The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Founder of Ignition, Derek Osgood. Ignition is a platform that helps companies create structured launch plans by providing tools and resources tailored to the launch process's specific communication needs. Derek advises businesses that treating each launch as a smaller version of future launches can help owners establish a defined process for launching new products or services. This approach helps ensure that each launch is well-planned and executed, and helps identify areas for improvement that can be applied to future launches.Additionally, having a tiered launch process that can adapt to different types of launches can be beneficial, as it allows the company to tailor its approach to the specific needs of each launch. Key points from the Episode:What is Launching?Insights on the Launching ProcessDisadvantages in Using Simple PlatformsIgnition versus Project Management Tool About Derek Osgood: Derek is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively. Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products and his products have generated over $1B in revenue. Now he’s building the platform he wished he had along the way.He's an executive with broad marketing knowledge and talents. His skill set was polished while running massive P&Ls at PlayStation and constantly performing at startups. It includes all aspects of marketing, such as go-to-market, segmentation, product positioning, user acquisition and engagement, integrated offline marketing, digital performance marketing, creative development, and product management. About Ignition:  It's a collaborative center designed with Product Marketing Alliance to manage GTM activities from start to finish. It assists Product Marketing and Product teams in increasing internal alignment by centralizing launch plans, assets, and execution in a single, visible source of truth, which automates internal communications and predicts whether products will ship on time or not.Ignition has embedded tools to help you execute tasks such as conducting pricing research, monitoring competition intelligence, and recommending planning modifications based on your goals, allowing you to produce better plans faster. Ignition is backed by some of the best investors in the valley, including Bling Capital, Hiten Shah, Jack and Max Altman, and executives from Uber, Opendoor, TechCrunch, Sentry and others. Our founding team has extensive experience building at high-growth, industry-leading companies like Rippling, Facebook, Craft and PlayStation. Tweetable Moments:02:33 - "You need to understand who your competitive landscape looks like, why the thing that you're building is better or different from that."10:14 - "It's never going to be perfect. But ideally what you have is you have frameworks where you have a tiered launch process where you're able to adapt to different shapes and sizes and types of launches with different objectives." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out the Ignition website at https://www.haveignition.com/Check out Ignition on LinkedIn at https://www.linkedin.com/company/haveignition/Check out Derek Osgood on LinkedIn at https://www.linkedin.com/in/derekosgood3/Check out Derek Osgood on Twitter at https://twitter.com/ozbad03?lang=enDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Brand Champion and CEO of Brand Iron, Michael Doyle. Michael is an expert in building great brands and Brand Iron helps its clients achieve their desired results. His company, Brand Iron, works with clients to develop a strategic brand plan, make brands quantifiable, trackable and produce desired outcomes.  According to Michael, their team tackles the branding issue from every angle because he strongly believes that a great brand is more than just having a great message and a great persona.   Michael advises business owners to first identify their interests and desired outcomes before seeking help from a branding or marketing company. By having a clear understanding of what they want to achieve, business owners can better evaluate which company will be the best fit to help them reach their goals. He suggests that this understanding will guide them to the right company to collaborate with, and ultimately lead to their desired outcome.   Key points from the Episode: Insight on the 2023 Graphic Design trends Understanding the difference between Brand Strategist and Web Designer Engagement & Consultation   About Michael Doyle: For almost two decades, Michael has been transforming the face of Brand Marketing. He grew DNA Advertising, a tech-based advertising business, into a multimillion-dollar enterprise. In 2000, Michael sold the company as part of a nationwide IPO. Michael launched Brand Iron in 2002 and has since advised hundreds of other companies in a variety of industries throughout the world.   He also loves actively participating in community events and public speaking to educate others on the power and importance of branding and business development. Michael enjoys sharing his enthusiasm for what can be achieved when branding and strategy are aligned. He wants to help others by sharing his network and expertise.   Michael has:  • Built a Denver-based advertising agency into a multi-million dollar company and sold it to a national integrated services provider in 2000. • Served as a National Brand Director for a National Dotcom in preparation for going public. • Has more than 25 years of branding, marketing and advertising experience. • Michael has led more than 450 signature BrandStorm sessions & lead more than 500 brands being developed, has helped companies raise more than 5 billion dollars in capital and helped more than 40 companies get acquired. • Serves on various boards - Return to Prosperity, The Dealmakers Conference, Halen Technology. • Michael facilitates several CEO Groups including the The Dealmakers Conference (PE, RE and Tech networking group) & Emerging Companies Group.   About Brand Iron: Brand Iron is a multi-faceted branding and marketing agency passionate about changing businesses and altering brands. They're a group of independent thinkers, artists, and doers dedicated to producing unparalleled results for our clients.   They have years of experience in creating real-world results for companies in different industries, and know what it takes to make your business stand out.They propel their clients and organizations to new heights by utilizing tried and tested marketing strategies, inspired design, and integrated technological solutions.   Since 2002, Brand Iron has been inventing, defining, and reshaping brands, partnering with businesses seeking to achieve specific goals through their brand. They've worked with over 200 clients around Denver, Colorado, and the country, to build brands and increase revenue.   Links Mentioned in this Episode: Want to learn more? Check out the Brand Iron website at https://brandiron.net/ Check out Brand Iron on LinkedIn at https://www.linkedin.com/company/brand-iron/ Check out Brand Iron on Instagram at https://www.instagram.com/brand.iron/ Check out Michael Doyle on LinkedIn at https://www.linkedin.com/in/brandiron/ Check out Michael Doyle on Facebook at https://www.facebook.com/michael.doyle.731 Check out Michael Doyle on Twitter at https://twitter.com/MichaelSDoyle Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Sigjun Gudjonsdottir, Europe’s #1 Online Best Mentor, Award Winning Business Coach, International Speaker and Bestselling Author of Kickstart Your Online Business: Create an Online Course and Start to Make Sales. Sigjun shares her mission to use online business to accelerate gender equality for female entrepreneurs. She reveals that more than 90% of businesses founded by women generate less than 6 figures per year, which means that they are not contributing to the economy in the way expected of them. Her goal? Increase the contribution of women-owned businesses to overall turnover, which is only 4% at the moment.   She believes women entrepreneurs need to see more role models of women doing what they want to do. She helps women gain self-confidence so they can unleash their full potential. She also shares the best process she discovered when launching a new program. She recommends providing FREE transformation programs so you can convert about 5-50% of customers afterward.   Key Points from the Episode: How to Accelerate Gender Equality for Women Entrepreneurs? How to Manage Risk When Launching a New Program? Guiding Principles for Running a Program   About Sigjun Gudjonsdottir: Sigrun Gudjonsdottir is founder and CEO of Sigrun GmbH, a company that focuses on helping female entrepreneurs turn their passion into a profitable business.   She has combined her unique background in personal development, architecture, software engineering, and business, to offer result-driven online programs and high-impact coaching.   During her 10 years as a CEO, she also consulted numerous startups before she became an entrepreneur herself. Sigrun has trained thousands of entrepreneurs with her live online training and mentored hundreds of passionate entrepreneurs to take their business to the next level. Icelandic by origin but global citizen by heart, she splits her time between Switzerland and Iceland while also traveling the world.   Links Mentioned in this Episode: Want to learn more? Check out Sigjun Gudjonsdottir’s website at https://www.sigrun.com/ Check out Sigjun Gudjonsdottir on LinkedIn at https://www.linkedin.com/in/sigruncom/ Check out Sigjun Gudjonsdottir on Facebook at https://www.facebook.com/sigruncom Check out Sigjun Gudjonsdottir on Instagram at https://www.instagram.com/sigruncom/ Check out Sigjun Gudjonsdottir on Twitter at https://twitter.com/sigruncom   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

1447 - Creating a Course for Success with Nancy Giere

Unlocking Success by Rewriting Subconscious Programming: Insights from Elite Performance Coach Alaina Schwartz On a recent episode of The Thoughtful Entrepreneur, we had the privilege of hosting Alaina Schwartz, Elite Performance Coach and founder of Alaina Schwartz Enterprises. With years of experience empowering small business owners to reach their highest potential, Alaina shared transformative strategies for breaking free from limiting beliefs, working smarter, and finding alignment in business and life. Understanding the Role of Subconscious Programming Alaina explained how subconscious beliefs—often formed during early childhood—can hinder success and fulfillment. These “programs” might make us feel unworthy or demand perfection, leading to overwork, burnout, and self-sabotage. As Alaina says, "Beliefs themselves are just untruths we’ve come to accept as true." By addressing these beliefs, entrepreneurs can unlock their full potential and align with their vision. Alaina shared her unique method of helping clients directly access their subconscious mind to clear these limiting beliefs. This approach empowers her clients to interrupt negative patterns and foster a deeper connection to intuition and creativity, which she identifies as key drivers of success. From Hard Work to Working Smart Drawing from her own experience in the demanding world of music law, Alaina emphasized the importance of shifting from overwork to efficiency. She challenges the deeply ingrained notion that success requires struggle, showing entrepreneurs how to shave 20-30 hours off their workweeks while increasing revenue. Her free four-video mini-course, available at alainaschwartz.com/time, offers actionable steps to implement this change. Self-Love and Its Impact on Business For Alaina, self-love is foundational to both personal well-being and professional success. She teaches her clients that prioritizing their own growth and happiness creates a ripple effect, benefiting their businesses, teams, and relationships. As she notes, "When we fuel our own tanks, spectacular results happen in our business." If you’re ready to perform at your highest level, break free from self-sabotaging patterns, and build a life aligned with your values, visit alainaschwartz.com to explore Alaina’s resources and coaching programs.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Find Alaina at: https://www.alainaschwartz.com/ On LinkedIn: https://www.linkedin.com/in/alainaschwartz/ On Facebook: https://www.facebook.com/alaina.schwartz7 On Instagram: https://www.instagram.com/alaina.schwartz/   Want to know more about subconscious programming? Read more on Psychology Today: https://www.psychologytoday.com/us/blog/mind-wellness-awareness/201212/affirmations How to Overcome Self-Limiting Beliefs: https://www.integritycoaching.co.uk/blog/overcoming-the-challenges-of-headship/self-limiting-beliefs/ Self-love for Entrepreneurs: https://www.entrepreneur.com/leadership/i-found-success-with-these-5-critical-self-care-habits/480697 Boost Productivity for Entrepreneurs: https://www.forbes.com/councils/forbesbusinessdevelopmentcouncil/2023/06/16/10-ways-entrepreneurs-can-boost-productivity-and-work-smarter/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Carly Cais, Founder and CEO of RevvSpark. Carly shares her passion for helping B2B companies succeed by producing full funnel content and copywriting for them to increase retention and sales. She explains the importance of providing a great onboarding experience with their customers - onboarding scripts, email sequences, PDFs, anything that can add value to the customer. Their objective? Ensure that the content their customers post is aligned with how their audience wants to interact with their business. Carly says things have changed a lot in B2B since the Internet exploded. She says many B2B buyers no longer want a full sales process where they have to deal with a salesperson. They want to self-educate and get as much information online from your website or other digital touchpoints for legitimacy. She says their mission at RevvSpark is to ensure that their clients have a very robust digital library that people can tap into and self-educate to get to the point where all sales calls close around 50% or more.   Key Points from the Episode: How Can Content Increase Customer Retention for B2B? What are Customers Looking for Today More Than 5-10 Years Ago? Understanding the Modern B2B Buyer   About Carly Cais:  Carly J. Cais (Founder and CEO, RevvSpark) started in marketing over 20 years ago, first in B2C and then B2B. Author of the upcoming book “Startup to Scaleup '' and CEO of content marketing agency RevvSpark, she is on a mission to grow businesses with creative “Conversion Content” that enhances internal teams and drives demand.   About RevvSpark:  RevvSpark is a content and copywriting agency that provides Conversion Content for demand generation, content marketing and sales enablement. It was launched in 2021, originally as a sales and marketing consultancy, then rebranded as an agency. Their team spans the globe with B2B content and copywriting experts. Founder and CEO Carly J. Cais brings over 20 years of experience in marketing, revenue operations, and sales enablement for SaaS organizations. RevvSpark focuses on B2B businesses, primarily SaaS and services. They typically work with Growth Managers, VPs of Marketing, CMOs, CMOs, and CROs to amplify their efforts and help the business get to the next level. They create words, layout and images that convince and convert. They also help accelerate the growth of mid-stage businesses by complementing what internal teams can accomplish. They provide marketing content to generate demand in the market, encourage prospects to take the next step in the buyer's journey and convert visitors into buyers (MoFu/ToFu content). RevvSpark's focus on excellence in the middle and bottom of the funnel. They delve into buyer psychology and buyer pain points, product expertise, long-tail keyword research, and leverage research and interviews with SMBs to create content that speaks to the target audience, exactly at their stage of the buying journey. They also create internal enablement content for sales teams to convert sales reps into seasoned professionals, reduce ramp-up time, document internal processes, and upgrade skill sets.   Tweetable Moments: 1:04 - "PDFs or any product documentation and anything that can add value to the customer, like providing them more information about the industry segment that they're in, that you get from your product and services so you can be the expert and the authority in your field and give more value to your customers." 01:42 - "We want to make sure that the content you're putting out there is always going to align with how your customer wants to interact with you, how they want to buy from you, and how they want to buy more from you."   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out RevvSpark’s website at https://www.revvspark.com/ Check out RevvSpark on LinkedIn at https://www.linkedin.com/company/revvspark/ Check out Carly Cais on LinkedIn at https://www.linkedin.com/in/carlyjcais/ Check out RevvSpark on Facebook at https://www.facebook.com/revvspark Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Greg Edwards, CEO of Canauri. Greg shares the process by which Canauri could protect, detect and stop ransomware caused by cybercriminals. He says their system could recognize it, kill it and isolate the machine running the ransomware attacks. He adds that ransomware happens all the time - every 11 seconds every day on average - hitting a business or government entity in the United States. He explains that what the ransomware does is devastating to businesses because it locks down all files, so the owner can no longer access them - without paying the ransom or paying for the backup in full. Greg says the majority of vulnerability, about 50% of ransomware, occurs through email. He says that now, the mass majority of malware that gets through is ransomware. He also says that cyber criminals these days are now financially motivated and their mode of payment is in the form of ransomware. Greg provides a few best practices that users can proactively apply to reduce their risk of being attacked: multiple layers of protection, knowing how many assets you have, ensuring network computers are updated with the latest software and security, good password management, multi-factor authentication, advanced antivirus and endpoint detection and response, and security operations centers. He also recommends working with a cybersecurity expert.   Key Points from the Episode: Why Ransomware Should be a Concern for Business Owners? The Most Common Way of Ransomware Attacks Best Practices That Users Can Proactively Apply to Reduce Risk of Ransomware   About Greg Edwards:  Greg is the CEO of Canauri (formerly Cryptostopper), a ransomware protection service that automatically detects and stops active ransomware attacks. He has been a technology entrepreneur since 1998 and has founded numerous companies, including Axis Backup, a backup and disaster recovery company for the insurance industry, which he founded a few years before CryptoStopper. He specializes in disaster recovery, cloud computing, and network security, to name a few.   About Canauri:  At Canauri, their goal is to make ransomware protection straightforward and successful – that means faster time-to-detection and fewer false positives. In the pursuit of creating advanced next generation systems, companies have overcomplicated their security solutions and excluded tried and true methods.  Ransomware protection should be easy to implement and offer more than just defense; it should give you the upper hand. Canauri gives businesses an advantage over their attackers. By using proven systems which emphasize the essentials, they allow businesses to withstand an attack, even after it’s reached the internal network. Their system of traps and decoys lowers the time-to-discovery and safeguards one of the most critical elements of a business, its data.   Tweetable Moments: 02:24 - "It's happening all the time. Every 11 seconds of every day, a ransomware attack hits a business or a government entity in the US. And so what that means for small businesses is that they are a target." 07:00 - "It's all about the multiple layers of protection. And so it starts with what I call 'hygiene.' So good technology hygiene, knowing how many assets you have, how many computers are on your network and they are all patched and up to date with all of the software patches that come out, which on average, there are 60 vulnerabilities per day that are identified in all of the different software packages that we use."   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Canauri’s website at https://www.canauri.com/ Check out Canauri on LinkedIn at https://www.linkedin.com/company/canauri/ Check out Canauri on Youtube at https://www.youtube.com/@Canauri Check out Greg Edwards on LinkedIn at https://www.linkedin.com/in/gedwardswpd/ Check out Greg Edwards on Twitter at https://twitter.com/WatchPointData Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Jason Byer, Marketing and Partnerships Manager at Crowdspring. Jason talks about the impact he provides to CrowdSpring and his passion for helping businesses grow and shape their brand into something much stronger through the services they provide. He says they've curated their market heavily by bringing in talented people they've vetted and offering their clients dozens of different concepts and avenues to take their brand and see it come to life. Jason shares how important it is for their company to ensure their employees are doing the best job possible to be able to deliver quality results for their clients. He also talks about their selection process in terms of acquiring creatives and talent to join their team - making sure they recruit only the best people. The best part? The price is incredibly reasonable for the amount of work their clients get back.   Key Points from the Episode: How Crowdspring Achieved Mass Interest Today? Partnership Opportunities with Crowdspring Resources that Crowdspring Provides   About Jason Byer:  Jason Byer is the Head of Marketing and Partnerships for Crowdspring, a Chicago-based branding firm that helps businesses, agencies, and nonprofits of all sizes start, run, and grow their business through design and a denomination of quality. Crowdspring dramatically simplifies the design process by handling the complexity so that you can focus on getting great results. Crowdspring started to address a fundamental problem with the design process, most clients had little choice, and most designers had few opportunities to find clients. Jason is the oldest of 7 children. He was raised and attended school in Florida, but realized he needed to feel a change of seasons, so he moved to Chicago. He’s equally comfortable reading The Game of Thrones and Dostoyevsky while training for triathlons and endurance races and brewing beer. He authored Get The Job: How to use personal branding to jump-start a career and dominate the competition.About Crowdspring: Crowdspring is the world’s leading marketplace for buyers and sellers of crowdsourced creative services, including logo design, web design, graphic design, product design and even naming companies and products. Clients who need a new logo design, stationery design, web design, banner ads, marketing materials, product design, company name, product name or other creative content simply post what they need, when they need it and how much they’ll pay. Once posted, creatives from around the world (more than 200,000 from 195 countries work on crowdspring) submit actual work – not bids or proposals. As the submissions come in, buyers are able to review, sort, rate, provide feedback and collaborate with multiple creatives until they pick their favorite. The Crowdspring community has worked with the world’s best Brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips (and many more), with many of the world’s best agencies, and with tens of thousands of entrepreneurs and startups from 100 different countries. Since launch, crowdspring has been featured in many media publications and shows, including Forbes, New York Times, the Wall Street Journal, Boston Globe, Crain’s, Chicago Tribune, Advertising Age, Chicago Tonight, Fast Company, SmartMoney, and many others. The company is privately held and headquartered in Chicago, Illinois.   Tweetable Moments: 01:25 - "It's fun to see these ideas for entrepreneurs just getting started or businesses that have been operational for decades hone in and craft that brand to something much stronger." 04:24 - "It comes down to quality. It comes down to making sure that the people that are on our platform are doing the best work possible."   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Crowdspring’s website at https://www.crowdspring.com/ Check out Jason Byer on LinkedIn at https://www.linkedin.com/in/jasonbyer/ Check out Jason Byer on Twitter at https://twitter.com/JasonByer Check out Crowdspring on LinkedIn at https://www.linkedin.com/company/crowdspring/ Check out Crowdspring on Facebook at https://www.facebook.com/crowdspring/ Check out Crowdspring on Twitter at https://twitter.com/crowdspring/ Check out Crowdspring on Youtube at https://www.youtube.com/crowdspring Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Client Attraction Pros, Atiba de Souza. Video content is a powerful medium for businesses to attract new clients and establish themselves as thought leaders in their respective niche. Client Attraction Pros use video to help businesses grow by leveraging its ability to convey information in an engaging and visually appealing way, which can be more effective than text-based content alone. One of the main challenges that businesses face is getting their brand and services known to potential customers. According to Atima, the problem is not that the services offered by businesses are not good, but rather that not enough people are aware of them. This is where video content can be particularly effective, as it can be used to introduce a business and its services to a wider audience, and help to build brand awareness and trust with potential clients. By leveraging video, businesses can effectively communicate their unique value proposition and differentiate themselves from their competitors.   Key points from the Episode: Leveraging “Moment of Truth” Strategy with Videos How can Client Attraction Pros Help Brands be Thought Lleaders Video Creation Process with Client Attraction Pros   About Atiba de Souza: Atiba started his career in internet-based search in 1996. In the early 2000’s he consulted for several government agencies (INS, EPA, DLA, and several military departments) and led teams that designed and built search tools. For the EPA, in 2001, Atiba and his team built a $10 million dollar system that allowed the EPA to easily search their data agency-wide. After almost 10 years in the government sector, Atiba turned to the private sector and the burgeoning field of SEO. Using a unique method of blending storytelling with search keywords Atiba has helped rank over 10, 000 pages on Google’s Page 1 for various search terms. When he is not geeking out on the latest SEO principles and trends Atiba is a man of God, husband, father, and IG Food Influencer in the Washington DC area. Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google’s algorithm with an intuitive feel for the culture of every social media platform.   About Client Attraction Pros: They use video as a medium to connect audiences with their clients. They believe that videos is the most powerful medium to bridge the gap between businesses and their customers. Atiba, the founder of Client Attraction Pros believes that video allows businesses to tell their story in a compelling and engaging way, and allows their clients to get a feel for the company's personality and values. Additionally, video allows businesses to showcase their products and services in a way that is easy for customers to understand and remember. As a result, video is a powerful tool for building brand awareness and engagement.   Tweetable Moments: 01:27 - "If you're saying that to yourself, you are a thought leader. It's because you have created a system or a process in your business that solves a problem for your customer that no one else is doing." 05:00 - "If you get bad service at a restaurant, you're not going back. Be wise because you don't trust them. You're not going to do business with someone you don't trust."   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out the Client Attraction Pros website at https://clientattractionpros.com/ Check out Client Attraction Pros on LinkedIn at https://www.linkedin.com/company/client-attraction-pros/ Check out Client Attraction Pros on Instagram at https://www.instagram.com/clientattractionpros/ Check out Client Attraction Pros on Facebook at https://www.facebook.com/ClientAttractionPros Check out Atiba de Souza on LinkedIn at https://www.linkedin.com/in/atibadesouza/ Check out Atiba de Souza website at linktr.ee/atibadesouza  Check out Atiba de Souza on Instagram at https://instagram.com/atibadesouza Check out Atiba de Souza on Tiktok at https://www.tiktok.com/@theatibadesouza Check out Atiba de Souza on YouTube at https://www.youtube.com/channel/UCu7Np_hjeakCER3xFzeu-Twhttps://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ewhttps://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Founder of Great Mondays, Author of Great Mondays: How to Design a Company Culture Employees Love, Josh Levine. Josh shares his passion for helping leaders create the kind of company culture they want for their employees. He says defining corporate culture and creatively designing it, as they see fit, is something leaders can do proactively. He guides them through his 6 components of corporate culture that will enable employees to work better. He says the secret to making employees more invested and engaged is to make them feel loved and understood. He advises companies to create a culture where employees can feel their impact, understand that they are part of something important, and work with a team they can trust. Josh also addresses the issue of deteriorating employee relationships, especially when the pandemic hits, and offers practical ways to rebuild and strengthen them again for future investment and productivity. He says relationships are the synapses of culture - if you want people to connect around a shared set of values, beliefs, and commitments, you have to make sure those synapses continue to be built and strengthened.   Key Points from the Episode: How Important is Corporate Culture today? Practical Tips to Improving Employee Engagement 6 Components of Corporate Culture The Biggest Challenge Most Leaders Face Right Now Engagement, Recruiting & Retaining Talents   About Josh Levine: Josh is a best-selling educator, designer, and author. He’s on a mission to help organizations design a cultural advantage. His new book Great Mondays: How to Design a Company Culture Employees Love, provides the framework and tools business leaders need to understand, design and manage their own culture. For over 15 years, Josh has helped build culture-driven brands, and as Director of Great Monday, he continues his work with technology and social enterprises. He is best known for co-founding the nonprofit Culture LabX in 2013 and, as executive director, overseeing its growth into an international community. Each year, tens of thousands of culture professionals attend Culture LabX events and engage in in-depth conversations about promoting and defending culture as a strategic advantage for business. Josh is sought after for his entertaining, inspirational and educational speeches that not only reveal new ideas, but inspire new action. He spoke to SXSW, Disrupt HR, and Wellness Council of America. And because he just can’t get enough, you will also find him sharing his ideas as an instructor in the groundbreaking MBA program in Design at the California College of the Arts and in articles across the web. His highly entertaining and accessible writing has been featured in Huffington Post, Fast Company, and the Design Management Journal. Josh holds a BS in Engineering Psychology from Tufts University, and BFA in design from the Academy of Art University. About the book Great Mondays: How to Design a Company Culture Employees Love The book is about creating a vibrant work culture that inspires employees and promotes organizational growth. Evidence shows that culture drives budget performance. It's no secret that a toxic work culture can scare away employees and drive down profits. Creating a dynamic work culture that promotes both employee and business growth is essential to an organization's success. However, culture is a moving and difficult target. In Great Mondays, brand strategist Josh Levine presents a proven formula for creating and managing a company culture that maximizes employee engagement, performance and retention for long-term business success. Written in a hard-hitting, results-oriented style, Great Mondays reveals the six elements needed to drive culture change in any type of organization.   Links Mentioned in this Episode: Want to learn more? Check out Great Mondays’ website at https://www.greatmondays.com/ Check out Great Mondays on LinkedIn at https://www.linkedin.com/company/greatmondays/ Check out Great Mondays on Twitter at https://twitter.com/greatmondays_ Check out Great Mondays on Youtube at https://www.youtube.com/channel/UC-ZmpmaQ-yL1phvC3Im5FoA Check out Josh Levine on LinkedIn at https://www.linkedin.com/in/akajoshlevine/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.