Transforming Work with Sophie Wade

Tom Hunt is the Founder and CEO of Fame which builds profitable podcasts. Tom is also host of the podcast "Confessions of a B2B Marketer". He leads a fast-growing fully-remote company and shares his journey intentionally learning effective leadership styles, management methods, and organizational practices. Tom discusses what he looks for in successful leaders and how he purposefully develops and upskills inexperienced employees. KEY TAKEAWAYS [03:01] Why Tom goes from studying chemistry to consulting. [04:11] A pivotal role working on outsourcing projects happens by chance. [05:19] Tom realizes being employed is not his thing and focuses on selling online. [06:32] Tom's first venture leverages his experiences outsourcing for large companies. [07:33] Tom focuses on what he enjoys doing and is good at. [08:41] The ability to fail and keep going is one of the best predictors of success. [09:53] The genesis of Fame and how they landed their first client. [11:19] Tom shares the multifaceted benefits of being transparent about Fame's earnings. [13:36] Empathy is a crucial skill for leaders which takes more effort in distributed settings. [16:14] The benefit of paying attention to signals in asynchronous communications. [16:50] Continuing to explore how best to nurture distributed culture and connection. [17:56] Building culture through values awards. [18:29] Impactful for remote cultures: client-focused operational excellence and engaging elements in team meetings. [20:51] Employees are trained in interviews to assess for specific work history criteria. [23:19] Office space has been considered and Tom explains what issues it would create. [25:00] Fame's business is output-driven and well-defined effectively supported by strong, positive performance management. [26:59] intentional training and management engages and retains employees and adds value to less experienced hires. [27:45] Multi-touchpoint, frequent check-ins—with superiors and peers—help account managers grow. [28:35] The intentional approach to help supervising managers improve too. [30:45] The onboarding process is a key value add driver for Fame, continually evolving and being improved. [31:34] One employee's career development and why upskilling people builds strong cultures. [33:03] Tom promotes employees' proactive and self-determined progression. [33:57] Study of leadership focuses Tom on creating cohesion, communicating with clarity, and reinforcing the clarity. [36:24] IMMEDIATE ACTION TIP: For leaders of fully distributed teams, use live interaction time with team members wisely to collect and convey information to improve people's work lives. Don't take those meetings for granted. You have to do your best work as a remote leader. RESOURCES Tom Hunt on LinkedIn X @TomHuntio Instagram @TomHuntio Fame.so Confessions of a B2B Marketer podcast Top Grading by Brad and Geoff Smart High Output Management by Andy Grove The Advantage by Patrick Lencioni QUOTES (edited) "The thing that I was looking for most with angel investing was founder resilience. Had this founder failed before and kept going? The ability to pivot, tweak things, and then go forward is probably the most important at that very early stage." "Empathy for each individual is one of the crucial aspects of leading. If you understand how each person is feeling, you can tailor your approach to working with them to maximize the output for both them personally and their group." "We decided that if a team member meets another team member in person, whether they're doing work or not, they get an allowance for that meeting to be spent on anything. It's a decentralized campaign that promotes in-person interaction, which benefits the company and the individual." "It's not a process in which we try to fire somebody. It's a process in which we're looking to support someone to perform better." "The monthly chat with managers is the review of: 'What's gone well this month? What's not gone so well? What do you want to more of?' and we've added in 'How can I be a better manager for you?'" "If you have something that you want to learn or do and there's a business need for that thing and you've mastered your current role, then you can do it. You just have to find the person who's going to replace you."

Debbie Lovich is Managing Director and Senior Partner at Boston Consulting Group (BCG). She leads BCG's thinking on making work work. Debbie describes Harvard research conducted at BCG on work/life balance. She shares insights as to why lasting solutions must be co-created, continuously improved, and include teams having open discussions about team norms. Debbie explains why her focus on joy (and productivity) is an economic one especially as Gen AI forces everyone to rethink work. Debbie portrays the Generative Leader and explains how their intent for improvement and team approach enables transformation projects to succeed. KEY TAKEAWAYS [02:28] Debbie loves business from an early age so she studies economics. [02:56] Companies move too slowly! Debbie discovers quickly that consulting is the right fit for her! [04:12] A random connection introduces Harvard professor Leslie Perlow about a research study on work/life balance. [05:01] Debbie has no work/life balance but wonders what Leslie might come up with. [06:30] Detailed data reveals consultants expect long hours but the lack of predictability is a huge issue. [07:30] Leslie wants to conduct an experiment with one team testing a more predictable schedule. [08:52] Looking for a team for the experiment, Debbie hears "Great idea, but why not your team?!" [09:57] How the lack of predictability is experienced by BCG consultants. [11:02] Debbie asks her important local client to support doing the HBS research with her team. [12:10] The experiment is successful and the model is scaled to the rest of BCG. [13:17] Debbie temporarily leaves BCG to commercialize the research results with Leslie. [14:34] Scaling a model is very different than managing one controlled experiment. [15:50] Data on client value delivery is key to convince others as the model is expanded. [16:56] Everyone has to design the change—at the start and evolving improvements over time. [18:40] Agreeing team norms is essential so different people and projects determine parameters. [22:01] With new tools, ubiquitous work is possible with zero boundaries and much waste. [23:35] When you constrain work, people have to prioritize and innovate. [24:10] In today's labor market, work/life balance is an important reason to rethink work. [27:44] Debbie believes that work is fundamentally broken. [28:38] In a VUCA world, employers are giving workers more to do with fewer resources. [29:27] - The 'unbroken state' is when we are all in this together. [30:32] Debbie focuses on joy for economic reasons. [32:51] Trader Joe's employee-centric positive results. [34:56] Why organizations should think of employees like customers—including emotional benefits. [36:12] Gabby Novacek's work reveals everyone is motivated differently. Programs focusing only on few segments won't succeed. [38:24] Who Generative Leaders are. [39:18] Debbie explains the head, heart, and hands of generative leadership. [40:54] The most important things employees want from leaders and where leaders spend their time. RESOURCES Debbie Lovich on LinkedIn BCG.com QUOTES (edited) "If you want to make change stick, there has to be something in it for all parties." "Everyone has to design the change…15 years later, thousands think that they invented it, because they did." "If you tell people they can't work 24/7, you have to think about what's the most important work to do. Are there different ways to get it done? And that leads to better work." "We need to solve the needs of the work and the needs of the team in how we rethink work." "When you constrain the work, you force people to prioritize. You force teams to talk about what's going to get in the way of everyone getting their time off and making it work. So it forces innovation of new approaches." "How do we make work more productive and more enjoyable at the same time?" "Gen AI is coming and is forcing everyone to rethink work." "My focus on joy is an economic one." "Employees are customers too. They choose to work with you. They choose to expend their energy at work every day as opposed to just punch the clock." "You need to think about not just the functional needs of pay and benefits and hours, but the emotional needs of feeling supported, enjoying your work, feeling respected."

Denise Brouder, Founder and Head of Data and Insights at SWAY Workplace. As a flexible work skills expert, researcher, and consultant—with a Wall St background in financial oversight and controls—Denise discusses a risk-adjusted systems approach to implement flexibility and optimize performance. She explains why AI is a key factor driving us from fixed hybrid to flexible models as the only viable long-term solution. Denise explains the critical importance of empathy-based trust to effect flexibility at scale and fuel high-performing teams and that to work differently, we need to start by thinking differently. KEY TAKEAWAYS [02:39] From rural Ireland, Denise writes to Wall St. banks asking for an internship and gets one! [03:55] Denise is systems-oriented, finding banks' capital, economics, and operations fascinating. [04:37] Denise compares Merrill Lynch and Goldman Sachs as organizations and employers. [05:17] As a young mother, Denise leaves Wall Street to join a tech startup and get more flexibility. [06:00] Denise finds she loves the process of starting with a problem and building something. [06:48] Working in a large company becomes transactional while at a startup to see how your everyday effort contributes to progress. [07:41] At a fast-paced startup, Denise learns to hustle, figuring things out as they build the business. [08:22] Denise finds building and scaling with limited resources a very interesting challenge. [09:02] Denise follows a colleague to LugTrack, launching with five people and a patent. [10:19] Persistence, creativity, and grit are critical for success as a startup—which are emotional skills. [11:06] Lithium-ion batteries catching fire on planes meant LugTrack's business runway ran out. [11:49] After a course on the Future of Work, Denise takes a big leap of faith and founds a company. [12:30] Denise recognizes the work change ahead and wants to productize how to work flexibly. [14:29] Denise wants to yell "AI is coming! AI is coming!" from the hilltop! [14:45] Denise feels strongly about mastering flexible work at scale to propel everyone forward. [16:10] Denise thinks that flexibility at scale levels the playing field for women. [17:10] The first iteration of SWAY is a technology play using apps to convene the conversation digitally around new ways of working. [18:15] The advancement of women will happen by changing the system from the inside out, making flexibility a gender neutral issue. [19:38] Denise discovers she is a systems thinker and we have a systems problem. [20:32] The Science of Flexibility helps de-risk flexibility as an operational strategy for a large company. [21:17] If flexibility is demonstrated, measured, and communicated like a risk-adjusted talent model, senior leaders can get people on the same page. [22:49] In SWAY's work, EQ and empathy demonstrate the intelligence that is in flexibility that we're going to need in an AI-influenced world. [23:42] High-performing flexible teams are fueled by empathy-based trust. [25:32] Emotions are fundamental to our human design, but we only just starting to understand them. [27:47] Traditional working norms evolved around visual-based trust. [28:26] In hybrid models, trust levels feel low and are questioned—these are growing pains. [29:16] Flexibility at scale requires empathy-based trust. [32:03] The social contract used to provide stability. Now, what is the system? Do we trust it? [32:49] Reimagining the social contract may be an even bigger shift to prepare for in the future of work. [33:40] Denise is concerned that some employees are not fighting RTO mandates anymore. [36:05] In-office mandates are not long-term models, but the current situation is still malleable. [36:45] In face of AI disruption, Denise's goal is to articulate that flexibility is not a fad or a perk but an intelligent model for the modern era [38:33] Mindset is first—to facilitate adaptability and resiliency. [40:08] If we want to work differently, we have to think differently. [41:20] Cultural differences about work and historical religious underpinnings. [43:00] IMMEDIATE ACTION TIP: First, the Future of Work is a journey, not a destination. Take the pressure off "completing" the transition as it is an evolution. Second, we learn and communicate new ways of working through documentation rather than observation. Third, lead by outcomes and create social space to learn team members' work styles. RESOURCES Denise Brouder on LinkedIn @SWAYworkplace on X @SWAYworkplace on Instagram swayworkplace.com QUOTES (edited) "Our original social mission was to level the playing field for women at work, using flexibility at scale." "The Science of Flexibility is my way of communicating with senior leaders who are accountable for performance within a flexible model. We have to demonstrate how it works, why it's better than before, how we measure the impact, and how we deploy it." "It's a risk-adjusted talent model. We explain it in a condensed, easy-to-consume setting under the umbrella term "the Science of Flexibility" specifically for senior leaders." "In an AI-influenced world, where a lot of our work is going to be transformed, we are left with the work of being human to one another." "We evolved our working norms around visual-based trust. When we were all shifted home for fully remote work, it was a very uncomfortable period. A lot of leaders found themselves on Teams wondering if we trust each other." "An in-office model of work is not suitable for where we need to grow economically, regardless of where your industry is. It just isn't." "If we want to work differently, we have to think differently, and if we want to think differently, we start with resiliency." "Gen X has always associated a hard day's work with a sense of decency, patriotism, and honor, and when they look at the younger ones looking to reach those outcomes differently, they have a hard time associating value with that style of work."

Phil Kirschner, Senior Expert and Associate Partner, Real Estate & People and Organizational Performance at McKinsey where he advises executive teams on the future of work, employee experience, organizational health, and workplace strategies. Phil discusses systemic changes, expected rebounds in cities' commercial real estate, and organizational health. He shares insights about workplace utilization, the critical emphasis on 'how' we work and change management to evolve behaviors, and the new retail-oriented perception of work. KEY TAKEAWAYS [02:25] Phil calls himself an accidental work strategist, starting out in banking. [03:37] Phil starts in the efficiency management group looking to save money in real estate. [04:40] How workplace innovation by Google and Microsoft caught public attention. [05:23] Competition for talent from other industries drives investment to improve work 'place'. [06:30] Balancing not having your own desk with other amenities to improve the experience. [08:06] Trying to reduce office-based friction with shared environments. [09:00] Most managers absorbed a bit more pain to give team members a better experience. [10:00] The loss factor and importance of change management to establish new behaviors. [11:32] Where managers set the example carefully, the highest satisfaction is reported. [14:02] These are not real estate projects, but culture projects—requiring a cultural shift. [16:21] Ten years ago, productivity at the bank was measured through self-attestation and surveys. [17:00] Team dynamics, people's ability to focus, and overall engagement all increased significantly. [19:57] McKinsey's Organizational Health Framework and Index helps analyze work practices and how these tie to performance. [21:04] Studying fully remote companies to isolate specific variables, Phil finds them to be top decile performers. [23:20] Organizational practice surveys show if you give someone flexibility, they are much more likely to report positive outcomes for the organization. [25:25] You have to teach people how to use new environments and tools differently. [27:15] The four ways companies are showing up in the world nowadays. [28:35] Building facilities for very specific purposes rather than trying to solve all needs all the time. [30:10] Clearly defining the purposes of a workspace unlocks better outcomes. [32:37] Progressive companies with flexible hybrid policies are working hard to figure out how to adapt fully to all the new ways of working. [36:45] Most companies need to be focusing on ways of working and responsive spaces. [40:27] Technology is undoubtedly driving the change in how we work, Phil touches on how AI may change this further. [44:22] Phil explains the increasing retail nature of our work choices and some of the implications of this when it comes to competition. [46:56] The HR/IT/Real Estate stool now needs a seat to bridge the gap in employee and customer experience. [51:10] RTO is not sustainable; Phil explains why and what RTO focused companies can expect. [55:47] Phil breaks down what commercial real estate issues and positive trends to watch for in the coming years. [59:05] IMMEDIATE ACTION TIP: Stop thinking about inputs, the days in the office, or "what's the right hybrid?" Focus on outputs and the impact on organizational health. Study work practices and outcomes across your organization based on how people work and collaborate to figure out the secret sauce, then pilot, test, learn, and scale those behaviors, and keep evolving. RESOURCES Phil Kirschner on LinkedIn McKinsey.com QUOTES (edited) "Those work environments with the bean bags, the beautiful amenities, and the campus also have a desk for each employee. We didn't have the means for that, so to give you a better experience, you had to make a trade with us: give up your assigned seat." "We found that where you had the managers who were willing to be sitting in the open having calls or conversations in the open, those zones by far were the ones where people would report the highest satisfaction." "These are not real estate projects, they are change projects. They are culture projects that happen to manifest in space." "When you've created a culture where lots of work can happen in the open, it eases demand for the formal spaces." "Fully remote companies that have never had an office, who were born remote and not forcibly remote are top quartile, if not top decile performers against McKinsey's 20-year experience of measuring Organizational Health." "If you give someone a choice in where they work, either in the office or home or when they're working their hours, we find that they're about one and a half times as likely to report positive outcomes for the organization." "I am fully a believer that the ways of working are far more powerful as a tool for organizational performance and experience than where we happen to be working. And I wish I knew that 10 years ago." "For a city like New York, we have to make it compelling and affordable for people to want to live here, even if they're not working for someone who is here." "I will go back for experiences that I enjoy, back to the same restaurant, same bar, same shows. We like that our customers are repeat customers. We can be repeat workers, and that's going to be a huge unlock in the coming years." "Changing the way we work is hard, no matter the best tools in the world. It's still hand-to-hand combat group by group, culture by culture, process by process. It's hard, so instead of doing the hard thing, we do the easy thing and there is a call to all go back to the office."

Michelle Coulson is Founder and Chief Remote Rebel at Remote Rebellion whose mission is to enable people to live the life that they choose. Michelle shares her journey working around the world finding opportunities in response to economic, pandemic, and workplace changes. She explains how the COVID19 crisis gave everyone time to reflect about their life, work, and happiness. Michelle discusses reactions to being told to go back to the office--and finds meaning in launching her own venture. She questions what people settle with but could ask for and explains how to explore and navigate new remote working possibilities. KEY TAKEAWAYS [03:02] Michelle early love of travel guides her studies. [04:06] 2009 is a bad year to graduate, so Michelle makes her way to Thailand via Australia. [05:50] Michelle finds comfort and a better version of herself in Southeast Asia. [07:15] Working as a tour guide takes its toll on Michelle's health and she turns to digital marketing. [08:27] Planning to cycle the globe motivates Michelle to find more lucrative opportunities, she stumbles into recruitment, and a relationship. [11:27] Catalyzed by a breakup and the pandemic, Michelle leaves London for Bali. [12:22] A forced return to the office prompts Michelle to quit and explore what career will let her work from anywhere. [14:14] Michelle explains the birth of Remote Rebellion. [17:19] Recognizing "there is more to life than work," Michelle explores what makes her happy and builds a remote community. [20:43] After reflecting during the pandemic, many people still feel guilty to ask for more for their lives. [21:49] Michelle dives into Remote Rebellion's mission vision and purpose. [23:56] Remote Rebellion's clients are diverse and yet all enjoy choosing where they work. [26:09] Jack is one client who went from fitting kitchens to SEO work! [28:53] Building confidence is a significant part of the journey. [30:45] What Michelle misses and hopes for the future of Remote Rebellion. [32:46] Remote work is here to stay while growth has slowed, for now. [34:15] Michelle is wary of some companies' reasons and parameters for their hybrid model. [36:21] IMMEDIATE ACTION TIP: If you want a remote job, first check why you want it. If you aren't happy with your life, what would enrich your life and how can you achieve that? Remote working may not be the solution, but if you think it is, also investigate the downsides. Then experiment to see if you like it. RESOURCES Michelle Coulson on LinkedIn @RemoteRebellion on X Remote Rebellion on Instagram remoterebellion.com The 4 C'S Formula: Commitment Courage Capability and Confidence, by Dan Sullivan QUOTES (edited) "I changed and I became quite materialistic, which I hadn't been before. I bought a designer handbag, and I don't even like this stuff. What am I doing?" "And when the call back to the office came, I was literally holding onto the post… I don't want to do this. I said, if you won't let me work remotely from here like I have been for the past year and a half, then I quit." "I felt like it was a rebellion because I was angry that we were being forced back into the office when we didn't need to be. We were working great. A lot of people work better when they're able to have the freedom to choose where they work from." "I'm not anti-hybrid. I'm anti being told and being forced when you go into the office. And a lot of hybrid companies do do that. I just think there's a lack of trust." "Do you not get lonely if you work remotely? If your only source of social interaction is in the office or the people you work with, maybe you need to be questioning that."

Nick Bloom, Professor of Economics at Stanford University and co-Founder of wfhresearch.com and wfhmap.com, has studied remote work for over two decades. Nick discusses fundamental data issues, sources, and collection as well as understanding macro and firm level productivity. He talks about the demise of RTO (Return To Office) efforts and the stabilization of hybrid models. Nick describes the changing attitudes and demographics of people working from home. He also shares insights about HR's rising strategic importance as talent management increases in complexity. KEY TAKEAWAYS [03:02] Born and educated in the UK, Nick starts off consulting and working at HM Treasury. [03:35] On a speaking engagement in California, Nick is offered a job and returns to live long-term. [04:42] Nick was interested in management practices early on and, as a child, experienced both parents working from home. [05:22] One of Nick's students is a travel agent. Their randomized WFH trial generates much interest. [04:42] Focused on daily commuting, early WFH data only tracked fully remote or fully in the office. [06:50] Nick begins bridging the gap and finding multiple sources as government data collection lags. [07:35] Nick finds ways to collect reliable and more frequent data from many businesses. [09:41] Productivity is easy enough to measure at the macro level, critical for setting interest rates. [10:31] At the firm level, productivity is very hard to measure for many disciplines and jobs. [11:34] Initially surprised at the pandemic's duration and effect on WFH, Nick then visualizes the tombstone for Return To Office. [12:35] Nick explains the inherent bias in Kastle'a data for trending upwards. [14:01] The perception of working from home is much more positive than a decade ago. [15:28] People working remotely are now more likely to be higher paid professionals. [16:25] The leisure boom resulting from reduced commuting—why not play golf then?! [17:57] With hybrid stabilizing, HR is more important to manage more complex talent dynamics. [20:55] In-person outperforms virtual teaching for now, but Nick expects this to evolve. [22:11] How important coordination is to improve in-office experiences and activities. [23:34] MOOC (Massive Open Online Courses) learning is likely to improve dramatically with technology advances (e.g. new headsets). [25:58] Why CEOs tend to have the most negative opinions about remote working. [26:49] At all levels, most people find no change to corporate culture caused by working from home. [27:32] A reasonable cadence of in-person connection to build and maintain culture. [28:49] Nick was amazed hybrid stabilized so quickly. [29:33] Top human resources pay has risen steeply recently to support new work- and talent-related developments. [31:10] How work arrangements are best tailored for the target audience, product/service, and talent. [32:16] IMMEDIATE ACTION TIP: Your priority should be getting your hybrid model to work. If compliance is low for four days a week in the office, try one or two days and make those a success so people feel it's valuable time spent in the office (not on Zoom). RESOURCES Nick Bloom on LinkedIn wfhresearch.com wfhmap.com QUOTES "Hybrid's going to get better in the sense of more coordination, better use of space." "At the end of 2022, there's a little tombstone somewhere that says "Return To Office, Rest In Peace." And since then, work from home levels have been stable." "I could easily see a norm being two or three days a week in the office and two, three days. The thing for me is that coordination really matters." "Mid-managers tend to actually be relatively positive working from home because they have houses and kids." "Meeting up once a month for a day or once a week for one or two days, you can really get a big boost to culture building and there are diminishing returns which is why hybrid is so popular. You just don't need to be in all five days." "There's been a leisure boost. The typical professional is working from home two and a half days a week. You typically save 70 minutes a day when you work from home. If you add it up, you're looking at two, maybe three hours. And you can easily sneak in a game of golf." "I think now we have stabilized in hybrid. I know you occasionally read scary headlines from Elon Musk or Jamie Diamond, but in the data I'm looking at, you just don't see that."

Jeff Frick is the host of 'Work 20XX' and 'Turn the Lens' podcasts, a media entrepreneur—founder and principal of Menlo Creek Media, and a seasoned operator from the tech sector. Jeff shares his journey experiencing Silicon Valley's technology evolution, starting with early hardware and emerging software ventures exploring internet commerce. Pivoting with the pandemic, Jeff uses technology to enable collaboration and create and elevate community. He shares his predictions for tech-driven changes as we learn, appreciate, and integrate new applications that facilitate and (re)shape our working lives. KEY TAKEAWAYS [02:29] Studying economics, Jeff is inspired by the new perspectives of his psychology professor/pilot. [03:46] Jeff's lab rat encounter and observations as he learns the addictive nature of random payouts. [05:43] Delving into cockpit design to explore the hierarchy of needs for human/machine interactions. [07:37] Jeff double majors in economics and psychology to better understand humans' emotional drivers. [08:15] Working in sales elevates the importance of emotion and empathy and what makes people tick. [10:00] Consumer electronics gets disrupted, so Jeff goes to business school, then starts a tech career. [10:54] The clunky beginnings of Intel's early chip, with its accompanying ecosystem and jargon. [12:32] Jeff has the most retail experience as Intel/SAP try to launch one of the first B2C online malls. [13:33] Offline supply chain basic logistics hamper early B2B internet commerce. [14:40] Jeff rides the internet bubble as auction and software ventures get funded and bought or crater. [16:24] Early learnings from online commerce backend issues and front end behaviors. [18:12] His mother's questions prompt Jeff to invest in himself and take an entrepreneurial route. [19:00] The business of bug fixing and transitioning! [20:11] Atlassian had a different (Australian!) attitude—share, be open, and build schools in Africa. [22:40] The bugs drive Jeff into an out-of-body experience, out of Jira, and right into theCUBE. [23:44] theCUBE's format enabled people to tell their story in a professional setting. [25:32] Jeff hosts over 2000 live interviews with many memorable tech sector CEOs. [27:42] Technology's rapid and often surprising evolution is a key reason Jeff loves the field. [29:29] AI's outputs are pretty generic now to Jeff, but he anticipates much change in a short period. [31:50] The pandemic generates new media consumption habits—asynchronous and collaborative. [33:40] Jeff experiences collaborations across overlapping communities and building new audiences. [36:15] The Super 73 makers have nurtured an engaged and powerful community driving the brand. [38:47] Developing a community to become a movement. [40:10] Experiments with a new medium and audience are a driver for Jeff to launch his podcast. [42:47] Jeff podcast is evolving with the world of work as new threads and issues emerge. [44:16] The future of work in 2024 with a real estate reckoning and tight labor supply. [46:37] Distributed teams have been around forever and work isn't at the office it's on your phone! [48:47] There is no steady state to expect, Jeff emphasizes how fast things are moving today. [51:25] Jeff shares his excitement about drones heralding how much more 2024 can bring. RESOURCES Jeff Frick on LinkedIn Work20xx.com turnthelenspodcast.com QUOTES (edited) "Most people never get the opportunity to tell their story in a professional setting. And most people have an interesting story to tell if you're willing to dig a little." "Authenticity is the key and often that works well as a leader." "What's interesting about technology is that it seems like we're always in the first inning. We never get to the third inning! Suddenly there's something new that's big, and it just keeps accelerating. It just keeps going faster." "With AI, the other piece of the puzzle that's not talked about enough is that it's a new way for you or me to interface with a supercomputer on demand without writing code and that is really pretty amazing." "We misjudge time. Say it takes something 10 years, it isn't that long from now."

Cecelia Girr is the Strategy Director at TBWA\Worldwide and Director of Cultural Strategy at TBWABackslash. Cecelia's career has been focused on researching, gathering, and distilling cultural intelligence to understand cultural changes, prevailing sentiments, core issues, and emerging trends. She shares insights from Backslash's new Future of Employee Engagement report including employees' desires and concerns, why flexibility and upskilling matter, and the importance of investing in employees' experiences. Cecelia advocates for healthy employer/employee relationships with life stage-related and tailored benefits that help employees live better lives. KEY TAKEAWAYS [02:52] A love of stories prompts Cecelia to study political science, having considered documentary filmmaking! [04:12] Political science studies power that shapes the world, paying attention to nuance and ambiguity. [05:43] Explaining cultural intelligence and solutions journalism—which focuses on learning from people trying to solve problems. [06:51] Gathering intelligence and looking at the unintended consequences of actions and events. [08:05] Before 2020, workplace culture was emphasized, but more as a 'cult of work' mentality. [08:55] An earlier work revolution to make work sexy and coworkers pseudo family members. [09:50] The pandemic caused us to recognize 'toxic' aspects and develop more healthy employer/employee relationships. [12:05] Culture isn't focused on 'place', but more on flexibility now and different aspects that are driving our relationship with work. [13:38] The four big tensions comprising the employee experience today. [15:20] Cecelia shares her key work-related issues—flexibility is top, then customizing benefits. [16:37] Cecilia's friends are focused on flexibility and always on upskilling, since college isn't enough. [17:28] How upskilling needs are affecting people of Cecelia's parents' age. [18:44] Heat protection innovation is solving issues for outdoor workers facing hotter temperatures. [22:00] As the speed of change increases, employees are needing to become educators. [22:59] How employers are changing their attitude to investing in employees. [24:25] Upskilling and internal marketplaces are not just for retention, they will be future recruitment tactics too. [26:20] Companies are trying a variety of flexible options—not clear what the 'right' solution is—and employees will find their fit. [28:31] Some companies are offering employees the chance to experience different countries. [30:14] Artificial intelligence presents many positive opportunities as well as some concerning elements. [31:57] Cecelia is excited about new employee benefits that can help people live better lives. [33:35] Benefits that boost wellbeing—such as those supporting employees at family planning, life, and caregiving milestones. [35:13] Compensation structures can now be customized to suit employees' current priorities. [36:33] Earned wage access—being paid at the end of the shift—enables workers to achieve more financial security. [37:06] New emphasis on trying to find a wellness-oriented relationship with work. [38:23] The possibilities of work helping you live a better life—from scheduling to adaptive pay and life-stage customized benefits. [39:10] IMMEDIATE ACTION TIP: First, encourage transparency, listen to employees' needs, and make long-lasting efforts to respond. Second, embrace flexibility, beginning by understanding employees' lives and them as human beings. Third, invest in the employee experience, financially. RESOURCES Cecelia Girr on LinkedIn Download The Future of Employee Experience Report at Backslash.com Backslash on Instagram @tbwabackslash QUOTES (edited) "Culture in the workplace was not emphasized with an eye towards the health of employees or with the individual at heart." "Now when we hear the word culture being used by company leaders, I feel it's more about showing new intention…and making sure there's a healthy relationship there between employer and employees." "Flexibility and upskilling are front of mind for people. The rate of change in what skills are demanded and desired is so quick. University doesn't exactly set you up for the workplace of today like it used to." "An evolution that's happening Is employers putting investment into becoming educators and 'always on upskilling' for their employees." "'Always on upskilling' is not just about retention. It will be the recruitment tactic of the future." "I think people will look to the companies that define the kind of workplace environment that they want." "It's about becoming more customized and tailored to the specific life and life stage of the employee—where you're at in your career, where you're at in your finances, what you actually need in terms of support—all of these things are just going to make work help you live a better life."

Sophie Wade is a work futurist and strategist, workforce innovation specialist, keynote speaker, and host of this show. She is an author and authority on the Future of Work, and a course instructor with over 0.5 million LinkedIn Learning learners on Gen Z, empathy, and Future of Work skills. Sophie shares three key pathways for 2024 and decisions to make to move forward successfully. She describes the human-centric system of modern work, highlights the guiding work/LIFE principles, and recommends learning the fundamental practices. TAKEAWAYS [01:29] Sophie predicts what will significantly impact your company's outcomes this year. [02:19] You have noticed some of the new era's defining characteristics—such as how customers are reacting and how tasks are changing. [03:59] This year, figure out what works for your company, not wait to see what others do. [04:41] High-performing companies that have embraced modern work are demonstrating the principles and fundamental practices. [06:09] During turbulent conditions, emphasize cohesive principles of modern work internally—Learning, Intention, Flexibility, and Empathy. [07:53] The meaning of work/L.I.F.E equilibrium. [08:17] Is your company equipped for the new digital rules of engagement? [09:10] Sophie predicts three roads ahead in 2024 and explains the choices and challenges. [11:49] Using workplace policies to explain CEOs' (lack of) commitment to modern work. [13:39] The difference between conceding to a policy compared with committing to it. [15:49] What strategic framework applies to modern work? [16:28] Starting with target customers and their needs to ensure everyone understands them and is aligned. [18:59] Discovering and assessing your Customer Journey and how to make meaningful improvements. [20:12] The importance of the complementary Employee Journey. [21:17] Evaluating and upgrading all stages of the Employee Journey. [22:15] The long-term benefits of shared values and deeper connections throughout your business ecosystem. [24:27] How does a human-centric system and an emphasis on talent change outcomes for your business? [25:24] The fundamental practices of modern work. [26:55] Survey data from workers providing important intelligence for decision-making and progress. [28:13] Weighting historical and recent data in the current environment. [29:19] Balancing old and new inputs, making measured decisions, using data, logic and reasoning. [30:40] Which path will you to commit for 2024 keeping work/LIFE principles top of mind? RESOURCES Sophie Wade on LinkedIn Sophie's company website Flexcel Network Sophie's book "Empathy Works: The Key to Competitive Advantage in the New Era of Work" Sophie's book "Embracing Progress: Next Steps for the Future of Work" QUOTES "The essence of modern work can be captured in four core principles that are relevant for any ecosystem, organization, team and individual. These are: Learning, Intention, Flexibility, and Empathy." "The Employee Journey is the "yin" to the Customer Journey's "yang"". "The human-centric approach is applicable all along your supply chain as extensive ripple effects potentially impact everyone's revenues and future growth possibilities." "Tech is a given. Talent is a gift." "Right now, recent data is often most relevant and reliable for projecting out the possible pathways." "Our habit as humans, our instinct, is to invent and innovate, to continue our evolutionary path forward, to learn from disruptions and gain from turbulent disconnection to make jumps and leaps forward—which aren't necessarily comfortable at first. "

Josh Bottomley is CEO of Dunnhumby (UK), a global leader in customer data science. Josh has led digital transformation initiatives at media and finance businesses. After overseeing customer data-focused traditional print businesses, Josh gained invaluable strategic experience early in the digitalization of organizations' income streams and operations. Josh shares his insights about how he aligned multiple internal groups as new tech-enabled opportunities cut across business units. He explains the importance of working frameworks and freedom for employees and how to view any roadblocks. KEY TAKEAWAYS [02:46] From childhood, Josh was interested in what will eventually be called systems thinking. [03:52] Joining the Financial Times during the internet's early days, Josh's job takes an unexpected turn. [04:47] How the internet changes the way a newspaper needs to operate. [05:51] Josh tries to recruit for jobs and titles that don't exist yet. [06:46] The importance of details in marketing. [09:43] Digital transformation isn't easy—how Josh succeeds by talking to customers. [12:54] Using YouTube as a Trojan Horse to move parts of advertising budgets from TV to the Internet. [15:45] How Josh finds an innovative way to create alignment in teams and mindsets. [17:38] Digital integration is done cautiously across a company, working closely with customers. [19:59] The perfect place to be is one step ahead of your customer, not three. [21:58] What Josh took from Google to HSBC and every organization after. [24:47] Why we now think more about systems and ecosystems to understand our world and business. [27:02] What Dunnhumby has been doing for over 30 years. [29:20] How "nudges" help people get what they want. [31:40] How to strike the right balance relating to employees' need for freedom and structure. [35:05] Clarity about expectations and sustaining individual motivation are key to empower employees. [37:54] Having a sense of purpose and nurturing it in others helps internal mobility, Josh explains. [39:40] IMMEDIATE ACTION TIP: Pick a theme, a sense of purpose. Leadership is a journey. You may or may not get to your destination. Rather than getting frustrated, be curious about the silly stuff that gets in the way — see them as roadblocks to overcome as you progress. Life is an obstacle course, not a sprint. [42:21] Gen AI may be leveling blue and white-collar work--the impact has yet to be estimated. RESOURCES Josh Bottomley on LinkedIn dunnhumby.com QUOTES (edited) "We would spend $200 million a year on direct marketing and get a response rate of 2%. If we could get the rate to 3%, we would be getting 50% more customers for our money because one person in a hundred is making a different decision. So the lesson was, I might operate in this business at a level of detail such that one person in a hundred makes a different decision." "The perfect place in the business is one step ahead of your customers, not three." "Get curious about what's getting in the way. And once you know what's getting in the way, you can usually find a way to fix it." "Shoppers are not totally rational. That's why I love businesses where the data and the tech result in some form of human decision." "I'm so impressed by younger generations because I think life is much harder. The default career options aren't there. I think it's much harder coming into the workforce now than it was when I was at that stage."