The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Writer, Publisher & Journalist of Catapult Bookwriting, Mike Ulmer.Mike's journey from sports journalism to business storytelling is a fascinating one. After spending three decades in sports journalism, he transitioned into the business world.He noticed a common thread among many people he interacted with in the business network - they struggled to tell their stories or present themselves effectively. This observation led him to develop a formula for writing great business books and assisting others in their writing endeavors.Mike attributes much of his success to networking and word-of-mouth referrals. He believes that writing a book should be an enjoyable and adventurous process, and that every book is a journey of self-discovery. His book, "Show and Tell Writing," serves as a guide for those embarking on the book-writing process.According to Mike, a great business book should have three key elements: a compelling proposition, a meaningful backstory, and practical tips for readers to apply the information. He also advocates for brevity, suggesting that 20,000 words are sufficient to convey a great story and provide valuable advice.He encourages authors to challenge themselves to write just 200 words a day over 100 days, resulting in a 20,000-word book. This would typically translate to around 100-130 pages, depending on factors such as font size and visuals.Key Points from the Episode:Mike Ulmer's background in sports journalism and transition into the business worldThe development of a formula for writing great business books and helping others succeed in writingThe importance of networking and word-of-mouth referrals in Mike's successThe concept of writing a book as a fun and adventurous journey of self-discoveryCoaching and guidance offered by Mike to aspiring authorsThe book "Show and Tell Writing" as a guide for the book-writing processThe importance of a compelling proposition, meaningful backstory, and practical tips in a great business bookMike's advocacy for brevity in book length, suggesting 20,000 words as sufficientThe power of storytelling and finding exceptional stories within ourselvesThe significance of listening and asking the right questions to uncover profound truths in someone's lifeAbout Mike Ulmer:Mike Ulmer is a seasoned journalist with 30 years of experience, specializing in helping clients craft compelling business narratives through the medium of books.Mike Ulmer has conducted over 10,000 interviews and written books on diverse topics, from digital marketing and millennials to sports like basketball and hockey, specifically the Toronto Maple Leafs and Montreal Canadiens. His expertise also extends to subjects such as writing, entrepreneurship, Canada, Inuksuks, horses, and medicine.Mike has profiled legendary athletes like Michael Jordan, Gordie Howe, Wayne Gretzky, Serena Williams, Sidney Crosby, and Mario Lemieux. His extensive sports coverage includes events like the Olympics, Super Bowl, World Series, and Stanley Cup finals.Notably, he served as the in-house writer for Maple Leaf Sports and Entertainment, the organization behind major sports teams like the Toronto Maple Leafs, Toronto Raptors, Toronto FC, and Toronto Marlies.About Catapult Bookwriting:Catapult Bookwriting specializes in assisting individuals in crafting and sharing their essential business narratives. With a focus on long-lasting impact, they provide comprehensive services to transform these stories into thought-provoking books.These books serve as powerful tools, enhancing thought leadership and brand authority while also acting as guiding stars for social media strategies. Catapult Book writing distinguishes itself by creating concise yet impactful books, typically spanning 120-150 pages, ensuring that the message is communicated effectively and efficiently.Additionally, they cater to the do-it-yourself crowd by offering a variety of helpful tools and resources, making the book writing process accessible to a wide range of clients, aiming to establish a lasting presence in their respective industries.Tweetable Moments:03:25 - "Every book is an adventure if you wrote the book you thought you were going to write you wrote the wrong book."11:28 - 'When you find that profound truth, that's generally something you have to give up, but when you find it, it's magical.'Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Catapult Bookwriting athttps://www.catapultbookwriting.com/Check out Catapult Bookwriting on LinkedIn athttps://www.linkedin.com/company/catapult-the-digital-content-people/Check out Mike Ulmer on LinkedIn athttps://www.linkedin.com/in/mike-ulmer-554814a3/Check out Mike Ulmer on Twitter athttps://twitter.com/MikeatRadioUCheck out Mike Ulmer on Instagram athttps://www.instagram.com/mikeatradiou/Check out Mike Ulmer on Facebook athttps://www.facebook.com/mikeulmer99/aboutDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Podcast Host, Speaker & Business Coach Paul Teasdale. Paul's work is as unique as his background. He takes insights from his experience in high-performance teams, specifically in Formula 1, and makes them accessible to leaders and teams looking to improve their performance. His approach is multi-tiered, starting with speaking engagements to introduce insights from Formula 1, followed by facilitation and workshops to help organizations apply those insights to their situations. Paul's interest in Formula 1 goes beyond the typical fan's perspective. He appreciates the high-performance aspect of the sport and enjoys watching the nuances and behind-the-scenes details. These give him a different perspective on the commentary and strategies, and he believes that good commentating doesn't always align with the reality of the situation. Paul speaks for a variety of organizations, covering a range of topics. His unique blend of experience and insights from Formula 1 make him a sought-after speaker and facilitator. His work is all about helping organizations improve their performance through data-driven decision-making and the application of high-performance team methodologies. Key Points from the Episode: Introduction of Paul Teasdale and his work in high-performance teams, specifically in Formula 1 Paul's multi-tiered approach to helping organizations improve their performance Paul's background in operations management, consulting, banking, and Formula 1 The importance of data-driven decision making in Formula 1 and how Paul helps organizations apply that approach Paul's interest in Formula 1 and his perspective on the sport as a non-fanatic Comparisons between sausage making and the fast-moving consumer goods industry in terms of measuring performance The importance of measuring the right things to drive desired behaviors and results Examples of how measuring the wrong things can lead to poor behaviors in industries like banking About Paul Teasdale: Paul Teasdale is a seasoned professional with seven years of experience working with the Formula 1 team McLaren. He brings a wealth of knowledge from his diverse background, having collaborated with various high-performance organizations in fields such as sausage making and banking. Based in the UK and New Zealand, Teasdale offers valuable insights to help people enhance their performance. His expertise extends to practical tips for implementing an F1 mindset within organizations. With a rich tapestry of experiences, he shares compelling stories, ranging from the world of Formula 1 to the impact of sausage making on the business banking sector. Whether seeking advice on organizational strategies or engaging anecdotes that blend different industries, Paul Teasdale provides a unique perspective that resonates with audiences seeking inspiration and practical wisdom. Tweetable Moments: 05:36 - "I think so many of us end up making a lot of our decisions purely, well, or predominantly based on emotion, whether we believe it or not." 12:40 - "Think about the standards that you're using and how that can impact the performance that you're trying to drive and the results, but most of all, the behaviors." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Paul Teasdale at https://paulteasdale.co.uk/ Check out Paul Teasdale on LinkedIn at https://www.linkedin.com/in/pauljamesteasdale/ Check out Paul Teasdale on Twitter at https://twitter.com/pauljteasdale Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Troove, David Hurwitt. Dave Hurwitt, the founder and CEO of Troove, shed light on the glaring problems with the current college admissions process and how his platform aims to revolutionize it. Dave highlighted the inefficiencies and shortcomings of the current system, where a staggering 51% of students still need to graduate from their initial college choice. He pointed out the outdated methods colleges use to reach prospective students, such as junk mail and college fairs. With decreased students and the shift to digital administration of standardized tests, colleges face significant challenges in the coming years. Dave emphasized the high costs associated with student acquisition and the ineffectiveness of traditional marketing tactics. He believes that colleges should focus on the goal of graduation rather than just enrollment. They aim to address these issues by analyzing the characteristics and conditions that lead to student success and matching incoming first-year students with colleges that align with their needs. They also provide a platform for colleges to connect with potential students who fit their culture well. Dave argues that a shift in mindset and approach is necessary in college admissions. Colleges can improve their outcomes by focusing on long-term success, utilizing a more targeted and efficient system, and providing better value for students and institutions. Key Points from the Episode: Problems with the current college admissions process Inefficiencies and shortcomings of the current system Outdated methods used by colleges to reach prospective students Challenges faced by colleges in the coming years High costs associated with student acquisition Shift in focus from enrollment to graduation How Troove analyzes characteristics and conditions for student success Matching incoming freshmen with colleges that align with their needs How Troove helps students find the right college fit About David Hurwitt: Dave Hurwitt is a distinguished innovator with a remarkable track record in product development and innovation, generating over $1 billion in sales across various industries. Notably, he played a pivotal role in revolutionizing the washing machine market in the United States as part of the Whirlpool team. Their reimagining of front-loading washers led to a significant market share increase, saving billions in energy and water consumption. Based in Burlington, Vermont, Dave embarked on his journey to create Troove with his wife and Golden Retriever. His experience in college admissions and the need for technological advancements in the college search process inspired him to establish Troove—a two-sided, AI-powered platform aimed at helping students discover their college passions and pathways to graduation. Beyond his entrepreneurial pursuits, Dave is an accomplished photographer, history enthusiast, and avid traveler. Having explored nearly every U.S. state and numerous countries worldwide, his passion for human interaction and blending tradition with innovation shines through in his photography and innovative product creations. About Troove: Troove is a groundbreaking software company that aims to revolutionize higher education selection by leveraging collective experience's predictive power. In various aspects of life, we rely on the experiences of those who have gone before us to make informed decisions, be it choosing a restaurant, employer, or neighborhood. However, this valuable resource has often been overlooked when selecting a college. Troove recognizes that millions have already attended various colleges, experiencing successes and failures. The key question is, what can their combined experiences tell prospective students about their likelihood of success and happiness at a particular institution? Troove utilizes cutting-edge data science and machine learning tools to extract insights from graduate experiences and match them with current applicants' values, abilities, priorities, and ambitions. Troove provides applicants with Learning Culture and Social Culture fit scores through a brief questionnaire, clarifying how well they align with past graduates and the institution's offerings. This data-driven approach eliminates the guesswork, helping students find their ideal college environment, peers, and even their preferred course of study and career path. Tweetable Moments: 09:11- "Your goal when an amazing restaurant opens up is not to secure a reservation, the goal is to enjoy a wonderful meal." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Troove website at https://www.troove.me/ Check out Troove on LinkedIn at https://www.linkedin.com/company/trooveme/ Check out Troove on Facebook at https://www.facebook.com/www.troove.me Check out Troove on Instagram at https://www.instagram.com/troove.me/ Check out Troove on Twitter at https://twitter.com/Trooveme Check out David Hurwitt on LinkedIn at https://www.linkedin.com/in/davehurwitt/ Check out David Hurwitt on Twitter at https://twitter.com/DaveHurwitt Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Entrepreneur & Construction Management Consultant of Profit Consulting Company, Leo George William Smith. Leo's journey into the world of business began at the tender age of 17 when he started his first construction renovation business. This venture later developed into 22 different franchises, demonstrating Leo's knack for growth and expansion. After selling his business, Leo transitioned into management consulting, where he now works with his clients, primarily in the construction space. His clientele includes renovators, custom home builders, and landscapers. Currently, Leo is working with a landscaping company and a roofing company to help these companies grow and expand their services. His focus is on redesigning and rebranding them to position them for success in the 10 to 20-million-dollar range. Leo believes that many small businesses in the construction industry start by working with their hands without considering the importance of strategic planning and systems. He emphasizes the need for a blueprint phase, similar to hiring an architect when building a custom home, to eliminate future mistakes and ensure success. Leo also highlights the importance of creating the need for a product or service. He shares an example from his experience working with a chain of funeral homes, where they shifted their focus to selling pre-need contracts. This shift in focus demonstrates the power of anticipating and creating a need for a product or service. Key Points from the Episode: Leo Smith's background and work as a management consultant in the construction industry Leo's clients and the types of businesses he works with (renovators, custom home builders, landscapers) Leo's approach to redesigning and rebranding businesses for growth The importance of building influence and trust in today's market Leo's focus on helping landscaping and roofing companies grow and expand their services The need for strategic planning and systems in small businesses in the construction industry Creating the need for a product or service, using the example of funeral homes selling pre-need contracts The concept of "stepping stone relationships" and how it can help businesses reach a larger customer base Designing a business to work for the owner, rather than the other way around About Leo George William Smith: Leo George William Smith is a self-made entrepreneur with an inspiring journey. At just 11 1/2 years old, he began working part-time in a tailor shop, aiming to connect with successful individuals for mentorship. Leo's ambition led him to delve into real estate, and by 17, he purchased his first house, initiating accidental entry into the construction business. Through strategic renovations, he generated positive cash flow, kickstarting his success. By 25, Leo achieved his first million and currently owns shares in 19 companies, collaborating on various ventures. Despite being single and childless after the love of his life moved to Mexico, Leo remains active, participating in competitive court and beach volleyball. Notably, he's designing an innovative solar-powered houseboat for Muskoka, reflecting his entrepreneurial spirit and creativity. Leo's story exemplifies determination, business acumen, and a passion for continuous innovation. About Profit Consulting: Profit Consulting Company, with a remarkable 39-year legacy in business analysis, specializes in evaluating companies across diverse sectors like construction, restaurants, and automotive industries. With a keen understanding of the market, they address a concerning statistic: 96% of businesses fail, often due to inadequate business plans and flawed strategies. Profit Consulting Company discerns that even companies with business plans often need more expertise and precise execution. To counter this, they offer a systematic and customized management consulting program. By leveraging their extensive experience, they help businesses excel by refining their strategies, ensuring precise execution, and bridging the gap between planning and implementation. Profit Consulting Company is a reliable partner for businesses seeking expert guidance, aiming to significantly enhance their chances of success in today's competitive market. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Profit Consulting Company at https://interimceo4u.com/ Check out Profit Consulting Company on Instagram at https://www.instagram.com/10xnetworkingceo/ Check out Profit Consulting Company on Twitter at https://twitter.com/ceoclubglobal?lang=en Check out Profit Consulting Company on Facebook at https://www.facebook.com/profitConsultingCompany/ Check out Leo George WIlliam Smith on YouTube at https://www.youtube.com/@leogeorgewilliamsmith Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Co-Founder & COO of Proseer, Jeff Rudner. Jeff Rudner is the co-founder and CEO of Procedure, a modern accounting firm that is redefining how small and medium-sized businesses operate. Proseer's unique approach combines people, processes, and technology to help companies to scale and work more efficiently. One of the standout aspects of Proseer is its productized pricing. This upfront approach eliminates the element of surprise, allowing clients to access support and advice without the fear of hourly billing. Jeff emphasized that this approach alleviates friction between clients and the accounting firm, fostering a more open and interactive relationship. Traditionally, businesses often view accounting as a cost center, with the accounting team seen as a last resort for information and advice. Jeff discussed the importance of taking action and having open conversations about the reality of a business. Proseer's approach creates a safe space for clients to discuss their uncertainties and doubts, which can lead to significant improvements and success. Jeff shared that Proseer has helped many businesses turn around and scale by combining the right team, efficient processes, and best-in-class technology. Key Points from the Episode: Proseer’s focus on helping businesses operate efficiently and scale through people, process, and technology The unique aspects of Proseer, such as productized pricing and upfront approach The value of having a proactive and knowledgeable accounting team The importance of asking the right questions to gain insights into business performance and make informed decisions Trends in raising capital and the need for businesses to have a strong understanding of their financials and opportunities Proseer's aim to rewrite the script on how small and medium-sized businesses can operate The benefits of Proseer's upfront pricing and how it eliminates surprises and allows for easy access to support and advice The importance of taking action and having conversations about the reality of a business Proseer's approach of creating a safe space for clients to talk about uncertainties and doubts About Jeff Rudner: Jeff Rudner is a seasoned accounting and finance expert renowned for his strategic insights and financial acumen. After graduating from the University of Florida, Jeff embarked on a successful career in Audit at a Big 4 Accounting Firm, honing skills crucial for identifying operational enhancements, constructing forecast models, and facilitating M&A transactions. Transitioning into the role of CFO at a rapidly expanding startup, he applied his expertise to establish internal financial processes and support a nationwide expansion. Jeff's passion for empowering businesses led him to co-found Proseer, a consultancy specializing in tailored accounting, finance, and tax solutions for businesses of all scales. With Proseer, Jeff shares his extensive knowledge, aiding clients in making informed decisions that enhance their financial strategies and boost their bottom line. His engaging consulting style has made him a sought-after advisor, inspiring companies to optimize their financial structures and achieve sustainable growth. About Proseer: Proseer is a dynamic consultancy that empowers entrepreneurs and businesses with cutting-edge financial solutions. Specializing in more innovative accounting, tax, and finance services, Proseer provides real-time, actionable insights and robust financial infrastructure to its clients. Catering to a diverse clientele, Proseer serves venture-funded startups, first-generation entrepreneurs, high-net-worth individuals, and family offices. The company's expertise lies in delivering comprehensive support, ensuring businesses of all scales receive tailored and top-notch accounting, tax, and finance assistance. With a focus on real-time data and actionable strategies, Proseer enables its clients to make informed decisions, optimize their financial processes, and drive sustainable growth. Through their innovative approach, Proseer empowers entrepreneurs to navigate the complex financial landscape, enabling them to thrive and achieve their business goals. Tweetable Moments: 04:23 - "The first question I think every business owner should ask their accountant is how do you think our business is performing.” 4:30 - “By getting this information from a very knowledgeable source, you're going to learn a lot about your business and you're going to be able to make the best decisions going forward." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Proseer at https://proseer.co/ Check out Proseer on Instagram at https://www.instagram.com/proseerhq/ Check out Proseer on TikTok at https://www.tiktok.com/@proseer_accounting Check out Proseer on LinkedIn at https://www.linkedin.com/company/proseer/ Check out Jeff Rudner on LinkedIn at https://www.linkedin.com/in/jeffreyrudner/ Check out Mario Simonyan on Facebook at https://www.facebook.com/mario.simonyan Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Leadership Consultant, HR Expert, Author & Speaker of ESQgo, Mario Simonyan. Mario Simonyan is not just an intellectual property law attorney, but also the founder of ESQgo. His firm represents third-party Amazon seller brands, assisting them when they encounter issues with the marketplace or competitors. Mario emphasizes the importance of proactive measures to protect a brand and avoid future problems. He recommends conducting a clearance search to ensure that the chosen brand name is not already in use. Mario discussed a unique case where one of their clients had purchased 80,000 UPC codes for their upcoming product launches. However, they discovered that someone else was using their codes, causing potential losses of millions of dollars. Mario and his team were able to reach out to Amazon's attorneys and resolve the issue, but it required a global effort to fix the problem. Key Points from the Episode: Mario's work with ESQgo and their representation of third-party Amazon seller brands Importance of proactive measures to protect a brand on Amazon Specialization of ESQgo in intellectual property (IP) law, including trademarks, copyrights, and patents Proactive steps sellers can take to protect their brand, including consulting with an attorney early on and conducting clearance searches Mario's personal story highlighting the importance of protecting intellectual property ESQgo's flat fee basis and their aim to help third-party sellers lacking guidance from Amazon Unique case of UPC code infringement and the global effort to resolve the issue Assisting sellers with various unique and miscellaneous situations they may encounter Importance of having a plan in place to mitigate risks and threats to a business About Mario Simonyan: Mario Simonyan is a prominent figure in the 21st-century digital landscape, seamlessly blending e-commerce expertise with legal acumen. With a background in creating and selling two seven-figure Amazon brands, he possesses a unique perspective on the complexities of online business. Mario's entrepreneurial journey equipped him to found ESQgo®, not just as a lawyer but as a seasoned online entrepreneur. He has received accolades such as the Super Lawyers Rising Stars recognition and is an esteemed graduate of the Thomas Jefferson School of Law. Mario has been featured in mainstream media outlets like Bloomberg and LexisNexis, showcasing his legal expertise. His articulate insights at events like the White Label Expo in Las Vegas highlight his prowess in navigating the challenges of e-commerce. Additionally, Mario authored the best-selling book, "On the Corner of IP and Amazon," delving deep into the intersection of intellectual property and online businesses. As a licensed attorney in California and Washington, his dedication to modern legal solutions drives ESQgo®'s vision, positioning the company at the forefront of the dynamic global marketplace. About ESQgo: ESQgo, PC, is a leading intellectual property law firm established by a seasoned Amazon lawyer and former successful Amazon seller with over $1,000,000 in sales. Specializing in guiding online business owners, ESQgo assists clients in various aspects, including Amazon account and ASIN reinstatements, removal of listing hijackers, intellectual property complaints, and appeals. Their expertise spans various e-commerce issues, providing comprehensive legal solutions tailored to the digital marketplace. What sets ESQgo apart is its forward-thinking approach. Beyond addressing immediate legal concerns, the firm prioritizes clients' future aspirations and potential in the e-commerce industry. With a focus on current challenges and long-term goals, ESQgo, PC, ensures that online businesses receive expert legal guidance and support for sustained success in the competitive digital landscape. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out ESQgo at https://www.esqgo.com/ Check out ESQgo on LinkedIn at https://www.linkedin.com/company/esqgo/ Check out Mario Simonyan on LinkedIn at https://www.linkedin.com/in/mario-simonyan-a26927176/ Check out Mario Simonyan on Facebook at https://www.facebook.com/mario.simonyan Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Leadership Consultant, HR Expert, Author & Speaker, Kate Walker.Kate Walker is no stranger to the corporate world. With over two decades of experience in corporate HR, she has worked in diverse sectors such as global ad agencies, sports, and entertainment. Her passion for the leadership aspect of HR is evident, and she has always been fascinated by observing respected leaders and their unique strategies or, as she calls it, their "secret sauce."In April 2021, Kate decided to take a leap of faith and left her corporate HR role to start her own coaching and consulting business, Kate Walker Executive Coaching. Her mission is to work with leadership teams, helping them become better leaders and create a positive work environment.Kate's primary focus is on leadership coaching and HR consulting. She helps companies fine-tune their processes and systems, especially those experiencing rapid growth. She also offers one-on-one executive coaching sessions and runs a program called the New Manager Academy, designed to equip new managers with the necessary skills.Kate's areas of expertise are vast, encompassing team building, recruitment, training, and effective management. She shares insider information on these topics through her New Leader Academy, a mastermind circle for leaders.Key Points from the Episode:Kate Walker's background in HR and leadershipKate's work as an HR and leadership consultantTypes of organizations Kate works withKate's book, "A Candid Conversation: Lessons in Life, Love, and Leadership"Kate's experience in corporate HR and her passion for leadershipKate's coaching and consulting business, focusing on leadership coaching and HR consultingKate's areas of expertise: team building, recruitment, training, and effective managementKate's New Leader Academy and mastermind circleKate's upcoming book, a memoir meets self-help, sharing her personal journey and providing tips and adviceChallenges of leaving a stable job to pursue entrepreneurshipAbout Kate Walker:Kate Walker is a distinguished Executive Leadership and Human Resources expert, renowned for her extensive experience in corporate HR spanning over two decades. Holding certifications as a Senior Professional in Human Resources (SPHR) and Society for Human Resource Management Senior Certified Professional (SHRM-SCP). She has served as the Human Resources Director at prominent global companies including Nintendo, United States Tennis Association, Publicis, and TBWA.In 2021, Kate made a significant career shift, founding Kate Walker Executive Coaching, a comprehensive consulting and coaching firm. Through this venture, she empowers leaders to cultivate potent skills that foster positive company culture and enhance financial outcomes. Kate is celebrated for her expertise in team dynamics, leadership strategies, and business mindset, making impactful contributions to business owners, team leaders, and people managers. Her supportive and encouraging mentorship style has earned her recognition in esteemed publications such as Authority Magazine, SHRM’s HR Magazine, Hive, and Ivy Exec.Moreover, Kate is set to release her upcoming book, 'A Candid Conversation: Lessons in Life, Love, and Leadership,' scheduled for October 24, 2023. This compelling work not only serves as a memoir but also as a guide to self-reflection and empowerment. Drawing from her own experiences navigating a corporate exit, single parenthood, and entrepreneurship, Kate offers invaluable advice and tools to help readers find success on their terms. Her mission is to inspire individuals embarking on a journey of self-awareness and life redesign, encouraging them to seize control of their destinies.Tweetable Moments:06:14 - "Different companies are wanting different things."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Kate Walker on LinkedIn at https://www.linkedin.com/in/kate-walker-sphr/Check out Kate Walker’s New Book, A Candid Conversation: Lessons in Life, Love, and Leadership athttps://www.amazon.com/Candid-Conversation-Lessons-Life-Leadership/dp/1998754413Check out Kate Walker on Facebook at https://www.facebook.com/katewalkercoachingCheck out Kate Walker on Instagram at https://www.instagram.com/thekatewalker/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder, CEO & Interim COO of AMZ Advisers, Mike Begg.AMZ Advisers is a company that offers a comprehensive range of services to brands looking to scale their sales on Amazon. They handle everything from advertising strategy, merchandising, positioning, to content creation.Their goal is to take brands from $1 million to $10 million per year in sales on Amazon.They've worked with notable brands such as Polaroid, Rainier, and Sun Warrior, setting up their clients' entire sales funnel for success. This includes attracting potential customers and converting them into buyers.What sets AMZ Advisers apart is their ability to provide a team of two to five members, saving their clients the hassle of managing multiple team members themselves.Mike emphasized the importance of maximizing conversions and social engagement for their clients on Amazon. He highlighted the significance of reviews in influencing purchase decisions.However, he warned against incentivizing reviews, as it goes against Amazon's terms of service.Instead, he suggests providing a positive customer experience and driving more traffic to listings to increase opportunities for conversions and reviews.Key Points from the Episode:AMZ Advisers specializes in helping brands increase sales on AmazonServices offered include advertising strategy, merchandising, positioning, and content creationAMZ Advisers sets up clients' entire sales funnel for successWorked with notable brands such as Polaroid, Rainier, and Sun WarriorClients are looking to scale sales from $1 million to $10 million per year on AmazonExperience and track record since 2015Importance of maximizing conversions and social engagement on AmazonEmphasize the significance of reviews in purchase decisionsAMZ Advisers is an advanced partner of Amazon with access to exclusive programsAbout Mike Begg:Mike Begg, a 33-year-old entrepreneur, boasts a wealth of experience cultivating eCommerce and online ventures.Initially making waves with two Amazon private label brands, he achieved remarkable success, amassing over $1 million in sales exclusively on the Amazon platform.Capitalizing on his expertise as a seller, Mike co-founded AMZ Advisers alongside his partners, a venture aimed at aiding other brands in prospering on Amazon.Under his guidance, AMZ Advisers has blossomed, overseeing an impressive annual ad spend of over $10 million and driving sales exceeding $100 million on Amazon.Fueled by a passion for expansion and optimization, Mike's ingenuity led to establishing an international office in Mexico, where he presently resides.Eager to impart wisdom, he readily imparts insights spanning Amazon strategies, business enhancement, and global enterprise establishment.About AMZ Advisers:AMZ Advisers is a comprehensive eCommerce and digital marketing consultancy renowned for crafting dynamic growth strategies catering to brands and manufacturers on the Amazon platform.In 2018, their partners achieved remarkable sales surpassing $100,000,000, with substantial year-over-year sales surges exceeding 100% for many.Recognizing the pivotal role of a robust eCommerce presence, AMZ Advisers tailors strategies to transform Amazon, the premier eCommerce marketplace, into a potent sales channel and a crucial element of the companies' digital presence.Their expertise extends beyond Amazon, fostering long-term growth through diverse sales channels, additional eCommerce platforms, adept sales funnels, and conversion-focused websites.With a versatile skill set encompassing Amazon Marketing Services, Seller/Vendor/Express support, SEO optimization, market analysis, product launches, and global expansion into UK, Canada, and Europe, AMZ Advisers empowers businesses through services including inventory planning, analytics, social media advertising, and video production/editing.Tweetable Moments:07:09 - "If your brand or your products are not there, no one's going to discover you."11:49 - "The more people you get to your listings, the more purchases you get, the more opportunities you're going to get to convert reviews and that is probably the most important aspect on the backend side."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out AMZ Advisers athttps://amzadvisers.com/Check out AMZ Advisers on LinkedIn athttps://www.linkedin.com/company/amz-advisers/Check out AMZ Advisers on Instagram athttps://www.instagram.com/amzadvisersCheck out AMZ Advisers on Facebook athttps://www.facebook.com/AMZAdvisersCheck out Mike Begg on LinkedIn at https://www.facebook.com/seanallencampbell/Check out Mike Begg on Twitter athttps://twitter.com/mike_beggCheck out Mike Begg on Instagram athttps://www.instagram.com/m1ke_begg/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of Legacy Leadership Institute, Madeleine MacRae.Madeleine's journey with Legacy Leadership Institute began when two successful consulting firms merged into one. This merger created a platform for people to learn and grow together, helping them achieve their goals more effectively.Many of their clients, despite their outward success, express feelings of underachievement or uncertainty. Legacy Leadership Institute aims to simplify these challenges and guide its clients towards more tremendous success.One of the most common concerns Madeleine hears from leaders is whether to scale or sell their business. She explains that even sustaining a business is a form of scaling, which involves improving processes, culture, and leadership.Madeleine emphasizes the importance of developing a scalability architecture to ensure long-term success and attract potential buyers if the decision to sell is made.Madeleine shares her guilty pleasure of watching reality TV in the evenings, and mainly Bravo shows like the Housewives series. She mentions a powerful statement by one of the housewives about the importance of sharing a secret.By taking control of the narrative and sharing the secret oneself, it cannot be weaponized against them. This resonates with many entrepreneurs and leaders who fear being discovered or found out.Madeleine emphasizes that everyone is making things up as they go along, even though there are tried and true best practices. Each person's unique path and execution make it feel like they are creating something new.Key Points from the Episode:Introduction of Madeleine MacRae, CEO of Legacy Leadership InstituteLegacy Leadership Institute's mission to help individuals and organizations achieve goals and overcome challengesImportance of developing a scalability architecture for long-term success and potential sale of a businessThe need for a supportive peer group for founders and leadersSpeaker 2's guilty pleasure of watching reality TV, particularly Bravo showsThe importance of sharing secrets and taking control of the narrativeThe fear of being discovered and the need to contextualize oneselfSpeaker 2's upcoming book, "Tenacious Pursuit of Peace: Where to Go When Success is Not Enough"Realizing that even successful individuals have real problems that need solutionsAbout Madeleine MacRae:Madeleine MacRae is a highly accomplished corporate executive and serial entrepreneur, boasting over 17 years of experience leading, consulting, and growing businesses of various scales.With a keen understanding of harnessing the potential of people and utilizing dynamic educational content, she has become a catalyst for growth in numerous ventures.Madeleine's impact extends globally, having empowered hundreds of thousands through her transformative coaching, educational videos, and live seminars. She delves into fundamental principles essential for mastering leadership, capacity, teamwork, relationships, attitude, success, personal growth, and communication.What sets her apart is her down-to-earth approach, making complex subjects accessible, and her unique ability to blend cutting-edge information with passionate inspiration.Whether engaging with audiences in live events or virtual platforms, Madeleine MacRae's compelling style motivates individuals to take action towards their personal and business objectives. Her emphasis on authenticity ensures that people remain true to themselves while pursuing their deepest desires.About Legacy Leadership Institute:Legacy Leadership Institute is a beacon of hope and empowerment, offering a transformative guidebook to individuals disillusioned by life's challenges. Through interactive content, innovative platforms, intuitive coaching, and engaging experiences, Legacy Leadership Institute serves as relentless dream-makers, illuminating the path to goal realization.Their mission is empowering the restless, encouraging individuals to adjust their mindset and embrace actionable change. In a society where many feel trapped, Legacy Leadership Institute provides the necessary tools for personal transformation to break the cycle of dissatisfaction and inspire a sense of true fulfillment and freedom.With a commitment to elevating lives, Legacy Leadership Institute challenges the status quo, offering a lifeline to those seeking happiness and fulfillment, urging them to seize the opportunity for profound life transformation and genuine satisfaction.Tweetable Moments:07:17 - "When we burden our downstream when we burden our team with things that are not theirs to carry, they don't have the tools to fix it."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Legacy Leadership Institute athttps://legacyleadershipinstitute.com/Check out Legacy Leadership Institute on LinkedIn athttps://www.linkedin.com/company/lgcyleadership/Check out Legacy Leadership Institute on Twitter athttps://twitter.com/lgcyleadershipCheck out Madeleine MacRae on LinkedIn athttps://www.linkedin.com/in/macraemadeleine/Check out Madeleine MacRae on Twitter athttps://twitter.com/MMMacRaeCoachCheck out Madeleine MacRae on Facebook athttps://www.facebook.com/madeleine.macrae.3 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of Brandmagnetic, Mariana Henninger.Mariana believes in the power of video as a medium because it allows for non-verbal communication through facial expressions and visuals. She has made it her mission to teach entrepreneurs how to create brand videos that resonate with their audience and evoke the desired emotions.According to Mariana, compelling visuals and understanding the core story are key components of a brand video. She shared an example of a student who used the metaphor of a jigsaw puzzle to convey her message. This highlights the importance of creativity and metaphorical thinking in video creation.Moreover, Mariana emphasized the importance of good editing, music, and shot selection in creating an impactful brand video. These elements, when combined effectively, can significantly enhance the overall impact of the video.Creating a brand video, as Mariana described, involves crafting the core story, creating a script, and filming both scripted and non-scripted elements.This combination makes the video feel conversational and intimate. She emphasized the importance of taking time to edit the video and ensure its quality.Key Points from the Episode:Impact of brand videosElements that make brand videos effectiveImportance of building trust, likability, and awareness in brand videosPower of video as a medium for non-verbal communicationCreating brand videos that resonate with the audience and evoke emotionsKey components of a brand video: compelling visuals, understanding the core story, good editing, music, and shot selectionProduction investment and time required for well-polished brand videosProcess of creating a brand video: crafting the core story, creating a script, filming scripted and non-scripted elements, and editingAbout Mariana Henninger:Mariana Henninger is a renowned Emmy award-winning documentary filmmaker and the founder/director of True People Films, a highly acclaimed boutique creative video agency. Specializing in producing influential documentaries, her company, True People Films, focuses on assisting online entrepreneurs earning $1-3M+/year to significantly boost sales through their unique Influence Documentaries.Mariana's expertise in directing and producing extends to collaborations with prominent entities such as Microsoft, Hulu, Mount Sinai, HSBC, and HP, as well as media giants like Peacock, NBC News, The New York Times, The Atlantic, TIME, and The Wall Street Journal.With her impressive portfolio, Mariana Henninger stands as a pivotal figure in the world of documentary filmmaking, shaping narratives and empowering businesses through her compelling visual storytelling.About Brandmagnetic:Brandmagnetic is a dynamic platform dedicated to assisting online entrepreneurs in swiftly building trust and boosting sales through visually captivating and emotion-driven brand videos.Specializing in crafting beautiful and impactful visual content, Brandmagnetic focuses on creating videos that resonate deeply with the audience, eliciting genuine emotions and establishing strong connections.By leveraging the power of compelling storytelling and striking visuals, Brandmagnetic enables businesses to convey their messages effectively, leaving a lasting impression on potential customers.Through their expertise, entrepreneurs can enhance their online presence, engage their audience, and drive sales growth.Tweetable Moments:13:11 - "You want to feel when you're watching a brand video that you're having an intimate coffee with someone, that they're sharing something that you're getting to hear as a friend."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Brandmagnetic athttps://elite.brandmagnetic.com/callCheck out Brandmagnetic on LinkedIn athttps://www.linkedin.com/company/brandmagnetic/Check out Brandmagnetic on Instagram athttps://instagram.com/brandmagneticCheck out Mariana Henninger on LinkedIn athttps://www.linkedin.com/in/marianahenninger/Check out Mariana Henninger on Twitter athttps://twitter.com/thisismarianaCheck out Mariana Henninger on Facebook athttps://facebook.com/marianaDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.