The Business of Customer Love
Mention Me
In today's hyper competitive market, building a base of loyal fans has never been more important- or more challenging.
The Business of Customer Love podcast will help you to break free from costly one off, transactional relationships and start becoming a brand your customers come back to again and again.
Hear from leading experts in the field of customer love on how to create more meaninful relationships with your customers so you can build your business in a more sustainable, profitable way by turning your biggest fans into an unstoppable growth driver.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
The Business of Customer Love podcast will help you to break free from costly one off, transactional relationships and start becoming a brand your customers come back to again and again.
Hear from leading experts in the field of customer love on how to create more meaninful relationships with your customers so you can build your business in a more sustainable, profitable way by turning your biggest fans into an unstoppable growth driver.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books
Jun 6, 2023 • 25min
Money can’t buy you love! How to earn your way to unstoppable growth with Fred Reichheld
Fred Reichheld discusses the concept of Earned Growth and how brands can re-balance their marketing efforts by delivering more earned growth alongside paid channels. Also explores the impact of customer love on purchasing decisions, benefits of earned growth over bought growth, downside of toxic revenue in business, and measuring and increasing earned growth.
