

The Thoughtful Entrepreneur
Josh Elledge of UpMyInfluence.com
You’re gonna love this DAILY, commercial-free entrepreneur spotlight show. We feature CEOs and founders of 6-9 figure B2B companies. Agencies, coaches, consultants, and other leaders share not only their success stories - but their advice for business leaders focused on business growth.
You’re going to hear real stories from real people all in 15-25 minutes time - perfect for your commute.
On this podcast, your host, Josh Elledge encourages entrepreneurs to share not only their expertise but their stories and their hearts.
We believe that every person has a unique message which can positively impact the world. Even YOU! If you’d like to be featured on The Thoughtful Entrepreneur, apply here: https://UpMyInfluence.com/guest/
You’re going to hear real stories from real people all in 15-25 minutes time - perfect for your commute.
On this podcast, your host, Josh Elledge encourages entrepreneurs to share not only their expertise but their stories and their hearts.
We believe that every person has a unique message which can positively impact the world. Even YOU! If you’d like to be featured on The Thoughtful Entrepreneur, apply here: https://UpMyInfluence.com/guest/
Episodes
Mentioned books

May 19, 2022 • 21min
1199 - The Power of Automating Your Systems and Processes with Paul Minors
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to productivity expert, Paul Minors. Paul started off by consulting entrepreneurs on how to learn how to use Asana. He shares that he was inspired to go out on his own and start his own business – and Asana was a great tool for that. He had worked with other businesses in the past on their teams to help them with this program, and figured he could go out on his own by consulting others on how to use the platform. He tested offering it as a service and found there was a serious demand for the expertise he could offer. From there, he added offerings to consult on the use of PipeDrive, which then eventually evolved into the use of Zapier.Zapier is a powerful automation tool that allows users to connect unrelated programs, applications, and softwares in order to integrate their use. Zapier has become a very popular program, and Paul shares that many of his clients wanted consultation on how to combine their CRM with other aspects of their business so that it could be automated. Zapier allows you to plug some of the gaps in your system so that you can do more than previously thought possible to automate your programs.Paul stresses that you should be thinking about automation from early on. You don't want to be in a position where you're too far into the weeds and you have to backtrack in order to automate. Paul and his team consult businesses on how to use these tools to automate their businesses and optimize their growth. Josh and Paul explore specific ways to utilize automation tools. For one thing, you can utilize Zapier to integrate your CRM with your email marketing tool. You can completely customize your email marketing flow by hooking it up to your CRM. You can also trigger other emails to send seamlessly by integrating these two aspects of your business via an automation tool. You can also utilize various different sequences in your email marketing tool in order to allow your CRM to inform the software to send different emails based on their status as your client. Zapier’s purpose is to move information from one platform to another. It can handle anything from email triggers, accounting, administrative tasks, documentation automation, and more. There are countless ways to utilize these types of automation programs with full customization, if you know what to do. This is where experts like Paul come in. Want to learn more? Check out Paul’s website at https://paulminors.com/. Check out Paul Minors on LinkedIn at https://www.linkedin.com/in/paulminors/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

May 18, 2022 • 20min
1198 - Boutique and Personalized Dental Marketing with KickStart Dental Marketing’s Chris Pistorius
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the founder and CEO of KickStart Dental Marketing, Chris Pistorius.KickStart Dental Marketing helps its dental clients get new patients by using a mixture of different digital marketing services. They can help with anything from SEO to pay per click, online review marketing, social media, and more. Chris shares that many dental students just coming out of dental school are very good at what they do as providers, but they don't come out of school with a mind for business. They don't know how to get patients or market their practice. This is where KickStart Dental Marketing thrives - they handle all of their clients' marketing and get patients coming in for them - so the dentists can focus on what they're really good at.The biggest common mistake Chris sees these dentists make is that they ‘do nothing.’ Chris and his team found that there's more competition in dentistry now than ever. The old way of doing things where you do nothing and patients still come in doesn’t work anymore. Legacy-style dentistry is suffering for this exact reason. Dentistry requires strategic marketing, especially in today's market.What sets KickStart Dental Marketing apart is its lengthy expertise in the dental industry and its ability to navigate the nuances of the space. Outsourcing to a niche and specialized marketing agency, especially in an industry like dentistry, is essential if you want to see quality results. You could hire a less expensive SEO expert on UpWork, but they won’t know the nuances of the space; as the adage goes, you’ll get what you pay for if you don’t outsource wisely as a niche business. Other more mainstream agencies use templated campaigns, especially for niche businesses such as dental clients. Many of these agencies use the same template for every dental client they have for years on end. This method just doesn't drive results. You have to be able to customize a marketing campaign around your niche offering in order to drive traffic and business. KickStart Dental Marketing offers personalized campaign plans for every client; in fact, this is something they’re well known for.Chris shares that local dentists should focus on tracking where their patients come from and aggregating this data so they know where they should dial in their marketing efforts. Organic searches on Google are probably driving 60% or more of your patient traffic if you’re a dentist with your own practice. You want to verify where specifically all of your business is coming from so you can optimize each channel of your marketing plan.Want to learn more? Check out KickStart Dental Marketing’s website at https://kickstartdental.com/. Check out KickStart Dental Marketing on LinkedIn at https://www.linkedin.com/company/ifuse-internet-marketing-inc-/. Check out Chris Pistorius on LinkedIn at https://www.linkedin.com/in/pistorius/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

May 17, 2022 • 24min
1197 - Get Paid Your True Worth with Vanessa Ugatti
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to Vanessa Ugatti.Vanessa is a keynote sales speaker, trainer, coach, and author. She also teaches people how to get paid their true worth. Vanessa enables people to stop underestimating, discounting, and over-servicing the wrong clients. Many entrepreneurs love what they do and are very conscientious when helping their clients, but they often find themselves bending over backward for the wrong clients. They often do this at the expense of their business and themselves. Vanessa shares her concept of an equilateral triangle that represents balance in business. You need to create value for your clients, your business, and yourself - equally. Too many business owners put their clients over the well-being of their business, and especially themselves. Vanessa's work is all about helping entrepreneurs charge their worth but to also look after themselves.When you operate in a balanced way, your clients are serviced better, your business operates better and can help even more people, and your team feels better about themselves physically and emotionally when they work. Vanessa sees this as a very holistic approach to sales – one we should strive for. Vanessa shares that she began as a coach who helped other entrepreneurs overcome their self-limiting beliefs. She explains that throughout this time of working with them, something in the back of her mind told her that there was more she needed to help them with; she just wasn’t sure what. She shares that, through networking, she realized she needed to niche down. She discovered the niche of helping people get paid what they’re really worth, and experts in her network supported such a marketable idea. Vanessa started asking questions about people's ability to charge for their work, and she found out pretty quickly that discounting, undercharging, and overservicing were rampant among professional entrepreneurs. Vanessa also explains that throughout the process of unfolding this issue and discovering how to fix it, she realized her own charging system needed serious work. This is what put her on the path to realizing her own issues with not charging her value – and what pushed her to help other entrepreneurs with the same issue. Her formula is understanding your value, communicating your value, and confidence in delivering fees; all of these together mean you’re actually charging what you're worth. This issue is actually a human problem; a global problem. Vanessa says that it doesn't matter how old you are, where you're from, or what you do for a living – this issue is seen in every industry and every niche. Remember not to discount yourself; every person deserves to be paid what they’re worth. Want to learn more? Check out Vanessa Ugatti’s website at https://www.vanessaugatti.com/. Check out The True Worth Expert at https://www.thetrueworthexpert.com/. Check out Vanessa Ugatti on LinkedIn at https://www.linkedin.com/in/vanessaugatti/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

May 16, 2022 • 18min
1196 - Outsourcing Your Inbox Has Never Been Easier with InboxDone's Yaro Starak
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder and CMO of InboxDone, Yaro Starak. InboxDone is an email management virtual executive assistance service. They both develop email management systems and assign their clients executive assistants who will learn everything about the business so they can adequately manage their clients’ inboxes. More often than not, InboxDone’s clients want executive assistants who can respond on their behalf. Josh and Yaro explore how delegation is necessary for growth. It’s not easy to relent control of those aspects of your business, but it’s absolutely essential. Too many entrepreneurs use their inbox as busy work and they get caught up in the mundane work. As a business owner, your inbox should serve as a way to prioritize growth and connection. InboxDone uses a high-touch point process that combines top talent and executive assistance with tried-and-true processes. Yaro shares that his first client was himself – years ago, he sought a better way to manage his inbox, which is how he began developing the processes that resulted in InboxDone. Each client that InboxDone works with has a tailored and unique hand off process. Each business is strategically paired with executive assistants on the InboxDone team. There’s a natural relationship and trust-building phase that comes with outsourcing inbox management, but that’s where InboxDone thrives. They’re your long term partner when it comes to effective, quality inbox management. They both provide the management and also the training – that way you never have to worry about teaching someone the ins and outs of your email. Yaro explains that using an executive assistant was the key to developing a great inbox management system. According to InboxDone’s website, their email assistants are dedicated to streamlining their clients’ email management needs. Rather than having to sort through their inboxes and responding to every urgent email themselves, an email virtual assistant steps in to get the job done for them. InboxDone responds to your emails, acts as help desk customer support, lead follow-ups, develop systems for email handling, social media responses/messaging, and more. InboxDone is dedicated to retaining top talent by offering competitive wages so that no matter what, their team is in it for the long haul to support you. With their support, you can effortlessly maintain communication with clients and customers, stay on top of any critical updates or developments, and more without having to dive into your inbox yourself.Want to learn more? Check out InboxDone’s website at https://inboxdone.com/. Check out InboxDone on LinkedIn at https://www.linkedin.com/company/inboxdone/. Check out Yaro Starak on LinkedIn at https://www.linkedin.com/in/yarostarak/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

May 15, 2022 • 20min
1195 - Being Truly Strategic With Your Marketing with AmplifiedNOW's Kathleen Celmins
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the founder and CEO of AmplifiedNOW, Kathleen Celmins. AmplifiedNOW is a content marketing agency that’s pivoting into a one-stop shop for entrepreneurs who want to do their own marketing. When you’re just starting out, you need to do a lot more of your own marketing. AmplifiedNOW provides templates, playbooks, and tactics in a full suite of services and products that will make life easier for the small business owner. AmplifiedNOW sets the tone for the workflow itself. Once you have a gap in between marketing campaigns, engagement matters. Founders and CEOs tend to take experimental tactical approaches rather than strategizing where their ideal clients already come from. If you strategize and create content for your own pages, you can repurpose that content later on various platforms from a tactical perspective. Make sure to stay strategic first, Kathleen explains. If you can get the attention of Google, your website’s content can live and drive traffic and engagement for years to come. No other platform is as important as Google. Avoid platform-first approaches (especially those that can penalize you on a whim.) You don’t want all your eggs in one basket, so make sure to stay multichannel and don’t rely on platforms that control your content, ultimately. Kathleen recommends finding the search terms that work for your website and optimizing your site SEO to the best of your ability. You want to make it a goal for Google to index your content. Optimizing your website is highly underrated and extremely important, especially if you’re trying to rank within certain key phrases. Kathleen also recommends that you lean into video content. If video is not content you’re comfortable with, ease into it, because it’s the future of content marketing right now. Don’t outsource your videos either – yes, have someone else edit and publish, but you need to be creating your own content. Brainstorm ideas with your team and make sure to be yourself; don’t follow a script and be willing to use video form content to connect with and engage with your audience.AmplifyNOW offers tons of playbooks and templates for entrepreneurs who want to effectively tackle their own marketing. They cover everything from tips on content creation to campaign strategies and platform usage tips. They’re always adding new playbooks and offerings to their membership. Check out information on working with AmplifiedNOW here. Get your FREE Content Playbook from AmplifiedNOW at https://amplifiednow.com/contentplaybook/. Want to learn more? Check out AmplifiedNOW’s website at https://amplifiednow.com/. Check out AmplifiedNOW on LinkedIn at https://www.linkedin.com/company/amplified-now/. Check out Kathleen Celmins on LinkedIn at https://www.linkedin.com/in/kathleencelmins/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

May 14, 2022 • 16min
1194 - The Intersection of People and Processes with Effective Performance Strategies' Ryan Weiss
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President of Effective Performance Strategies and author of the new book, From Orangutan to Rocket Scientist: How To Lead and Engage Your Team Through Effective Process, Ryan Weiss. Effective Performance Strategies operate at the intersection of people and process. They help great businesses fuel growth and drive profitability through people alignment and development. Teaching people great communication skills without teaching them process will frustrate them, and if you teach process without communication, you’re wasting their potential. No matter how you look at things, people and processes have to go hand in hand. People want to feel like what they do matters, especially during the era of the Great Resignation. This is why teaching effective process and communication is so important. When you’re trying to gauge how well your business is going, you need to look at your purpose, performance, product, people, and processes, Ryan shares. You need to make sure you have the right processes for your people so that you’re performing with purpose. Knowing your purpose is vital; your team needs to understand and fully comprehend your business’s purpose and what problems it solves. Ryan and Josh also discuss how putting people in the right roles is very important. Your business’s purpose and vision should align with your team as a whole – but also with each individual in the role they serve. You need to make sure your environment is a good one for your team and you need a clear view of how your team actually feels about your leadership teams. Ryan also explores the importance of having balance in your life. He shares a personal anecdote about how he overworked himself to the point of feeling ill, but chalked it up to a medical issue. When he saw a doctor, he quickly realized he wasn’t prioriziting his health or wellbeing. He also had a moment of clarity around that same time where one of his managers asked him if he would simply trust her; he realized his people thought he didn’t trust them because he micromanaged. This realization is what ultimately led Ryan to start Effective Performance Strategies and to write his book; he wants to help entrepreneurs go back to what they do best while their people execute things on the ground level with top notch processes. Want to learn more? Check out Effective Performance Strategies’ website at https://epszone.com/. Check out Ryan’s new book, From Orangutan to Rocket Scientist: How To Lead and Engage Your Team Through Effective Process on Amazon here. Check out Effective Performance Strategies on LinkedIn at https://www.linkedin.com/company/effective-performance-strategies/. Check out Ryan Weiss on LinkedIn at https://www.linkedin.com/in/ryancweiss/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

May 13, 2022 • 21min
1193 - Finding the Perfect Business Buyers, Sellers, and Deals with Transworld Business Advisors' Andy Cagnetta
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Transworld Business Advisors, Andy Cagnetta.Transworld Business Advisors is a brokerage firm that helps buyers and sellers acquire or sell businesses. They sell all sorts of business at varying stages of growth, though they generally work with 1 – 5 million-dollar businesses. Transworld sets themselves apart by creating competition for deals through its vast network. They like to maximize profit potential for sellers and offer competitive deals for buyers. Andy shares that Transworld likes to find good deals for good people. Andy shares that he bought Transworld when it was still a very small company, but over the years, he has turned it into a franchise with over 250 locations worldwide and hundreds of on-the-ground team members. Transworld works with business owners who are ready to sell or those planning to exit in a few years. It’s important to plan for your exit from early on; Transworld can certainly help you grow and increase your revenue streams in preparation for your exit later. Josh and Andy also explore buyers. Who buys businesses in this context? Andy shares that 95% of those who buy these businesses are operators. Andy shares that there are many buyers who are immigrating or relocating and wish to have branches or businesses based in the US. There are also many younger entrepreneurs who are looking to acquire a business they can add to and optimize. There are a variety of types buyers in the marketplace.According to Transworld’s website, when a company owner needs to sell their business, they can’t just stick a for sale sign in the window. They need the assistance of a business broker to locate and vet potential buyers. On the other side, buyers rely on the broker to help facilitate the process of evaluating potential businesses and franchises for sale. Transworld Business Advisors offers solutions for both scenarios. Transworld Business Advisors focuses on three core concepts: business brokerage, franchise consulting, and franchise development.With over 40 years of experience, over 10,000 businesses sold, over 600 experienced brokers, and over 250 offices worldwide, it’s no wonder that Transworld Business Advisors is considered one of the top brokerage firms in the industry. If you’re looking to buy or sell a business, or you want to begin planning your exit, reach out to the Transworld Advisors team here. Want to learn more? Check out Transworld Business Advisors’ website at https://www.tworld.com/. Check out Transworld Business Advisors on LinkedIn at https://www.linkedin.com/company/transworld-business-advisors/. Check out Andy Cagnetta on LinkedIn at https://www.linkedin.com/in/acagnetta/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

May 12, 2022 • 28min
1192 - The Go-Giver Philosophy with Bob Burg
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the author of The Go-Giver, Bob Burg. The Go-Giver philosophy starts with shifting your focus from getting to giving, Bob explains. In this context, it means providing immense value to others regardless of return. If you execute this correctly, you’ll not only conduct business in a more fulfilling way, but you’ll earn more business organically. When you can take your focus off of yourself and put it into helping others just for the sake of doing so, people feel good about you. This is a key element of the know, like, and trust process. Consumers have been so saturated with advertisements and marketing that now, there’s a serious disdain for feeling ‘sold at’ across verticals, and many prospects are hyper aware of sales tactics. It can be felt in a very nuanced way and now, you have to leverage more of a Go-Giver philosophy in order to see results. People won’t buy from you because you have a quota to meet, or even because you’re nice and likable. People only buy things when they feel they’re better off with your product than without. If you take a service-based approach and focus on offering value, then making sales will be a natural result of that approach. Always go the extra mile to actually know your customers. When you first meet someone, focus on them. Who are they? How did they start their business? What matters to them? People don’t hang up on you when they’re the ones talking to you, so engage with them and let them tell you their story. Giving them this time not only allows you to get to know them better, but it helps them begin to know, like, and trust you. Prospects can feel when they’re being sold at, but they also know when your focus is to bring them value. Paint that picture clearly and build the relationship organically; don't rush. The fastest way to get people to deeply know, like, and trust you is to focus on them genuinely and authentically.Josh and Bob also discuss the important that your words and intentions are aligned, because prospects can tell when they aren’t. Making this mindset shift truly and deeply requires acknowledging a false premise; focusing on yourself won’t make the sale move faster. If you really need to close a sale, dig deep to the root of any objections and work together with the prospect to move forward. You should always connect the benefits of what you offer to the exact and specific problems they need to solve. No matter how you’re hurting for cashflow, you can always lead with service and generosity. Want to learn more? Check out The Go-Giver’s website at https://thegogiver.com/. Check out Bob’s books, The Go-Giver and his other works, at https://thegogiver.com/order-now/. Check out Bob Burg on LinkedIn at https://www.linkedin.com/in/bobburg/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

May 11, 2022 • 18min
1191 - Deeply Understanding the Basics of Business with John Gardiner
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the author of The 3 Secrets of Business Success, John Gardiner.John shares that he didn’t actually mean to write his book from the very beginning. He began by writing some business articles for LinkedIn with the intention of helping his followers or maybe even business students with his plethora of knowledge. He wrote some 24 articles before he realized he had the makings of a book. He decided to sell the information he’d written as an affordable book – both to get the word out and build authority and to help his readers and followers. John explains that he began selling sunglasses as a franchisee in the 90’s. His small shops did very well, bringing in well over a million dollars annually. He shares that this was a time where retail flourished – but as the web and computer technology developed, John read the writing on the wall. This is what led him to start some IT businesses just as the age of the internet was beginning. He had one of these companies do well while the other crashed and burned (all of which he details in chapter three of his book). No matter how you slice it, John has extensive experience as a business owner. Josh and John explore the fundamentals of business. You wouldn’t run out onto a football field if you didn’t know the basics of the game, and the same concept applies to business. You have to deeply understand the basics before you go into business. This is one of the biggest mistakes inexperienced entrepreneurs make and it’s also one of the easiest to avoid. This is why John wrote his book, he says. Your business goal, ultimately, is to achieve specific financial goals. Your personal reasons for going into business aren’t going to be the same reasons that the business exists. However, you can’t enter a sales or marketing conversation with your financial goals sitting in the back of your mind as the primary motivation. Always set the actual true purpose of your business at the forefront, because ultimately, your business functions to serve and solve problems. Always approach sales conversations with a culture of deep service and generosity; you don’t want to ‘sell’ to them, you simply want to foster the know, like, and trust process. John details this and more in his book, which is aimed at beginner business owners who want to deeply learn the basics of business. Want to learn more? Check out John’s website at https://www.3secretsofbusiness.com/. Check out John’s book, The 3 Secrets of Business Success at https://www.3secretsofbusiness.com/product/the-3-secrets-of-business-success-book/1?cs=true&cst=custom. Check out The 3 Secrets of Business Success on LinkedIn at https://www.linkedin.com/company/the-3-secrets-of-business-success/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.

May 10, 2022 • 23min
1190 - Building Machine Learning Data Algorithms with Arricor's Luke Arrigoni
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO and Principal Data Scientist at Arricor, Luke Arrigoni.Arricor helps enterprise-sized companies solve data science problems by providing complex machine learning solutions and systems. Arricor can develop algorithms that will help enterprises better understand and predict their customer bases. They help companies unlock the power of their data to solve big problems. Data is everywhere and we all create it, Luke explains. No matter how you slice it, data is what drives enterprise-level marketing. According to their website, Arricor’s machine learning process is designed to guide discovery, arrive at cost-effective solutions, and account for staff training. They have designed this process in a way that removes the mystery around machine learning programs and allows companies to control and iterate on their own machine learning goals.Josh and Luke discuss what SMBs should do to better leverage the power of their data. Luke explains there are two things to consider; first, do a vendor analysis. Every single one of your vendors will have an AI product offering that they will try to sell to you in the next few years, Luke says. Always carefully evaluate these claims carefully. Ask for proof and be skeptical. Secondly, tackle how you collect data as you grow. You don’t want to wish you had been collecting data for the last five years when your business hits a milestone. There are likely profit centers in your business that you haven’t even considered, hidden within the data your business generates. There are always new revenue streams to be found when it comes to data. Don’t miss opportunities to leverage your data, even if it means you need to think outside the box a little. Keep your mind open to how data can solve other problems for your customers. Data is in everything, as Luke stated. You can inform all of your messaging and marketing by looking closely at data relating to customer prediction. Arricor mainly does their business via referrals, and they offer a four-step process to help their clients uncover the power of their data; discovery, prototype, production, and training. During the discovery phase, they discuss your goals and existing data. Next, during the prototype phase, they outline your machine learning solution. During production, they build a production-quality model for their client to try out. During training, Arricor helps its clients understand the process of their new machine learning data algorithm. Learn more about their process here. Want to learn more? Check out Arricor’s website at https://arricor.com/. Check out Arricor on LinkedIn at https://www.linkedin.com/company/arricor-incorporated/. Check out Luke Arrigoni on LinkedIn at https://www.linkedin.com/in/lukearrigoni/. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast. Schedule HERE.✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures. Learn more here.✅ Check out our free Authority Transformation Masterclass.


