The Thoughtful Entrepreneur

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Boomtime, JP Clement.Boomtime is a next-generation digital marketing agency with a twist. Boomtime stands out and apart from other agencies because they productize their marketing services and sort them into packages that focus on different pain points. No matter where you struggle with your digital marketing, they have a specific package that will meet your needs. They also offer à la carte services to make digital marketing more efficient and scalable.These packages are composed of various digital marketing subcategories and Boomtime has developed their own proprietary software to automate their systems and processes. Automation and relationship building can go hand in hand – if executed correctly. Josh and JP also explore LinkedIn's recent changes and the best digital marketing practices on the platform. Whether that’s optimizing your profile, how you use your voice, following up with true connections, and more, JP reminds us that LinkedIn is people connecting with other people (NOT companies.) LinkedIn's algorithm is changing, but just like utilizing SEO with Google, you CAN make LinkedIn work for you.JP also says your email is actually your greatest asset. Boomtime's capture package is all about adding good prospects to your email list -- you own your email forever, so you'll never need to worry about losing your email-based network.You can capture email addresses from LinkedIn in order to expand your email network through the true connections you've made on LinkedIn. Don't forget to ask for email addresses when you post value-driven content for all to see. When you offer value, asking your audience to opt-in is both appropriate and effective.JP also recommends you to pay close attention to your content marketing. This helps you automate aspects of your relationships through nurturing and drip campaigns. Staying top of mind is essential, so be ready to follow up nurture campaigns to continue staying relevant to your prospects. Holistic management of your email list is both extremely effective but also inherently tied to successful content marketing, so focus on those areas in 2022. Don’t put all of your eggs in one basket and combine elements and subtypes of digital marketing to see optimal success. When you’re ready to engage with a digital marketing agency, be ready to get your social media ducks in a row and utilize multiple mediums for the best results. Check out Boomtime at https://www.boomtime.com/. If you’re looking to schedule a call with someone from the Boomtime team, you can contact them HERE. Check out JP on LinkedIn at https://www.linkedin.com/in/jpclement/. Check out Boomtime on LinkedIn at https://www.linkedin.com/company/boomtime/. Don’t forget to subscribe to The Thoughtful Entrepreneur, tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Riley Oickle Real Estate Investor's Riley Oickle. Riley runs four different businesses based out of Canada – he primarily focuses on making real estate investments and also teaches others how to make their first real estate investments. He and his team also partner and run short-term rental properties, and they offer mentorship coaching that teaches other investors how to run short-term rental properties. How do you figure out the investment model that works for you, though? Josh and Riley discuss active versus passive investing. Almost all beginner investors prefer passive investing, but you need to make sure you know what comes with the investments you choose. Determine your ideal path by assessing how you want to be investing and how you want that to be a part of your day to day. Passive investing is the more attractive option, but seek a mentor or guidance first before jumping into it. Josh and Riley also discuss how the real estate market swings and how that affects movement in the market. Riley explains that multifamily investments are doing well. Because house building has slowed significantly in the last couple of years, many people are living in rental homes like multifamily apartment units. This works well for investors in the multifamily space, especially since vacancy is at an all time low and residency is at an all time high in the rental market. Riley also shares that people are also leaving urban centers and moving to more rural or suburban areas. What about short-term rentals? Well, Riley shares that travelling is picking back up and now is the time to start looking to add short-term rentals to your portfolio. He has found that positioning yourself with short-term rentals in the right areas has been profitable for him.Riley also talks about making the shift from private investor to mentor and coach. He shares that at some point, lenders tighten things up for private investors, and you need to decide how you’ll handle that. Pivot and find ways to conduct partnerships/joint-ventures or other solutions to help when you need to make some pivots.Follow Riley Oickle on social media if you’re interested in starting in real estate investing and are looking to learn to make your first investment. There are also articles on Riley’s blog on his website geared towards those wanting to make their first investments. Check out Riley’s content to learn more. Learn more about Riley Oickle Real Estate Investors at their website https://www.rileyoickle.com/. Check out Riley’s blog at https://www.rileyoickle.com/blog. Check out Riley Oickle on LinkedIn at https://www.linkedin.com/in/rileyoickle/?originalSubdomain=ca. . Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to Paige Arnof-Fenn, the founder and CEO of Mavens & Moguls. Mavens & Moguls is a virtual marketing department for companies that want an outsourced marketing team. Paige explores how she and her team look at a company’s marketing pain points. They do a deep dive of your social media accounts, your customer service journey, your existing content marketing, and more. They evaluate and determine where you’re performing well and where you need to improve. What Paige finds interesting in doing new marketing research is that companies claim to have already done their research. She explains that they might have done research with friends and family, but not necessarily a third-party, unbiased group. Only true unbiased market research, someone you hire independently, can give you the truth about what you’re trying to market. An independent marketing professional can offer a “straight story” lens that will give you this honest look. You can even use inexpensive survey software – as long as you don’t lead the witness. You need to do it yourself and ask truly unbiased questions that offer genuine, helpful feedback. Only quality feedback (and it won’t always be good feedback) will end in quality results. Paige says to push and probe, ask your audience why they feel how they do about your marketing. The dangers of doing an unobjective survey or study? Well, Josh explains that no one is smarter than the market. If you don’t get good data, you just won’t see the traction you’re looking for. Paige explains how to prioritize once you get good market data. Budget is an important factor, meaning you need to prioritize and fix one thing at a time. She explains that you need a good foundation if you want to scale and build. Do you have the right words, visuals, and designs? Are you on social media? Is your website search engine optimized? Ask yourself these questions as you go through each step of your marketing strategy. Paige also shares that everyone has a platform when they’re online. She encourages entrepreneurs to be authentic to who they are and use what platforms work for them. Share things that are relevant to you, your mission, and your audience. Start small and build as you go and stay consistent. There are endless online marketing and networking opportunities – you just have to do the work. Learn more about Mavens & Moguls at their website http://mavensandmoguls.com/.  If you want to reach out to someone on the Mavens & Moguls team, contact them at http://mavensandmoguls.com/contact-us.html. Check out Paige Arnof-Fenn on LinkedIn at https://www.linkedin.com/in/paigearnoffenn/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder of Vocal Impact Productions, Laura Sicola. Laura has given successful viral TED talks, is an author, expert on influence, and a podcaster! She shares that she’s an executive communication coach. Her job is to make sure that when her clients talk, people listen. Leaders have genius and vision that make them the brains behind an operation. If you’re a business leader, you have to make sure that when you speak to your audience, you’re able to properly articulate your vision. Laura also shares some common communication struggles that many of us are familiar with. There’s a gap between what we say and what someone else hears. This gap in communication is the source of all conflict. The essence of inspirational leadership is closing that gap and helping your audience hear what you need them to. Josh and Laura talk about the most common communication mistakes to be more cognizant of. She explains that we need to become better storytellers – we need to not get stuck in the weeds. Tell a story about what your product or service does to solve a problem. Use empathy to reach your audience. Be exciting, be engaging, and don’t get caught up in the innocuous details. Laura’s TED talk explores an interesting topic;  great leaders need to know how best to say their names. How you say your name will either bolster or undermine your first impression on someone. Don’t tell someone your name as if you’re asking a question; say your name slowly, separate your first and last name and give your whole name in individual pieces, and control your tone strategically. Josh shares a tidbit here – if you’re going to be interviewed, don’t assume the interviewer knows how to say your name. Approach them beforehand and make sure they know your name (and your domain names!) Laura shares that you should always clarify people’s names and pronunciations before you commence engaging with them, especially if you’re interviewing them for content marketing. Laura explains that speaking communication is a three-fold process. It’s verbal, vocal, and visual. What story are your words, tone, and body language telling? Your delivery changes the interpretation of words – delivering great words poorly is like dipping a pearl in mud. Poor words with great delivery is like putting lipstick on a pig. You need to master the words you say, the way you say them, and your body language to be an effective speaker. Learn more about Vocal Impact Productions at their website https://vocalimpactproductions.com/. If you want to reach out to someone on the Vocal Impact Productions team, contact them at https://vocalimpactproductions.com/contact-2/. Check out Vocal Impact Productions on LinkedIn at https://www.linkedin.com/company/vocal-impact-productions/. Check out Laura Sicola on LinkedIn at https://www.linkedin.com/in/drlaurasicola/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the founder and CEO of Convert ROI, David Schloss. Convert ROI takes complicated ad plans and makes them simple. David has done this work for 14 years. Josh and David explore what’s working today in the ad space, especially given how much outdated information is out there. Short form content has taken over, according to David, and platforms like TikTok, Instagram reels, and YouTube reels have dominated. Ask yourself how your ads can fit naturally into the short form environment – condense your messaging if needed and use these types of ads. From a paid and organic standpoint, short form content combined with other social media marketing is an excellent strategy right now. Josh and David also talk about what brands are appropriate for these short form content platforms. You don’t need to dance on TikTok for your brand, you simply need to effectively condense your normal ads into 30 second content that can fit onto these platforms. Users want something they can connect with, and they’re buying into you, so enjoy yourself and be authentic when you’re marketing with content. Stay excited and engaged with your audience and keep their attention through your words, tone, and body language. You also don’t need massive reach to be effective – as long as you build loyal followers, that’s enough. Convert ROI controls about 3 millions dollars worth of ad spend, mostly on Facebook and Instagram. David also talks about the issues many entrepreneurs see with ads on these social media platforms. What happened recently is that Apple changed tracking forever by giving users the option to not be tracked whatsoever when they boot up their devices. The word 'tracking' seems negative, which makes many users turn off the setting. Now, on those users' devices, ads can’t be optimized. It’s getting harder to make ads work, so there’s more attention than ever to the quality of your ads right now. They’re reaching less viewers, which means the quality of the content needs to be top notch. Josh and David also talk about how to future-proof your ad strategy a bit. Use new features that launch on various platforms as quickly as possible, when the price for the ads is cheapest and your content in this feed will be favored when it grows. We’ll often assume that people won’t use these platforms, but you can easily reuse short form or premade content on these platforms and this gives you a chance to become featured on these new and ever-growing networks. Learn more about Convert ROI at their website https://convertroi.com/home.  Check out Convert ROI on LinkedIn at https://www.linkedin.com/company/convertroi/. Check out David Schloss on LinkedIn at https://www.linkedin.com/in/davidmschloss/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Extend Your Customer Lifetime ValueOn the show today is Ryan Carruthers, Founder, and CEO of The Membership Mastery.Ryan helps business owners build a membership site of their dreams. The Membership Mastery program helps you figure out the best ways to not only simplify your membership offer but monetize it. In this episode, Ryan shows us his secrets of starting and growing a successful membership website, how to get into the mind of your customers, growing your community, and more! If you’re wondering how to build your membership program the right way, Ryan is here to help you through the entire process and get you top results for your business.Learn more about Ryan Carruthers and his work at The Membership Mastery on this episode of The Thoughtful Entrepreneur.More from UpMyInfluence✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

1013 - Investing in Self Storage with AJ Osborne

Simulated DiamondsOn today's episode of the show we're joined by Olivia Starling, Founder and CEO of Starlette Galleria.Olivia is a connoisseur of luxury jewelry. But let’s be honest, good jewelry that won’t turn your skin green is expensive and sometimes still doesn’t last. That is why she created this little space, for women just like you! Everything is made with sterling silver, plated in real rose gold, 14k gold, or white gold. Olivia is bringing you confidence at a fraction of the price.There are many reasons as to why Olivia starting selling luxury sterling silver jewelry that will never turn your finger green or cause a reaction. Between pregnancy, travel, conserving your diamond, or just saving your money on your wedding. Women buy maternity clothes, maternity bras, maternity underwear, and even maternity shoes. So why not wearing maternity wedding rings? Don't stress over puffy pregnancy fingers, get a maternity wedding ring.There are various reasons to leave your real wedding and engagement rings and other expensive pieces home while traveling. Your wedding ring is easy to swap out but difficult to replace. When you travel with your wedding ring, you are risking loss, theft, and damage on one of your most prized possessions. Don't travel with your real wedding ring, you can get a simulated diamond ring and other travel jewelry can help ensure the safety of precious and sentimental pieces.One of your most prized possessions is your wedding ring. Wearing it every day can decrease the lifespan of your diamond. Same as wearing a shirt over and over, it would eventually fade and look dull. The same thing happens as you expose your wedding ring to chemicals, UV rays, and contact with other surfaces. Swap your ring out and save it for special occasions.Starlette Galleria is a great option when you’re trying to save money as well. Especially when it comes to marriage and weddings. Spending thousands on an engagement ring may not be the wisest decision when you are starting out a marriage. Avoid the unnecessary expense by buying a simulated diamond ring. Take that ring budget and put that money to work for you in a different way.Olivia Starling founded e-commerce jewelry brand Starlette Galleria out of her basement. In the first 6 months, Olivia’s company grew to over 6 figures in sales. In the first two years, her company organically grew without paid advertisements to multi-six figures in sales. Without any prior business experience, Olivia has learned to juggle being a single mom, operating a company out of her basement, and leading other women to success on her Instagram page. Olivia has been able to boot-strap her company and build a team. Olivia credits her success to working in her father’s lumber yard in a small Wyoming town as a young girl. She has never been afraid of hard work and loves to take on new challenges. Olivia's passion is to show other women that if she can do it, they can too. She strives to highlight the importance of why you should consider going for more affordable, stylish jewelry optionsLearn more about Starlette Galleria and what Olivia does as Founder and CEO on this episode of The Thoughtful Entrepreneur.More from UpMyInfluence✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Build Your BusinessOn today's episode of the show we're joined by Itamar Shafir, CEO of Umbrella.Umbrella powers thousands of marketing agencies globally. They work with agencies, consultants and other B2B professionals who sell marketing solutions. Manage their own call center to generate appointments exclusively for Umbrella members.If you’re building an agency or trying to scale, you probably already know that doing everything yourself limits your growth. With Umbrella, you have a strong partner that supports your fulfillment, marketing and branding efforts. That gives you the breathing room to focus on being a trusted advisor to your clients. You can provide the core value to your clients and leave sales development and execution to Umbrella.Umbrella provides marketing services for multiple platform; Google advertising, Facebook advertising, Outbound Email marketing, Business listings, AI Chatbots, Texting solutions, Pay-Per-Result SEO, Cash-back advertising, Pay-Per-Revenue Marketing, Reputation Management & Review generation, Website building, and everything in between. They also provide supporting services such as Small-Business-Financing. Growing your marketing business is easier when Fulfillment, Getting Clients, and Branding are done for you by a white label digital marketing agency. Umbrella will focus on growing marketing agencies and provides a clear channel for growth to thousands of marketing agencies through a white label platform.They deliver leads, appointments, top-notch fulfillment services, marketing training and even an “Umbrella” brand called Umbrella Local for small agencies to work under and benefit from the credibility and resources of a large brand.Umbrella Local is a full service digital marketing and accessibility agency focusing on servicing small businesses. They have extensive experience working with entrepreneurs in all niches including service providers, retailers and offline and online businesses.A strong brand is based on trust. And trust translates into sales. That creates a huge difference for members when they engage with potential clients. Over the years, Itamar has learned that for clients to grow he needs to be a trusted advisor that can chart a simple plan for growth. He is able to execute a plan in affordable and predictable steps, the go-to for any marketing need. He will do it for you so you can focus on your businessItamar believes advancement in technology is disrupting the traditional employment structure, giving rise to a new breed of independent business owners, seeking knowledge, business opportunities and formulated path for growth. He is working with leading quality brands to provide franchise-like business opportunities for these new independents, at an affordable price and with no risk.Itamar is the person who makes the difference for any investor. He and his visions are the reason why your clients will invest in your company. If you're looking to start, expand, or improve your online marketing business, look no further. Not only does Umbrella provide amazing training and support, they work tirelessly to continually bring one-of-a-kind offers with the biggest game changers in the field, partnering you up with the big guys to increase your business's potential many times over.Itamar and the team at Umbrella not only know their stuff, and offer all the great products and service you might expect, but importantly they are good people with a genuine desire to help those who partner with them.Learn more about Umbrella and what Itamar does as CEO on this episode of The Thoughtful Entrepreneur.More from UpMyInfluence✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Inspiring Lessons of Success With us today is our guest Chris Voss, a Consultant Coach Of The Beacons of LeadershipChris Voss has been a CEO and Serial Entrepreneur for over 25 years, building and managing a multitude of corporations in differing fields of the social industry. His experience in business ownership and controlling interest investments range from: mortgage, real estate, stock markets, investing, retailing, computers, clothing lines, talent agencies, courier companies, personnel companies, call centers, construction, pay per call industry, club promotions, and social media, etc.He is an excellent leader in his industry (and yours). He can help guide your business in the right direction. He will provide you with tons of cutting-edge information as well as the inside scoop on lots of juicy upcoming projects and sites pertaining to the social web. He's an energetic, driven, active guy who knows how to get the ball rolling and keep it that way.Chris Voss is one of the most outstanding researchers. He not only stays abreast of technology that is moving faster than Moore's law, but in the process manages to educate thousands of people every day by making the most advanced strategic use of that technology that has measured in some time. He is a great producer, a great researcher and a thoroughly team and global oriented leader.He is a business dynamo who refuses to be put into one box. He also has the ability to communicate a marketing strategy so you can understand it and do it. Chris gives a comfort factor of the future. While many proclaimed social network experts tell you what is coming, Chris explains why it is here already and helps you to not miss opportunities to be a part of the first waves of change in networking or to avoid the sink holes of negative marketing ideas or the miss-use of the newer networking technologies.Chris is one of those entrepreneurs and business owners that has more experience than 90% of business owners. He knows business strategy and social marketing strategy extremely well. He wrote a book that is filled with a multitude of insightful stories, lessons, and experiences in leadership & character. It gives you the secrets in his CEO/Entrepreneurs' Toolbox that was used to scale business success, innovate and build a multitude of brick-and-mortar companies.It shares the vision, lessons and hard work that was used to build successful multi-million dollar companies with very little capital. He shares amazing stories of acquiring companies and pulling them back from the brink of bankruptcy, along with other extraordinary tales of innovation and resilience.In this new digital age, Chris shares with you how he reinvented himself after the 2008 recession, wiped out all of his companies to win multiple awards and become a Forbes Top 50 recognized brand. He built The Chris Voss Show and its Podcast up to an audience of hundreds of thousands of people.It will inspire, motivate, and move you to your own successful path by using his experience, knowledge, vision in a recollection of memories and lessons. It will give you the tools to build success in your life and business to become the best leader and person you can be.Learn more about Chris and The Beacons of Leadership on this episode of The Thoughtful Entrepreneur.More from UpMyInfluence✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.