

The Thoughtful Entrepreneur
Josh Elledge of UpMyInfluence.com
You’re gonna love this DAILY, commercial-free entrepreneur spotlight show. We feature CEOs and founders of 6-9 figure B2B companies. Agencies, coaches, consultants, and other leaders share not only their success stories - but their advice for business leaders focused on business growth.
You’re going to hear real stories from real people all in 15-25 minutes time - perfect for your commute.
On this podcast, your host, Josh Elledge encourages entrepreneurs to share not only their expertise but their stories and their hearts.
We believe that every person has a unique message which can positively impact the world. Even YOU! If you’d like to be featured on The Thoughtful Entrepreneur, apply here: https://UpMyInfluence.com/guest/
You’re going to hear real stories from real people all in 15-25 minutes time - perfect for your commute.
On this podcast, your host, Josh Elledge encourages entrepreneurs to share not only their expertise but their stories and their hearts.
We believe that every person has a unique message which can positively impact the world. Even YOU! If you’d like to be featured on The Thoughtful Entrepreneur, apply here: https://UpMyInfluence.com/guest/
Episodes
Mentioned books

Feb 20, 2022 • 22min
1079 - Competent, Cost-Effective Outsourced Website Development with Inn8ly's James Hipkin
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and founder of Red8 Interactive and Inn8ly, James Hipkin. Inn8ly offers websites without worry. James shares that Red8 Interactive is a custom web development company focused on acting as a constructive general contractor for mid-sized design agencies. They offer quality, outsourced development services to major enterprises. However, James shares that they noticed that smaller businesses (who generally weren’t at the level to invest in Red8 Interactive’s services) desperately needed their expertise and support. With this in mind, James then founded Inn8ly. They now offer cost-effective subscription-based software for small businesses. Their proposition is solving the problem many business owners have – they don’t WANT to be master developers. They want to have a cost-effective, professional and competent team to manage their websites for them. They send emails, develop, and update all of these development aspects on the behalf of their clients. They also actually answer the phone! James shares that actually reaching your outsourced development teams is one of the biggest issues in the industry. Even if a business owner IS competent in web development, is it a cost effective use of their time to manage it? Inn8ly makes it as smooth and easy as possible, so business owners can truly operate in their zone of genius and focus on what really matters. Josh and James also explore how many SMBs don’t hold their developers to high enough standards. James shares that when he talks to business owners who struggle and underutilize their website, he observes massive confusion around digital marketing. When you invest in tactics in isolation, you’re not looking at things holistically. He describes the ideal framework is to treat your website and digital marketing like a tire and wheel hub. Your website should be the wheel hub, your digital marketing tactics and channels should be the spokes, and your content marketing and messaging strategy should be the rim that holds everything together. The power doesn’t come from each piece of the puzzle, but rather the connections you make by following a holistic model. Tactics in isolation is just noise; the power of your strategy comes from connecting everything together. You should be driving people to your website FIRST, not your social media. That’s what builds long term relationships with your audience – when you rely on tactics in isolation (especially ones beyond your control, like using platforms you don’t own), you become susceptible to many more strategic risks. Want to learn more? Check out Inn8ly’s website at https://inn8ly.com/. Check out Red8 Interactive at https://red8interactive.com/. Check out Inn8ly on LinkedIn at https://www.linkedin.com/company/inn8ly/. Check out James Hipkin on LinkedIn at https://www.linkedin.com/in/jameshipkin/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Feb 19, 2022 • 22min
1078 - The Truth About Business Growth with Corporate Value Metrics' Ken Sanginario
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the founder of Corporate Value Metrics, Ken Sanginario. Corporate Value Metrics offers a value creation software platform they created eleven years ago to help companies control the value of their businesses. Their platform can help double or even triple a company’s value over the course of 3 to 5 years. It’s being tested all over the United States and even around the globe!Ken shares that they offer three different tiers of their software. Their lightest tier is for business averaging less than 5 million in revenue annually. Their next tier is the middle tier, aimed at growth, for those businesses making 5 to 15 million in annual revenue. The highest level tier is aimed at businesses making 15 million or more in revenue. Their software offers a unique flexibility and flexes with the size of the company as well as the vertical. Josh and Ken also explore how businesses get started with this software. Their onboarding process helps identify fifteen different points of consideration that tells Ken and his team what the company needs strategy wise, as well as laying out a timeline for success. The problem is that revenue and profitability growth don’t just happen on their own, but too many business owners focus on ONLY these factors – you have to grow within your means to avoid imploding. Ken calls this phenomenon “growing for broke.” What he learned by observing this is that business owners should NOT focus on these factors directly, but rather the qualitative aspects of their businesses that will naturally lead to growth. The truth is, if you’re only focused on growing as fast as possible, you’re actually eroding the value of your business because you haven’t prepared it for that level of growth. Ken also discusses the importance of identifying blindsports and imbalances. The weakest parts of your businesses are constraints, and if you ONLY grow within your comfort zones (where you’re usually already thriving), there’s more pressure on the weak areas of your business. You have to balance what you grow and invest time and quality into in order to grow sustainably. THIS work is what triples the value of a business. There aren’t external factors here – this is all within your control. What Ken and his team have found is that business will do one (or all) of three things that are common mistakes. They either chase revenue by stretching beyond their core competency in their product offerings, slash costs that are “non-customer facing” which can lead to a lack of efficiency, or they merge with or acquire another business which can often become too complex to direct. If your business isn’t strong in its own foundation, any acquisition or merger will fail. All of these mistakes actually erode the growth and value of your business. Want to learn more? Check out Corporate Value Metrics’ website at https://www.corporatevalue.net/. Check out Corporate Value Metrics on LinkedIn at https://www.linkedin.com/company/corporate-value-metrics-llc/. Check out Ken Sanginario on LinkedIn at https://www.linkedin.com/in/ksanginario/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Feb 18, 2022 • 22min
1077 - Writing a Book to Push Your Business Forward with The Author Incubator's Dr. Angela Lauria
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President and CEO of The Author Incubator, Dr. Angela Lauria.The Author Incubator is exactly what it sounds like – they help create and incubate authors. Angela shares that people approach her and her team when they have an idea for a book, but not necessarily the knowledge or skill sets to write their first book. What Angela shares is that her ideal clients have a successful business and idea for a book, but don’t necessarily see themselves as “authors”. She shares that a well written book can improve your business in all facets – and it can communicate effortlessly and clearly with your audience. The Author Incubator helps train their clients and their support systems to incubate these authors in the most holistic and effective ways possible. You have to treat a book with this ‘incubation’ mindset to write a real, impactful piece of literature. Angela also shares some of her clients’ success stories and how they leveraged their books after becoming published. Between generating new revenue for their business with their books, authors can also create networks using their written work as well as create marketing campaigns that celebrate their book and their business. No matter how Angela’s clients utilize their works, there are endless options and opportunities when you’ve written something successful, succinct, and authoritative. She also shares some thoughts on giving away your book during marketing campaigns versus selling it. Giving away your book grants you more reach and eyes on your business and campaign, but this may not necessarily translate into sales right away. On the other hand, if you choose to charge for your book, you’ll likely see more sales from those who purchase it, but less publicity and reach. How you market your book all depends on your business strategy and goals for the book. Josh and Angela also explore how often these books are actually read by those who receive it. According to Angela, 16% of these books have even ONE page read. It doesn’t sound great, but she shares some hopeful insights. The good news is that while non-buyers are unlikely to read your book, once someone buys it from you, they’ll not only READ your book, they’ll share it with the people around them and likely read it more than once themselves. Again, this is all impacted by how you decide to utilize your book and share it with your network. Want to learn more? Check out The Author Incubator’s website at https://theauthorincubator.com/. Check out The Author Incubator on LinkedIn at https://www.linkedin.com/company/the-author-incubator/. Check out Angela Lauria on LinkedIn at https://www.linkedin.com/in/angelalauria/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Feb 17, 2022 • 21min
1076 - Grit and Tenacity in Business with Ron Coury
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the author of Tenacity, Ron Coury. Ron is a Las Vegan businessman who survived the Marines, corruption, and cancer – and successfully ran over twenty businesses throughout his career. Ron shares that he was a student in Brooklyn when he was drafted into the Marine Corps during the Vietnam War. He chose boot camp with the hardest training but ultimately wasn’t sent as the war de-escalated. Ron shares that the grit he gained through the military is what afforded him the business mindset that led to his success. Train to teach yourself that failure isn’t an option. You can’t predict the hurdles, but you know they’ll be there. Ron says that the key is not to let the hurdles and challenges stop you. Work your way around each obstacle and solve the problem. After Ron got out of the Marines, he shares that he moved to Las Vegas. The city afforded him the ability to enter into many verticals that are very specific to Vegas – he then started a business, but maintained many side gigs. He was in the tavern business to start with and he scaled and grew. He shares how he grew his business and retained customers – and all the innovations he made along the way. Adding video poker to the bar business also opened doors into the gaming business as the industry developed. Josh and Ron also explore how to know when you should start your next business venture. He says it’s not always a conscious feeling, but he wanted to continue to grow and challenge himself – so he did. He trained and led his team to continue to nurture his various businesses as he would continue onto the next challenge and venture. But how do you know who is fit for the job? When you see someone with amazing talent, bite the bullet and invest the time and money into training them to make the same decisions you would make. Ron shares he would constantly shadow people, and though it can get boring, it teaches your best employees how to act as you would in times of struggle or crisis. But what about when you can’t control the outcome? Gauge pivoting by predicting how an industry will develop. You can’t always accurately predict, but look over the context clues and innovations in technology to stay on the cutting edge of your vertical. You need to stay on top of these changes to stay successful. This is all part of having grit and tenacity as a business owner. Want to learn more? Check out Ron Coury’s website at https://roncouryauthor.com/. Check out Ron Coury on LinkedIn at https://www.linkedin.com/in/roncouryauthor/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Feb 16, 2022 • 22min
1075 - Protecting Your Intellectual Property with Martin IP Law Group Rick Martin
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to patent attorney and the owner of Martin IP Law Group, Rick Martin. Rick works with a broad array of clients, from the individual inventor to corporations. They can do patents, trademarks, and anything to do with IP. They’ll work with multimillion dollar companies, their employees, and everyone in between. Rick and Josh explore the risks of not going through the proper trademark and IP steps when trying to develop a product. Rick shares that it depends. It’s a good idea to register your ideas from the beginning – there are requirements and duties as far as policing that trademark, and you have to make efforts in protecting your intellectual property. Trademarks are specified based on domestic or international registration. Outside of the U.S. if you don’t register your trademark, that protection stops overseas. Trademarks are generally protected by common law but need to also be registered to be protected federally. When you see your content has been copied, that falls into the category of copyright violations. If you record a video, that is automatically protected; you’d have to register such a piece of content before pursuing a lawsuit, but it’s federally protected. Rick shares that you should contact an attorney if your content was infringed online. The next step is typically sending a cease and desist letter before trying to file a lawsuit. Registering your domain is not all it takes to protect your brand. You have to protect your intellectual property and protect your identity as an entrepreneur and as a brand. Rick shares some basics, too. Copyrights protect creations and the expression of ideas. A logo, for instance, can be protected by both trademark and copyright laws as they require creative design. A trademark links the goods or services provided to consumers back to the provider of those goods and services – and prevents confusion in the marketplace around where products come from.It’s definitely worth the investment to have an attorney assist you in filing to register intellectual property. There are websites that advertise doing it yourself, but Rick shares that having the advice and guidance from an expert in the space is essential, especially if you’re serious about protecting your intellectual property. If you apply for patent protection incorrectly, your IP can become public domain and there’s not much that can be done if someone infringes that IP in such a circumstance. Invest in an attorney and get the experts on top of things – before you lose your IP. Want to learn more? Check out Martin IP Law Group’s website at https://ipsolutionslaw.com/. Check out Martin IP Law Group on LinkedIn at https://www.linkedin.com/company/martin-ip-solutions/. Check out Rick Martin on LinkedIn at https://www.linkedin.com/in/rickmartinlaw/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Feb 15, 2022 • 24min
1074 – Creating a Diverse and Inclusive Company Culture with Ascribe Educational Consulting’s Sonia Lewis
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to anti-racism impact strategist and the CEO of Ascribe Educational Consulting, Sonia Lewis. Sonia shares that she has done this work for over ten years – and the last two years have seen quadruple the work for her, understandably. Diversity, equity, and inclusivity should be a part of each and every organization, no matter how small. Every team member should feel a part of the whole, and Sonia works strategizing and developing how to make an inclusive space for every member of a team. Sonia shares that they facilitate a lot of conversations – and do a lot of listening. Sonia also talks about what doesn’t work and they collaborate with these organizations to help develop that team inclusivity.Josh shares his take – we all have blind spots. Sonia shares some ways to educate yourself. Individuals who have worked hard and worked their way up to achieve their goals sometimes don’t realize how many others missed out on those opportunities. The United States is a talent-resource rich country. No one is coming to take what you have, which is a primary fear that many groups feel, Sonia shares. That’s just not reality – equity comes with having perspective on your own situation. Equity is about meeting the needs of those who are most marginalized, disenfranchised, and most vulnerable in an organization. More often, those individuals are black, indidgenous, female, LatinX, LGTBQ+, and/or a lower socioeconomic status. Equity means creating opportunities for those in these marginalized groups. The truth is, it will never be an even playing field, and that’s what equity is all about. Josh and Sonia also discuss how they’ve heard entrepreneurs struggling to hire a diverse team. It’s all down to how you treat people and the world around you. Everything you say and do impacts how you’re perceived, and if your company culture isn’t dialed in, having a truly inclusive and diverse team just isn’t possible. Positive messages of inclusion are absolutely essential.Sonia also shares some of her incredible background. She shares that her experiences have helped her to spread the message that children should be seen and heard. Encouraging children to be open about their struggles, especially those in marginalized communities, is critical to fostering a better future generation. According to her website, Sonia Lewis's debut children's book focuses on encouraging children to trust their voice and adults to do the same. Be ready for reflective questions, insightful conversation, and a new perspective on how children see and experience the world. Pre-order her book here. Want to learn more? Check out Inspired Ascribe Educational Media’s website at https://www.ascribesuccess.com/. Check out Sonia Lewis on LinkedIn at https://www.linkedin.com/in/sonia-lewis-your-antiracist-solutionist/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Feb 14, 2022 • 20min
1073 - An Impartial, Email-Based News Source with 1440 Media's Tim Huelskamp
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the co-founder and CEO of 1440 Media, Tim Huelskamp. 1440 Media is a daily email newsletter that provides an impartial, comprehensive overview of the day’s events. They felt the media landscape wasn’t meeting all of the needs of the daily consumer. Most consumers have to skim through lots of websites to know what is going on in the world. That, and many outlets are now biased or editorialized. 1440 feels that the consumer should be trusted to draw their own conclusions from the data that the news provides. This is what started 1440 Media and they’re now at over 1.2 million subscribers. Their audience is a third Republican, a third Democrat, and a third Independent – and it’s 50/50 between men and women. The bottom line? No matter what your views are, there is clearly a need for unbiased, impartial and comprehensive news. But how do you grow to 1.2 million readers in three years (in the email space, no less!) Tim shares that they love organic word of mouth marketing, and they also collaborate and work with other newsletters. It’s not competitive like other spaces and newsletters don’t operate with “winner take all” mentalities. Scaling your newsletter by partnering with others and by putting the word out via social media are some other ways 1440 grew their audience. Email allows you to have a direct connection with your audience, Tim shares. This is why 1440 Media chose email. You can have a direct relationship that isn’t muddied by the rules and algorithms of a platform. You also have to remind your users to navigate to your app more often if you choose to use one. Sending your audience emails keeps you top of mind and while it may be seen as “old school”, it works well in this medium. 1440 Media stands out from curated news sources because they have in-house experts constantly reading what they’re publishing. For hours a day, their experts fact check everything – so you can trust the news you’re reading. Google News, Tim shares, can get clickbaity and while they have the best tech, AI can’t replace a human expert yet. He shares that Google prefers clickbait articles that will circulate heavily and go viral. 1440 believes that your newsfeed should keep you informed about the world first and foremost – ‘fun’ news has its place, but it shouldn't be a new source’s defining factor. Want to learn more? Check out 1440 Media’s website at https://join1440.com/. Check out 1440 Media on LinkedIn at https://www.linkedin.com/company/join1440media/. Check out Tim Huelskamp on LinkedIn at https://www.linkedin.com/in/tim-huelskamp-6957334/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Feb 13, 2022 • 19min
1072 - Reframing Your Business's Finances with Profit Concierge’s Pam Prior
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Virtual CFO and the CEO of Profit Concierge, Pam Prior. Pam explains that she began in corporate finance – she then worked her way into the mid-market and now works with entrepreneurs. She brings an amazing amount of insight to the space and she shares that the finance industry really neglects the entrepreneurial space in general. These skills and the knowledge and best practices aren’t something you’re born with. Ultimately, Pam explains that there’s no shame in not always knowing the depths of your company’s finances. If you were never shown these things, how could you know how to implement them? Pam shares that helping entrepreneurs overcome shame and fear around finances is just as important as the actionable tactics. Pam’s one to one client base is made up of six-figure or more organizations. Profit Concierge will also work in a group format with newer entrepreneurs and startups. This format is more affordable for the less-seasoned business owner who wants to get started on the right foot. The biggest thing they help with, though, is helping an entrepreneur really understand their business. They help explain things in ways that help these business owners figure out solutions and trajectory on their own. Josh and Pam explore how business owners can problem-solve when they recognize profit issues. She explains the two most common scenarios she sees; either the business is profitable but the business owner has nothing in the bank, the business owner has a lot of money but needs to scale to get out of the weeds, or they’re out of money altogether and hit a cash flow wall. Dealing with the crisis in question is important, but Pam takes it a step further by permanently changing the business owner’s systems and path. They offer their clients that ease and peace of mind. They simply help get you and your team performing well within the system. Pam also discusses how she works with her one on one clients and who would do well making that investment with her and her team. She shares that she puts educating her clients first and foremost. At the end of the day, she just wants to help entrepreneurs take better steps on their business journey. What Profit Concierge offers is true business peace of mind and a deeper understanding of your business’s finances and profitability. Want to learn more? Check out Profit Concierge’s website at https://www.profitconcierge.com/. Check out Profit Concierge on LinkedIn at https://www.linkedin.com/company/pampriorinc/. Check out Pam Prior on LinkedIn at https://www.linkedin.com/in/pamelapriorcpa/. . Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Feb 12, 2022 • 18min
1071 - Sustainable Merchandise with Coolperx's Lou Elliott-Cysewski
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO of Coolperx, Lou Elliott-Cysewski. Coolperx is a sustainable branding merchandise company that works with enterprise companies to help them create brand merchandise programs that are built on sustainability. This means they’re offering innovative merchandise that's meaningful to their stakeholders.Lou shares that she went on a discovery journey to discover the innovations of new products with branding opportunities. She saw opportunities for companies to turn the typical expectations on their head and offer something with enterprise branding to consumers that they could truly use. She wanted these items to help communities and show that these companies really do appreciate their customers. Lou also talks about what items are being branded during the pandemic. Right now, they’re seeing sanitization products and even sweatpants to help communities feel comforted and cozy!Josh and Lou also talk about other products Coolperx has sourced. One company they worked with, she shares, wanted to reinvent backpacks. The backpack they chose is totally sustainable and are refurbished after they are discarded. This is a way for major enterprises to show they care about sustainability and actually giving back to the community. Offering products that serve a purpose on a sustainable foundation is an amazing way to send these messages. It all starts with research, Lou shares. Networking is one way she grew her expertise, and she continues to invest in networking to consistently grow her business. Josh and Lou also explore her military experience. As an Army nurse, she understood how to function without a sense of stability. This training and experience contributed to how she runs her business today. She shares that she responds as needed – this is what helps her cope with the daily stressors of running a successful business. Most of Coolperx’s business comes from referrals. Their approach is so unique and different that they only target enterprises that value sustainability. No matter how you slice it, Coolperx is redefining the ‘swag’ space in big business. As thought leaders in the space, they are pushing for the industry to adapt. There are standards the industry should live up to – and they push for that message to become the norm. Understanding the carbon footprint of the products you choose to disperse as an enterprise is incredibly important and wildly under practiced. Coolperx can help enterprises take an innovative, sustainable look at their merchandise product offerings. Want to learn more? Check out Coolperx’s website at https://www.coolperx.com/. Check out Coolperx on LinkedIn at https://www.linkedin.com/company/coolperx/. Check out Lou Elliott-Cysewski on LinkedIn at https://www.linkedin.com/in/louelliottcysewski/#experience. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Feb 11, 2022 • 17min
1070 - Holistic Influencer Marketing with Monarchy's Nicole Tabs
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the co-founder and CEO of Monarchy, Nicole Tabs. Nicole has a background in being an internet influencer. Monarchy started as an influencer marketing company that connects brands and influencers. They have evolved over time and added more people into their company that really understand the industry and can achieve results. Over time, they added more and more expertise until they finally became a marketing agency in general. They then evolved again into an “engine” that helps with business development strategies and solutions. Josh and Nicole also explore some best marketing practices overall. If you want to see an impact in your sales, first make sure you choose the right influencers – but only within an entire strategy. If you align your entire marketing strategy with the influencer marketing, you’ll see optimized results. Your personal social media accounts, website, email marketing, landing pages, messaging, copy, message per platform, optimization per platform, and your influencer marketing all have to move together like an oiled machine. Strategizing to align these aspects can be both cumbersome and complex – but it is definitely important if you want to see results. Today’s public is inundated with content all the time, which means it takes better ads and targeting to achieve your goals. It’s harder now than it’s ever been to reach your target audience with ads, but it is possible to grab the attention of the right audience.Thinking through the whole marketing journey is incredibly important. Influencer marketing is only the very top of the funnel. Assume every consumer is fickle – they might click if an influencer they trust is informing them about it for the first time, but if you don’t have a well thought out funnel and targeting, you’ll lose a bunch of those leads. Leave no barriers in place, especially when it comes to advertising. If you’re a business owner who has seen some success and traffic but just can’t seem to break into the next level, consider reaching out to Monarchy and their team. If you want to make a difference by making a bigger impact, you need to see results. Monarchy takes a holistic approach to marketing and offers unique insights into the influencer marketing space. Monarchy is industry agnostic and works with brands of all shapes, sizes, and verticals. If you’re interested in learning more about their background and origin story, check out their About page here. Want to learn more? Check out Monarchy’s website at https://monarchy.io/. Check out Nicole’s website at https://www.nicoletabs.com. Check out Monarchy on LinkedIn at https://www.linkedin.com/company/monarchy-io/. Check out Nicole Tabs on LinkedIn at https://www.linkedin.com/in/nicole-tabs-38b66119b/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.


