1034 - Re-Humanizing Digital Communication with BombBomb's Darin Dawson

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the co-founder of BombBomb, Darin Dawson. 

BombBomb scales face-to-face communication with your clients, potential customers, and anyone else you want to contact through your business. Darin and his associates founded BombBomb because they found that many entrepreneurs and business owners wanted more face-to-face interaction, but didn’t have the time or bandwidth for it. BombBomb now has over 100,000 users in over 40 countries. This company re-humanizes the planet through video communication. 

Darin and Josh talk about the decline in communication as everything went remote during COVID-19. BombBomb seeks to remedy these negative changes by allowing for recorded video communication that’s personalized to each recipient. Darin describes the problems with digital pollution – there’s so much out there, you have to shine and stand out uniquely. Your solution needs to address relevant and current issues. Only a human being can communicate with empathy and emotion, yet we’ve taken some of the human connection out of standard business communications. With BombBomb, you deliver messages to your clients and customers with warmth, tone, and true human interaction. BomBomb allows you to create video messaging the same way you already create your videos, making its integration into your preferred platforms seamless. 

BombBomb allows you to maintain a real relationship with your people, not just someone anonymous and intangible behind a blanket text or email. While a lot of the physicality of human interaction has been lost in the age of the pandemic, Darin and his team seek to reattribute these aspects of communication and increase the longevity of your business relationships. 

Josh and Darin also talk about the book Human-Centered Communication by Ethan Beute and Stephen Pacinelli, who are on the BombBomb team. This book gives a diverse look at the issues with digital pollution and tackles how to maintain human-centered communication in the digital world. 

Don’t forget to be genuine and authentic when you contact people in your network. If your communication feels automated, they won’t hear you. Sending videos is a way to say their name, show them a smile, and really talk to them is how to forge lifelong client relationships.

At the end of the day, Josh details that there’s a lot of junk advice out there that tells you to automate your nurturing process. The reality is that some things can be automated, but not a human relationship. Be willing to put in the effort to talk to your clients directly and you’ll see lifetime results. 

Learn more about the book Human-Centered Communication at https://bombbomb.com/book/human-centered/. 

Learn more about BombBomb at https://bombbomb.com/. 

Check out BombBomb’s LinkedIn at https://www.linkedin.com/company/bombbomb/.  

Check out Darin Dawson on LinkedIn at https://www.linkedin.com/in/darin-dawson-6a62351/. 

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