The Thoughtful Entrepreneur

Navigating the Future of Technology ConsultingIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages in a compelling conversation with Nik Froehlich, the President and CEO of Saritasa, a technology consulting firm. The discussion centers around the evolving landscape of technology, particularly focusing on custom software development, the integration of artificial intelligence (AI), and the applications of virtual reality (VR) across various industries. This blog post delves into the key themes and insights from the episode, providing actionable advice and thorough explanations for businesses looking to leverage technology to enhance their operations and competitiveness.Nik Froehlich begins by providing an overview of Saritasa, describing it as a technology consulting company that specializes in custom software development. Saritasa's work spans a wide range of clients, from startups aiming to innovate and improve the world to established businesses seeking to enhance their competitiveness and efficiency through tailored software solutions. Reflecting on the technological landscape since the company's founding in 2005, Nik notes the significant changes that have occurred, particularly with the advent of mobile technology and the rise of app development. The introduction of the iPhone democratized software development, enabling anyone to create applications and leading to an explosion of mobile apps and services.The conversation then shifts to the applications of VR in various sectors. Nik shares several compelling case studies that illustrate how VR is being utilized to enhance training and customer experiences. As the discussion progresses, Nik addresses the growing importance of AI in business operations. He notes that while many companies are eager to adopt AI technologies, it is crucial to understand that AI is a tool that should be integrated thoughtfully into existing processes. Towards the end of the episode, Nik offers valuable insights for clients looking to hire developers, emphasizing the importance of clear communication and understanding the development process. This episode serves as a valuable resource for business leaders looking to understand the significance of technology in their operations and encourages proactive engagement with technology, fostering a mindset of innovation and growth in the competitive business landscape.About Nik Froehlich:Nik Froehlich is the Founder and CEO of Saritasa, a technology consulting company focused on delivering innovative software solutions that drive business growth. With a deep passion for empowering organizations through technology, Nik is committed to helping businesses unlock new opportunities and enhance their operational efficiency through custom-built digital products.Before founding Saritasa, Nik spent 20 years successfully running and expanding a construction-related service company, where he leveraged emerging technologies to solve complex business challenges and streamline processes. Drawing from his extensive experience in both business and technology, he transitioned from his previous venture to create Saritasa, a company designed to help other businesses harness the power of technology to propel their success.Nik thrives in his role as a leader and enjoys working alongside the talented team at Saritasa, where collaboration and innovation are at the core of their work. Outside of his professional life, Nik is supported by his life-long partner and their four children, who inspire him daily with their intelligence, work ethic, and self-motivation.About Saritasa:At Saritasa, the mission is simple: empower businesses through innovative technology. The company specializes in designing and developing custom, commercial-grade software systems that streamline complex operations, enhance user experiences, and provide scalable, long-term value.With nearly two decades of industry experience, Saritasa has the expertise and capability to consistently exceed client expectations. The company believes that custom software should be tailored to meet the specific needs of users, aiming to create solutions that are smarter, faster, simpler—and ultimately better. At Saritasa, they are builders of better, crafting technology that drives success and transforms businesses.Saritasa offers full-spectrum innovation across strategy, design, and development, with services that include:Custom Software DevelopmentMobile App DevelopmentWeb DevelopmentLegacy ModernizationUI/UX DesignVirtual Reality DevelopmentAugmented Reality DevelopmentDevOpsBy combining technical expertise with a commitment to excellence, Saritasa delivers powerful, transformative solutions that help businesses thrive in an increasingly digital world.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Saritasa website athttps://www.saritasa.com/Check out Saritasa on LinkedIn athttps://www.linkedin.com/company/saritasaCheck out Froehlich on LinkedIn athttps://www.linkedin.com/in/nikfroehlichDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Sales Strategies for the Digital Age: Adapting to New Consumer HabitsIn the latest episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Geoffrey Reid, CEO of marcusevans Group, consultant, professor, bestselling author, and speaker. Geoffrey's book, "The Revenue Catalyst: Mastering the Art of Sales," serves as the foundation for their discussion, which explores the complexities of sales education, evolving sales practices, and the importance of structured sales processes. This episode offers actionable advice and thorough explanations to help listeners master the art of sales.Josh begins by highlighting the significance of relationship-building in sales, sharing his experience with over 2,000 leaders to identify the best business sources. He promotes a free video resource on his website that outlines steps to achieve 100% inbound sales without spam, ads, or aggressive tactics. The conversation with Geoffrey sets the stage for a deep dive into sales strategies, emphasizing the need for strong methodologies and structured processes to optimize revenue.Geoffrey shares his journey from a sales executive with no prior experience to a successful CEO and author. He discusses the gap in sales education within traditional business curricula, which often focus on finance, accounting, human resources, and marketing. The episode delves into the current sales landscape, addressing misconceptions and emphasizing the importance of consultative, relationship-focused approaches. Geoffrey's insights, combined with Josh's perspective, provide listeners with valuable strategies to enhance their sales performance and build sustainable client relationships.About Geoffrey Reid:Geoffrey Reid began his career over thirty years ago as a public policy analyst in the Canadian Public Service after completing an undergraduate degree from Bishop’s University. In recent years, he has been serving as a CEO for a private multinational company with fifty locations around the world and is a global leader in business events and sales.In between, Geoffrey added a master’s degree, pursued doctoral studies, and worked as a self-employed mediator, trainer, and consultant for both public and private sector clients. In the five years that preceded his career shift to sales, Geoffrey also worked as an adjunct professor with the School of Graduate Studies at Concordia University in Montreal, Canada, teaching negotiation, mediation, and conflict resolution at the master’s level.Geoffrey began his sales career in Montreal in the year 2000 in a junior sales position, with the primary objective of learning sales—something he knew nothing about at the time. At the end of his first full year in sales, Geoffrey had generated more new personal sales revenue than any other employee in North America. Shortly thereafter, he entered management, and rose through the ranks to take local then national responsibility for all offices in Canada.In 2014, he was given international responsibilities and moved to global headquarters in London UK to accept a chief executive officer position, taking approximately one hundred flights per year to support offices in Asia, Europe and North America.His most satisfying contribution is having hired and/or developed, directly or indirectly, the majority of the current top sales performers, managers, and directors. Much of this satisfaction comes from Geoffrey having had the opportunity to share skill sets that have allowed his employees to generate top-end incomes for their own benefit and that of their families.Since the pandemic, Geoffrey has returned home to Montreal to play similar roles. He is now traveling less and using Zoom more. This has allowed him more time to share more broadly what he has learned in his quarter-century sales career to help make up for the lack of sales education that exists in most business schools and elsewhere.About marcusevans Group:Founded in 1983 marcusevans is one of the world's leading business intelligence companies employing more than 3000 staff across a global network of 49 offices. Focused on providing our clients with the information and connections they need to accelerate performance in their business, we can count the majority of the world’s top 1000 companies as customers. Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Furthermore, we support our clients in developing their most important asset; their people. Our Professional Training division offers a diverse and extensive range of training solutions covering both highly technical and soft-skills training, whilst our Linguarama brand specialises in the delivery of business language and cultural training on a globally scale.marcusevans holds broader interests in client engagement, bringing the incredibly emotive power of sports into our clients businesses. Our Curation brand provides the world’s most discerning clients with exclusive bespoke experiences based around some of the world’s most sought after sporting events.The marcusevans group also holds significant and growing interests in the media and entertainment sector. The Artists Partnership works with some of the world’s leading film and theatrical talent as well as representing writers and directors. Through The Development Partnership and The Partnership Group, we drive collaboration with key industry stakeholders to develop and produce award-winning film and television programming for global distribution and syndication.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out marcusevans website athttps://www.marcusevans.com/homeCheck out marcusevans on LinkedIn athttps://www.linkedin.com/company/marcusevansgroup/Check out Geoffrey Reid on LinkedIn athttps://www.linkedin.com/in/geoffrey-reid-b073111/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Productizing Your Services: Effective Strategies for Attracting Clients EffortlesslyIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh Malone engaged in a conversation with Jay Melone, the founder and CEO of Profit Ladder, about innovative strategies for service-based business owners. The discussion focused on attracting clients without traditional prospecting methods, a common challenge for many professionals. Jay shared his journey from struggling with high-ticket sales to developing a system that allows clients to access his expertise through affordable, productized offers. This episode offers a comprehensive breakdown of key insights and actionable advice.Jay Melone recounted his early consulting experiences, highlighting the challenges of traditional sales methods like prospecting and pitching, which often led to frustration and burnout. He emphasized the misalignment between these methods and the integrity many professionals wish to maintain in their business practices. Recognizing these limitations, Jay introduced the "reverse flywheel" concept, which focuses on attracting clients by offering valuable resources upfront. This approach allows service providers to demonstrate their expertise and engage potential clients without the pressure of relentless outreach.One of the core ideas Jay discussed is the importance of productizing services. By breaking down complex consulting frameworks into accessible toolkits, he enables clients to engage with his expertise at a lower risk. This strategy not only builds trust but also increases the likelihood of clients seeking comprehensive services. Jay also stressed the significance of understanding customer personas and tailoring offerings to different client preferences. By offering a range of resources, service providers can cater to both DIY clients and those seeking direct engagement, ultimately creating a pathway for potential clients to experience the value of their services.About Jay Melone:Jay Melone has been an entrepreneur for 15 years. He launched his rst business, New Haircut, in 2010. But he quickly realized how challenging it is to grow a small business. In between client projects, he’d make time to market and sell. He spent countless hours prospecting and pitching, often leading to proposals that went unanswered. He sat stuck on that soul-sucking hamster wheel for over a decade. Then in 2020, facing full-on burnout, he began experimenting with a dierent way to grow the business. He packaged his premium, done-for-you services into aordable, do-it-yourself products. Online courses, toolkits, and templates that his market could use to solve their own problems. These productized oers were packed with value that established trust with his audience and demonstrated his expertise. And because Jay charged a small fee, they also helped to generate a new, passive revenue stream. But here’s the biggest positive that came from productizing… The customers of his products began asking for Jay’s premium services. By the time Jay met with them during a sales call, they were already 80% sold because of the value they’d gotten from his products. Jay had created a series of free and low-ticket oers that attracted his ideal customers, lled his pipeline, and stabilized revenue – a ywheel. He had automated his marketing and sales, freeing him up from the grind of daily business-building. To date, Jay’s ywheel has produced $80k in product revenue and $900k in premium service revenue, with a net prot increase of 1,810%. Because of this experience, Jay launched Prot Ladder in late 2023 to help fellow service-based business owners grow their prots. He provides strategic advisory to help them identify and launch productized versions of their services that automate their marketing and sales.About Profit Ladder:Profit Ladder is a business growth consultancy founded by Jay Melone, specializing in helping companies optimize their operations, increase profitability, and scale effectively. With a focus on strategic planning, sales optimization, and leadership development, Profit Ladder delivers customized solutions that drive sustainable growth and measurable results. Jay Melone's expertise and data-driven approach empower businesses to unlock their full potential and climb to new levels of success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Profit Ladder website athttps://newsletter.profitladder.net/Check out Profit Ladder on LinkedIn athttps://www.linkedin.com/company/profit-ladder/Check out Jay Melone on LinkedIn athttps://www.linkedin.com/in/jaymelone/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 2098 - Jay Melone

Engage, Educate, and Convert: The Webinar Approach to Digital MarketingIn a recent episode of *The Thoughtful Entrepreneur*, host Josh engages with Andy Audate, the founder and CEO of AudateMedia, to explore the nuances of digital marketing. Andy shares his inspiring journey from being the youngest T-Mobile franchise owner to leading a global marketing agency that aids small businesses in automating customer relationships. This discussion highlights the effectiveness of webinars, the importance of addressing specific pain points, and the creation of engaging content that resonates with potential customers.Andy Audate’s entrepreneurial path is remarkable. At just 19, he opened his first T-Mobile franchise, quickly recognizing the potential of digital marketing. This insight led him to pivot and establish Audate Media, a marketing agency focused on helping small businesses connect with prospects and automate customer interactions through digital channels like email and text messaging. His early success underscores the importance of recognizing market trends and adapting accordingly, while his transition to a digital marketing expert highlights the need for continuous learning and adaptation in business.A significant part of the conversation revolves around the power of webinars as a marketing tool. Andy emphasizes that webinars can effectively engage potential customers, especially when they address specific pain points. Webinars provide educational value, offer an interactive format for real-time engagement, and can reach a large audience simultaneously, making them an efficient tool for mass communication. Andy advises focusing on specific pain points, providing actionable solutions, and incorporating interactive elements to keep the audience engaged. By following these strategies, businesses can enhance their digital marketing efforts, connect with their target audiences more effectively, and ultimately drive better results. For more insights, visit andyaudate.com.About Andy Audate:Andy Audate is a renowned small business marketing expert and the founder of Progreda. With a proven track record, he specializes in assisting small businesses in effectively marketing their high-ticket services through webinars that have attracted over 9,500 entrepreneurs. Andy's SaaS has achieved a seven-figure run rate, and his guidance has empowered thousands of small businesses to create marketing campaigns that have collectively generated $20+ million in revenue.About AudateMedia:AudateMedia is a cutting-edge digital marketing and media solutions company focused on helping brands elevate their presence and connect with audiences through innovative, data-driven strategies. Specializing in content creation, social media marketing, and digital advertising, AudateMedia empowers businesses to tell their unique stories while maximizing their impact in the ever-evolving digital landscape.With a team of expert strategists, creatives, and analysts, AudateMedia combines industry-leading tools and methodologies to craft customized marketing solutions tailored to each client’s specific goals. Whether it's building a robust online presence, optimizing customer engagement, or driving conversions, the company offers a full suite of services, including SEO, PPC advertising, email marketing, influencer partnerships, and video production.AudateMedia places a strong emphasis on data analytics and performance measurement, ensuring that every campaign is optimized for maximum ROI and long-term success. Through its innovative approach and commitment to staying ahead of digital trends, AudateMedia is dedicated to helping businesses of all sizes navigate the complexities of digital marketing and achieve sustainable growth.With a client-first philosophy and a passion for creative excellence, AudateMedia is the trusted partner for brands looking to thrive in today’s fast-paced digital world.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Audate Media website athttps://audatemedia.comCheck out Audate Media on LinkedIn athttps://www.linkedin.com/company/audatemedia/Check out Andy Audate's website athttps://www.andyaudate.com/Check out Andy Audate on LinkedIn athttps://www.linkedin.com/in/andyaudate/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Revolutionizing Cleaning Services: The Role of Technology and Franchise Innovation In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Adam Povlitz, the CEO and President of Anago Cleaning Systems. This episode delves into the unique business model of Anago, the current state of the cleaning industry, and the opportunities available for potential franchisees. Below, we break down the key insights and actionable advice shared during the episode.Josh opens the episode by inviting listeners to explore opportunities for introductions to partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh promotes a free video available on his website, which outlines steps to achieve 100% inbound marketing in any industry over the next 6 to 8 months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, upmyinfluence.com, to access this valuable resource. After the introduction, Josh welcomes Adam Povlitz to the show. Adam provides a brief overview of Anago Cleaning Services, explaining that it operates as a commercial cleaning franchise with a distinctive three-tier franchise model. Unlike traditional franchises, which typically have a corporate office and unit franchise owners, Anago's model includes a master franchise layer, creating a unique structure that separates operational and sales functions.Adam elaborates on the three-tier franchise model of Anago Cleaning Services. Unit franchisees are responsible for the actual cleaning services, managing crews, and handling the operational side of the business. Master franchisees focus on sales, marketing, and administrative aspects. Often experienced professionals from various industries, they thrive in the franchise system without engaging in hands-on cleaning work. Adam shares the history of Anago, noting that it began in 1989 as a traditional cleaning company. By 1991, it transitioned to a master franchise model, selling unit franchises and cleaning contracts. The company has since expanded significantly, now boasting 48 master franchises across the U.S. and Canada, supporting approximately 1,800 unit franchises.About Adam Povlitz:Adam is the CEO & President of Anago Cleaning Systems, an internationally franchised commercial cleaning brand headquartered in South Florida. He joined Anago in September 2009 and served as President since April 2015. He was appointed CEO in May 2018. In January 2010, he was Director of Human Resources / Franchise Development, and in September 2010, he was named Vice President - Operations. In 2013, Adam was promoted to Executive Vice President, and in April 2015, appointed President. Before joining Anago, he was employed by IBM Corporation as the Growth Initiatives & Expense Analyst. Adam holds an MBA from the University of Miami and a Lean Six Sigma Green Belt from Nova Southeastern University. He is a Certified Franchise Executive (CFE) and a Cleaning Industry Management Standards Certified Expert (CCE).Mr. Povlitz is also a thought leader on the Forbes Business Council and a regular contributor to Entrepreneur and Forbes publications. About Anago Cleaning Systems:With over 30 years of experience as a leader in the commercial cleaning franchising industry, Anago Franchisees have faced the majority of challenges. No matter if you’re a hotel looking for quality common area cleaning or a medical facility needing trustworthy cleaning and janitorial services, Anago is the right choice for you.Serving industries such as healthcare, education, government, hospitality, property management, manufacturing, and everything in between, Anago Franchisees’ experience familiarizes them with compliance and security-related issues, and helps them develop and utilize the most effective and advanced methods for cleaning your business.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Anago Cleaning Systems website athttps://anagocleaning.com/Check out Anago Cleaning Systems on LinkedIn athttps://www.linkedin.com/company/anago-cleaning-systems/Check out Adam Povlitz on LinkedIn athttps://www.linkedin.com/in/apovlitzDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Role of Hybrid Publishing in Today's Literary WorldIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Jenn Grace, the founder and CEO of "Publish Your Purpose." This episode delves into the evolving world of publishing, focusing on hybrid publishing—a model that merges the best aspects of self-publishing and traditional publishing. Jenn shares her expertise, offering valuable insights and actionable advice for aspiring authors. Here, we break down the key takeaways from their discussion, providing a comprehensive guide for those looking to navigate the publishing landscape.Josh begins the episode by inviting listeners to explore his services, which include introductions to partners, investors, influencers, and clients. He shares his extensive experience, having had private conversations with over 2,000 leaders to uncover where their best business comes from. Josh offers a free video resource that outlines the steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, Up My Influence, to access this valuable content and also invites potential guests to join his podcast.As the conversation shifts, Josh introduces Jenn Grace, highlighting her role as the founder and CEO of "Publish Your Purpose." Jenn elaborates on the concept of hybrid publishing, describing it as a model that combines the best aspects of self-publishing and traditional publishing. She notes that many aspiring authors are unaware of hybrid publishing, which sits in the middle of the publishing spectrum. Jenn emphasizes that her company aims to elevate thought leaders—individuals passionate about making an impact through their work—by helping them amplify their purpose through publishing.About Jenn Grace:An award-winning author, nationally recognized speaker, and savvy publishing strategist, Jenn T. Grace is the founder of Publish Your Purpose, the acclaimed hybrid publishing company that gives first-time authors the secrets to getting their books written, finding an eager audience & marking their place in the publishing world. Publish Your Purpose is a certified B Corp social enterprise that meets the gold standard of socially and environmentally-friendly business practices. Jenn leads ambitious authors through every aspect of writing, editing, and publishing so their book strategically aligns with their business objectives. Whether it’s a business guide that shows the breadth of their expertise or an emotional memoir that takes readers deep into life’s challenges, she helps authors articulate their purpose and fulfill their mission. Jenn has published the books of almost 200 business owners, entrepreneurs, speakers, and memoirists so more diverse stories can exist in the world and her authors can make a positive impact and achieve the recognition and success they deserve. She is the author of seven books, including, Publish Your Purpose: A Step-by-Step Guide to Write, Publish, and Grow Your Big Idea. Jenn has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC. Jenn lives in Connecticut with her family and enjoys being outside with her son, kayaking, hiking, skiing, and admiring the birds and nature around her.About Publish Your Purpose:Publish Your Purpose is a hybrid publisher of non-fiction books. As an LGBTQ+ and women-owned B Corporation™, our mission is to elevate the voices often excluded from traditional publishing. We intentionally seek out authors and storytellers with diverse backgrounds, life experiences, and unique perspectives to publish books that will make an impact in the world.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Publish Your Purpose website athttps://publishyourpurpose.com/Check out Publish Your Purpose on LinkedIn athttps://www.linkedin.com/company/11262384/Check out Jenn Grace on LinkedIn athttps://www.linkedin.com/in/jenntgraceDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking Advertising Success: The Key Role of AI and Strategic PartnershipsIn a recent episode of "The Thoughtful Entrepreneur," host Josh explores the intricacies of the advertising industry with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising. This episode is rich with insights on the evolution of advertising, the transformative role of artificial intelligence (AI), and practical strategies for businesses to optimize their advertising investments. The conversation offers actionable advice and thorough explanations to help businesses navigate the complex world of advertising.Josh begins by inviting listeners to delve into the world of advertising and the importance of building connections with partners, investors, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover the best sources of business growth. Josh offers a free video resource on his website, upmyinfluence.com, where he outlines steps to achieve 100% inbound marketing in any industry without relying on spam, ads, or sales tactics. He then introduces Jessica Hawthorne-Castro, highlighting her leadership role at Hawthorne Advertising, a legacy agency with nearly 40 years of experience in the industry.Jessica provides a brief history of Hawthorne Advertising, emphasizing its long-standing presence in the advertising landscape. The agency is independently owned and has played a pivotal role in establishing the performance marketing industry. She explains that Hawthorne Advertising has adapted to the evolving landscape by incorporating analytics, various media systems, and AI into their marketing strategies. As the conversation shifts to the current state of advertising, Jessica shares her insights on the impact of AI on the industry, emphasizing the necessity of human oversight to ensure accuracy and relevance. She also addresses common apprehensions about advertising investments, advising businesses to set clear expectations and KPIs before launching any campaign. Jessica concludes by encouraging businesses to embrace advertising as a vital component of their growth strategy, highlighting the importance of finding the right partner and investing in marketing strategies that align with business goals.About Jessica Hawthorne-Castro:Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising, an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 35 years. Hawthorne has a legacy of ad industry leadership by being a visionary in combining the art of right-brain creativity with the science of left-brain data analytics and neuroscience. Jessica’s role principally involves fostering long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines. Hawthorne Advertising is a Women Owned Business, a certified Great Place to Work, and on the Inc. 5000 List. As a thought leader, Jessica is a contributor for various industry publications and speaks on panels offering insights on key industry trends. She has published hundreds of articles with Forbes, AdAge, AdWeek, The Wall Street Journal, The Huffington Post, American Marketing Association, and many more. In addition, Jessica has received many awards for her career accomplishments including the Ernst & Young “Entrepreneur Of The Year” in the Transformational Leader category, and Los Angeles Times B2B Publishing “CEO Leadership Award” Winner. Prior to joining Hawthorne Advertising, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. Jessica has served on many Boards including the YPO Pacific U.S Regional Executive Board, YPO Global Editorial Advisory Board and has served as a YPO Chapter Chair. In addition, Jessica is on the Board of the ANA/Association of National Advertisers ECHO Awards, the L.A. Chamber of Commerce’s CEO Council and social justice Boards including Dignity Moves Homelessness Board and is a Climate Change Reality Ambassador. Hawthorne-Castro holds a Magna Cum Laude MBA degree from Loyola Marymount University and a Cum Laude Bachelor’s degree from UCLA's School of Arts and Architecture. She resides in Los Angeles with her husband, son and daughter.About Hawthorne Advertising:Hawthorne is an award-winning, full-service agency focused on delivering success for our clients. Our creative, media, strategy, analytics and audience intelligence disciplines are activated according to individual campaign objectives and KPIs.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Hawthorne Advertising website athttps://www.hawthorneadvertising.com/Check out Hawthorne Advertising on LinkedIn athttps://www.linkedin.com/company/wearehawthorneCheck out Jessica Hawthorne-Castro on LinkedIn athttps://www.linkedin.com/in/jessicahawthornecastroDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Leadership Redefined: Embracing Vulnerability and Connection in BusinessIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a profound conversation with Richard Atherton, co-founder of First Human and host of the "Being Human" podcast. The discussion delves into the evolving landscape of leadership, emphasizing the importance of human connection in the workplace and the transformative power of effective communication. This blog post breaks down key insights from the episode, offering actionable advice and thorough explanations to guide listeners in their leadership journey.Richard Atherton, co-founder of First Human, shares his mission to inspire one million leaders through coaching programs, podcasts, and in-house development initiatives. He emphasizes the importance of listening, expanding possibilities, and committed speaking as essential skills for effective leadership. Richard highlights three critical aspects of leadership: generative listening, expanding possibility, and committed speaking. He provides actionable tips for each, such as practicing active listening, encouraging brainstorming sessions, and aligning words with actions to build trust and credibility.First Human works with a diverse range of clients, from large corporations to solopreneurs, facilitating leadership transformation through one-on-one coaching and structured programs. Richard explains how these programs help clients explore their leadership styles and worldviews, leading to significant successes such as increased revenue and closing profit gaps. As the conversation concludes, Josh thanks Richard for his insights and encourages listeners to engage with the resources shared throughout the episode, highlighting the potential to create a more connected, innovative, and effective workplace.About Richard Atherton:Richard is the Co-Founder of FirstHuman, where he’s on a mission to help CEOs, leaders, and top executives hit leadership breakthroughs with a human-first approach that prioritizes happiness, empowerment, and communication. FirstHuman has worked with standout clients like Adidas, Volkswagen, Heineken, PwC, UNICEF, and the Olympics. For nearly 10 years now, he’s been a transformative figure in leadership coaching, helping people make big shifts in their careers — whether they're leveling up within their organization or breaking out on their own to start something new. One of his standout achievements is an award-winning business transformation at the BBC, wherein he led a 6-person team that built a new global operation for 70+ journalists in just 3 months. He also notably helped leaders at CEVA close a $400M profitability gap.About FirstHuman:At FirstHuman, the team partners with organizations to create potent environments where new possibilities can emerge. These environments are built on deep relationships, powerful conversations, and groundbreaking missions, designed to foster transformation and high performance.Rather than relying on conventional management consultancy methods, FirstHuman does not offer standard blueprints, best practices, or peer-group comparisons. Instead, the company collaborates with business and HR leaders to co-create tailored performance interventions, transformative leadership development programs, and cultural transformations that drive exceptional results in record time.As one executive from a global FTSE 10 company put it, “FirstHuman has the expertise and courage to take on any challenge. Their profoundly insightful and pragmatic approach has delivered extraordinary results for our business and leadership. Any organization would reap massive benefit from working with them.”Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out FirstHuman website athttps://www.firsthuman.com/Check out FirstHuman on LinkedIn athttps://uk.linkedin.com/company/firsthumanCheck out Richard Atherton on LinkedIn athttps://uk.linkedin.com/in/richardatherton-firsthumanDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Rethinking Recruitment: How Behavioral Assessments Improve Hiring and Team DynamicsIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge explores the complexities of hiring and workforce management with Jason P. Carroll, CEO and founder of Aptive Index. The discussion highlights the limitations of traditional hiring methods and introduces innovative solutions that can transform recruitment and team dynamics. Josh sets the stage by sharing insights from his conversations with over 2,000 business leaders, emphasizing the importance of informed hiring decisions.Jason P. Carroll, with his extensive experience in leadership roles, including as president of Champion, brings valuable insights into the challenges of hiring. He critiques traditional practices like resumes and interviews, pointing out their flaws such as bias, misleading information, and overlooked talent. Jason introduces Aptiv Index, a tool that uses scientifically validated psychometric assessments to provide deeper insights into candidates' behaviors and potential fit for roles. This approach helps organizations make data-driven decisions, reduce bias, and identify hidden potential in candidates.The episode also touches on the role of AI in recruitment, with Jason discussing how AI can enhance the hiring process through data analysis and custom models. He shares success stories of Aptive Index's implementation across various organizations, highlighting its versatility and accessibility for companies of all sizes. As the episode concludes, listeners are encouraged to explore Aptiv Index further, with options to request a demo and experience the assessment firsthand. This conversation empowers organizations to embrace advanced tools like Aptiv Index to improve hiring processes, enhance team dynamics, and achieve greater success.About Jason P. Carroll:Jason P. Carroll is the founder and CEO of Aptive Index, a pioneering company dedicated to transforming hiring and leadership practices by integrating advanced psychometric assessments and strategic advisory services. Aptive Index is on a mission to redefine how organizations identify, develop, and retain top talent by providing data-driven insights that align leadership capabilities with organizational goals. Under Jason's leadership, the company has quickly become a trusted partner for businesses looking to enhance their decision-making processes and foster a culture of collaboration and resilience.About Aptive Index:Aptive Index is transforming the way companies approach talent acquisition through its cutting-edge psychometric assessments. By diving deep into individuals' unique strengths, values, and work styles, Aptive Index helps organizations align talent with roles where they can truly thrive, feel fulfilled, and make a meaningful impact.The company's mission is to bring integrity and actionable insight to the workplace, empowering leaders with a deeper understanding of what truly drives their teams. Going beyond traditional assessments, Aptive Index provides empathy-focused, data-driven insights that foster positive, collaborative cultures and guide organizations in making smarter, more informed decisions. With Aptive Index, businesses gain the unfair advantage of knowing their people on a profound level—ensuring both individual and organizational success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Aptive Index website athttps://aptiveindex.com/Check out Aptive Index on LinkedIn athttps://www.linkedin.com/company/aptiveindexCheck out Jason P. Carroll on LinkedIn athttps://www.linkedin.com/in/jasonpcarrollDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Scaling Your Business: Overcoming Challenges and Embracing LeadershipIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a dynamic conversation with Allison Maslan, a seasoned entrepreneur and the founder and CEO of Pinnacle Global Network. Allison, also the author of the insightful book "Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar," shares her extensive experience in entrepreneurship, emphasizing the critical elements of business growth and the necessity of cultivating a robust team. This blog post will break down the key insights from their discussion, providing actionable advice for entrepreneurs looking to scale their businesses.Josh opens the episode by inviting listeners to explore opportunities for connecting with partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh offers a free video resource that outlines steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, Up My Influence, to access this valuable content. Following this introduction, Josh welcomes Allison Maslan to the show. He highlights her impressive background as an entrepreneur with over 40 years of experience and her role in helping more than 150,000 CEOs worldwide grow and scale their businesses through Pinnacle Global Network.Allison shares her passion for entrepreneurship, describing it as a powerful avenue for creativity and making a positive impact in the world. With a track record of building ten companies, she emphasizes the importance of recognizing and leveraging one’s unique gifts and talents. Drawing on insights from Gaye Hendrix, author of "The Big Leap," Allison discusses the concept of stepping into one’s genius and how aligning that genius with a business can amplify one’s purpose and impact. A significant portion of the conversation revolves around the necessity of building a strong team to support a founder’s vision. Josh and Allison discuss the transition from being a boss to becoming a leader who inspires others. Allison explains that empowering team members to take ownership of the company’s vision is crucial for creating a sustainable, scalable business model. She emphasizes that a successful business should be able to operate independently of its founder, allowing for growth and continuity even in the founder's absence.About Allison Maslan:Allison Maslan, CEO of Pinnacle Global Network, was recently named one of the “Top 10 Women Entrepreneurs to Watch” by Forbes Magazine. She is the Wall Street Journal Best Selling Author of Scale or Fail, which is endorsed by Daymond John and Barbara Corcoran of Shark Tank. Allison has built ten successful companies over the last 40 years.For the past 15 years, she and her team of business mentors have helped over 150,000Founders scale their businesses, fast-track their success, and create a more meaningful life through her company, Pinnacle Global Network, one of the Inc. 5000 Fastest-Growing PrivateCompanies.Allison has shared the stage with noted business leaders such as Richard Branson and Magic Johnson, and has been featured in Inc., Success, Fortune, Fast Company, and Forbes Magazines, is a regular contributor to Entrepreneur Magazine and a featured expert on ABC, CBS, NBC, CNN, and Fox across the US. She is also the host and producer of The SCALEit Method Podcast and the Women Who Own It Podcast brought to you by WBENC.About Pinnacle Global Network: Pinnacle Global Network, founded by Allison Maslan, is a global leader in helping businesses scale. The organization’s team of successful CEOs mentors business owners worldwide, providing the direction and strategies needed to make significant leaps in their companies. For over a decade, Pinnacle Global Network has assisted thousands of entrepreneurs in achieving rapid growth through clear, actionable guidance.In addition to one-on-one CEO mentoring, clients are placed in small virtual masterminds, fostering accountability and mutual support. The worldwide Pinnacle Community offers a network of business owners who collaborate, support, and inspire each other to break through barriers and soar to new heights.Pinnacle also hosts exclusive private events featuring some of the top business experts in the world. With unparalleled support, clients gain the tools, strategies, and guidance to thrive year after year, ensuring long-term success in their businesses.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Pinnacle Global Network website athttps://pinnacleglobalnetwork.com/Check out Pinnacle Global Network on LinkedIn athttps://www.linkedin.com/company/pinnacle-global-networkCheck out Allison Maslan on LinkedIn athttps://www.linkedin.com/in/allisonmaslanDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.