

The Thoughtful Entrepreneur
Josh Elledge of UpMyInfluence.com
You’re gonna love this DAILY, commercial-free entrepreneur spotlight show. We feature CEOs and founders of 6-9 figure B2B companies. Agencies, coaches, consultants, and other leaders share not only their success stories - but their advice for business leaders focused on business growth.
You’re going to hear real stories from real people all in 15-25 minutes time - perfect for your commute.
On this podcast, your host, Josh Elledge encourages entrepreneurs to share not only their expertise but their stories and their hearts.
We believe that every person has a unique message which can positively impact the world. Even YOU! If you’d like to be featured on The Thoughtful Entrepreneur, apply here: https://UpMyInfluence.com/guest/
You’re going to hear real stories from real people all in 15-25 minutes time - perfect for your commute.
On this podcast, your host, Josh Elledge encourages entrepreneurs to share not only their expertise but their stories and their hearts.
We believe that every person has a unique message which can positively impact the world. Even YOU! If you’d like to be featured on The Thoughtful Entrepreneur, apply here: https://UpMyInfluence.com/guest/
Episodes
Mentioned books

Mar 21, 2022 • 22min
1129 - Permission-Based Marketing with G$D Agency Accelerator's Cody Getchell
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the owner and founder of the G$D Agency Accelerator, Cody Getchell. Cody shares that he and G$D focus on traffic, sales, and systems. He and his business partner have worked around 15 years in the agency space. They found the most important, key aspects of successful scaling involved all three of those areas. He shares that G$D is all about getting stuff done – and they hold their clients accountable for the steps required to see success. Their dedication to accountability is what sets G$D apart. Cody and Josh also explore what works well right now in marketing. He shares that you have to be authentic and personable. Your personality needs to shine through your messaging, and when you do this correctly, you create permission-based marketing within your organic network. This means they will come to your content and take the next step in the relationship with you. This framework is very different from what most outbound marketing looks like today, which isn’t typically based on the lead’s permission or interest in you. This is how you build scalable, real relationships in the coaching space. This is what G$D teaches. They fight strongly against spam, which has unfortunately saturated the space. When you have effective targeting and messaging, you’ll have leads coming to you out of genuine interest. Josh explores the pressure many early-stage business owners feel and that it can push them to follow bad advice from sleazy marketers. Don’t listen to outdated, bad marketing tactics by sliding into DMs. Explore the levels of your clients’ relationships with you, Cody says. You can’t fool your target audience, period. You shouldn’t just talk to random strangers or throw a clickfunnel at someone. You need to see who is engaging with your content and go from there. Engage back with them too, and open the door to having a conversation with them. Letting this be the foundation of your outbound marketing is both ethical and effective; the key is to dial in your targeting and operate with a permission-based marketing model. It needs to be the right time for your lead to become your customer, and that comes in relationship stages that only you can nurture organically over time. Ultimately, you want your prospects to be relaxed and comfortable with you. Talk to them, be authentic, and be their friend. People buy from and network with their friends, so be a friend to your prospects and be invested in their journeys. Check out the G$D Agency Accelerator’s website at https://joingsd.com/. Check out Cody Getchell on LinkedIn at https://www.linkedin.com/in/codygetchell/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Mar 20, 2022 • 21min
1128 - How to Strategically Tackle PR with Blaze PR's Matt Kovacs
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the President of Blaze PR, Matt Kovacs.Blaze PR is a lifestyle agency that focuses on challenger brands. They want to help these brands make their marketing dollars go that much farther, especially in the lifestyle space. They have an opportunity to work in numerous mediums with the flexibility of their vertical, so they’re not pigeon-holed into antiquated solutions. Blaze PR helps brands break the noise through creative, cutting edge approaches. Josh and Matt explore how PR brands tend to be apprehensive about eating their own dogfood, so to speak. Blaze PR hasn’t shied away from setting themselves apart and using their own processes. They like showing their clients that they’re on top of things and believe in their own systems. Matt explains the ‘imagination process’ that comes into play when helping brands stand out. They first conduct a media perception audit and they explore what media think of a brand. Next, they look at who a brand is trying to reach. Who is their target audience, what do they care about? These are the questions Blaze PR asks when navigating the creative side of marketing for a brand. Josh and Matt also discuss how influencer marketing has begun to dominate many industries. When do you know when to pursue influencer marketing versus traditional marketing? Blaze PR applies both approaches strategically. They know that morning television reaches more members of a household than influencer marketing on YouTube does. Traditional media still reaches the general consumer, Matt shares. Influencer marketing is extremely focused, and it can work, but not for all niches. It all depends on the audience you need to reach and the channels you use need to match your brand’s messaging. You have to be cognizant of exactly who is watching your advert or content, even using traditional methods. Matt also shares one of the biggest issues he sees in PR. When he sees the false promises agencies make about what they can get for their clients, it really creates a false set of expectations within the space. The reality is that big media appearances in the traditional marketing sense take time. Blaze PR also loves podcasting. They strategically search for hosts that gel well with their clients. Every piece of what they do is tailored to the company they’re working with. By always being strategic with moves towards visibility, you’ll have a lot of amazing content with untapped reach. You can also convey way more in a positive podcast appearance than you can in an Instagram post. Podcasting is an opportunity to share your company’s vision, in your own words, with your audience. ‘Want to learn more? Check out Blaze PR’s website at http://blazepr.com/. Check out Blaze PR on LinkedIn at https://www.linkedin.com/company/blaze-pr/. Check out Matt Kovacs on LinkedIn at https://www.linkedin.com/in/mattjkovacs/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Mar 20, 2022 • 22min
1127 - Executive Training for Leadership Teams with Executive Ownershift’s Dan Norenberg
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO of Executive Ownershift, Dan Norenberg .Executive Ownershift is the framework Dan created for executive and strategic teams to help them improve their leadership skills and organizational results. Dan shares his background and explains how he ended up living in Europe. Dan shares that he was able to follow his desires to live there by adapting to constraints. He looked for marketing and sales roles he could serve in, but he recognized that what he needed was coaching and training to be ready to work where he lived in Germany. He became self employed ultimately, and that’s how he’s lived ever since. Josh and Dan explore the importance of making your team feel a part of something more. Dan says you have to explore where the culture of employee engagement starts in your business. You need to start engaging at the bottom, not the top. Executives who are self-aware enough to want to improve their leadership skills often work with solo coaches. Dan says this is where his services differ; Dan coaches entire leadership teams, as teams. Leadership is a team construct in Dan’s eyes, and this is why he coaches in this fashion.Dan and Josh also talk about how engagement needs to happen within your company. Don’t just tell your team what to do, inspire them to follow in your footsteps. You need to show your team through actions that you want to engage with them and that you care. They also talk about also having people at all levels in an organization engage with customers. If things should be customer-centric, commit your team to excellence down to the individual employee. You also need to create a culture around the company’s mission. Talk to your team about the positive impact they make and encourage them to feel community in the shared vision of the organization. Dan explains that there are three areas of immediate opportunity for improvement that can be addressed in leadership teams across industries. For one, do they have a clear and worthy goal for future success? It’s hard to make a goal both clear and worthwhile in this day and age. Next, dedicate yourself to continuous improvement and excellence in your leadership team. If you aren’t driving that constant improvement at a leadership level, you won’t see results with the rest of your team. Finally, work on the business, not in the business. Don’t lose track of the ultimate goal by getting caught in the weeds. ‘Want to learn more? Check out Executive Ownershift’s website at https://www.dannorenberg.com/. Check out Executive Ownershift on LinkedIn at https://www.linkedin.com/company/dan-norenberg-executive-ownershift/. Check out Dan Norenberg on LinkedIn at https://www.linkedin.com/in/dannorenberg/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Mar 19, 2022 • 23min
1126 - The Truth About Lead Conversion in 2022 with LeadRoll's Tyler Kemp
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of LeadRoll, Tyler Kemp. LeadRoll works with high-ticket companies to help them scale exponentially, up into the multi millions. LeadRoll gets rid of the bad outbound marketing approaches and ‘growth hacks’ without cutting corners. They get guaranteed results on a performance basis. They fill their clients’ closers’ calendars with qualified leads who will convert. As long as what the company offers works, LeadRoll can help them scale. Josh and Tyler explore the importance of using lead lists with buyer intent, but also with creating a relationship with your prospects. Sliding into someone’s DMs for transactional conversations isn’t relationship building. Tactically, you have to have your messaging dialed in. Tyler also explores the reality of successful lead generation. Having a good list is only one piece of the puzzle. LeadRoll has this down to a science, and inevitably, you have to know your math from the start with your lead gen. Many companies finish with where they should only be starting. Always continue fine tuning. High relevancy and high-level, high-touch marketing is vital. Tyler shares that LeadRoll has made its fair share of mistakes, but the key differentiator for them is that they learn and pivot each time. They keep going until they get it right. Another important thing to accept is that some leads simply won’t buy sometimes. Organic leads have to work so specifically and go well enough each time to work. With mostly organic leads, people fall out of your funnel rather than into it. You have to have some outbound leadgen going, but you have to do it right. It can’t be automated and it can’t be cookie cutter. You will simply waste time and money because making the investment for an expensive, effective approach isn’t often the first choice. You need to have relevant, personalized messaging. You won’t find that with a widget or automation tool. Every step has to be precise and controlled, and LeadRoll isn’t secretive about their processes. They offer free education on their website that covers their systems and how they apply and execute their strategies. Their work is effective because there is no secret sauce; they have the data and the experience behind their processes to see amazing success when scaling businesses. Anyone can try to fill their calendar, but it has to be done right to see maximum conversions, and this is where most businesses fall flat. Want to learn more? Check out LeadRoll’s website at https://www.leadroll.co/. Check out LeadRoll on LinkedIn at https://www.linkedin.com/company/venturetactics/. Check out Tyler Kemp on LinkedIn at https://www.linkedin.com/in/tjkemp/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Mar 19, 2022 • 20min
1125 – Impact-Driven eCommerce Imagery with Results Imagery’s Kyle Nelson and Eli Libby
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Kyle Nelson and Eli Libby, the co-founders of Results Imagery. They’re also the co-hosts of Biz Bros. Results Imagery was founded about 6 years ago and they help brands and agencies create exceptional photos and videos. Ultimately, this support will generate more revenue and customers for the companies they work with. They have an eCommerce background and they understand how to use imagery and content to excel in the eCommerce space. This is what sets Results Imagery apart – they have an innate understanding of having great media behind your eCommerce brand. Having images showcasing the features of your product in a way that evokes emotion is key. You need a beautiful, high quality image to tell a story for the consumer. Using amazing imagery is the first real touch point in the customer journey, so it needs to leave a lasting and effective impression. This is how consumers buy today. When you purchase online, you’re going off of visuals. An image needs to perform well on conversion just as much as traditional marketing needs to.Eli and Kyle explore how they’ve gathered insights over the years regarding effective eCommerce imagery. They look at the metrics and results of a company’s past efforts against their work with Results Imagery. This is how they fine tune their process and stay on the cutting edge of branding imagery. The first set of images is going to be a good indicator of market fit. Use fantastic imagery and see what the market says; this will give you a realistic idea of current market trends. Josh, Eli, and Kyle also explore the oversaturation of bad stock images in the small to medium-size business space. If you want to effectively tell your brand’s story through imagery, you won’t do it with outdated stock photos. The consumer knows when they’re seeing a curated stock photo. When you’re driving online traffic, the first images consumers see need to convert immediately. Only after that should you talk about product reviews and community. A good photo can truly speak a thousand words in this case. Some of the biggest insights Eli and Kyle learned came from raw conversations with their clients. They’ve made major pivots already to stay relevant and effective as they’ve learned valuable lessons over time. They’re only just getting started, they share, and they love the creative impact they have on their clients’ businesses. Want to learn more? Check out Results Imagery’s website at https://www.resultsimagery.com/. Check out The Biz Bros on their website, https://www.bizbros.io/. Check out Results Imagery on LinkedIn at https://www.linkedin.com/company/results-imagery/. Check out Eli Libby at https://www.linkedin.com/in/elilibby/. Check out Kyle Nelson on LinkedIn at https://www.linkedin.com/in/kylenelson1/ . Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Mar 18, 2022 • 23min
1124 - Building Leadership Culture with Fortuna Advisors' Gregory Milano
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Fortuna Advisors’ Gregory Milano.Fortuna Advisors works with companies to help them embrace leadership culture. As companies grow, they need more help in behaving like they’re in it for the long haul. If you set the bar low, it becomes too easy to reach your goal. Shoot higher and set ambitious goals for your team to try to achieve. This will curb the mediocrity of setting the bar low. First of all, set a measure of performance that’s a single and complete measure. How Fortuna does this is to measure the cash profits of a company against the expected return of the investors. Once you measure this value, you should measure it against last year’s performance, not ‘the plan.’ Better is always the goal, so you need to compare these KPIs against your plan for the new year and how it might compare to previous performance. Even if your goal is to optimize things for your investors, Gregory explains, you need to care just as much about both the employee and the customer experience. The only way to do this is to care about innovation. Companies that innovate and speak on social issues and advocate for their customers, employees, and communities tend to see massive growth and revenue. Your goal should always be to make your company a better version of itself. If you don’t actually pay attention to what needs to innovate to grow your business, it won’t, plain and simple. Gregory shares a story about a medical tech company his team worked with that pivoted from prioritizing stock buybacks to focusing more on research and development. Making these changes added services to their product-based offerings to keep revenue going. The results were staggering. Their revenue shot up, client and employee retention went up, they grew their team and client base, and went on to help even more patients. Not only did the business grow and see unprecedented success, but their positive impact on the world grew, too. This all came with a pivot that focused on leadership culture. The key is to be willing and able to embrace change. Innovation isn’t always easy or simple to attain. You have to commit yourself to ambitious excellence and be open to new systems. This takes aligning yourself and your team with leadership culture, and this is where Fortuna Advisors can help. Want to learn more? Check out Fortuna Advisors’ website at https://fortuna-advisors.com/. Check out Fortuna Advisors on LinkedIn at https://www.linkedin.com/company/fortuna-advisors-llc/. Check out Gregory Milano on LinkedIn at https://www.linkedin.com/in/greg-milano/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Mar 18, 2022 • 20min
1123 - Building a Holistic Payment Software for Service Providers with Fons's Eric Branner
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the founder and CEO of Fons, Eric Branner. Fons schedules payments on autopilot. Before he began his business, Eric was a classical musician. Eric found that operating his own studio saw most pain points in its payment process. This is what led him to start Fons. Fons offers a robust platform that focuses on the client-business relationship. They’re differentiated by the fact that they iron out the kinks in the client journey. Fons eliminates the awkward moments with collecting invoices. Scheduling payments should be integrated, Eric shares. He shares an anecdote – when he met the initial investor for Fons, he realized they weren’t executing things efficiently. What they developed over time was a fully integrated payment, booking, reminder, and cancellation system. They’ve also set up a subscription system for businesses that want to offer a membership experience for their clients. What matters most to Fons is that their clients use a system that gets them paid on time, every time. One of the top pain points? When cards get declined. Fons has a solution for that, too. When cards get declined, their system sends a friendly reminder to get that information updated. The system is designed to chase someone for you, and more often than not, you aren’t even aware there was a failed payment before it’s fixed. Eric isn’t a programmer, but was fortunate enough to be offered an opportunity to build a business. His father was an entrepreneur, so he was able to garner business wisdom while also being supported as a creative artist. Eric shares he wanted to do something different when this opportunity presented itself. Eric was mentored in the early cloud computing space, which also contributed to the business’s origins. It’s been more challenging than he expected, but with a team of world class engineers and developers and savvy investors, Eric and his team are now agile and adaptable. The system they built is holistic and stands out in its vertical because Fons focuses on relationships and opportunities. There are all types of service providers that would benefit from using Fons’s platform. Anyone from artists, tutors, and creatives to dog walkers and personal trainers use Fons. Eric’s mission is to serve those who make a positive impact in their space. Fons wants to actually help them make that impact, or help them make an even bigger impact, in the world. This type of service can keep these types of service providers on track with an unparalleled customer experience. Want to learn more? Check out Fons’s website at https://fons.com/. Check out Fons on LinkedIn at https://www.linkedin.com/company/getfons/. Check out Eric Branner on LinkedIn at https://www.linkedin.com/in/eric-branner-6a113b13/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Mar 17, 2022 • 20min
1122 - Finding Your Brand's True North with Lauren Clemett
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the Brand Navigator, Lauren Clemett.Lauren grew up in New Zealand very independently near the bush of the country. That was where she learned her bushcraft skills which is something she’s always carried with her. This upbringing really shaped who Lauren became; in the bush, they never became lost, only temporarily displaced. When you have the right tools, in this case a map and a compass, you’re never lost. But you also have to know how to use them and you need the combination of tools to work. If you’re lost in life or in business, the same logic applies. It’s easy to get overwhelmed, as we all know. Your marketing is your map and your brand’s mission is your true north. When you combine them both and work them strategically, you’re never lost. Lauren helps brands find their true north and seeks to inspire brands to find their purpose, which comes before everything else. When you know what you’re really marketing for and you apply strategy before tactics, you’re aligning to your true north. Lauren just wrote a book, Finding Your Brand’s True North, and she’s also a professional keynote speaker. Lauren uses the study of neurobranding to help her clientele, she explains. Neurobranding is how the brain processes and relates information about brands. When you give a confusing or unclear message with your marketing and branding, consumers are confused. You have to establish safety and clarity in order to see conversions. Neurobranding shows that clarity is key. One of the biggest faux pa’s in business right now is the misconception that “if you build it, they will come.” Creation is important, but you have to exert as much or more effort into marketing whatever it is you offer. You can’t just create an amazing program, service, or product. At the end of the day, you have to sell it. Whatever it costs to create an offering, expect it to cost three times as much effort, time, and money to execute effective marketing. Lauren shares another big mistake is that businesses aren’t looking after their existing customers because they’re too focused on getting new ones. When you don’t stay top of mind with your existing customers, you retain nothing. Your customers will be loyal to you and send business to you; you have to make steps to show them you care, even after the sale is made. Ask your customers how you can help them and listen. Now and after they buy from you, you should be invested in maintaining old relationships as much as you are in creating new ones. Want to learn more? Check out Lauren’s website at http://yourbrandtruenorth.com/. Check out Lauren Clemett on LinkedIn at https://www.linkedin.com/in/laurenclemett/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Mar 17, 2022 • 23min
1121 - Put Yourself In Your Prospect's Shoes with Kexino's Gee Ranasinha
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder and CEO of Kexino, Gee Ranasinha. Kexino is a small business marketing agency. They started 14 years ago and since then have helped around 400 businesses, from all sorts of industries, with strategic marketing solutions. They attack every project from a business perspective and they focus heavily on messaging and value articulation. Tactics are overrated, as both Gee and Josh agree. You have to differentiate yourself with cutting edge strategy. Gee shares a few insights. For one, too many small business owners self diagnose their issues before even approaching an agency. They are mostly operating off of their intuition rather than data. More often than not, the business owner hasn’t actually identified the root issue. The first mistake is trying to diagnose your own issues. You have to consult an expert, just like you would if you went to your doctor with a medical issue. Usually, the issues around websites relate to conversions. The issue isn’t just whether or not the website looks nice, the content has to actually interest your audience. If you aren’t saying anything worth reading, no amount of aesthetics will fix your conversion rate. The other issue is developing value articulation around the customer problem. Don’t focus on what you do and why as much as you focus on telling them what you will fix for them. Make an emotional connection by speaking about what you offer your customer, how you’ll solve it, and the deliverable. You need to tell them what they’ll be able to tangibly measure at the end of working with you. Gee shares that when a marketer starts with tactics first, that’s a red flag. You have to do strategy first, up front, to make a tangible difference and save money when it comes to your marketing. You have to identify the issue the consumer thinks they have and you have to be concise in telling them why exactly your solution can help them. If you articulate your brand narrative succinctly, you’ll see conversion. If they have to connect the dots or dig, they won’t see you as any more unique than your competitors and move on. The consumer is savvier than ever, so you need to stand out as their advocate and shining solution – you need to set yourself apart from your competitors. You have competitors you may not even know about; your competition isn’t just the businesses that offer exactly what you do. You need to understand your competitors the way your customers see them; they’re comparing all sorts of solutions for the same issue. Want to learn more? Check out Kexino’s website at https://kexino.com/. Check out Kexino on LinkedIn at https://www.linkedin.com/company/kexino/. Check out Gee Ranasinha on LinkedIn at https://www.linkedin.com/in/ranasinha/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

Mar 16, 2022 • 23min
1120 – Hosting Successful Mastermind Groups with The Success Alliance’s Karyn Greenstreet
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder of The Success Alliance, Karyn Greenstreet.
The Success Alliance educates people about what mastermind groups are and how powerful they can be when executed properly. Karyn shares what a mastermind really is; it’s a group of likeminded people who share the same goals. The topics are endless and they meet to advise one another and get to their goals faster through the power of combined, great minds. The facilitator isn’t the center of attention, either. They’re there to offer ideas, focus, and guidance. Workshops and classes aren’t masterminds; what makes a mastermind group is that the participants help each other and are the main focus.
Coaches, consultants, business owners, B2B service providers, and more should leverage mastermind groups. Karyn shares that she’s seen them utilized in two ways by business owners; it’s either to bring their clients together to overcome challenges and build community, or it’s the next logical step as a product offering. Karyn shares she wanted to operate something deeper than just teaching a class when she founded The Success Alliance.
Karyn also describes how to frame your mastermind group; it should be your highest tier offering. Yes, some business owners will actually set their masterminds at the lowest tier, but that’s simply not scalable. You can’t deliver the intimate, tight knit experience to a couple hundred people. The mastermind group should be your highest ticket clients and be a high ticket experience for them.
You want to keep track of your clients’ progress, Karyn explains. In an intimate mastermind setting, you can actually pay attention and offer that support when needed. A classroom setting doesn’t offer the same level of awareness on your part of how they’re doing when they stumble. This is another unique benefit of hosting a mastermind group.
What about the finances behind it? Karyn and Josh talk about how you need to first find where your mastermind will fall into your funnel. Your pricing needs to match your brand’s vision and purpose. Where does it fit into the ladder of what you’re offering? You can also offer various levels or tiers of masterminds if you want to make things more sophisticated. The sweet spot with pricing? Somewhere between $350 to $1,500 monthly, according to Karyn. You have to know exactly what value you’re providing as well as the type of experience. The price has to match what you’ll deliver, so a high ticket price needs a white glove customer experience.
Want to learn more? Check out The Success Alliance’s website at https://www.thesuccessalliance.com/.
Check out Karyn Greenstreet on LinkedIn at https://www.linkedin.com/in/karyngreenstreet/.
Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!
More from UpMyInfluence:
✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.
✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.
✅ Check out our free Authority Transformation Masterclass.


