The Thoughtful Entrepreneur

639 - Helping People Create Positive Cash Flow with Sterling Rhino Capital's Chris Roberts 

638 - Effective HR Solutions with HR Talent and Systems Consulting's Yuri Kruman

Unlocking the Future of Cannabinoids with Roy Lipski, CEO of Creo On a recent episode of The Thoughtful Entrepreneur, we had the pleasure of speaking with Roy Lipski, the CEO and president of Creo. Based in sunny San Diego, Roy shared insights about his groundbreaking work in the biotech industry, specifically in unlocking the potential of cannabinoids through sustainable innovation. What is Creo? Creo is a biotechnology company on a mission to bring the benefits of cannabinoids to households worldwide. Roy explained how Creo utilizes cutting-edge biosynthesis technology to produce cannabinoids sustainably, bypassing the environmental and scalability challenges traditionally associated with cannabis cultivation. Their approach ensures purity, consistency, and affordability—critical factors for mass-market applications like skincare, health products, and beyond. Beyond CBD and THC: The Rainbow of Cannabinoids Roy painted a vivid picture of cannabinoids as a “rainbow” of potential benefits, contrasting the well-known CBD and THC to the many other cannabinoids found in trace amounts in nature. Creo’s biosynthesis technology is enabling the production of these rare cannabinoids at scale. One exciting example is CBG, known as the "mother cannabinoid," which has promising applications for skin health, including conditions like eczema and dry skin. From Lab to Life As a self-described “science entrepreneur,” Roy has spent over two decades turning world-class scientific research into real-world businesses. He shared how his passion for bridging the gap between lab innovations and practical applications led to Creo. Through sustainable fermentation processes, Creo is not only unlocking the therapeutic potential of cannabinoids but also addressing global challenges like reducing environmental impact. Words of Wisdom for Entrepreneurs When asked to share advice for small business owners, Roy emphasized the importance of courage and staying true to oneself. “Don’t be intimidated by experts,” he advised. “Your entrepreneurial venture is an expression of who you are—let it come from the heart.” Learn More About Creo To learn more about Roy Lipski and his pioneering work at Creo, visit CreoIngredients.com. You can also explore more about Roy’s journey at RoyLipski.com. Additional Resources: Understanding Cannabinoid Benefits and their medical uses Understanding Cannabinoids and Their Medical Uses Exploring CBG in Skincare What Is CBG, And What Can It Do For Your Skin? Sustainable Biotech Innovations 10 Ways Biotechnology Makes the World More Sustainable On LinkedIn: https://www.linkedin.com/company/creo-ingredients/ On X: http://twitter.com/creoingredients   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Unlocking Leadership Excellence with Catherine Cantey: The Art of Future-Focused Growth In this episode of The Thoughtful Entrepreneur, host Jen Amos sits down with Catherine Cantey, the president and founder of Catherine Cantey Leadership Coaching. With over 20 years of corporate banking experience, Catherine transitioned into leadership coaching to help organizations cultivate positive, measurable leadership changes. Catherine’s journey is rooted in a deep understanding of corporate environments and the challenges of effective communication and leadership. She shared her inspiring perspective on gratitude, emphasizing how adopting it as her word of the year in 2020 helped her navigate the uncertainties of that time. Gratitude, she noted, is a choice—a mindset that empowers leaders to focus on growth, resilience, and opportunity. The Leadership Coaching Process Catherine’s leadership coaching stands out for its structure and results-driven approach. Her process begins by identifying a specific leadership skill that clients want to develop, such as executive presence, delegation, or communication. From there, she helps leaders adopt a future-focused mindset, asking actionable questions like, “How can I improve my executive presence in our next meeting?” Catherine highlights the importance of small, consistent changes. Even minor adjustments, such as maintaining eye contact during Zoom calls or putting down a phone during meetings, can create meaningful impact. These shifts enhance engagement and foster trust within teams, driving measurable results. Communication and Creativity: Keys to Success Catherine also underscores the importance of tailoring communication methods to different stakeholders. Leaders should ask, “Do you prefer texts, emails, or follow-ups in person?” Such customization ensures better engagement and minimizes misunderstandings. In a particularly memorable anecdote, Catherine recounted her creative approach to connecting with a potential client during a water main break. She sent a humorous gift of ShamWows with a note, leading to a long-term professional relationship. This story exemplifies her philosophy: effective communication often requires creativity and persistence. Show Up, Follow Up, and Lead with Value Catherine’s advice for entrepreneurs and professionals alike is simple yet powerful: show up authentically, follow up diligently, and lead with value. By focusing on providing value rather than seeking personal gain, professionals can build trust and meaningful connections. Her philosophy aligns with the principles in Go-Givers Sell More by Bob Berg, which both Catherine and Jen praise for its emphasis on value-driven service. Catherine’s clients, inspired by her leadership, have achieved 100% positive measurable results—a testament to her effective coaching process. Discover more about Catherine Cantey and her impactful leadership coaching by visiting her website: CatherineCantey.com. Additional Resources: Marshall Goldsmith - Leadership Coaching Resources The Go-Giver Philosophy by Bob Berg Benefits of Gratitude in Leadership - Harvard Business Review Tips for Effective Communication in the Workplace - Forbes Creative Networking Strategies for Entrepreneurs - Entrepreneur On LinkedIn: http://www.linkedin.com/in/catherinecantey On YouTube: https://www.youtube.com/@catherinecantey   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

635 - Leading Your Own Legacy Through Publicity with Publicity Crash Course's Jill Lublin 

634 - Achieving Sustainable Balance with Clean & Balanced's Jen Wirtz

633 - Communication and Paying Attention with Matias Obludzyner

632 - A Different Kind of CPA Firm with WCG Inc's Jason Watson

631 - Removing Time From the 'Success Equation' with Vikki Louise

630 - Morals and Ethics in Business with San Diego Brokerage's Danny Davis