

1917 – CRM & Marketing Automation with John Burdett
May 21, 2024
18:03
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and CEO of Fast Slow Motion, John Burdett.
John Burdett discussed the transformative power of Customer Relationship Management (CRM) platforms and how businesses can leverage these tools to scale and thrive. Fast Slow Motion specializes in helping companies grow by maximizing the capabilities of CRM platforms like Salesforce and HubSpot.
Fast Slow Motion offers key services such as standardizing business processes within CRM platforms. By centralizing all data, businesses can achieve consistency and efficiency across their organization, allowing for more streamlined operations and better decision-making based on accurate and comprehensive data.
John also highlighted the role of empathy in sales. CRM platforms can qualify potential clients, ensuring a good fit for the service provider and the client. John emphasized the importance of systems and processes enabling businesses to help the right clients and build meaningful relationships based on a deep understanding of their needs.
Key Points from the Episode:
- Importance of fully utilizing CRM platforms for business growth
- Standardizing business processes within CRM platforms
- Implementing structured sales stages and cadences
- Role of empathy in sales and using CRM platforms to qualify potential clients
- Evolving landscape of CRM platforms and integration of AI into sales processes
- Mission and engagement approach of Fast Slow Motion in helping small businesses grow using technology
- Commitment to adding value and making a positive impact on clients' businesses
- Invitation to visit Fast Slow Motion website to learn more about their services
- Insights into the potential of AI in enhancing sales processes
- Emphasis on helping businesses that are ready to be helped and adding value to their growth journey