The Thoughtful Entrepreneur

On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with CEO and cofounder of Ash, David Stein! Ash is an at home diagnostic testing platform. They partner with providers, hospital systems, public health departments, and universities to turn on self testing programs through at home testing kits.  He discusses the future of Ash and expresses them as a technology company first. They started in diagnostics as a gateway for individuals into health care to do a test and understand where they are on a spectrum of diseases and disease states. He discusses the changes in health care since Covid-19 and how health care is adapting to home health care. David shares how he hopes that his platform can help people access healthcare in places that are most convenient and most comfortable for them. This makes it a lot more accessible and inclusive and ultimately the hope is that the long term health outcomes are better because people are actually able to receive the help they need. Don’t forget to listen to our next episode, where we recap all the great insights that David Stein offered! Key Points from the Episode:Power at home testing programs creating more accessibility to healthcareAdapting from B2C to B2B with home diagnostic testing platforms Changes in traditional health care and the adaption to home health care Impact of greater accessibility to healthcare through providing at home health care services About David Stein:David Stein is the CEO of Ash Wellness, a B2B at-home diagnostic company launching remote care services for healthcare organizations and D2C businesses. Ash Wellness offers white-lable operations management, testing via a CLIA/CAP certified lab network, kitting and fulfillment, and modern technology infrastructure. In his role, David is responsible for mission vision, strategy oversight, fundraising, and corporate development. He is a graduate of the Cornell Tech MBA programLinks Mentioned in this Episode: Want to learn more? Check out Ash’s website at https://www.poweredbyash.com/ Check out David Stein on LinkedIn at https://www.linkedin.com/in/davidstein100/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with content strategist and business consultant, Ina Bakalova.Ina helps experts package their skills into a high ticket consulting offer using content. Ina explains that she stays away from teaching clients things that work now. This is because the trends are moving very fast and there will be a constant need to keep up. Ina explains that a trend happening now is social media sites such as Instagram are harder for businesses to use. While Instagram is still relevant, it is harder to gain traction from there. TikTok has become a better site nowadays as it allows for creativity in a less polished manner. Ina explains that TikTok content can be as easy as sharing your thoughts which is different from how Instagram works. Ina explains that in the beginning of content creation on a new platform, it is normal to not see results immediately and that should be expected. On Youtube, an individual should expect to have to create content for years before it gains the traction they want and the timespan for TikTok traction is around 1-2 months based on how much content is pushed out. Ina helps her clients launch their consulting services by using social media to gain their first clients organically. Ina explains that they work with clients for about 3 months and sets clients up to not need her after that time period. Key Points from the Episode:The work that Ina does and how she does itTrends Ina advises businesses to keep an eye onHow TikTok has become better for businesses The process of gaining traction through content and its timelineHow Ina works with her clientsSell versus serve Client engagementAbout Ina Bakalova: Ina Bakalova is an Online Marketing Expert focused on organic content strategies and social media. Through her signature program, the Content Accelerator, Ina helps online business owners and educational creators to create and market a profitable consulting offer, and ultimately sign clients. After experimenting with different business ventures in her early twenties, Ina officially started her career as a property investor. She created the Content Accelerator after freelancing as a copywriter and social media manager for other property entrepreneurs. She saw that many of them were struggling to communicate their uniqueness online, at the same time that she experienced success in her own consulting practice. This led her to merge the two, and help other consultants, mentors and educational creators to monetize! Having emigrated from Bulgaria to the UK when she was five, Ina has witnessed the incredible opportunities that entrepreneurship opens up. This experience fuels her desire to help her students monetize their unique skills through online consulting.Want to learn more? Check out Ina Bakalova’s website at https://inabakalova.com/Check out Ina Bakalova on LinkedIn at https://www.linkedin.com/in/ina-bakalova/?originalSubdomain=ukCheck out  Ina Bakalova on Instagram at https://www.instagram.com/inabakalova/?hl=enCheck out  Ina Bakalova on Youtube at https://www.youtube.com/channel/UCykp1-0zuyVl5Th39rgsWqQCheck out  Ina Bakalova on TikTok at https://www.tiktok.com/@inabakalovaDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and President of Stealth Venture Labs, Brent Freeman. Brent Freeman is a digital entrepreneur who has co-founded or founded around twenty  companies. Stealth Venture Labs is a digital marketing firm that focuses on business growth through digital media advertisements. Stealth Venture Labs has worked with well known companies such as Home Chef, Poo Pourri, and Factor 75 who sold to Hello Fresh, whom Stealth Venture labs still works with today. They work to help businesses who are having a growth plateau get to the next step in their journey, as well as helping businesses come to the market. Brent explains common hurdles for businesses are getting their ideas to the market, getting consumers to buy their product at a good rate, and getting to their first million in revenue. Brent explains that summer in Ecommerce now has become a volatile environment compared to being slow in the past and the additions of privacy or tracking gaps have caused issues. Small businesses are being affected by this because they are thrown into a difficult environment for businesses that are less established. Brent explains that the changes over the years has made for a bigger focus on adapting to challenges such as becoming a hybrid business doing it partially online or in person. Businesses dealing with growth plateaus who want to scale and individuals needing to take a step back to enjoy the journey are good candidates for Stealth Venture Labs. Key Points from the Episode:What Brent doesWhat Stealth Venture Labs does Past successful partners of Stealth Venture LabsCommon roadblocks for Ecommerce businessesEarly customers How Ecommerce has changed in the recent yearsWho is a good fit to work with Stealth Venture LabsSocial impact About Brent Freeman: Brent Freeman is the Founder & President of Stealth Venture Labs and a serial entrepreneur who’s passionate about using business to generate both profits & social impact. In 2009, Brent founded Roozt.com, an online marketplace platform for social good consumer brands which was featured in Mashable, Forbes, Huff Post, INC, The Today Show, NBC, and ABC. He was honored by Forbes as a Name You Need to Know in 2011. Today, Brent is an angel investor, former venture capitalist, and writes for Entrepreneur and INC on startup life. He is the Founder & President at Stealth Venture Labs, has co-founded five ecommerce brands, and is the Chairman of the Board of the Bay Area chapter of the Network For Teaching Entrepreneurship that teaches entrepreneurship to inner-city kids. In his free time, he loves to travel to Italy, give back and spend time with his family and friends. In 2020, Brent received the high honor to be knighted by the Italian Royal Family, Casa di Savoia, for his commitment to philanthropy and giving back.Want to learn more? Check out the Stealth Venture Labs website at https://www.stealthventurelabs.com/Check out Stealth Venture Labs on LinkedIn at https://www.linkedin.com/company/stealth-venture-labs/Check out Brent Freeman on LinkedIn at https://www.linkedin.com/in/brentjfreeman/Check out the Brent Freeman’s website at https://brentfreeman.me/Check out Brent Freeman on Instagram at https://www.instagram.com/brent__freeman/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with business strategist, Toni Bache! Toni loveall things online. She serves cross creators, membership owners, and group coaches to scale their business without sacrifice. She believes that you don't necessarily need to hustle to get freedom, flexibility, and commitment from your business. Toni is passionate, especially at helping women in these environments learn how to create this. She discusses the difference between busy work and effective work and how it’s generally the deeper evaluation that helps people drive forward. Don’t forget to listen to our next episode, where we recap all the great insights that Toni Bache offered! Key Points from the Episode: Representation and opportunity of women entrepreneurs The 5 Minute Process - creating and implementing The Scale Society  Atomic Habits About Toni Bache:Toni Bache is an Australian-based, 7-figure business coach helping busy women build and scale their high-ticket memberships without sacrifice. Only a few years ago, Toni served as the global Vice President to a Fortune 500 company, responsible for multi-billion dollar deals. While the role required big credentials and brought an even bigger paycheck, it left her feeling unfulfilled and lacking freedom. Toni knew it wasn’t working. What began as a journey to routinely move every day for 30 days turned into 365 days. After posting one blog post about her journey, she landed a major feature and repost in Thrive Global, setting off her exit from the corporate world and entry into entrepreneurship. Today, Toni inspires female founders to create hustle-free $1M+ dollar memberships through her Scale Society and 5 Minute Business programs. She has helped close to 25,000 women to-date with multiple clients having achieved 7-figure annual years while working with her. When she's not busy coaching inside her memberships, she can be found renovating homes, training for 29029, or volunteering her time on the beach as a surf life saver.Links Mentioned in this Episode: Want to learn more? Check out Toni Bache’s website at https://the5minutebusiness.com Check out Toni Bache on LinkedIn at https://www.linkedin.com/in/tonibache/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

On today's episode of The Thoughtful Entrepreneur, we are so excited to speak with brand architect and marketing strategist, Rich Kozak!Rich’s has been defining and languaging brands for more than forty years. He discusses helping brands adapt and grow and the comprehensive process that it is. Now Rich specializes in impact driven branding working with individuals who are determined to make an impact on other people. He discusses branding and how to become the champion of your brand. He discusses how branding can seem mundane but when you reach into your heart and write down the impact you clearly see making when you thrive; you can define the brand you must become to make an impact on those around you. Don’t forget to listen to our next episode, where we recap all the great insights that Rich Kozak offered! Key Points from the Episode: The art of defining and languaging brands Strategy, creativity and marketing Purpose driven brandingAbout Rich Kozak:Rich Kozak is a leader and an expert in helping businesses and professionals strategically maximize the impact of the branding process. He insists that clients maintain the integrity of the brand and "never cross the credibility line". He listens and identifies what is at the heart of the brand and how large a "footprint" the brand can have on the world and the people it touches. The simple but masterful process with which he organizes and defines the brand serves businesses well in creating the "Language-of-the-Brand" which enables the brand to take credit for its achievements and characteristics. The clean logic and process of preparing for digital marketing is a missing skill among businesses, and its results are distinguishing for those businesses diligently committed to growth and setting themselves apart to be seen as outstanding. Rich Kozak has a rare skillset that flows through him like water through a river, to see quickly how your brand will excel, to share the wisdom that comes from decades of assessing and defining brands about what gives a brand life, and to offer practical ideas to apply right now to elevate the brand's impact and effectiveness.Links Mentioned in this Episode: Want to learn more? Check out Rick Kozak’s website at https://thebrandyouwillbecome.com/ Check out Rich Kozak on LinkedIn at https://www.linkedin.com/in/richkozakrichbrands/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and President of The Block Group, Patty Block .The Block Group works with women business owners to understand dynamics in their business and shift their mindsets to generate more revenue with less hassle. The Block Group primarily works with accountants, attorneys, engineers, marketing or public relations professionals, and the elder care industry. Patty explains that in women owned businesses, women undervalue themselves, the work is often underpriced and the services are over delivered which causes limits within a business. Patty explains this as the broken cookie effect and works with her clients to beat this effect. Some of the consequences of not having enough of a profit margin in a business are the inability to hire more individuals, the inability to help clients to businesses' fullest potential, and resources becoming limited. Patty explains that there is a fear in women owned spaces to change things in the business that could create conflict. The way to fix some of the issues associated with the broken cookie method is to evaluate pricing. This can be done through testing to see how clients will react to different pricing options to find the best option. Patty explains through The Block Group, they will help individuals build their confidence when they speak on their business and pricing to no longer be fearful of asking what they deserve for their services. Pricing can affect the view of a business because the typical mindset is to view low pricing as low quality. Patty explains that the mindset needs to be more aligned with what you value and are looking for. Patty works with clients in many ways, one being an outsourced chief operating officer to help clients build their company and even exit their company. Key Points from the Episode:What The Block Group does and who they work with The broken cookie effect The consequences of not having enough profit marginHow to work on fixing the broken cookie effectHow pricing can affect a consumer's view of a businesses quality How Patty works with clients About Patty Block:Patty Block teaches women business owners who are experts in their fields how to turn up their power to price, sell and run their business on their own terms. This means fine-tuning their operations and scaling their revenue for strategic growth. As their trusted advisor, she brings a unique perspective, having experienced and solved many of the same complex issues women face, as leaders, moms, daughters and sisters. Forming a partnership of unbiased accountability, she helps women position their companies--financially, operationally, technologically--for game-changing results. Patty raised three fantastic kids, all of whom are business owners and also work in Patty’s company (she essentially raised her own workforce!) Want to learn more? Check out The Block Group website at https://theblockgroup.net/.Check out The Block Group on LinkedIn at https://www.linkedin.com/company/theblockgroup/.Check out Patty Block on LinkedIn at https://www.linkedin.com/in/pattyblock/Check out Patty Block on Facebook at https://www.facebook.com/patty.block/Check out The Block Group on Instagram at https://www.instagram.com/theblockgroupinc/Check out The Block Group on Twitter at https://twitter.com/TheBlockGroupDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. 

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Intellitonic, Alex Bruner.Intellitonic is a digital marketing agency with a specific focus on Google products and managing them for businesses. Alex explains that there has become a push to transition into Amazon in the recent years. There are some aspects of Google that have stayed the same over time such as focusing on content, messaging, and maintaining credible hyperlinks from other websites. The evolution of Google has changed in Google being more open about anti spam tactics, mobile responsiveness, and site speed optimization.  Alex explains that Intellitonic works with a range of clients from regional to national business. The typical clients are but are not limited to builders, medical services, municipalities, and tourism organizations. Alex explains that municipalities and tourism organizations know what they need. However, they are understaffed and overutilized and that is why Intellitonic can come in to help them bring their vision to life. Alex explains that they work with nonprofits using the Google Ad Grant program. Intellitonic has grown their business carefully to make sure the staff are supported as well as building trust within the company. Alex explains that they hire individuals who want to be there and grow with the company, put them in the right positions, and pay them well for their efforts. This also allows for better client relationships as their points of contact do not change since the staff are staying the same. Alex explains that their business is where it is because of the relationships that were made over the years. The good treatment and relationships with others, allows them to come back to be potential clients because that trust is already instilled in them. Alex explains that individuals need to look into their marketing and if analytics or tracking are missing, an SEO company like Intellitonic, can be highly beneficial to a business. Key Points from the Episode:Who Intellitonic is and what they do The evolution of working with GoogleIntellitonic clientele Municipalities and tourism organizationsGoogle Ad Grant What makes Intellitonic differentRelationships with other individuals and businessesAlex’s advice about when SEO help is needed About Alex Bruner:Alex managed SEO, PPC and social media for the Tribune Company’s digital marketing agency, where he oversaw the web efforts of clients including those of the L.A. Times, Chicago Tribune, and the Sun Sentinel. Alex’s long-term dream has been to turn his digital marketing skills toward making the world a better place.Want to learn more? Check out the Intellitonic website at https://intellitonic.com/.Check out the Intellitonic on LinkedIn at https://www.linkedin.com/company/intellitonic/.Check out Alex Bruner on LinkedIn at https://www.linkedin.com/in/alexanderbruner/.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Sand & Shores, Tonya McKenzie.Sand & Shores is a public relations firm that works primarily with nonprofits, law enforcement, and authors. Tonya explains that the public needs to see good public relations from civic organizations to build trust. Many individuals worry that sharing their strong suits will come off as insincere or similar to bragging to their audience. Tonya explains that this is not bragging as you are sharing information as to what you are good at. Civic organizations can start building a rapport with their community simply by actively listening to their community members. It is also important for organizations to listen to understand rather than listening to defend. Tonya explains that leaders or members of an organization that notice a lack of communication as well as a rock block in productivity, are good candidates for her services. She wants to help organizations become comfortable with engaging in difficult conversations for the betterment of the organization as well as the community it serves. Tonya advises to use the contact me tab on her website to set up a time to chat. Explaining your current situation and why you reached out to Tonya will help get the conversation moving in the right direction.  Key Points from the Episode:What Sand & Shores is and who they work withThe importance of public relations for civic organizations How to handle objective feelings about “bragging”Ways civic organizations can start building a rapport with their communityThe negative effects of listening to defendIdeal ClienteleHow to engage with Tonya  About Tonya McKenzie:As the founder of Sand & Shores, Tonya McKenzie brings more than 20 years of experience in media relations, marketing, and client relations. Her non-profit experience includes being an Associate Executive Director, raising over a million dollars to open a new YMCA in Northern California and serving as a Los Angeles County Commissioner. Tonya McKenzie has built and led marketing departments for various companies. Tonya published Real Estate Agent Magazine in 2016 and hosts 2 successful podcasts. Tonya is a member of Zeta Phi Beta Sorority, Inc. and chartered a graduate chapter in Northern California. You can find Mrs. McKenzie highlighted in the book, “AMAZING MOMS: Parents of the 21st Century” Tonya McKenzie is a child advocate and staunch supporter of children's rights. She is the author of “A Child’s Memories of Cartoons & Murder”, a memoir discussing her own (adverse childhood experiences) A.C.E.s. She co-authored the F.I.T. Kids Manual utilized by the Pittsburg School District (California), established several unique youth wellness programs and served as a Youth Commissioner for Contra Costa County Supervisor Federal Glover http://federalglover.com/. She is a graduate of California State University, Northridge with a Bachelor of Arts in Sociology. Currently, Tonya serves as the Past President of the North Redondo Beach Business Association, is the first African American woman elected to the Board of Directors of the Redondo Beach Chamber of Commerce, holds a seat on the Redondo Beach Police Department Community Engagement Board, and The City of Redondo Beach GPAC. She serves as the Vice President of Black Public Relations Society – Los Angeles and on the Board of Directors for Better Youth. Tonya was named as the Redondo Beach Woman of the Year in 2021 and continues to proudly serve her community, Los Angeles County, and the Culture. Want to learn more? Check out the Sand & Shores website at https://www.sandandshores.com/.Check out Sand & Shores on LinkedIn at https://www.linkedin.com/company/sandandshores/.Check out Tonya McKenzie on LinkedIn at https://www.linkedin.com/in/tonyamckenzie/.Check out Tonya McKenzie on Facebook at https://www.facebook.com/tonyamckenziespeaks/.Check out Tonya McKenzie on Instagram at https://www.instagram.com/tonyamckenziepr/ .Check out Tonya McKenzie on Twitter at https://twitter.com/tonyamckenziepr. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️ We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Vice President of Marketing for Rootstrap, Patrick Ward. Rootstrap is a custom software development agency but as Patrick likes to describe it, the technology team behind Masterclass. Masterclass gained help from Rootstrap to aid in making sure their technology can handle its audience and keeping it consistent between devices. Due to Masterclass being a premium service, the need for good technology is higher. Typical clients involve individuals with time sensitive projects or individuals needing ongoing technical advice. Patrick explains that changing the roadmap on a developer will cost the client. This is because compromises did not have to be made as they were able to work on it on their own timeline. Patrick explains he would rather keep his integrity with his clients rather than making more money off them. The work culture of Rootstrap has been able to stay strong and close throughout the pandemic. This was due to the management taking the necessary changes to promote remote work and providing resources to help their employees during this time. Patrick’s book he wrote alongside Adam Torres, Money Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol.3 - Edition 5), is good for CEOs or entrepreneurs of small to medium scale business who need a better idea of marketing.   Key Points from the Episode: What Rootstrap does The needs and the importance of creating a good experience on Masterclass Individuals that would be a good fit for Rootstrap Patrick’s advice for working with developers Integrity over money Company culture Patrick’s book and the appropriate audience for it   About Patrick Ward: Patrick Ward is the VP of Marketing for Rootstrap, a custom software development agency that digitally transforms companies like MasterClass & Google, along with A-List Celebrities like Tony Robbins & Snoop Dogg, and the Founder of NanoGlobals, an expert-led platform that helps mid-size tech companies tap into global markets through remote hiring, offshoring, and international market expansion. A writer by trade, Patrick's international brand & B2B marketing expertise has been featured in Forbes, Ad Age, Fast Company, Morning Brew, Hacker Noon, HuffPost & Business Insider. He is currently a member of the Forbes Communications Council, an invitation-only organization for senior-level communications executives, and Pavilion, formerly Revenue Collective, a private, invitation-only community of sales & marketing executives at growth-focused companies. He earned his Bachelor of Commerce (Liberal Studies), majoring in Marketing and Political Science, from the University of Sydney. Want to learn more? Check out the Rootstrap website at https://www.rootstrap.com/. Check out Rootstrap on LinkedIn at https://www.linkedin.com/company/rootstrap-it/. Check out Patrick Ward on LinkedIn at https://www.linkedin.com/in/patrickjamesward/. Check out Patrick Ward on Facebook at https://facebook.com/paddyjward. Check out Patrick Ward on Instagram at https://www.instagram.com/paddyjward/. Check out Patrick Ward on Twitter at https://twitter.com/paddyjward. Check out Patrick Ward and Adam Torres’s book, Money Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol.3 - Edition 5) at https://www.amazon.com/Money-Matters-Leading-Entrepreneurs-Business/dp/1949680320 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.   Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.   What is your #1 Lead Generation BLOCKER? Take my free quiz here.    

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Owner of SEO Optimizers, Brandon Leibowitz.SEO Optimizers focuses on organic traffic and they work with small to medium sized businesses such as service based or ecommerce businesses. Brandon explains that nowadays, there is a larger push for quality rather than quantity. If a company has fewer backlinks, but they are more reputable, they will be pushed to a higher ranking compared to someone with more backlinks of lower quality. One way of obtaining more backlinks is by comparing backlinks with others and using tools to see the data behind them. Brandon explains that using marketing to obtain backlinks is good and that an individual needs to stick to websites related to them. Brandon explains that SEO Optimizers are different from other SEO companies by focusing on the quality of the backlinks and keeping up to date on system changes. SEO Optimizers aims to make the process hands free for their clients so they can focus on their business rather than the SEO information. Progress based on the work SEO Optimizers does for clients ranges in time due to the difference in establishment, ranking, or competitors. These ranges also come into play with the pricing, the more established a company is with fewer competitors, the lower amount they will have to pay for SEO services.  Key Points from the Episode:Who SEO Optimizers are and how they operateThe difference between page rankings many years ago compared to knowHow to get more backlinks How SEO Optimizers is different from other SEO companiesThe importance of personalize and not spammingProgress timelines Pricing for SEO Optimizers Resources on the SEO Optimizers website About Brandon Leibowitz: For the past 14 years, he has been helping websites rank higher on Google using SEO strategies. He has helped hundreds of websites rank for hyper-competitive keywords that convert into sales and leads. He received his Bachelors of Science in Business Marketing for California State University of Long Beach.Brandon Leibowitz runs and operates SEO Optimizers. They are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.He got his start in digital marketing in 2007 after graduating from college with his degree in Business Marketing. In his first job, he handled the marketing aspects of an e-commerce website.The company that he worked for was a national e-commerce brand that had recently built their website and was looking to bring more traffic to it. He had no idea what he was doing and neither did they. He spent a lot of his time reading books and joining digital marketing forums to learn as much as possible about this new type of marketing.He helped them with the following tasks: search engine optimization, email marketing campaigns, creating an affiliate program, optimizing paid ads on Google AdWords, setting up social media profiles, and a bit of web design. You could say that he wore a lot of hats working for this company.In 2008, he realized that most businesses would need a website to stay competitive in the future. Having a website is only one piece of the puzzle. Ultimately, they need someone to help market their website to bring in traffic that will, in turn, convert to clients.He made the decision to stick with digital marketing and since then have started his own company, SEO Optimizers. A friend of his built him a website in exchange for doing SEO for his insurance website. He got him ranked above government websites for all of his major keywords.He has always worked full time at ad agencies helping their clients with search engine optimization. At night after work, he would work on his freelance clients from SEO Optimizers. He was recently able to quit his daytime job to pursue my company full time.He is happy to help small and medium-sized companies get ranked at the top of Google by using search engine optimization tactics and bringing in traffic via social media, paid ads, etc.Want to learn more? Check out the SEO Optimizers website at https://seooptimizers.com/.Check out SEO Optimizers on LinkedIn at https://www.linkedin.com/company/seo-optimizers/.Check out Brandon Leibowitz on LinkedIn at https://www.linkedin.com/in/brandonleibowitz/.Check out Brandon Leibowitz on Facebook at https://www.facebook.com/BrandonLeibs.Check out  Brandon Leibowitz on Instagram at https://www.instagram.com/leibowitzbrandon/.Check out  Brandon Leibowitz on Twitter at https://twitter.com/brandonleibs.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.