In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder & Managing Partner of Brand Castle, Bryan Alston.Brand Castle Growth Partners has carved out a niche in the retail industry by assisting e-commerce brands in getting their products onto store shelves and providing invaluable support in branding and marketing strategies. Bryan emphasized these elements' critical role in ensuring a brand's success across various retail channels.Brian shed light on the stark differences between selling products online and in physical stores. He pointed out that each channel's competition and consumer behavior differ. Brands that have established a strong online presence and cultivated a loyal customer base have a significant advantage. They are better positioned to negotiate favorable terms with retailers and secure prime placement in stores, which can be a game-changer in a competitive market.Bryan stressed the importance of profitability and a deep understanding of the target customer base before considering such an expansion. He also touched on the necessity of systematically assessing operational readiness and the brand's unique selling propositions before engaging with retail partners.Bryan's expertise shone through as he highlighted the significance of staying abreast of trends and consumer preferences. These factors heavily influence retail buyers' decisions, and brands must align their products with these emerging trends. Key Points from the Episode:Importance of branding and marketing for e-commerce brandsDifferences between selling products online and in physical storesInsights on negotiating favorable terms with retailersTiming and considerations for transitioning from e-commerce to physical retailAssessment of operational readiness and unique selling propositionsSignificance of trends and consumer preferences in the retail landscapeCriteria for identifying businesses ready for partnership with Brand Castle Growth PartnersImportance of existing online presence, customer engagement, and niche market positioningAbout Bryan Alston:Bryan Alston is a distinguished speaker, consultant, and Chief Marketing Officer (CMO) renowned for his expertise driving substantial return on investment (ROI) for burgeoning companies. His strategic prowess lies in deploying avant-garde performance marketing and growth hacking tactics that endure over time, contrasting with prevalent short-term strategies.Bryan is a versatile professional, blending classical retail expertise with cutting-edge digital marketing acumen. His distinctive approach encompasses a comprehensive understanding of the marketing landscape and ecosystem. Bryan navigates upcoming trends and draws insights from historical strategies, demonstrating a forward-thinking yet grounded perspective.About Brand Castle:Brand Castle is a dynamic operator-led growth consultancy and venture studio with a mission to propel high-potential consumer brands to the pinnacle of their respective categories. With an extensive background covering ecommerce, brick-and-mortar retail, and more, the seasoned team at Brand Castle and its expansive network provide invaluable mentorship to foster the development of iconic, enduring companies. Their goal is to steer these brands toward achieving the coveted status of number one in their markets. With decades of experience, Brand Castle positions itself as a vital resource for entrepreneurs seeking to build robust and lasting success in the competitive landscape of consumer goods.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Brand Castle website athttps://www.brandcastle.co/Check out Brand Castle on LinkedIn athttps://www.linkedin.com/company/brandcastlegrowth/Check out Bryan Alston on LinkedIn athttps://www.linkedin.com/in/bralston/Check out Bryan Alston on Instagram athttps://www.instagram.com/bryan_alston/Check out Bryan Alston on Twitter athttps://twitter.com/fjeanbartCheck out Bryan Alston on Facebook athttps://web.facebook.com/bralston11More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder & CEO of Performance Partners, Frederic Jean-Bart.Affiliate marketing is a dynamic and powerful tool for e-commerce brands, but it's challenging. Under Fred's leadership, Performance Partners has carved out a niche in this space by helping brands build and manage effective affiliate programs. The crux of their success lies in finding the right partners and aligning with the appropriate audience—a task easier said than done.One of the primary hurdles that e-commerce brands face is identifying and collaborating with suitable affiliates. Fred underscored the necessity of a personalized approach and a robust outbound strategy to attract partners that resonate with your brand's values and goals. It's not about casting a wide net with a "spray and pray" method; it's about fostering authentic relationships with affiliates and content creators who can genuinely connect with your audience.Fred pointed out that having a solid foundation for customer acquisition is paramount before considering affiliate marketing. It's about adding to an already stable base, not relying on affiliates as the sole avenue for growth.Performance Partners prides itself on being a connector, bridging the gap between e-commerce brands and the right media buyers. They leverage their connections and expertise to ensure that their clients are ready for the market and positioned to make the most of it. Fred shared insights into the client journey and the value that Performance Partners adds by facilitating successful partnerships and ensuring their clients have access to top-tier media buyers.Key Points from the Episode:Introduction to Performance Partners and its role in affiliate marketingImportance of finding the right partners and audience for successful affiliate marketingChallenges faced by e-commerce brands in finding and working with affiliatesPersonalized approach and outbound solid strategy for attracting the right partnersBuilding authentic relationships with affiliates and content creatorsDifferent types of affiliates: influencers, content creators, and performance marketersElements for successful affiliate marketing: good creatives, well-structured funnel, and product-market fitCriteria for businesses to consider when determining readiness for affiliate marketingPerformance Partners as a connector and facilitator of successful partnershipsAbout Frederic Jean-Bart:Frederic Jean-Bart is a seasoned professional in the affiliate marketing sector, boasting over 15 years of experience. His expertise is constructing and overseeing profitable affiliate programs for Direct-to-Consumer (DTC) brands. Jean-Bart's skill set includes recruiting top direct-response affiliates skilled in various paid media channels like Email, Display, TikTok, Snapchat, Facebook, and Google. He is adept at increasing revenue while lowering acquisition costs and minimizing reliance on a limited number of channels. Much of his role involves structuring commission payouts to benefit brands and affiliates. Additionally, he excels in creating direct response content that drives immediate customer purchases and maintaining the integrity of brand, content, and messaging. Having worked in all aspects of affiliate marketing, Jean-Bart has also successfully recruited affiliates for major global DTC brands such as Goli, Onnit, and Snow Cosmetics. His primary goal is to optimize the return on affiliate marketing investments, educate clients on technical strategies, and achieve results that exceed marketing objectives.About Performance Partners:Performance Partners, established in 2021 by industry expert Frederic Jean-Bart, is an agency committed to driving business growth through affiliate marketing. Jean-Bart's 15+ years of experience in the field brings a wealth of knowledge and understanding of effective strategies in this domain. The agency primarily focuses on recruiting high-caliber affiliates and managing affiliate programs. Their team collaborates intimately with clients to craft bespoke affiliate programs tailored to meet each business's specific needs and objectives. Recognizing the distinctiveness of every client, Performance Partners aims to deliver personalized solutions that align with and drive the desired business outcomes. This client-centric approach is at the heart of their operations, ensuring that each partnership is nurtured with attention to detail and a deep understanding of the dynamics of affiliate marketing.Tweetable Moments:02:27 - "The key isn't necessarily volume; it's finding the right partner that aligns with your audience—that's the thing that matters more."04:34 - "Affiliate marketing could be an amazing channel for you, but there's a lot of content out there making false claims about how quickly you'll see results."14:26 - "You need to have good creatives, a funnel, and product market fit because affiliate marketing is something you add on top of a solid base for your customer acquisition."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Performance Partners website athttps://performancepartners.agency/Check out Performance Partners on LinkedIn athttps://www.linkedin.com/company/performance-partners-agency/Check out Performance Partners on Instagram athttps://www.instagram.com/runviably/Check out Performance Partners on Facebook athttps://www.facebook.com/runviablyCheck out Frederic Jean-Bart on LinkedIn athttps://www.linkedin.com/in/fjeanbart/Check out Frederic Jean-Bart on Instagram athttps://www.instagram.com/fredjeanbart/Check out Frederic Jean-Bart on Twitter athttps://twitter.com/fjeanbartCheck out Frederic Jean-Bart on Facebook athttps://www.facebook.com/profile.php?id=100084898563480More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Passionate Startup & Ecommerce Builder of Viably, Oz Merchant.One of the most pressing issues Oz discussed was the difficulty e-commerce sellers face when accessing capital. For many of these entrepreneurs, purchasing inventory represents a substantial outlay, and without adequate funding, sustaining and growing their business can be a struggle. Viably tackles this challenge head-on by providing banking and funding solutions tailored to e-commerce sellers. Traditional banks often need more physical assets typically required as collateral to serve these businesses. Viably, however, uses a different lens, focusing on the seller's performance and future sales trends by harnessing data from e-commerce platforms.Oz emphasized the critical role of cash flow management and forecasting in the e-commerce sector. Viably doesn't just offer capital; it also provides the tools and guidance necessary for sellers to optimize their cash conversion cycle. This holistic approach ensures that businesses can access the funds they need and use them effectively to fuel growth.Oz was keen to highlight Viably's commitment to transparency and fairness in an industry where predatory lending practices are a concern. The platform operates on a flat fee model, charging a percentage as a flat fee for short-term working capital.Key Points from the Episode:Challenges e-commerce sellers face in accessing capitalUnique underwriting needs of e-commerce businessesImportance of cash flow management and forecastingTrends and opportunities in the e-commerce spaceViably's focus on banking and funding for e-commerce sellersViably's approach to underwriting e-commerce businessesImportance of access to capital for e-commerce sellersViably's tailored funding solutions for different types of e-commerce businessesViably's flat fee model for short-term working capitalAbout Oz Merchant:Oz Merchant, with over two decades of professional experience, stands as a dynamic leader and coach in sales, customer success, and e-commerce. Currently holding the position of VP of Customer Success and Support at Viably, he focuses on aiding e-commerce business owners through innovative financial solutions. Experiences across various cultures and industries enrich his global perspective, and he is proficient in three languages. Oz is dedicated to fostering growth, innovation, and customer satisfaction, aligning with Viably's goal to bolster entrepreneurs with financial agility and confidence. His role involves leading a team to ensure customer retention, satisfaction, and loyalty while driving revenue growth. He employs his sales, management, and customer service expertise to build solid relationships, understand customer objectives, and provide impactful solutions. About Viably:Viably is a comprehensive financial solution tailored for ecommerce business owners, aiming to enhance their cash flow and provide essential capital. This innovative platform integrates banking, funding, and cash flow management tools in a user-friendly app. Viably also fosters strategic partnerships and organizes events to broaden its market reach.The platform's narrative and business model are actively promoted through podcasts and webinars, appealing to potential customers, partners, and investors. Viably's sales and customer success approach is encapsulated in playbooks following a dynamic "land and expand" model. This strategy achieved impressive growth, securing over 120 new customers and laying the groundwork for a $50M debt facility within seven months.Viably offers mentorship to ecommerce founders, guiding them in scaling their businesses and preparing for successful market exits. Collaborating closely with Operations and Engineering, Viably focuses on selecting the right technologies to ensure seamless data integration and a product-led journey for its customers, demonstrating its commitment to innovation and customer-centric solutions.Tweetable Moments:05:08 - "The biggest expense for every e-commerce seller is the fact they need to buy inventory."09:03 - "There's a healthy business which is actually making profits, and when we're giving money, we're getting that money back from profits."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Viably website athttps://www.runviably.com/Check out Viably on LinkedIn athttps://www.linkedin.com/company/runviably/Check out Viably on Instagram athttps://www.instagram.com/runviably/Check out Viably on Facebook athttps://www.facebook.com/runviablyCheck out Oz Merchant on LinkedIn athttps://www.linkedin.com/in/ozmerchant/Check out Oz Merchant on Twitter athttps://twitter.com/ozmerchantMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Organize To Scale, Staci Gray.One of the critical takeaways Staci offered was the undeniable importance of systems and processes in business growth. As entrepreneurs, our passion drives us, but the systems we put in place turn that passion into a scalable reality.Staci drove home that without a solid foundation of documented processes, such as standard operating procedures (SOPs) and checklists, we're essentially flying blind. These tools are the bedrock of delegation and operational efficiency, allowing us to replicate success and maintain quality as we grow.Many entrepreneurs have faced resistance when it comes to documenting processes. It can feel daunting, but Staci shared some practical tips to make it more manageable. She suggested using screen sharing and recording tools to capture tasks in real-time.Staci also emphasized the value of playbooks in achieving team alignment. These comprehensive guides ensure everyone is on the same page and that tasks are executed clearly and consistently.Staci also outlined the structure of her program, which begins with a three-day strategic planning session. This intensive period is followed by 90-day reviews, which serve as checkpoints to assess progress and make necessary adjustments.Key Points from the Episode:Importance of creating systems and processes for business scalabilityChanneling passion into creating efficient systemsDocumenting processes through standard operating procedures (SOPs) and checklistsPractical tips for overcoming resistance to documenting processesValue of playbooks in aligning team members and ensuring task clarityStructure of Stacy's program: three-day strategic planning session and 90-day reviewsHolistic approach to organizing businesses for growthAbout Staci Gray:Staci Gray is a seasoned professional with over 20 years of experience helping real-world businesses scale. She focuses on bridging the gap between ideas and profits, ensuring rapid execution for tangible progress and results.Staci's vision is to free innovative leaders from operational chaos, enabling them to tackle real-world problems effectively and humanely while achieving quick profitability.She is passionate about supporting mission-driven leaders who use their ideas, influence, and intellect to create successful businesses. Staci empowers them to scale up by providing practical tools and training.Her approach ensures these leaders build a strong business foundation without compromising their core values or sacrificing personal relationships. Staci stands out for her commitment to progress, results, and the human aspect of business leadership.About Organize To Scale:Organize to Scale positions itself as an invaluable co-pilot for mission-driven leaders, aiming to simplify scaling operations. They understand that the primary challenges in business growth are personnel management and financial stability. Recognizing that hiring the right people is crucial, they emphasize establishing a strong company culture with clear processes and procedures.The services offered focus on building a foundation of character, competency, trust, transparency, and accountability. They advocate for open communication, relentless growth, and high personal responsibility. Their approach is likened to having a pack of faithful Dobermans - dedicated, hard-working, and supportive, with a therapeutic value.Organize to Scale is committed to helping businesses transform through continuous action, offering support at every stage of personal and professional growth. Their goal is to be an integral, active part of the business's journey.Tweetable Moments:01:17 - "Most entrepreneurs set out to build businesses to create some type of freedom, but they end up trapped in the very businesses designed to create their freedom."15:47 - "You can't really scale your business until you learn to scale yourself, and that is such a head game journey versus tactics."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Organize To Scale website athttps://organizetoscale.com/Check out Organize To Scale on LinkedIn athttps://www.linkedin.com/company/organize-to-scale/Check out Staci Gray on LinkedIn athttps://www.linkedin.com/in/stacigray/Check out Staci Gray on Facebook athttps://www.facebook.com/official.staci.grayCheck out Staci Gray on Instagram athttps://www.instagram.com/staci_gray/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Fusion Creative, Deevo Tindall.Deevo discussed the pivotal role of branding and the everyday hurdles founders encounter when crafting an impactful brand message. Through his journey and multiple collaborations with consultants, Deevo has mastered the art of evoking emotions and clarity in brand messaging.He delved into the brand discovery process, underscoring the necessity of a clear vision, mission, and problem-solving intent. Deevo illuminated the evolving nature of branding, advocating for adaptability and flexibility as a brand matures.Deevo offered practical advice for businesses to hone their brand messaging. He suggested focusing on the customer's journey and maintaining consistency across all touchpoints, from social media to lead nurturing and conversion.Deevo also shared the essence of surrounding oneself with a team that shares the company's vision and values. He stressed the significance of fostering relationships and community over competition.Key Points from the Episode:Overview of Fusion Creative Branding's work with small businesses and entrepreneursChallenges in crafting a compelling brand messageThe process of brand discovery and the significance of having a clear vision and missionPractical ways for businesses to develop intuitive brand messagingThe process of working with a branding agency, including the brand discovery auditInsights into the company's structure and the importance of building relationships and collaborationsAbout Deevo Tindall:Deevo Tindall is an innovative Entrepreneur, Holistic Branding Strategist, and Content Creator. With over 15 years in the corporate world, he ventured into entrepreneurship, founding Fusion Creative.Deevo specializes in bespoke branding and digital solutions, helping businesses stand out with authentic messaging. His portfolio showcases multiple successful brand launches, emphasizing authentic storytelling.Deevo's branding strategy goes beyond the surface, focusing on creating immersive experiences that resonate with audiences. He ensures every customer touchpoint at Fusion Creative is cohesive and memorable.Deevo's expertise extends to social media, SEO, and PPC, offering a full suite of solutions for business growth. He encourages unique branding, challenging businesses to embrace their uniqueness.Additionally, Deevo is a skilled storyteller and master photographer, bridging the gap between creative vision and practical execution, making him a dynamic force in the branding and digital landscape.About Fusion Creative:Fusion Creative is dedicated to enhancing businesses through innovative branding and strategic marketing. As a team of passionate professionals, Fusion Creative specializes in assisting entrepreneurs, solopreneurs, and small businesses.Their holistic approach transcends traditional marketing by becoming a strategic partner in crafting compelling brand stories, developing comprehensive strategies, and creating impactful visuals.What distinguishes Fusion Creative is its commitment to each client's success, offering personalized support and solutions tailored to specific needs. Their services range from branding strategy and content creation to social media management and paid advertising. Fusion Creative's deep understanding of business challenges and opportunities enables them to deliver effective solutions that resonate with target audiences.Their focus is on providing services and fostering a genuine partnership, guiding and supporting brands to thrive. By entrusting Fusion Creative, businesses can concentrate on their core operations, confident that their branding and marketing are expertly managed.Tweetable Moments:02:42 - "Just because you're a CEO doesn't mean that you know everything about your business or your brand."06:36 - "Discovery enables you to have this sort of clarity around your vision and your mission and your goals and your objective."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Fusion Creative website athttps://fusioncreativebranding.com/Check out Fusion Creative on LinkedIn athttps://www.linkedin.com/company/fusion-creative-branding/Check out Fusion Creative on Facebook athttps://www.facebook.com/thefusioncreative/Check out Fusion Creative on Instagram athttps://www.instagram.com/fusioncreativebranding/Check out Fusion Creative on Twitter athttps://twitter.com/_fusioncreativeCheck out Deevo Tindall on LinkedIn athttps://www.linkedin.com/in/fusionphotog/Check out monthly free educational webinar on marketing/brandingMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Board Certified Coach & Master Certified Coach, Sarah Fruehling.Sarah Fruehling is not your average business coach. Her background in positive psychology, strength-based mental health, communication, and trauma informs her unique approach to coaching.Sarah works closely with founders, owners, and C-suite executives, offering a brand proposition beyond traditional business strategies. Sarah's expertise lies in her ability to integrate an understanding of mental health systems into her coaching, which is a game-changer for many high achievers.Sarah discussed how the impact of trauma can shape the lives of high achievers and the necessity of creating spaces where individuals can confront their internal battles. Her approach fosters a safe and brave environment for clients to address their fears and struggles.Many of Sarah's clients are ambitious individuals chasing financial and time freedom. She shared that these driven personalities often encounter awakening moments that prompt them to seek her services.Sarah's coaching philosophy centers on the power of insight and action. She helps her clients understand their internal wiring and apply these insights in practical ways to design their ideal futures.She touched on the common traits of high achievers and the importance of self-celebration. Sarah pointed out that individuals are at risk of burnout without recognising their successes and prioritising self-care. High achievers need to acknowledge their accomplishments and take time to recharge.Key Points from the Episode:Introduction of Sarah Fruehling and her coaching approachThe intersection of mental health and professional coachingImpact of trauma on high achieversAwakening moments leading individuals to seek coaching servicesSignificance of insight and action in coaching approachCommon traits of high achieversImportance of self-celebration and self-careAbout Sarah Fruehling:Sarah Fruehling stands out in the coaching world with her 20+ years of experience as an entrepreneurial private practice therapist. Her expertise lies in relationship dynamics, healthy communication, and emotional intelligence, shaping her niche in coaching.At Fruehling Coaching, she leads a team of world-class coaches, each with unique backgrounds and skills. Their approach is tailored to match clients with the ideal coach, fostering personal and professional transformation.Sarah is not just a board-certified coach; she's also an expert in team dynamics and strategic planning. Her abilities in developing healthy teams are unmatched, enhancing communication, trust, accountability, and value alignment. This skill set, expert facilitation, and strategy propel companies towards their ideal futures.Furthermore, as a ForumSherpa Certified Facilitator, Sarah enhances the Forum experience through retreats focused on life balance, leadership, and legacy. She enjoys working with both new and spousal Forums.Sarah loves spending time with her family and friends outside of work, doing outdoor activities, cycling with her husband, cooking, and travelling. Her holistic approach to coaching and life reflects her commitment to helping others achieve their goals while maintaining a balanced personal life.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Fruehling Coaching and Facilitation website athttps://fruehlingcoaching.com/Check out Fruehling Coaching and Facilitation on LinkedIn athttps://www.linkedin.com/company/fruehlingcoaching/Check out Sarah Fruehling on LinkedIn athttps://www.linkedin.com/in/fruehlingcoaching/Check out Sarah Fruehling  on Instagram athttps://www.instagram.com/fruehlingcoaching/ Check out Sarah Fruehling on Facebook athttps://www.facebook.com/fruehlingcoaching More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Strategist of Infinite Business Solutions Group, Chuck Leblo.Interact Business Solutions Group stands out as a beacon for companies grappling with various challenges. Chuck Leblo, at the helm of this consultancy, brings a wealth of experience to the table. The firm's approach is rooted in identifying the core issues that businesses face and tackling them head-on.Chuck recounted how his team has successfully managed projects ranging from short-term data analysis for a lojack company to comprehensive business repositioning for a virtual assistant firm. The key, he stressed, is to dig deep and find the underlying cause of a problem before devising a strategic solution.Drawing from his extensive background in telecommunications, Chuck has shaped the services offered by his company to meet the nuanced needs of the industry.He has built a network of specialists, or "fractional officers," who bring their unique expertise to the table, ensuring that each client's specific needs are precisely met. This collaborative approach has proven invaluable for small and medium-sized businesses that often face revenue generation and profitability improvement hurdlesChuck is a strong proponent of harnessing this technology to enhance various business processes. He envisions a future where generative AI streamlines content creation, marketing, data analysis, and customer engagement.Key Points from the Episode:Services provided by Interact Business Solutions GroupExamples of projects worked on by the companyImportance of identifying the root cause of a problemChuck's experience in the telecommunications industryNetwork of specialists or "fractional officers" collaborating with ChuckCommon challenges faced by small and medium-sized businessesEmerging trend of generative AI and its potential applications in businessPractical uses of generative AI in business processesAbout Chuck Leblo:Chuck Leblo, as the Chief Strategist at Interact Business Solutions Group, is pivotal in tackling intricate business challenges with customized strategies. His role centers on leveraging his profound knowledge in telecommunications, retail, electric, and business sectors.This expertise is crucial in pinpointing and resolving issues impeding client profitability and growth. Chuck's multifaceted approach involves optimizing digital media strategies, executing thorough audits, and addressing operational and sales dilemmas. His team is dedicated to producing concrete, positive results across various industries. Fundamentally, Chuck's mission is to transform obstacles into opportunities and guide clients towards achieving their maximum potential and success.This role showcases his ability to blend analytical acumen with strategic thinking, making him a key asset in navigating complex business landscapes.About Interact Business Solutions Group:Interact Business Solutions Group stands out as a problem-solving powerhouse in the complex world of modern business. The company excels in transforming challenges into opportunities, enhancing digital presence, refining operational processes, and providing strategic insights for tangible, positive outcomes.Their diverse expertise is evident in their varied projects, from digital strategy optimization for local enterprises to conducting comprehensive audits leading to significant financial savings. The group's versatility extends to serving unique industries, including music schools and helicopter manufacturers.Their success is underpinned by a deep understanding of the digital and operational landscapes, making them a go-to partner for businesses facing operational challenges, seeking digital enhancement, or needing seasoned strategic advice.With a mantra of problem-solving, Interact Business Solutions Group is dedicated to converting obstacles into successful ventures for its partners.Tweetable Moments:02:15 - "Nine times out of ten, their problem isn't really the problem; it's just the symptom of the problem."07:35 - "Sometimes you need a generalist to see the big picture.”Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Interact Business Solutions Group website athttps://www.askinteract.com/Check out Interact Business Solutions Group on LinkedIn athttps://www.linkedin.com/company/ask-interact/Check out Interact Business Solutions Group on Facebook athttps://www.facebook.com/goInteract/Check out Chuck Leblo on LinkedIn athttps://www.linkedin.com/in/chuckleblo/Check out Chuck Leblo  on Twitter athttps://twitter.com/socialkudoMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Infinity Matrix, Ross Arntson.Ross and his team have carved out a niche for themselves by catering to what he describes as "vagabonds and rebels." These individuals are not content with the status quo and are pursuing courage, inspiration, and self-esteem that transcend societal constraints.A key component of the Infinity Process is its ability to help individuals remain focused and motivated within their existing environments. Ross shared how this approach encourages staying centered in the present moment, which allows for decision-making from a place of calmness and observation. This is crucial in a world where external chaos often leads to impulsive reactions.Ross also emphasized the significance of being mindful of what we expose ourselves to. He spoke about setting up anchors for the future, which involves deliberating the environments we create and our interactions. This mindfulness is essential for maintaining control over our surroundings.Ross highlighted the hands-on resources and programs available to assist individuals with their needs. The firm offers tools to support personal transformation from hypnosis and EFT to NLP. Ross also mentioned a new program tailored for individuals with PTSD, underscoring the importance of addressing the lingering effects of past events on our present lives.Key Points from the Episode:Unique approach of Infinity Mastery ConsultingDevelopment of the Infinity ProcessWorking with "vagabonds and rebels"Stimulating individuals within their existing environmentImportance of setting up anchors for the futureBeing mindful about what we expose ourselves toControlling our environment and interactionsHands-on approach of Infinity MatrixResources and programs offered by Infinity MatrixAbout Ross Arntson:Ross Arntson, a former CEO with a rich background in management and sales, brings over 40 years of expertise to the table. Renowned for his innovative approach, he has revolutionized traditional management and training systems. His methods significantly improve employee retention, sales skills, and overall business profitability.Arntson integrates advanced techniques like neurolinguistic programming, timeline and Hypnotherapy, and emotional freedom techniques. In collaboration with Garry Johnson, he co-created The Infinity Process. These methodologies are not just theoretical; they've been applied successfully in real business scenarios.Ross's consulting in business management and peak performance is grounded in practical application. His programs, applicable in diverse business environments from boardrooms to frontline operations, have been thoroughly field-tested to ensure high-performance outcomes.About Infinity Matrix:The Infinity Matrix, co-founded by Ross Arntson, is not about simulated realities or dystopian narratives. Instead, it's an innovative concept that redefines our understanding of reality and our role in shaping it. Far from fostering a victim mentality, the Infinity Matrix empowers individuals to acknowledge their significant role in crafting their experiences and reality.At its core, the Infinity Matrix is a metaphor for what we perceive as our "Individual Reality." It combines the concepts of "Infinity" - representing the limitless nature of space, time, energy, and matter - and "Matrix," signifying the environment or structure where something develops. This fusion creates an environment where experiences and non-experiences unfold continuously.This concept highlights the dynamic interplay between our internal and external realities, converging at "NOW." In this center of infinite choices, individuals can shape their reality. The Infinity Matrix emphasizes being present and making conscious choices in the moment, which is seen as the most potent state for creating one's reality.Reflecting on the teachings of Gurdjieff, the Infinity Matrix suggests that the key to enriching life lies in intentionally bridging the inner and outer world struggles. This connection fosters the soul's development, representing a higher level of existence and understanding.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Infinity Matrix website athttps://hackingtheinfinitymatrix.com/Check out Infinity Matrix on LinkedIn athttps://www.linkedin.com/company/success-with-class/Check out Infinity Matrix on Instagram athttps://www.instagram.com/theinfinitymatrix/Check out Infinity Matrix on Twitter athttps://Twitter.com/infinitymatrx Check out Ross Arntson on LinkedIn athttps://www.linkedin.com/in/rossarntson/Check out Ross Arntson on Twitter athttps://twitter.com/RossArntsonCheck out Ross Arntson on Facebook athttps://facebook.com/rossarntsonMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Success With Class, Steven Calascione.The pandemic has been a catalyst for change for many, and Steve's story is a testament to the resilience and adaptability required in these times. After being laid off from his corporate job in midtown Manhattan, Steve, alongside his wife, made the bold decision to pivot entirely.They ventured into the world of property management, starting from scratch. With a robust marketing and sales campaign, they rapidly grew their business to a seven-figure revenue stream within two years.However, Steve's aspirations didn't stop at running a successful business. He discovered a deeper passion for helping other entrepreneurs navigate the real estate sector. This realization led him to sell his thriving property management business and establish Success With Class, where he now serves as a coach and mentor to up-and-coming entrepreneurs.Steve shared valuable insights from his book, "Service Business Mastery: The Blueprint to Scaling Your Startup to Seven Figures and Beyond." This resource is a goldmine for service-based entrepreneurs eager to deliver exceptional service and scale their operations. Steve's philosophy centers on over-delivering on promises and fostering long-term client relationships, crucial for repeat business and referrals.Key Points from the Episode:Steve's journey from being laid off during the pandemic to starting a successful property management businessTransitioning to coaching and helping other entrepreneurs in the real estate sectorInsights into effective marketing and sales strategies for service-based businessesGrowth potential in the property management sectorImportance of outstanding customer service and effective marketing and sales strategiesImportance of over-delivering on promises and building long-term relationships with clientsAbout Steven Calascione:Steven Calascione is a dynamic entrepreneur and coach, steering service-based small businesses towards their first million in revenue. With over a decade of varied business experiences, his approach is a blend of strategic planning, hands-on management, and fostering a growth mindset.His expertise lies in formulating and executing strategies, leveraging his deep sales, marketing, and event production knowledge. Steven aids clients in designing profitable, scalable, and sustainable business models, focusing on refining business processes, revenue streams, and marketing tactics to thrive in ever-changing markets.More than just a strategist, Steven enhances his clients' capabilities through sales training, leadership development, and streamlining business operations. His goal is to empower businesses to achieve success and maintain it.Steven is also the host of the 'Service Business Success' podcast, where he shares insights and interviews successful entrepreneurs, offering practical advice and motivation. As a professional speaker, he spreads his wisdom on entrepreneurship, business growth, leadership, and marketing, aiming to inspire and educate a broader audience.About Success With Class:Success with Class, founded by Steven Calascione, is a coaching agency that marks his proudest achievement in a career filled with entrepreneurial success. This coaching agency is Calascione's platform for guiding and inspiring emerging entrepreneurs.Within just three years, Calascione successfully launched and grew three service-based businesses, each surpassing the million-dollar revenue mark. His mission is clear and driven by his rich experience: to ensure that the entrepreneurial journey of his clients is as exhilarating and successful as his own.In his agency, Calascione focuses on crucial aspects of business growth, such as the importance of following up with qualified prospects to increase sales closing percentages.He emphasizes the need for a systematic approach to follow-ups, personalization of communication, and providing value in each interaction, essential for building strong customer relationships and driving sales success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Success With Class website athttps://successwithclass.webflow.io/Check out Success With Class on LinkedIn athttps://www.linkedin.com/company/success-with-class/Check out Steven Calascione on LinkedIn athttps://www.linkedin.com/in/steven-calascione-7121b3a8/Check out Steven Calascione on Instagram athttps://www.instagram.com/steveyclass/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Art Powell, Founder & CEO of Trinsic Technologies, discusses the impact of AI on businesses and the challenges and opportunities it presents. He introduces AVOS, an efficient AI product developed by Trinsic Technologies. Art emphasizes the need for a strategic approach to implementing AI and announces the launch of a new podcast dedicated to technology and AI integration.