also creates growth opportunities for individuals and their businesses. He was surprised by how much he loved networking and people. According to Robert, having the proper mindset and being authentic to your true self is the ticket to success.    You can find Robert here: BLITZ Your Wealth Plan!Ask LoralNetwork TogetherRobert Jones on LinkedInNetwork Together on FacebookNetwork ExpoRobert@NeworkTogether.net Show Notes: [02:42] Robert grew up in Texas and then served in the Marines for 10 years. After the Marines, he went to college and majored in business and psychology. He then went to school for statistical analysis in Arizona.  [03:28] He then started a company in San Diego, but wanted to be closer to family and moved to Arizona. [04:38] For awhile, he floundered in business and invested in real estate that he lost in 2008. [05:04] After a bad Chamber of Commerce experience, Robert decided to found and create Network Together. There was a need for an alternative network style group.  [07:13] At least two guests go to the Network Together chapter each week.  [07:38] If you are anywhere near passionate about what you do, you should at least bring in 7 new clients from 100 Network Together guests each year. [08:08] The value is being seen and just having the confidence to ask. [08:40] Some people have a fear of money. They don't know how to manage money. They don't look at money as a friend, they look at it as an adversary. [08:50] The first pillar we have is public speaking. This creates confidence and makes people more valuable to their peers.  [09:40] Having the power of voice to speak will translate into doing better business.  [10:43] The first place you have to find value is within yourself. [12:08] There is training, one on ones, and webinars to help people get to their self-worth.  [12:29] Rank worth is what makes you stand out in your industry. Your five most ideal clients are your triumphs.  [14:22] Acceptance is so valuable.  [16:12] Time is a limit we can do nothing about. Everything starts with a foundation. What are your goals for the day? Do your revenue bringing tasks first.  [18:12] Break your goals down to actions. Write them down and see what the outcomes are.  [19:32] Pattern interrupt. It's not about disruption, it's about awareness. Do a time audit. Write down what you do and your results for the next five days. Implement impactful things from you time audit.  [23:38] Learn to be true and authentic to who you are.  Links and Resources: Integrated Wealth Systems

Dr. Trinh is a board certified physician and public speaker who focuses on health and education. He has been the head of several research projects and non-profits. He is also the founder of TongueOut a non-profit that gives back by going to countries like Vietnam and providing medical treatment, surgery, and other support.  Vietnam is one of the many third world countries without a safety net. Elderly people often go blind from cataracts, because they don’t have access to sight saving surgery. This is just one of the many things that TongueOut helps remedy. Dr. Trinh shares his amazing refugee story, why he believes so strongly in giving back, how we can help, and he shares some of the opportunities opening up in Vietnam.  You can find Guest here: BLITZ Your Wealth Plan!  Ask Loral Show Notes: [01:15] Dr. Trihn is a board-certified physician and public speaker who focuses on education and health education. [01:41] It's his goal to educate the public on the importance of prevention and preventive health. He also has a team of researchers actively conducting clinical trials for brain health conditions such as depression, anxiety, migraines, and Alzheimer's. [02:40] TongueOut takes groups of doctors and students to help people all around the world. They just helped fund and do low cost eye surgeries for blind people in Vietnam.  [04:34] Leprosy still exists in the third world. They spend time and hug people with leprosy. They also have medical clinics, food distribution, and water filtration systems for poor communities. [06:42] They also go to orphanages in many countries.  [08:47] Dr. Trinh was five on April 30th, 1975. This was the day the Vietnam war ended. On April 29th, he was on the airport tarmac with his mom and siblings. He saw Chinook helicopters landing in front of them. The back would open people would run in. At one point it was the turn for his family to run into the back of the Chinook helicopter. [11:43] He was one of the lucky kids to get rescued. The helicopter landed on the U.S. Midway aircraft carrier. The were first taken to Guam. They couldn't enter the states until they had a sponsor. [13:38] He was taken to Orange county and bussed to Camp Pendleton and they lived in a tent city as a refugee.  [14:24] Tent city was built by Marines. They had a week to build it. It housed over 20,000 refugees.  [15:06] Dr. Trinh introduced the man who built the tent city at his recent TongueOut fundraiser event. He was very grateful to introduce him. Dr. Trinh is grateful for the opportunities in the US. TongueOut is how he gives back.  [17:11] Loral and Dr. Trinh are going to be doing a series of workshops.  [17:54] PPP stands for purpose, passion, and profits. We need money to fulfill our purpose and passion.  [18:58] Integrated Health and Wealth plays a big role in giving back. [20:00] We have a Big Table community and want to take a group to Vietnam with the purpose of giving back. [13:34] His family was Buddhist, but they ended up with a Christian sponsor and this was his first introduction to Christianity.  [21:59] Dr. Trinh is also well connected with manufacturing and can make some introductions to people from The Big Table.  [23:05] You can connect or donate at TongueOut.org. Dr. Trinh is excited to take The Big Table group to Viet Links and Resources: Integrated Wealth SystemsTongueOut TongueOut on Facebook  

Jen Devore Richter is a business breakthrough specialist. She is the owner of Boss Women Rock which is a training program for women business owners. She is also the author of the Boss Women Rock book and podcast. Jen helps business professionals with her results oriented approach.  On this podcast, we are doing something a bit different. Instead of Loral interviewing Jen, we are playing a replay of Jen’s Boss Women Rock podcast where Jen interviewed Loral. This is the perfect opportunity to get to know Loral better and find out how she really feels about women and business.  We learn about Loral’s background during the different segments of her life. Loral also shares her philosophy of educating the entire family about money so that the legacy being built can be shared and grown by the entire family. This episode is packed full of Loral’s wisdom and advice with Jen’s unique interview approach.  You can find Jen Devore Richter here: Take Action Today! Ask Loral Jen Devore Richter Show Notes: [02:22] Loral coaches her clients to segment the chapters of their life. A defining moment in Loral's life was when she was 24 years old and got a multi-million dollar contract to build fitness centers on offshore oil rigs.  [03:03] She had a huge corporate budget. This defined her as taking lead and living by vision. [03:29] In 1996, she worked for Robert Kiyosaki and put the Cash Flow game on the map.  [03:39] In 2001, she started Live Out Loud and now has 80 or 90 employees worldwide. She has also been building the Big Table community. [03:57] Now Loral helps families get exposure to money in a way never taught. The evolution of her business has been very organic. [05:29] It's great to have a message, but your business model needs to support your financially.  [06:11] What is your revenue model? How are you going to make money? Have you made your first sale or is the plan on a quick sale after development.  [07:29] Talk about the money you want to make not the thing you want to sell.  [08:27] Loral forces the revenue model inside the business model.  [09:25] Women should stand in their power and not any level of ego. Know what you are really good at. How you behave as an expert has a much different energy and tone.  [11:23] You aren't playing hard in the game if nothing is on the Internet about you. People who do well have lovers and haters.  [12:36] Get in the high value ticket mark. Don't be the beginner starter.  [13:54] Design an organization chart without you in it. You are the CEO. Loral's coaches are millionaire experts who are paid well. [16:41] Opportunities come to you everyday. Say yes, and find the team to do it. Don't process through your own filter. You don't have to do everything, you just have to lead it.  [19:56] I'm not ready or I have to think about it are two of the greatest excuses. Women also have problems spending money on themselves.  [21:51] Your mentors are not your friends. You friends and family are in the same experience and result level. Be who you need to be and get mentors.  [22:51] Women need to stand up in their power, their pricing, and be a model for their children. Links and Resources: Apply now to get The Integrated Wealth Blitz on demand! Sharon Lechter Robert Kiyosaki  Just Met Loral Boss Women Rock: Go From Best-Kept Secret to Sought After Expert Millionaire Mindset - an Interview with Loral Langemeier 'The Millionaire Maker'

So many new entrepreneurs and small business owners make the mistake of tangling their personal and business finances together. There are so many reasons why this is a bad idea. From having tax issues to lowering credit scores to making you personally liable for business problems, you don’t want to do this. This episode will teach all of the reasons why these accounts should be separate.  My guest today is finance coach Eileen E. Galbraith. On today’s show, we discuss the difference between personal and business credit and how to set things up the right way. Eileen shares the 10 foundations of establishing business credit and how doing so can improve your credit score in your business and your personal accounts. Eileen learned the importance of this from a personal experience and is passionate about helping business owners set things up the best way possible.   You can find Eileen E. Galbraith here: Ask LoralThe Credit GalEileen E. Galbraith on LinkedIn@EileenGal1 on Twitter Show Notes: [02:21] It's so much better to be prepared than to have to rush around for the needed cash. It's good to find out what you qualify for and the terms for future business.  [02:37] Eileen can also help you repair your credit. No matter what shape your credit is in, it's important to build it back up for your business.  [02:51] Not being able to find capital is one of the reasons why many businesses go under. [03:23] Eileen used her own personal experience of rebuilding her credit after bankruptcy to start a business. Getting into business financing helped her teach something that she went through herself. [04:24] There are five different factors that determine the credit score with personal credit. Everything you do affects you personally. [04:36] With business credit, you can build credit in the name of the business without the liability. Your borrowing power also increases. Set up your entity and then start to build your business credit.  [05:35] Using personal credit for your business puts too much risk on you and your assets. [06:03] The only thing that determines your business credit score is how you pay your bills. [06:37] Everything should be separate. Build a spreadsheet and analyze your expenses.  [07:39] You don't want to commingle funds because of compliance issues and taxes.  [08:25] 35% of your personal FICO score is how you pay your bills. 30% is the ratio of available credit to used credit. [09:05] Look at your credit report and see where you are and then build a strategy around that. [10:23] Have detailed list of credit cards and all of the details. 65% of your FICO score is how you use your credit and pay your bills. [11:52] Don't apply for credit before you have the foundations of your business established. [13:19] Eileen does an extensive analysis starting with personal credit. She looks at how your bills are reported on your credit report. Then they determine how things can get paid down and creates a plan of action.  [15:09] The foundations of business credit include actually having a business. The three credit reporting agencies are Dun & Bradstreet, Experian, and Equifax. [16:32] Dun & Bradstreet are the number one business reporting agency. [18:05] Foundations for building business credit. Establish your business as an entity.  Get your EIN number and your DUN number. Set up a business checking account. You'll need to take your paperwork and articles of incorporation to the bank. This is where you get a business credit card using your EIN.   [19:19] You need to have a website have a landline and a fax number. Don't let your business address be a P.O. Box. All of your paperwork has to match the same.  [22:05] Every business entity should have its own business credit card. [23:03] Identity protection can help monitor against fraud. Make sure your bank covers fraud. Use antivirus and don't use public Wi-Fi. Links and Resources: Loral’s Real Money Talks Dun & Bradstreet Experian Equifax

We are about finding ways to make and keep money. This includes alternative investment ideas. Today, I have a guest who is here to talk about ORMUS and Etherium water. Caren Avedon is someone who’s family history has allowed her the freedom and time to pursue the things that interest her. Her current interest is the healing properties of ORMUS. According to Caren, we are at the cutting edge of bringing back healing elements from ancient times that are being rediscovered in modern times. Mineral and element compounds like ORMUS are one these ancient healing tools. Montmorillonite is an element found in bentonite clay that allows for healing, detoxifying, fighting EMFs, and more. We are just touching the surface of this discovery and it’s potential, but it’s a great start.  You can find Caren here: Ask Loral Show Notes [01:52] Caren came from a background that allowed her the time to pursue her interests.  [02:30] She has multiple experiences that have allowed her to learn.  [03:41] Etherium gold is a compound mineral.  [04:54] ORMUS comes from light that occurs in the universe. It has healing properties to our bodies and expanding and grounding evolution on our bioelectric bodies of our aura.  [06:26] ORMUS makes the healing properties of cannabis grow.  [07:23] When detoxing, you have to have the patience to let the impurities and the toxins emerge to the surface. ORMUS is a detox superconductor.  [08:47] ORMUS is an amazingly powerful medicine.  [09:29] ORMUS products come in many household and commercial forms.  [10:40] Bentonite contains montmorillonite which is used to filter fish tanks and any way that bentonite is used. It also has a very profound effect on bioelectromagnetic fields. [14:31] ORMUS can be used to calm down electromagnetic fields like that created by 5G networks. It's like an electromagnetic harmonizing device.  [16:11] Microdosing is a good way to begin with ORMUS. Some people use it before meditation.  [17:17] Start with small amounts and trust how you feel. It makes you feel aware and relaxed or super conscious.  [20:21] ORMUS is beneficial to almost every industry. [22:36] If your grandma forced a spoonful of cod liver oil down your throat and told you it was good for you, this is so much better. It's palatable, it feels good, you can trust it, and you can work with it so it addresses what you need support in. Links and Resources: Loral’s Real Money Talks

Tania Vasallo is the founder of The Courage To Be Happy a supportive community that empowers women entrepreneurs to create an authentic brand and lifestyle that fits their vision. Tania started out as an art director at a New York agency where she worked with big brands.  In her search to find something more fulfilling, she became one of the early certified life coaches. After many moves and career shifts, she founded The Courage To Be Happy. Tania is also a client. Today, we discuss what it means to have courage, the different ways men and women think about money, and why it’s important to make a plan and then jump in and do it.  You can find Tania Vasallo here: Ask Loral The Courage To Be Happy Show Notes: [01:31] Tania started as an advertising art director in New York City around 20 years ago. She worked on huge accounts like Samsung and Starbucks.  [02:02] Her work didn't align with her values and she wasn't happy with it. She felt trapped in the corporate world. [02:16] Tania and her husband both decided to quit their corporate jobs. They worked as photographers and Tania got her life coach certification.  [02:58] They then moved to Spain where Tania is originally from. They opened a creative studio.  [03:43] They then moved to the States and Tania launched The Courage to Be Happy four years ago.  [04:33] She started focusing on branding, but teaches a lot about women and business and money.  [06:08] Tania learned that a lot of women wanted to start amazing business, but had trouble with the making money part.  [06:21] She works with women and finds where they are at with their business and then helps them find their blind spots when it comes to systems and strategies.  [08:29] A lot of women don't want to talk about money. There seems to be a shame when it comes to talking about money.  [09:20] If you have courage the universe will compensate. [09:43] When it comes to sales a lot of women don't want to ask for money.  [10:24] Business is all about exchanging money for value. Money touches everything in our world. Get yourself educated about business and money.  [11:29] Men seem to be more decisive and feel more qualified. A man will ask for a sale when 50% qualified where women want to be 100% qualified.  [12:55] Women also tend to feel that they need to do everything themselves. Men don't struggle with investing in themselves.  [14:16] Things shift when you put a plan together. Jump in. Life is too short to not follow through.  [15:12] Tania stopped coaching after she had a close friend and client suddenly die.  [17:44] People often don't plan their lives, dreams, and goals. [18:31] Tania is giving away a workbook to help think about what you want in your life.  [19:18] Journaling is a wonderful tool that helps us tap into deeper parts of ourselves.  [20:28] Keep on dreaming and have courage over comfort.  Links and Resources: A free gift for the audience: “Designing my life workbook” The Artist's Way: 25th Anniversary Edition

As our population ages the need for caregivers keeps rising. My guest today is a huge proponent of modern active aging. He has also built a business around finding caregivers that clients can trust and relate too. Jon Siegel is a board-certified clinical psychotherapist who has been in private practice for 35 years. Jon discovered a need and decided to build a business around it. His business The Perfect Companion uses unique insights to assess the skill sets and personalities of caregivers in order to match them to clients according to their personalities and needs. Jon talks about his business and how having the proper care and lifestyle can lead to vital active aging.  You can find Jon Siegel here: Ask Loral The Perfect Companion Call Jon (602) 300-5018Call the office ask for Carlos (602) 595-9096 Show Notes: [01:35] Jon is a psychotherapist by trade, and he has been in private practice for 35 years. [02:07] He concentrated on anything with the mental health approach. [02:29] There was a lack of quality caregivers in Scottsdale, Arizona. There was a need for a non-medical in-home care provider that featured people who could relate to the clients. [03:36] Jon started The Perfect Companion with the goal of matching up the personalities and skill sets of their caregivers with the personalities and needs of their clients.  [04:04] Jon created a successful concierge approach where they match their caregivers with their clients. [04:42] Modern active aging is where one can physically, emotionally, and socially stay in touch with the times. [05:24] We should have a positive modern way of being able to help people from a medical standpoint. [05:36] We want to age in a strength-based way and stay away from the pharmaceuticals. [06:32] As we age, we need to have purpose, passion, and possession. Take ownership of something that you do better than anyone else.  [10:11] The active aging model is doing things in a mindful way.  [11:05] Jon is an active proponent of plant based diets and actively working out.  [11:33] The mind and gut go well together. There is a lot of gut toxicity.  [13:00] Get out and move. You don't have to be the best. Combine the mind, body, and spirit in a way where you do things well.  [14:42] He tries to attract clientele who have discretionary income for a private pay basis. They try to find caregivers with similar life experience. They also hire older people to match up with their clients. [18:34] Jon talks about attracting and attaining the care givers that he wants and needs. [19:14] Talk to family and friends and find people for caregivers and clients. [20:33] The top markets that Jon is targeting include Palm Springs and Beverly Hills and Lake Tahoe where people are looking for personalized care.  [23:30] They can also add on value with natural medications.  [25:01] Technology and creating interactive experiences is really important. Building the model that matches the caregiver with the client creates a lot of trust.   Links and Resources: Loral’s Real Money Talks