The Thoughtful Entrepreneur

Josh Elledge of UpMyInfluence.com
undefined
Jan 11, 2022 • 44min

1039 - Social Media Marketing World 2022 with Social Media Examiner's Phil Mershon

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Director of Events at the Social Media Examiner, Phil Mershon. Social Media Marketing World is an annual event in San Diego, California. This conference is an industry event led by the Social Media Examiner. They teach advanced skills and industry insights at this conference and they welcome cutting edge experts to speak at the event. This is a place where marketers can learn and connect. People come from all over the globe to attend this conference.Social Media Marketing World started in 2013 and has gone on each year (except for one during the COVID-19 pandemic) since its creation and has only grown and attracted more attendees every year. Josh and Phil also explore how the pandemic has affected physical gatherings and conferences. Josh talks about the differences between learning online/on social media and learning in a physical environment. A good instructor provides an excellent learning experience and a way to keep the attention of the audience longer. There’s no way you could keep someone’s focus for a long period of time through a digital medium. Physical conferences and well conducted educational experiences are how people learn long form skills from others. Phil also talks about the ideal speaker. High-level speakers are informative, helpful, put service first, and love interacting with the audience and conference-runners. Phil says he believes in the power of networking and the power of culture, and he wants to invest in speakers and connections that add to culture. Conferences feel gross when it feels self-serving and that everyone is there just for themselves. In marketing (and really and vertical, for that matter), you need a safe, open, culture-driven space to explore new ideas and forge industry connections. Beyond that, you can keep your education in your space up to date by attending conferences that educate with a cutting edge. In 2022, Social Media Marketing World will feature new sessions not seen in previous years, including major sessions on TikTok marketing (which has skyrocketed in popularity since 2020.) There are also some shocking revelations about what platforms are declining in popularity, too. This is just part of what Social Media Marketing World does to keep the industry up to date each year. Learn more about the conference below! If you’re interested in attending the Social Media Marketing World conference, get tickets here. Learn more about the Social Media Examiner at their website https://www.socialmediaexaminer.com/. Check out Social Media Examiner on LinkedIn at https://www.linkedin.com/company/social-media-examiner/. Check out Phil Mershon on LinkedIn at https://www.linkedin.com/in/philmershon/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Jan 10, 2022 • 21min

1038 - The Pioneers of Tech Stack Management with McGaw.io's Dan McGaw

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO and founder of McGaw.io, Dan McGaw. McGaw.io helps companies build their marketing technology stack and revenue infrastructure. They help their clients choose and build their marketing and sales technologies and help them to leverage their stack to grow their business. Dan has worked with Maserati, Club Med, King’s Hawaiian, and more well known brands. The biggest issue Dan sees with the companies he works with is either an issue with customer journey visibility or an issue with customer conversion. McGaw.io assesses and determines the company’s true goals and then helps the company reorganize their customer journey so they can both understand and improve the company’s growth. When you choose a tool or stack, your number one problem is adoption. The team needs to be able to handle their tech stack to reach their objectives, which is where McGaw.io comes in to help them choose the right stacks and operate those tools moving forward. Make sure you listen to your clients and operate with their input heavily involved. Work with them where they’re at, and they may not love every necessary growth move, but if they understand why changes need to be made, you’re on the right track. Making hard decisions and learning new things are hard pills to swallow, but these changes are necessary for sustainable and fast tracked growth. You have to do what’s best for the business – don’t buy into fads or “hype sauce”. If you want to scale, you have to make optimized business decisions and stay away from fad systems and tools. You really need to choose your tools with your business’s future in mind, and perhaps that won’t be easy, but if you don’t future-proof your business now, replatforming will slow you down later. You must be absolutely focused on growth and the future when making major business decisions and changes. When you know problems do lie down the road, Dan suggests you prepare today as much as you can for tomorrow’s problem. It may be a while before a problem you foresee actually hits, but you want to make small steps each day to figure out that problem. Today’s best decision may not be tomorrow’s, but if you’re always making small steps to improve and address an issue, you’re still making incremental progress. If you’re interested in checking out what McGaw.io does, you can contact someone on the team here.Learn more about McGaw.io at their website https://mcgaw.io/. Check out McGaw.io on LinkedIn at https://www.linkedin.com/company/mcgaw-io/. Check out Dan McGaw on LinkedIn at https://www.linkedin.com/in/danielmcgaw/#. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Jan 9, 2022 • 22min

1037 - Starting Your Own Passive Ecom Store with Ecom Automation Gurus' Kirk Cooper

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the founder and CEO of Ecom Automation Gurus, Kirk Cooper. Ecom Automation Gurus was founded to give people the opportunity to run a business passively. This allows you to work your 9 to 5 job or run your other business, yet be the owner of your own passive ecommerce business. Kirk shares that he learned about ecommerce when he needed to find a way to generate revenue each day, passively. He did his research, began operating, and took the right steps to increase his success. A piece of the puzzle? Dropshipping is one example of a key component that increases ecom success. In any case, Kirk shares that this business model works but demands a lot of your time to start. But what if you could outsource this management to another team? This is where Ecom Automation Gurus comes in. Leveraging retailers and supplies is also part of the system. By automating price mismatches and streamlining listings, you’re always generating profit. Josh also asks Kirk about the product motivation of your business – do you choose what products to sell, or follow the market? The reality is that you need to see where the monetary opportunity is in what’s being sold at your store. It’s going to be an online superstore, so be ready for that if you enter the space.Kirk also talks about how to source the products. Kirk wasn’t leveraging software to start, but you can find product information and pricing by searching for wholesale items that you can sell for cheaper than what your takeaway would be after Amazon collects their cut. This is possible without fancy software, so you can let this trickle and grow as you operate your business. You’re probably asking whether the opportunity to do this is still there. The answer? Absolutely! You’re selling brand name items at the end of the day. Optimize your listings and have the systems to refine all of this. How do you optimize your listings? Adjust your prices often and follow the trends. Amazon can actually measure how often you update your listings and operate your store, so the longer you spend (or have outsourced teams spend) working on optimizing your store, the more likely Amazon will be to partner with and feature your store. The biggest risk with this space is that Amazon’s rules and regulations are what goes. You’re not in control of those changes or when they’ll want to review your account and look things over. Understand that Amazon’s rules dictate moments of pause in your business, so prepare for that. If you’re interested in checking out what Ecom Automation Gurus does, you can contact someone on the team here. Learn more about Ecom Automation Gurus at their website https://ecomautomationgurus.com/. Check out Ecom Automation Gurus on LinkedIn at https://www.linkedin.com/company/ecom-automation-gurus/about/. Check out Kirk Cooper on LinkedIn at https://www.linkedin.com/in/kirk-cooper-03a90640/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Jan 8, 2022 • 23min

1036 - Proximity and Relationship Building with Steve Sims

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with speaker, coach, author, and creative disruptor, Steve Sims. Steve Sims came from humble beginnings as a brick layer – and ended up creating the world’s first experiential concierge firm for billionaires. Steve would create the most WOW experiences for the richest people across the planet. The truth? Steve wanted to know why these billionaires had their wealth. This is what he focused on more than anything as his business grew. He interviewed the wealthiest people on earth and wrote a book – The Art of Making Things Happen. His book went viral, so to speak, and he had readers all over the globe. The book made bestseller lists, and Steve officially became a coach and industry disrupter. Josh and Steve also explore the premise that proximity leads to familiarity, which leads to know, like, and trust in the networking world. How do you position yourself, though, to invite yourself into high-level conversations? Steve shares his thoughts; always enter conversations by bringing something to the table first. Ask no less than two questions before logistics or details – find a way to immediately show you want to offer value. Make sure not to put yourself in a negative position with someone by acting familiar before you nurture the relationship. Show up with value and allow the lead to invite you in – build up relationship credibility, introduce yourself and your intentions, and lead with value. It’s that simple. It doesn’t matter who you meet, these methods work in relationship and proximity building. Don’t start transactional and lead with service. Focus on the other person when you create your brand and market yourself. Your brand needs to amplify you and what you do best. Be the solution to someone’s problem, that’s all that matters. Being yourself shouldn’t be something to avoid; embrace and share yourself authentically and let the natural attraction start. Be on brand and be yourself – if you’re unconventional, full of passion and character, and you break the status quo, show that to your customer base. You stand out, stay memorable and top of mind, and if you start with offering value, you’ll attract the right people and repel the wrong people. Don’t let your leads sit on the fence – their honest gut reaction to you and your brand is actually what you want! Stand up, be yourself, and let the right leads come through. Learn more about Steve Sims at his website https://www.stevedsims.com/. Check out Steve Sims’s LinkedIn at https://www.linkedin.com/in/stevedsims/. Check out Steve’s book The Art of Making Things Happen at https://www.stevedsims.com/art-making-things-happen/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Jan 7, 2022 • 21min

1035 - How to Achieve Accessible Scaling with Scalewerks' Mark Jacobs

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the founding partner of Scalewerks, Mark Jacobs. Scalewerks strives to help companies achieve accessible scaling. Scalewerks is an accelerator for mid-life companies (these companies make about 50 million dollars in revenue annually). The types of companies that fit with Scalewerks are the ones that offer unique value to their audiences, but need to utilize or identify these offerings and get them out into the world.  Josh and Mark talk about how to get to 7-figures. There are many levels to developing the structure to scale to that size, but it’s all about listening to your team, according to Mark. Celebrate your team’s perspective and scale and grow in an environment that celebrates collaboration. Mark also shares that it's not about marketing anymore, it’s about strategic thinking and the market systems that support that strategic thinking. Then, you can take it to scale. There are different strengths found in different types of leaders and there’s a difference between the energetic entrepreneur and a seasoned executive, and every style of leadership has its place. Josh and Mark explore how entrepreneurs need to be careful and operate in their area of genius. If you can quantify yourself and your skills, you and your company can grow together if you know what to work on. Mark also talks about strategic placement. If you place yourself in a role where your leadership style thrives, maintain that style as your company grows. Don’t force yourself to change rapidly, rather make any changes that are needed to keep going, but don’t try to work outside of your area of leadership competence, either. It’s all about growth perspective. Josh also asks Mark about how to grow in sales. It’s sales before scale, Mark shares. Your approach to selling should reflect the look and feel of your business, so find sales team members who can do that. Also, do your market research. What do you offer? What problem do you solve? Don’t forget to ask your customer base why they’re loyal to your brand. If you’re successful in understanding why your loyal customers love what you do, you can build communities out of those customers, which will ultimately result in new customers. There are three phases to go through when companies work with Scalewerks.The lab is a two day intensive exercise. Scalewerks’ lab exercises offer epiphany moments to business leaders – and catalyst moments for high-level problem solvers. The accelerator program lasts 6-8 weeks and does the loyalty research for the business so they can formulate an achievable growth plan. Finally, their protocol phase is when a business wishes to partner with Scalewerks in order to continue that work. Learn more about Scalewerks at https://www.scalewerks.co/. Check out Scalewerks’ LinkedIn at https://www.linkedin.com/company/scalewerks/about/.   Check out Mark Jacobs on LinkedIn at https://www.linkedin.com/in/mbjacobs/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Jan 6, 2022 • 23min

1034 - Re-Humanizing Digital Communication with BombBomb's Darin Dawson

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the co-founder of BombBomb, Darin Dawson. BombBomb scales face-to-face communication with your clients, potential customers, and anyone else you want to contact through your business. Darin and his associates founded BombBomb because they found that many entrepreneurs and business owners wanted more face-to-face interaction, but didn’t have the time or bandwidth for it. BombBomb now has over 100,000 users in over 40 countries. This company re-humanizes the planet through video communication. Darin and Josh talk about the decline in communication as everything went remote during COVID-19. BombBomb seeks to remedy these negative changes by allowing for recorded video communication that’s personalized to each recipient. Darin describes the problems with digital pollution – there’s so much out there, you have to shine and stand out uniquely. Your solution needs to address relevant and current issues. Only a human being can communicate with empathy and emotion, yet we’ve taken some of the human connection out of standard business communications. With BombBomb, you deliver messages to your clients and customers with warmth, tone, and true human interaction. BomBomb allows you to create video messaging the same way you already create your videos, making its integration into your preferred platforms seamless. BombBomb allows you to maintain a real relationship with your people, not just someone anonymous and intangible behind a blanket text or email. While a lot of the physicality of human interaction has been lost in the age of the pandemic, Darin and his team seek to reattribute these aspects of communication and increase the longevity of your business relationships. Josh and Darin also talk about the book Human-Centered Communication by Ethan Beute and Stephen Pacinelli, who are on the BombBomb team. This book gives a diverse look at the issues with digital pollution and tackles how to maintain human-centered communication in the digital world. Don’t forget to be genuine and authentic when you contact people in your network. If your communication feels automated, they won’t hear you. Sending videos is a way to say their name, show them a smile, and really talk to them is how to forge lifelong client relationships.At the end of the day, Josh details that there’s a lot of junk advice out there that tells you to automate your nurturing process. The reality is that some things can be automated, but not a human relationship. Be willing to put in the effort to talk to your clients directly and you’ll see lifetime results. Learn more about the book Human-Centered Communication at https://bombbomb.com/book/human-centered/. Learn more about BombBomb at https://bombbomb.com/. Check out BombBomb’s LinkedIn at https://www.linkedin.com/company/bombbomb/.  Check out Darin Dawson on LinkedIn at https://www.linkedin.com/in/darin-dawson-6a62351/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Jan 5, 2022 • 26min

1033 - Health-Powdered Producivity Rader Co.'s Marcey Rader

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the founder of Rader Co., Marcey Rader. Rader Co. is a health-powdered productivity company. They work with people on their emails, tasks, time boundaries, and more – but not at the expense of their health. At Rader Co., health and wellness come first. They help their clients make their work time more effective so later, their time for wellness is maximized. Josh and Marcey discuss information input and how most people are always engaged in processing information. Everyone needs no or low sensory moments. Remember, don’t fear boredom – letting your mind wander allows you to be creative and strategic.Marcey also explains that entrepreneurs tend to tunnel, especially in the age of back-to-back Zoom meetings. Our brains become accustomed to the endless grind, so much so that we don’t give ourselves time to innovate and change. Marcey also explores how switch tasking and meditating have their purpose and place in life. However, you really should give yourself moments of ‘white space’ - this is when ideas come and it also gives your brain an opportunity to rest, according to Marcey. Going remote has made each day more taxing on the brain, so you have to give yourself these breaks. Josh also talks to Marcey about the dopamine and interruptive responses behind notifications. She advises that you silence notifications during moments/blocks where you need to be focused. It’s even more tiring for your brain to switch between moments and contexts all day long. Marcey also explains multitasking versus switch tasking. These are not the same things – switch tasking involves moving between tasks quickly and back and forth. Multitasking, truly, is error prone and not reliable. Switch tasking can cause burnout easily, though, so be careful with interruptions and notifications. Josh and Marcey explore how leaders can help their remote workers avoid this type of burnout, too. Be a leader who sets precedents and boundaries your contractors and employees will follow. Don’t expect anyone to answer at night or on weekends or holidays – and tell them that. You can talk about having balance, but make sure you’re reflecting what you want to model. Your employees follow your lead, so set the example.A best practice? Delay and schedule your outbound messages. If you don’t want to forget to ask an employee something, but don’t want to forget, schedule the message for the next morning.  If you like what you’ve heard and are interested in learning more about Rader Co., you can contact them here. Learn more about Rader Co. at https://www.helloraderco.com/. Check out Rader Co.’s LinkedIn at https://www.linkedin.com/company/rader-co/. Check out Marcey Rader on LinkedIn at https://www.linkedin.com/in/marceyrader/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Jan 4, 2022 • 24min

1032 - Marketing Tips for 2022 with Attention Grabbing Media's Manuel Suarez

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Attention Grabbing Media’s Manuel Suarez.Manuel believes that an incredible first impression starts with having an amazing studio. This grants you a level of authority even just starting out, because you were willing to spend the time and money to present yourself fantastically. You come off as professional, successful, and intentional. Investing in yourself – and how others perceive you – grants you an excellent advantage in any vertical. Josh and Manuel also talk about how to stand out better in your space on social media. Manuel shares that he developed a term – “omnispreading.” This is a way to describe your content strategy. You’ll see optimal success by putting yourself everywhere, on every medium. You attract all sorts of unique traffic you wouldn’t have otherwise. This is the ideology behind Manuel’s strategy. Building your content starts with volume, but needs to improve in quality over time. Never stop improving, because you only have a few seconds (about six, according to Manuel) to grab a consumer’s attention. This is how you really stand out from the crowd.Manuel and his family built Attention Grabbing Media from the ground up and it has seen tremendous growth over the last couple of years. They believe in investing in your future to open doors for you now, and they’ve lived by that sentiment.Attention Grabbing Media strives to educate business owners on how to maximize their social media presence. They can also help to scale eCommerce businesses, provide various levels of education, offer marketing takeover services, and more. Manuel shares his marketing thoughts towards companies in 2022. Overall, he advises brand owners with less than 3 products to hold off on advertising (focus on building your brand.) Another best practice? If you’re product-based, start on Amazon. Create your own traffic by starting with an organic content strategy. Manuel also offers some other nuggets. Focus on the present and the future. These are two separate strategies, though. Focusing on the present moment means that if you’re trying to offer services, Facebook will be a never ending source of leads. If you have a few products (3 - 6), create content around those products that shows people how it can solve problems. Focusing on the future means omnispreading and putting yourself everywhere. Offer value, build out and invest in your social media presence, and you’ll see long term success.If you like what you’ve heard and are interested in learning more about Attention Grabbing Media, you can contact them here. Learn more about Attention Grabbing Media at https://agmagency.com/. Check out Attention Grabbing Media’s LinkedIn at https://www.linkedin.com/company/agmagency/. Check out Manuel Suarez on LinkedIn at https://www.linkedin.com/in/mrmanuelsuarez/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Jan 3, 2022 • 23min

1031 – Tell a Story with Your Brand with Pierre Branding Group’s Lydia Pierre

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Lydia Pierre, the senior director of brand management at Pierre Branding Group. Pierre Branding Group helps their clients discover who they are in terms of their brand identity. PBG helps create stories that resonate with audiences to forge unforgettable, unique brand experiences. These stories ultimately become infused with all aspects of their clients’ branding. Having your skillset is important, according to Lydia, but you have to couple that with top notch branding that sets you apart from your competitors. Lydia assures that these strategies can set you above your competition which will position you to charge premium prices for what you do. Lydia explores how your company looks to your audience – the way you look at people is the same way people look at businesses. Do you look professional and put together? First impressions are everything, so spend the time to really determine how your potential clients truly see you. Josh and Lydia also explore some of the most common mistakes and red flags in branding. Branding isn’t always tangible, so if you seem too money-driven and transactional, you’ll scare away more clients than not. Be willing to teach your client slowly about your company, mission, brand, and story. Everything becomes easier when you understand your business’s true purpose and value proposition. Your company can become firm and unshakable even in the face of fierce competition. When your branding effectively communicates who you are and what you believe in, you set yourself apart automatically.PBG encourages the executives and entrepreneurs they work with to celebrate themselves and to spotlight who they are. Positioning these founders as people making changes in their spaces through mission and purpose is an essential part of how PBG builds brands for their clients. Lydia shares that NOW is always the best time to approach a new market. Don’t box yourself up with limiting beliefs – the more you can grow into new spaces and diversify, the better. When your clients can see themselves in your team and brand story, you give them something they can connect with and share with you. Having sensitivity for diverse backgrounds will create a better brand experience that will resonate with your audience. Effective branding is all about creating a journey for your brand and creating the story, narrative, and impact around it. Interested in contacting someone on the Pierre Branding Group team? You can connect with them here. Learn more about Pierre Branding Group at https://pierrebrandinggroup.com/pbg. Check out Pierre Branding Group’s LinkedIn at https://www.linkedin.com/company/pierrebrandinggroup/. Check out Lydia Pierre on LinkedIn at https://www.linkedin.com/in/lydiapierre/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
undefined
Jan 2, 2022 • 24min

1030 - Proactively Protect Your Business with Business Legal Lifecycle's Jeremy Streten

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with CEO and managing director of Business Legal Lifecycle and author and business coach, Jeremy Streten. Jeremy and Josh discuss common starting mistakes that new entrepreneurs make, and both agree that you have to have the right growth plan and foundation. Don’t tell yourself you’ll “fix that later” – start strong and on the right foot. Business adulting is an important part of starting any business. Jeremy admits that law is not something that most business owners find exciting, but it’s vital that you seek proactive legal advice. Jeremy is passionate about helping business owners see where their proactive legal issues are so they can put the right things in place to protect themselves and their businesses. Josh and Jeremy also talk about Jeremy’s book, the Business Legal Lifecycle. The book lays out 13 phases, with the first three phases being the business conception phases. This is all about how you develop the proper foundation to launch your business off of. Jeremy also talks about the importance of setting your goals along with the building of your business foundation so that it grows in the direction you want it to. Risk reversal marketing can be successful, but make sure you proactively line up expectations and clarity on the front end. This is a great example of being legally proactive with your business. Jeremy shares stories of how companies with massive potential failed and went bankrupt simply because they never consulted a lawyer. Putting legal safeguards in place for your business should be one of the first things you prioritize while building your business. Josh and Jeremy also explore how to structure liability among your team, employees, and clients. Always make sure to protect yourself legally in terms of your specific agreements and terms.. Jeremy explains that the first step in this process is to have the adult conversation and better communication on the front end with your clients. Honesty and transparency up front, especially relating to risks and liability, are an important part of this communication. Josh offers some ideas to facilitate this communication, including filming a video that explains your agreements to your clients rather than just handing them a thick document. You don’t want your agreement or the time it takes to go through it to be a roadblock. This will also ensure your client always understands the details of your agreements. Learn more about Jeremy and his work at https://jeremystreten.com/. Check out Jeremy Streten’s Linkedin at https://www.linkedin.com/in/jeremystreten/detail/recent-activity/posts/. Check out Jeremy’s books at https://jeremystreten.com/books-by-jeremy-streten/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app