The Thoughtful Entrepreneur

Josh Elledge of UpMyInfluence.com
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Mar 16, 2022 • 17min

1119 - Simplifying Technology Solutions with Nuclius's Pace Ellsworth

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the founder and CEO of Nuclius, Pace Ellsworth. Nuclius builds software, websites, and mobile apps. They work with any business that wants to simplify technology and use modern technology to automate processes – and potentially double their margins. Nuclius finds the solutions to simplify technology. Pace shares that Nuclius operates as a strategic partner rather than an outsourced firm. They go into a business with fresh eyes and not only solve the development side of issues, but also the project management and planning. You need to deeply know the lay of the land when it comes to software development and you have to interconnect business processes in order for automation to be possible. This is what Nuclius does. Pace also shares that software development has seen a boon during the pandemic, and remote work is now a permanent change that isn’t ever going away in this industry. This flexibility makes for less burnout and more satisfaction for employees, which results in more productivity. Going remote has also pushed companies to invest in software development – you need it at this point to get in front of audiences in a virtual sense. Automation is integral to streamlined and efficient business in this day and age, so don’t spend less money on tech solutions without spending more time on your plan. If tech and automation aren’t your areas of genius, deeply consider the risks of forgoing hiring a high-ticket company with experts. Pace and Josh also explore what to look for when hiring a developer. He shares this wisdom; you get what you pay for. You can outsource to a cheaper developer, but you better have your plan down exactly. If you don’t tell these developers exactly what to do, there will be all types of mistakes and assumptions when executed that will cost you a lot of time and headaches. Hiring a strategic partner can offer not only deep brand and business knowledge readily applied during development,  but also intimate knowledge of the software space. Invest the money to hire an expert to give your business the personalized software solution it deserves. According to their website, Nuclius is a cross-functional software development, project management, and design team with a wealth of experience, remotely based in the United States.They  are here to meet the needs of projects of any size. Their talented designers, developers, and project managers guide their clientele through the process of development from beginning to end.Want to learn more? Check out Nuclius’s website at https://www.nuclius.com/.  Check out Nuclius on LinkedIn at https://www.linkedin.com/company/nuclius/. Check out Pace Ellsworth on LinkedIn at https://www.linkedin.com/in/paceme/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 15, 2022 • 24min

1118 - Get Booked as a Speaker in 2022 with Book Speak Repeat's Kerry Heaps

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder of Book Speak Repeat, Kerry Heaps. Kerry started her business in 2005. Kerry shares her business began in the acting industry before she became an event planner. That path eventually led to an interest in marketing and speaking. She explains that she loves process and she figured out the routine of speaking and how to get booked. Now, she helps other speakers with these pain points through Book Speak Repeat.Kerry explains that the speaking industry didn’t die during the pandemic – this is a misconception. In 2020, there were speakers who wanted to be booked regardless of COVID, especially for larger events that are planned far in advance. There is at least a 3-6 month lead time for speakers, not to mention the fact that there are now virtual events. While speaking virtually might pay less, speakers can still get themselves in front of their ideal audience. Kerry shares that there are many keynote events that are actually now making speakers pay to be on stage. This system used to be reversed (events would pay the speaker), but now, events charge to get speakers in front of audiences. She stresses that this model can only work when the speaker’s content is made to be educational, not an editorial opportunity. Kerry says that you have to be able to make money from any event you speak at…. Sell your book, collect information, and build relationships throughout. Bottom line, Kerry is against the pay to play model when it comes to booking speakers for events. Kerry shares that she advises against speaking at pay to play events. If you know you can speak at events that do have your ideal audience attending, even smaller events, go for those opportunities. What matters most is that they’re in front of you – there is enough organic business out there to avoid engagements where you need to pay to speak. There are more speakers than there are engagements, now. There’s competition, which means the days of showing up for a keynote, getting paid a hefty fee as a speaker, and leaving immediately are over. You need to be the right fit for an event and you need to forge relationships with your audience. It’s more competitive now than ever to be a speaker, so you have to seek out the right events and put in the leg work to see results. Want to learn more? Check out the Book Speak Repeat  website at https://bookspeakrepeat.com/. Check out Kerry Heaps on LinkedIn at https://www.linkedin.com/in/kerry-kathleen-heaps-6783a6a6/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 15, 2022 • 23min

1117 - The Truth About Healthy Profit Margins with The Prepared Group's Ken Cook

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the co-owner of The Prepared Group, Ken Cook. The Prepared Group licenses intellectual property around marketing strategies to other marketing agencies. The reality is that most agencies aren’t profitable and they work tireless hours every month for only a few thousand in revenue. They need better strategies to scale and become profitable. As a business owner, you have to both morally and legally make sure your profit margins are healthy. Agencies that want to make an impact and get visibility tend to price their offerings very low. Ken shares that when his group used a high price model and offered higher-ticket services, they were able to tangibly give back to both their team and their community. He explains that because they had healthy profit margins, they were able to work with nonprofits pro bono. Ken offers some candid advice; you can’t make an impact if you’re broke. You have to have the means financially to make an actual impact. If you want to see change in the world, you have to have the wealth to make those changes. Josh and Ken explore how to start increasing your profit margins. First of all, don’t start over and try to find another product. You can grow in many ways, he shares. The number one way to increase your revenue? Adjust your pricing, first and foremost. Ken shares his calculations; you can lose 30% of your customers but increase your profit by 50%, based on the scenario Ken explores. In such a model, you are earning higher ticket prices for your offerings. The reality is that you’ve probably underpriced what you offer to begin with. That’s why this is always step one.  Next, Ken says your product should be something you yourself use as a business. In other words, eat your own dog food. If it really works, you won’t feel the need to change it, so naturally you’d use your own product.  Change what you’re selling fundamentally to align with your ideal prospect. You need to frame your value proposition to meet what they’re looking for. It’s all about how you relay the solution you offer – and who you talk to. As Ken puts it, a prescription without a diagnosis is malpractice. You can’t tell your prospects what the solution is before you’ve even diagnosed the problem. With a clear, repeatable, and proven diagnosis and a clear solution that only you offer, you’ll attract prospects who believe in their investment fully. Want to learn more? Check out The Prepared Group website at https://thepreparedgroup.com/. Check out The Prepared Group on LinkedIn at https://www.linkedin.com/company/prepared-marketing/. Check out Ken Cook on LinkedIn at https://www.linkedin.com/in/kendellcook/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 14, 2022 • 20min

1116 - B2B Marketing Tactics in 2022 with KEO Marketing's Sheila Kloefkorn

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to fractional CMO and the founder and CEO of KEO Marketing, Sheila Kloefkorn.KEO Marketing helps entrepreneurs operate their businesses from a marketing perspective. They work primarily with mid-market B2B companies. They’ve worked with this model for 22 years and Sheila serves as an outsourced CMO. Her team operates as an outsourced marketing team. Marketing is now more sophisticated than ever, Sheila shares, and successful marketing requires specialists and teams that are dialed in and focused. They help companies that are cost-conscious scale faster than ever. KEO focuses on why a fractional CMO and marketing team works for B2B businesses; some of the businesses they work with may not have the budget to flesh out an entire in-house team that specializes in the tactics that see success. This is why a part time, fractional, outsourced team can be more affordable and feasible for many B2B companies. With a fractional CMO, the CEO can be freed up to do what they do best while also having the support and in-house leadership they need. Another benefit of outsourcing a marketing team and fractional CMO is that they’ve probably seen a lot of the issues your B2B business will encounter. They’ve seen the trends, the newer tactics to follow, and the major mistakes and blunders to avoid. Many of their clients are jaded from their experiences in marketing, Sheila shares. They take a limited number of clients at a time, and she saw a lot of discouragement especially after COVID began. With the massive pivots and changes since the pandemic, KEO Marketing has been able to help scale and pivot B2B businesses despite the wrench in the works. This would have been extremely challenging for any business on its own, but hiring specialists is the best way to see fast growth, even during periods of flux. If you’re on the fence or unsure where the biggest issues are in your marketing, KEO offers a complimentary marketing audit. These reports typically cost money with other agencies, but KEO believes in offering value and helping entrepreneurs first. This audit clarifies up front what a company needs to achieve its marketing goals, and many companies return to execute this work with Sheila and her team. Shelia shares some trends she’s seeing today in the B2B marketing space. She shares that you need to personalize marketing. This started in the B2C space, but now it’s becoming relevant in the B2B space. People want to KNOW who you are and what solution you bring for them specifically. Secondly, she’s seeing AI becoming more and more important when it comes to market and consumer research. Arming yourself with machine learning offers unprecedented data and research on your target market. Want to learn more? Check out the KEO Marketing website at https://keomarketing.com/. Check out KEO Marketing’s complimentary marketing audit at https://keomarketing.com/request-an-audit/. Check out KEO Marketing on LinkedIn at https://www.linkedin.com/company/keo-marketing/. Check out Sheila Kloefkorn on LinkedIn at https://www.linkedin.com/in/sheilakloefkorn/.   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 14, 2022 • 24min

1115 - Effective Marketing in the IT Space with Virtua Consulting's Justin Esgar

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder of Virtua Consulting, Justin Esgar.Virtua Consulting is a management service provider that works in the virtual computing space. Virtua Consulting is a family of businesses including IT Consulting, Business Consulting, Conferences, and Learning. They also develop software and hardware solutions as well as apps. Justin shares that the catalyst for the idea for Virtua started with an app he developed. From there, he wanted to help other companies get through this process smoothly. They can consult on the idea behind an app, to outsourcing development, to launch and management. Virtua works with all types of businesses, even non IT companies like SaaS companies, apparel lines, food service companies, and more. Josh and Justin also explore how much spam and bad information there is in the IT space. Justin explains that MSPs all have one thing in common; they all want more business. He goes on to share that the tactics used for leadgen in the space are too generic. The only way to learn that as an MSP is to go through it, Justin says. Marketers who outsource to IT professionals use the same formula in a consultative sense, so it takes time for MSPs to figure out that those tactics simply don’t work. The only people who succeed in these scenarios are the marketers who are selling to these IT professionals. Be wary of these tactics and strategize how to lead personal, connective marketing. Justin also shares the importance of niche marketing within the MSP space. Virtua’s niche is that it works as an Apple/Mac consultant. However, there are deeper niches than even that. Virtua specializes specifically in being an Apple consultant for non-profit organizations. There are too many generalized MSPs in this space; the key is to dig an inch wide and a mile deep in your niche, not vice versa. You need to be an expert in your one, specific zone of genius to stand out. Don’t throw spaghetti at the wall and try to be extremely broad to try and attract more business. It just isn’t effective in such a saturated space. Focus your business on your area of genius and dial in your marketing accordingly. Look for conversations and communities online where you actually provide value and insight organically. Don’t sell, you don’t need to. The right people will find you if you focus on the right tactics. Want to learn more? Check out the Virtua Consulting website at https://www.virtuaconsulting.com/. Check out Virtua Consulting on LinkedIn at https://www.linkedin.com/company/virtua-computers/. Check out Justin Esgar on LinkedIn at https://www.linkedin.com/in/justinesgar/.  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 13, 2022 • 19min

1114 - Reframing Healthcare and Service-Based Businesses with Dr. Ginger Bratzel

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to Dr. Ginger Bratzel. Dr. Ginger is a business developer and strategist. She began her career as a dentist, she shares, and she found out the hard way that business isn’t as easy as just being good at what you do. You need to tweak and reframe your business and serve your customers truly in order to see results. Dr. Ginger shares that once she started talking to her patients about what they wanted, her business turned around. Long story short, she has left practicing dentistry to help other healthcare professionals and service-based companies do the same work she did in reframing her business. Dr. Ginger helps service-based professionals in all verticals besides eCommerce. Josh and Dr. Ginger explore the biggest issues she encounters when working with her clients. They’ll often tell her that marketing doesn’t work and that they need new patients or customers. She’ll pull everything on the table for them to see in full view. She shares that it’s often at that point when her client realizes the issues weren’t what they thought. Marketing might bring in a handful of leads, but they won’t covert or follow through when you aren’t listening to their needs. A traditional marketing set up for a healthcare professional, especially dentists, is a bit non-existent in the space. Major oversights happen when you don’t build up relationships organically. Many professionals in these fields mistakenly think that just putting ads up is enough, but it’s not. Especially in a service-based role, you need your prospects to trust you. Nurture relationships with care and plant the seed over time, especially if you’re in the healthcare industry. If you’ve experienced these types of issues, reconnect with previous prospects and find out why they said ‘no’. Re-engage and learn from them. Listen more than you speak and reiterate what you’re hearing from your patients back to them. Dr. Ginger also shares where healthcare professionals should target their prospects. First of all, you have to actually find out where your target patients congregate. Next, diversify yourself from your competitors, don’t just be another doctor’s headshot on a mailer. Target your messaging about how the patient might feel and how you can help, not your accolades, certifications, or equipment. The work to convert only starts there. You also have to provide a top notch experience in the office. You need to explore how to clone the relationships that work for you and create patient dedication to your practice. Want to learn more? Check Dr. Ginger Bratzel’s website at https://gingerbratzel.com/. Check out Dr. Ginger Bratzel on LinkedIn at https://www.linkedin.com/in/drgingerbratzel/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 13, 2022 • 18min

1113 - Service-Based Marketing Optimization and Automation with South Street & Co.'s Kaitlyn Study

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder of South Street & Co., Kaitlyn Study. South Street & Co. is a digital marketing agency that helps small to medium sized businesses grow their reach online. They specialize in service-based companies, such as doctors, lawyers, landscapers, and more. They help with everything from email marketing and social media to optimizing their website, SEO, blogging, and more. South Street focuses especially on the Orlando area and on localized marketing, but they work with companies from all over the country. Kaitlyn and Josh explore how South Street works with their clients. First of all, they look at their client’s logo and brand. Next, they review their website. Then, they work on optimizing their website for conversion. Kaitlyn shares one great way to increase traffic is to ask your existing clients to leave reviews and ask them to be authentic about their experience in working with you. Another area of focus for South Street & Co. is automation and optimization. While you should personalize marketing for your audience, you definitely need to optimize and automate what can be. Google My Business is another great resource to take advantage of. This feature through Google shows where your business is located and Google user reviews. They introduce new features all the time, including posts and call tracking. You can even granularly specify your services. The biggest mistake Kaitlyn sees is that business owners don’t fill out everything on their Google My Business. You should add everything you can to it and answer every single review, good or bad. This shows your audience and prospects that you engage and care about feedback. Josh and Kaitlyn discuss how the investment of just an hour or two is all it takes to flesh out and optimize your Google My Business listing. Don’t miss an opportunity here for reach and optimization – fill it out and utilize its features to boost your local reach especially. Kaitlyn also explores the power of automation a little more. Make sure you dot your i’s and cross your t’s when you streamline with automation. There’s no magic formula – you just have to use the right tools. Zapier, a favorite software of both our host and guest, connects two programs that otherwise wouldn’t be so that they can communicate with each other. You can integrate and automate using programs just like this one, all by building bridges between your major processes and applications. Want to learn more? Check out the South Street & Co. website at https://southstreetmarketing.com/. Check out South Street & Co. on LinkedIn at https://www.linkedin.com/company/south-street-&-co--a-marketing-agency/. Check out Kaitlyn Study on LinkedIn at https://www.linkedin.com/in/kaitlyn-m-cook/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 12, 2022 • 25min

1112 - Effective and Impactful Paid Advertising with Creatively Disruptive's Andy Seeley

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Creatively Disruptive, Andy Seeley.Creatively Disruptive helps businesses navigate the digital space to earn more business and revenue. They serve anything from small local businesses to larger, high-level eCommerce businesses. Their company has a lot of experience with the most difficult but also the most fun aspects of digital marketing. They have specific teams for specific niches so no matter who they work with, there are team members dedicated to their clients’ individual needs every step of the way. Josh and Andy also discuss how Creatively Disruptive mostly works with paid ads. He shares that they don’t do much social media marketing. This, he believes, should be kept in-house for a company. Social media messaging should be dialed in and specific to a brand’s voice and messaging at all times; in-house social media marketing is always better. There’s four pillars of paid advertising Creatively Disruptive utilizes and focuses on. Email marketing, Google Ads, Facebook and Instagram Ads, and they also focus on website conversion rate optimization. They’re constantly helping their clients develop their websites as well as running their paid advertising campaigns through these various channels.Content and copy is also very important, Andy shares. What you say, he explains, makes a difference. Brands are quick to forget that their voice and messaging directly impacts the effectiveness of marketing. Andy and Josh also explore some common mistakes they’ve observed in the space. People tend to think paid advertising is easy. This is a misconception. There’s an entire process behind what works and doesn’t. Platforms have made it easy to spend money on ads and it’s yet become more difficult to market to consumers on these platforms over time.Andy also discusses what solutions and specialists are for. You shouldn’t always do it yourself just because you can. You should always hire an expert to do your marketing right, in short. The biggest cost for these business owners is the lost opportunities; they often resign themselves and say ‘it doesn’t work for me’ when their DIY paid ads don’t see results. Chances are, you’ll see better results when you pay an expert to do it right for you. The second biggest issue he sees is that businesses will pair with the wrong types of agencies that say they’re effective, but aren’t really. The tell tale signs? They talk a lot about what they can do instead of asking you what you need. Good agencies ask questions about you. The other red flag is when an agency talks about their services more than their results. When a company can’t prove it can get you the end results you want, don’t trust that they can. Want to learn more? Check out the Creatively Disruptive website at https://creativelydisruptive.com/. Check out Creatively Disruptive on LinkedIn at https://www.linkedin.com/company/creatively-disruptive/. Check out Andy Seeley on LinkedIn at https://www.linkedin.com/in/andyseeley/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 12, 2022 • 22min

1111 – Being a Truly Equitable Ally as a Business Owner with Evans & Associates’ Benjamin Carlton

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the Principal, CEO, and owner of Evans & Associates and the author of the book I'm Black, I'm a Minister, and I'm Gay, Benjamin Carlton. Benjamin shares that in 2012, he began his career in finance in accounting. He found he wasn’t in love with the work, so he began using his skills to volunteer to help out his community. The more he spent his time that way by helping others around him with their own ideas and ventures, the more people wanted to pay him to set up their events and businesses. He then went on a journey to discover himself while encouraging other black men to be themselves. The truth? He had been hiding himself from the world during that time. He came out as gay and now he teaches others about social equity, love, and acceptance. Benjamin shares that the pandemic truly changed how the world has expressed itself. Seeing injustice live on our television screens drove people to their tipping point. After the events of the year 2020, between the pandemic and social issues around the reality of police brutality against people of color, Benjamin has observed businesses and companies dedicating themselves more publicly to these issues. Communicating values around fairness and equity is required now of most brands. In order to build a community around these values, you have to do the right thing right away. Don’t wait until it's too late to show your team that you and your company’s mission care about those values. America is shifting, Benjamin shares. We are becoming less of a white majority country and this is upsetting to those in power, resisting these changes. He shares that certain things can’t be fixed overnight. When companies ask him to restructure their business in a more equitable way, it has to be strategic and all encompassing. Who is on their board? What are they communicating about equity to their team and the public? There’s more to being equitable than just messaging. Josh and Benjamin also explore that there are those that might accuse allies of being disingenuous or of “virtue signaling’. Number one, most people say those things from their own trauma and experiences. Benjamin explains that the truth is that you shouldn’t let fear, or the fear of being accused of such things, stop you. What someone else feels, and the narrative you assume is playing out, is on the perceiver. Be an ally anyway and take action because it’s the right thing to do. As long as the action leads to equity and helping someone – let reactions happen. Don’t ever avoid taking action that’s on the right side of history. Want to learn more? Check out Evans & Associates at their website, https://www.theevansbrand.com/.  Check out Evans & Associates on LinkedIn at https://www.linkedin.com/company/evans-&-associates-llc/. Check out Benjamin Carlton on LinkedIn at https://www.linkedin.com/in/benevans3/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Mar 11, 2022 • 23min

1110 - The Truth About Effective Marketing Strategy with KUWARE's Avi Kumar

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO & Chief Wizard of InvisiblePPC and the founder and CEO of KUWARE, Avi Kumar. KUWARE is a full service agency with a big focus on strategy. Avi shares that his clients needed more strategy in the form of a fractional CMO in order to really determine a company’s needs and a solution-oriented approach. Being a full service agency, they can establish these strategies in-house for the companies they work with. They’ve made an impact and have worked with some major brands, including GM, Acer, Dell, Samsung, Intel, and more. Avi stresses that they work with brands and companies of all sizes. KUWARE sets itself apart by helping brands through transparency in strategy – sometimes by being very honest. If they feel they don’t see the success or a unique enough value proposition, they won’t work with those companies. They believe in applying their marketing in a way that will yield results. Achieving marketing goals today isn’t necessarily different than it was in the past. There’s no magic formula. The channels and means have changed, but not the core values of effective marketing. You have to have a good product or service that actually has a stand out value proposition for marketing to work. Once KUWARE has established this with a company, they target the low hanging fruit first and work their way forward. They strategically implement different channels in order to start seeing immediate results. They spend this time in the beginning achieving these results, which means their clients will stay with KUWARE for the long haul. Avi explains that it doesn’t take 6 months to build a successful brand through marketing. The ‘brand’ of a company is all tied up in your market’s perception of you. The customers educate you, so you have to change your product or service to meet the market’s needs, Avi shares. Josh and Avi also explore how ad copy has changed. Now, humor goes a long way. However, you can’t skip over the basics of selling. You can add humor, but if you don’t adequately explain the solution you offer and the problem you’re solving with your value proposition, you won’t get many buyers via advertising. If you want to attract consumers to even consider buying, tell them why (in a few seconds or less) why they should even click your ad. Want to learn more? Check out KUWARE’s website at https://kuware.com/. Check out InvisiblePPC’s website at https://invisibleppc.com/. Check out KUWARE on LinkedIn at https://www.linkedin.com/company/kuware/. Check out InvisiblePPC on LinkedIn at https://www.linkedin.com/company/9341873/. Check out Avi Kumar on LinkedIn at https://www.linkedin.com/in/avikumar/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

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