The Thoughtful Entrepreneur

Josh Elledge of UpMyInfluence.com
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May 9, 2022 • 18min

1189 - The Power of Broadcast Media with Sharrarne Morton

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with media celebrity, SiriusXM Radio host, speaker, writer, and media consultant, Sharrarne Morton.Sharrarne explains that she majored in broadcast journalism and even had a radio show. She knew it was her calling as she left college. She was then asked to do some commentary on an ABC affiliate for a one-off appearance, where their ratings went through the roof as a result. Because of the audience’s reaction to her, they asked her to come back again and again. That turned into a 14 year long career with ABC. During that time, Sharrarne opened a media company. After 14 years with ABC, SiriusXM Radio offered her a position as a radio host, which is where Sharrarne has been for the past seven years. Sharrarne is on SiriusXM/HUR Voices Channel 141 on Fridays, Saturdays, and Sundays. Sharrarne is also a media coach. People often ask her how to get on television and radio. She shares it’s not as glamorous as it seems and it takes a lot of meticulous hard work and mentoring. The biggest part of being in media is networking; you need to constantly been on the competitive cutting edge and bring fresh ideas to the table. Sharrarne shares that she coaches on how to interview and resonate with an audience. On radio especially, your voice has to truly shine through. It requires more work to captivate an audience. There are many coaches, consuiltants, and business owners out there who want to increase their authority and credibility. The best way to do this is to appear on TV, radio, and in podcasts. Now matter how big social media becomes, broadcast media is still as prevalent and influential as ever. Josh and Sharrarne also discuss the mistakes many business owners make when persuing media appearances. Sharrarne shares that many entrepreneurs overestimate the value of the visibility of their appearances in media. You need to focus more on establishing authority, because this is what’s going to help you network and make your way into other media appearances. Sharrarne’s show is always looking for guests who her audience will resonate with. She shares that her guests need to have authority in their space, but that she makes it easy and accessible to reach her if you’re interested in being a guest. Her show is open to any market or niche expert that can serve value to her audience. If you think you’d be a great guest on Sharrarne’s show, you can reach out to her at shar@sharrarnemorton.com. Want to learn more? Check out Sharrarne Morton’s website at https://www.sharrarnemorton.com/. Check out Sharrarne Morton on LinkedIn at https://www.linkedin.com/in/sharrarnemorton/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass. 
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May 8, 2022 • 19min

1188 - An Innovative Automotive Peelable Paint with Clarity Coat's Adam Huber

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the co-founder of Clairty Coat, Adam Huber. Clarity Coat is a peelable paint, also known as a liquid car wrap. It can be used on a variety of types of vehicles with ease. This is a new option for automotive body shops to utilize so that they can expand their business operations outside of working with insurance companies. Adam shares that it’s never a good idea to put all of your eggs into the ‘insurance’ basket when it comes to what you do as a body shop. Clarity Coat can be applied clear to any part of a vehicle to protect it from dents, scratches, or fading. If you want to recolor your car, that’s another option Clarity Coat offers. This peelable paint is a new and innovative paint approach for body shops to offer. According to their website, ClarityCoat has been developed with common paint protection/vinyl wrap issues taken into consideration. With the highest grade materials and years of testing, they have developed this best-in-class product that is successfully being used globally. Clarity Coat goes on the vehicle seamlessly but can be removed with ease as well. With a minimum of 200 microns (8 mils) up to 350 microns (14 mils) worth of 'protection,' there is no alternative on the market.Clarity Coat is sprayed on, so there are no panels or wrap lines on your car after the job is done. It was invented about nine years ago in America, but has grown immensely. Other notable companies have also offered their rendition of peelable paint. What sets Clarity Coat apart is that their competitors stick to whatever region they’re based in; Clarity Coat is global. The peelable paint industry is rather niche, so quality and availability go a long way quickly. Clarity Coat utilizes social media and other various marketing channels – their business comes from a solid combination of those efforts, Adam explains. In the US, the biggest issue Clarity Coat has experienced when getting their product into shops is that they have a proprietary application system. Any shop that wants to add this product to their line of services has to be trained on applying Clarity Coat. Many shopowners balk at the idea of needing to be taught how to apply this type of product, but what Clarity Coat delivers is by far worth the training efforts. Want to learn more? Check out Clarity Coat’s website at https://claritycoat.com/. Check out Clarity Coat on LinkedIn at https://www.linkedin.com/company/claritycoat/. Check out Adam Huber on LinkedIn at https://www.linkedin.com/in/adam-huber-claritycoat/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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May 7, 2022 • 21min

1187 - Tackling Self-Doubt and Imposter Syndrome with I-Fearless's David Stone

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the co-founder of I-Fearless, David Stone. I-Fearless helps left-brainers in tech and engineering conquer self-doubt and imposter syndrome. David shares that from the beginning, many of us are conditioned to believe everything we do is not enough. Fear is the common denominator throughout all of this. Infants are only born with two fears; falling and loud noises, David shares. Every fear we pick up on in life is conditioned at some point. Many of us live in fear and anxiety everyday, but this isn’t healthy or sustainable. For one thing, the solution to imposter sydrome isn’t merely achieving more success. David shares his three step framework when it comes to tackling this pervasive form of self doubt. The first step is to shift your thoughts in order to stop the spiral of imposter syndrome. You need to shift your thinking to focus on your accomplishments as they are. If you interrupt the imposter syndrome habits and negativity patterns with this method, you will establish a focused achievement pattern in your thinking. The next step is to release your anxiety. David walks his clients through a guided meditation, especially relating to where the body physically stores this stress. The third step is to lock in these practices by establishing these habits; replace your negative thoughts with thoughts of gratitude and purpose, and always take instant action when feeling sensations of self-doubt. Taking control of your fear and imposter syndrome is a vital piece of establishing these habits. Don’t doubt your ability to achieve the challenges in front of you; when it all comes down to it, the worst time to have self-doubt is when you’re in problem solving mode. David says to consider everything you’ve ever overcome until that point in your life and to trust you have the ability to achieve whatever you set out to do. When you have a thought like, “I don’t belong here,” reflect on everything you have done until that point to achieve the success you have. You do belong, because you got yourself there in the first place. Trust yourself and reframe your thinking around your self-doubt. David shares a great morning ritual to practice when working on self-doubt. First, wake up and find things to be grateful for. Don’t be vague, either; find very specific and different things to have gratitude for every day. He also recommends listening to a meditation each morning to help to ground yourself and help to instill mindfulness. Check out David’s FREE guide, The Left-Brainer’s Guide to Anti-Anxiety Journaling at https://www.i-fearless.com/josh. Want to learn more? Check out I-Fearless’s website at https://www.i-fearless.com/. Check out I-Fearless on LinkedIn at https://www.linkedin.com/company/i-fearless/. Check out David Stone on LinkedIn at https://www.linkedin.com/in/davidstone-ifearless/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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May 6, 2022 • 18min

1186 - Making Finance Management and Tax Credits Easier for Small Businesses with MainStreet's Doug Ludlow

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder and CEO of MainStreet, Doug Ludlow. MainStreet works with small businesses to help them use their time more efficiently to build their business. Between managing administrative tasks and finances, business owners have no time left to actually grow their company. MainStreet makes it easier than ever and puts your fintech stack in one place. MainStreet started with wedge products that provided unique value to their customers. The first product they launched was a tax credit offering – less than 2% of small startups and businesses collect the tax credits they’re eligible for. MainStreet made it easier than ever to sign up for their engine so that you could be informed on how to take advantage of those tax credits. You first have to consider what advantages the larger, more successful companies have in order to determine what products to design for small businesses. Doug shares that MainStreet takes these concepts and advantages and shrinks them down into democratized product offerings that are more accessible to a small business owner. Doug explains that their products are meant to replace teams – their goal is to replace banking services for small business owners, who act a lot more like consumers than enterprises. You have to make financial tools easy and seamless in order to appeal to a SMB owner. Josh and Doug discuss the need for a product that makes getting tax credits easy for entrepreneurs. According to MainStreet’s website, “The Federal R&D Credit is designed to incentivize companies who bring new products to market. Think of this program as the IRS’s way of rewarding businesses that prioritize innovation. Startups and Fortune 500 companies alike claim billions of dollars a year in R&D tax credits — but the process to access this money is complex and time-consuming. That's where MainStreet comes in. They take the guesswork (and the legwork) out of tax credits and pass the savings onto you.”There’s a scientific method when it comes to experimenting with tax credits. The government wants to incentivize innovation, but it takes trial and error to figure out what your business is eligible for. Their website states that, “MainStreet takes a holistic approach to small business management so you can grow your business smarter, not harder. From government tax credits to treasury management to exclusive savings on the tools you use every day, they save you thousands of dollars, hundreds of hours, and countless headaches.”Want to learn more? Check out MainStreet’s website at https://www.mainstreet.com/. Check out MainStreet on LinkedIn at https://www.linkedin.com/company/workonmainstreet/. Check out Doug Ludlow on LinkedIn at https://www.linkedin.com/in/dougludlow/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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May 5, 2022 • 18min

1185 - Writing Expert Level Technical Content with Draft.Dev's Karl Hughes

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder and CEO of Draft.Dev, Karl Hughes. Draft.Dev writes technical content for companies that want to reach software engineers. Typically, the companies Draft.Dev works with are businesses that design tools for software engineers. They create content around things like continuous integration platforms and other complex software tools. The main issue companies experience is that they actually need someone with a software development background to write this technical content. This is where Draft.Dev comes in - they have the software expertise and a background in creating strong content. They married these ideas and Draft.Dev was born. Karl explains that Draft.Dev typically works with publicly traded companies that build platforms and  tools for software developers and engineers. He shares that, when marketing to this demographic, you have to not only explain the benefits of your tool or platform; you have to demonstrate the practical uses and applications of it. This requires a level of technical expertise, and traditional marketing teams struggle immensely with this. Josh and Karl also discuss what the market traditionally does outside of the solutions Draft.Dev offers. Karl says that developers are notoriously hard to reach and market to. They’ll block ads or email addresses – marketing to such a savvy group of prospects requires avoiding hard selling to them. You have to come off as authentic and authoritative in the space; in other words, your marketing team needs to know their stuff. When you’re writing complex and deep content, you need to come off as an expert. The standard freelance copywriter won’t always know if what they’re saying is totally accurate in such niches. You have to outsource the expertise itself to capture that essence in your content. Many companies now hire specialized developer marketing teams because these issues with content are so pervasive in the space. Draft.Dev manages to differentiate themselves in their niche, which has resulted in rapid growth for them.Draft.Dev doesn’t have many competitors at this time. They stand out in their space and much of their business is word of mouth. Their team has over 150 writers (and they’re still growing). They have blown up with success in the year and a half since they launched. Karl explains that their team of technical writers and editors is their major differentiator; they’re dedicated to accurate, expert technical information paired with remarkable content creation and storytelling. Want to learn more? Check out Draft.Dev’s website at https://draft.dev/. Check out Draft.Dev on LinkedIn at https://www.linkedin.com/company/draft-dev/. Check out Karl Hughes on LinkedIn at https://www.linkedin.com/in/karllhughes/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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May 4, 2022 • 22min

1184 - A Better Sales Compensation Model with Forma.ai's Nabeil Alazzam

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO and founder of Forma.ai, Nabeil Alazzam.Forma.ai changes the way large organizations pay and motivate their sales teams. There are 50 million sales representatives across North America that are paid on a variable compensation structure. How they’re paid is based on how well they do. Poorly managed compensation is one of the biggest pain points in this space right now. Forma.ai not only automates the payout process for these incentives, but they leverage AI to curate the best incentive structures to drive the right behaviors and ultimately raise the whole company’s top line. But how do payout disputes even happen? Nabeil explains that in sales, because it’s dynamic, it’s calculated using business rules. If you consider the flux of an organization, sales compensation isn’t static. Enterprises have to individually calculate what to pay each of their sales reps and you have to be able to transparently iterate this to your rep. Nabeil says that software development has paved the way to fix this issue through the form of automation. The problem is that there isn’t yet data to show what really incentives sales teams. Not enough businesses actually look at this data and pivot their compensation model. This is one of many things that Forma.ai seeks to shine light on in the niche focus that is sales rep compensation.There are a few issues Nabeil shares that he’s seen in his space. He shares ultimately, some of these enterprises aren’t properly paying for performance. The ideal compensation structure should see your top performers getting paid 2 to 3 times the average. If a handful of sales reps are the revenue engine of your business, pay them generously; you don't want them seeking out your competitors. You have to pay for performance. On the other hand, you can’t overpay underperformers. If you pay more for your best performers and don’t keep on those that underperform, what you spend won’t change, your money will just be better spent. This is the model Forma.ai follows. Businesses require agility and stay on top of trends to future proof. Looking at your sales compensation model is a crucial piece of looking at your business on a fundamental and operational level. Assess your business, leverage data to be more agile, and pay properly for performance. Want to learn more? Check out Formai.ai’ website at https://www.forma.ai/.  Check out Forma.ai on LinkedIn at https://www.linkedin.com/company/forma-ai/. Check out Nabeil Alazzam on LinkedIn at https://www.linkedin.com/in/nabeilalazzam/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass. 
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May 3, 2022 • 23min

1183 - Implementing Program Offerings as a Coach with The Thought Leaders' Doug McIsaac

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder of The Thought Leaders, Doug McIsaac.Doug helps coaches and consultants multiply their impact, influence, and income without multiplying their hours. He also saves them from billing by the hour. Doug found that, after years of doing lead generation with his company Social Montana, his coach and consultant clients would cancel their lead generation services when they’d get busy. After sometime, they’d call him back frantically after not closing the expected amount of deals. Doug realized he needed to show these coaches and consultants how to level things out and earn recurring income from various different sources. Doug teaches his clients how to create courses and programs as well as funnels on top of their existing work – without adding a lot of time to their day to day. He shows them the tools of how to be successful without getting stuck in the weeds of their business. He shares that the more money you make as a coach, chances are your quality of life has decreased somewhat. Doug has been a consultant since 1997, so he has a deep level of experience with reaching high levels of success in his space. He was used to billing by the hour, but they soon realized there were issues with that business model. He ultimately developed a different approach and at the time, his company systemized this. Along the way, Doug shares that he found a love for helping coaches and consultants use better business practices, and so that is where he turned his focus. Josh and Doug discuss where courses fit in for couches. Most clients want everything done for them or only want the information they need. Courses should be aimed at teaching your clients’ staff how to do the more in depth tasks. Doug also suggests that if you’re trying to attract higher level clients, offer a mastermind. Doug and Josh discuss best practices when trying to implement a program or course into your business. Doug explains that you need to take the knowledge you have and turn it into a course for your prospects that can’t afford one on one time with you. Doug shares that he works often with clients who have a client base, and so they can sell their course to their client base. Doug recommends delineating your knowledge into categories; what can you make into a course, what needs your one on one attention, and what can be used to build a mastermind? Start asking yourself these questions if you’re a coach or consultant looking to create a program or course offerings. Want to learn more? Check out The Thought Leaders’ website at https://thethoughtleaders.co/.  Check out The Thought Leaders on LinkedIn at https://www.linkedin.com/company/thethoughtleaders/. Check out Doug McIsaac on LinkedIn at https://www.linkedin.com/in/dougmcisaac/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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May 2, 2022 • 17min

1182 – Selling with Integrity with Sartoris Digital’s Nick Collins

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder and CEO of Sartoris Digital, Nick Collins. Sartoris Digital helps their clients put their business in the ‘right time’ and position to serve their ideal prospects. Nick and his team have worked with major companies such as Ford, AT&T, Johnson & Johnson, United, Wilson, and more. Sartoris has done a broad array of work for these larger companies over the years. Josh and Nick also discuss how Sartoris Digital helps to develop apps. Nick shares that everything Sartoris does is tailored to their clients. They go through an initial ‘fitting’ process with their clients in order to determine their unique, individual needs. From there, Sartoris Digital will custom curate an online experience for their client that is significantly unique. Nothing Nick and his team does is ‘off the shelf’ – which is why they decided to offer app development as a service. Their clients needed better ways to engage and connect with their communities. Applications offer unique, game-changing engagement opportunities between a company and its audience. Nick explains that his reputation and quality of work are what propelled Sartoris Digital into the massive success it has seen. Nick was fortunate enough to grow in his career by focusing on both design and engineering, which gave him an edge in his field. For the first five years Sartoris was in business, it did zero marketing. Their 7-figure business was purely word of mouth during that time. Nick shares an important principle; always, to the best of your ability, do what you say you will do, when you say you will do it. Overpromising and under delivering leaves a bad taste in everyone’s mouth. Don’t put yourself or your team in a position to miss deadlines because you want to sweeten the pot. Set realistic deadlines and make an effort to truly meet those obligations in order to build your reputation. Nick and Josh also talk about how to drive traffic to your business as a coach or consultant. As a coach, your business is almost solely based on reputation. He stresses to only put money into what will truly provide value to your clients. 80% of courses go unfinished because they don’t offer the value the client is looking for. Every time you have someone drop off your programs or courses for this reason, it dings your reputation. Your priority should be to provide the most premium, high level value possible to your clients. If something isn’t providing that value, or that specific program isn’t a fit for a prospect, don’t continue to sell that program. Selling with integrity will pay off because it will strengthen your reputation tenfold. Want to learn more? Check out Sartoris Digital’s website at https://sartorisdigital.com/. Check out Sartoris Digital on LinkedIn at https://www.linkedin.com/company/sartoris/. Check out Nick Collins on LinkedIn at https://www.linkedin.com/in/ndcollins/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass. 
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May 1, 2022 • 24min

1181 - Making Meaningful Connections for a Living with Michael Whitehouse

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to networking concierge, author, motivational speaker, podcaster, and the man known as “The Guy Who Knows a Guy”, Michael Whitehouse.Michael collects and connects people, so to speak. He loves fostering connections that provide value. Over time, he connected more and more people and realized this was a skill he could teach others, so he went on to write The Guy Who Knows a Guy book. He was then asked to speak at networking events and engagements, and it had been several years before he realized he could turn his networking skill into a business for himself. Now, Michael is a networking concierge and makes connections and introductions for a living. He shares that he needed to learn how to support himself so he could connect people even more. He works with high revenue individuals who might know how to network, but who simply don’t have the time. Michael explains that he goes to events on retainer for his clients and meets people for them. He doesn’t necessarily seek to sell anything, but rather he seeks fits for joint ventures or strategic partnerships. Michael spends the time with these prospects and vets them for his clients so they don’t have to, which is where the value occurs. More specifically, Michael tends to work with high level entrepreneurs that have already reached a good level of success but need to outsource for the sake of time. He also iterates that his work is meant to be done alongside other efforts and he doesn’t replace outreach efforts, he bolsters connections.Michael’s audience is the entrepreneurial space, specifically coaches, authors, speakers, trainers, and consultants. Most of what Michael has done in the last couple of years has been totally remote, and the pandemic allowed him to virtually branch out and network globally. As long as you leverage your one on one meetings, you can build a network totally virtually, Michael shares. Michel recommends going into a conversation to identify someone’s pain points first, then start considering how you can help them solve those issues. At that point, perhaps you can help them or you know someone who can. Either way, always come from a place of service first and don’t have a set goal of ‘selling’ to them. Problem solve for your network and give them value first and you will certainly continue to make good, lucrative connections.  Want to learn more? Check out Michael Whitehouse’s website at https://www.guywhoknowsaguy.com/.  Check out The Guy Who Knows a Guy on LinkedIn at https://www.linkedin.com/company/gwkag/. Check out Michael Whitehouse on LinkedIn at https://www.linkedin.com/in/mwhitehouse/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.
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Apr 30, 2022 • 22min

1180 - Building a Podcast Audience with Pushbutton Podcasts' Richard Matthews

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder and CEO of Pushbutton Podcasts, Richard Matthews. Pushbutton Podcasts is a full service podcasting agency that focuses on small business get into the small marketing game. Pushbutton Podcasts makes it as easy as ‘pushing the start and stop button’ for their clients to be podcasters. They handle everything from show notes and production to publication and derivative content. Richard and his team help their clients leverage their content and distribute it across all platforms, all on their behalf.   Josh and Richard discuss how working with Pushbutton Podcasts would differ from someone trying to produce their own podcast in house. Richard explains that Pushbutton can replace or work alongside a social media manager to create and distribute the content from scratch. Pushbutton takes care of everything, which means you don’t need to hire an entire team on your end to publish your content. When you don’t have to worry about hiring editors, copywriters, social media managers, and more, you can focus on adding value to your content. Richard shares three things you need to consider when deciding to start a podcast; attention, awareness, and authority. When it comes to ‘attention’, you have to be visible in your market before you’re able to do anything; you need to have people’s attention. You need to show up with high quality content and value to stand out in your space, so this is how you drum up awareness. Once you deliver that quality content consistently enough, the authority comes along with that. Josh and Richard also explore setting expectations with entrepreneurs looking to start a podcast. Richard shares that he tells his clients that if they’re looking to increase sales and grow revenue, there’s three things you need. You need an audience, which you can grow through bought ads, through ‘borrowing’ them (podcast guesting, strategic partnerships, etc.), or by building them. The difference between these is how long it takes to see ROI and how much you need to invest on the front end. If you put the time and effort into building an audience, you will have the authority and awareness you need to generate revenue. You need to strategically build, borrow, and buy simultaneously as you grow, Richard explains. While you can use one primary method as your main source, don’t put all of your eggs in one basket when it comes to creating your podcast audience.Richard says that odcasting is a high-intimacy sort of content. People listen to your podcast when they cook, drive, work out, etc. This means you’re in someone’s ear and domestic life, perhaps on a daily basis. You don’t need to go ‘big’ when it comes to audience numbers, you just need to know how to connect with your core audience.Want to learn more? Check out Pushbutton Podcast’s website at https://pushbuttonpodcasts.com/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass. 

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