The Thoughtful Entrepreneur 637 – Bringing Rare Cannabinoids to Market with Creo’s Roy Lipski
Mar 21, 2021
31:04
Unlocking the Future of Cannabinoids with Roy Lipski, CEO of Creo
On a recent episode of The Thoughtful Entrepreneur, we had the pleasure of speaking with Roy Lipski, the CEO and president of Creo. Based in sunny San Diego, Roy shared insights about his groundbreaking work in the biotech industry, specifically in unlocking the potential of cannabinoids through sustainable innovation.What is Creo?
Creo is a biotechnology company on a mission to bring the benefits of cannabinoids to households worldwide. Roy explained how Creo utilizes cutting-edge biosynthesis technology to produce cannabinoids sustainably, bypassing the environmental and scalability challenges traditionally associated with cannabis cultivation. Their approach ensures purity, consistency, and affordability—critical factors for mass-market applications like skincare, health products, and beyond.Beyond CBD and THC: The Rainbow of Cannabinoids
Roy painted a vivid picture of cannabinoids as a “rainbow” of potential benefits, contrasting the well-known CBD and THC to the many other cannabinoids found in trace amounts in nature. Creo’s biosynthesis technology is enabling the production of these rare cannabinoids at scale. One exciting example is CBG, known as the "mother cannabinoid," which has promising applications for skin health, including conditions like eczema and dry skin.From Lab to Life
As a self-described “science entrepreneur,” Roy has spent over two decades turning world-class scientific research into real-world businesses. He shared how his passion for bridging the gap between lab innovations and practical applications led to Creo. Through sustainable fermentation processes, Creo is not only unlocking the therapeutic potential of cannabinoids but also addressing global challenges like reducing environmental impact.Words of Wisdom for Entrepreneurs
When asked to share advice for small business owners, Roy emphasized the importance of courage and staying true to oneself. “Don’t be intimidated by experts,” he advised. “Your entrepreneurial venture is an expression of who you are—let it come from the heart.”Learn More About Creo
To learn more about Roy Lipski and his pioneering work at Creo, visit CreoIngredients.com. You can also explore more about Roy’s journey at RoyLipski.com.Additional Resources:
Understanding Cannabinoid Benefits and their medical usesExploring CBG in Skincare
Sustainable Biotech Innovations
On LinkedIn: https://www.linkedin.com/company/creo-ingredients/ On X: http://twitter.com/creoingredients Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!