This is a milestone 200th episode, and we’re doing things a little differently today! We put out a survey to the listenership asking who we should invite as our guest today, and overwhelmingly, you told us that you want to hear more of my own story on this journey of navigating the challenges of building a successful advisory business. So, you’ve got your wish! In this episode, Alan Moore joins me to talk about my career journey from college to financial services, why I split my time in the advisory firm between writing and speaking, and why I spend so much time advocating for smaller advisory firms despite switching to a much larger RIA myself. We also talk about all of the different ways that a career journey can unfold, and I’m taking you behind the scenes of kitces.com—including how I manage my own time and schedule to stay focused on having the biggest possible positive impact on the advisory community. I'll also be answering your number one burning question: Do I actually sleep? For show notes and more visit: https://www.kitces.com/200

Morgen Rochard is the founder of Origin Wealth Advisers, an independent RIA based out of Austin, Texas, that oversees nearly $35 million in assets under management for 25 affluent clients. Using a barbell approach to doing good in the world, Morgen has focused her practice to work with no more than 30 clients at a time at a rate of $12,000, which allows her the financial and time freedom to raise her family and create a book and podcast to disperse knowledge to those who otherwise wouldn’t be able to afford her services. Listen in as Morgen shares how she structures her advisory firm to work with only a select number of affluent clients, why she structures her fees based on net worth but still views investment management as an essential service in her practice, and how she created a financial coaching business entirely separate from Origin Wealth Advisers. She will also detail her actual financial planning process with clients, why she focuses on what her clients can accomplish in a 12-18 month window instead of 20-30 years down the road, and what her secret is to being hyper-efficient. For show notes and more visit: https://www.kitces.com/199

Bill Bengen is the former owner of Bengen Financial Services, an independent RIA based out of Southern California that oversaw nearly $50 million of assets under management for 80 affluent retirees. That’s not all Bill is known for though—in fact, he is the father of the “4% rule” and the safe withdrawal rate research, which was published in a series of studies in the Journal of Financial Planning and put into practice with his own clients. Listen in as Bill describes how he first developed his 4% safe withdrawal rate research, how he started this research to get away from the rules of thumb that were popular at the time, and how, ironically, his research became a rule of thumb itself. He’ll also share why he actually used a withdrawal rate of 4.5% with his own clients, why a safe withdrawal rate today could be as high as 5%, and why he ultimately made the decision to retire and sell his firm. For show notes and more visit: https://www.kitces.com/198

Ashby Daniels is a financial advisor who personally oversees $38 million in assets under management for 43 retired clients with Shorebridge Wealth Management. Ashby launched his current practice, a hybrid advisory firm, by breaking away from a major broker-dealer after 10 years in the business in the face of a non-compete, and he was able to build his firm in such a way that his family’s financial situation was never at risk. In this episode, we talk in-depth about how Ashby negotiated his compensation agreement with Shorebridge, how he navigated the non-compete agreement to eventually win back some of his prior clients, and how leaving most of his clients behind allowed him to focus on bringing in the right clients. Listen in to learn how his business has evolved deeper into niche territory, how he has built his current marketing funnel through blogging, and how his blog helped his former clients find their way back to him. For show notes and more visit: https://www.kitces.com/197

Daniel Hannoush is the co-founder of One & Done Financial, a virtual independent RIA that oversees nearly $70-million of assets under management for 350 client households. He has been able to consistently add five to ten new clients every single month since launching only four years ago. How has he done this? Hyper-focused niching. In this episode, we’re discussing how Daniel was able to scale exponentially by niching down, how a fateful introduction led him to meeting his business partner, and why they chose to go with a 50/50 partnership deal despite advice to the contrary. Daniel will also share where he expects the firm to be in 10 years due to the exponential growth, as well as why he lives by the motto “if your visibility exceeds your ability, it destroys your credibility.” For show notes and more visit: https://www.kitces.com/196

Echo Huang is the founder of Echo Wealth Management, an independent RIA that oversees nearly $120 million of AUM for 76 client households. Echo has built a niche serving corporate executives and has managed to build her firm almost entirely by word-of-mouth, through building her reputation within her niche. Today she joins the show to discuss how she grew such a successful career after starting out in the industry completely from scratch, as well as the challenges she faced along the way. Listen in as Echo shares why she decided to go out on her own—at the cost of losing to 2/3 of her AUM—to build the advisory firm she dreamed of. You will learn why she decided to get her CFA certification despite her success as an advisor, who she uses as her custodian, and the unique challenges she faces as what she calls a “triple minority.” For show notes and more visit: https://www.kitces.com/195     

Lisa Cooper is the founder of Figure 8 Investment Strategies, an independent RIA based in Idaho that oversees $90 million of assets under management for 85 clients. Figure 8 has differentiated itself with its sustainability-focused equity management, or, in other words, responsible investing through a thematic portfolio of 50 to 60 individual stocks. This differentiation has allowed Lisa to grow the firm exponentially in only four years since launching. Listen in as she shares how she crafted her unique investment approach, including how her firm identifies segments of the market to invest in and which stocks to avoid. You’ll learn how shareholder engagement through proxy voting is a key part of the investment process, how the decision was made to become a B Corporation (and what that means for the firm’s processes and standards), and how balancing purpose and profit has been key to Figure 8’s success. For show notes and more visit: https://www.kitces.com/194

Michelle Wong is the founder of Nifty Advisor Support, a virtual assistant outsourcing solution for independent advisory firms. Using her background in operations, Michelle was able to capitalize on the dual trends of outsourcing and working virtually into an entrepreneurial venture that is making life easier for registered investment advisors across the United States. Listen in to find out some of the typical tasks that virtual assistants take on, as well as how outsourcing can benefit firms—especially solo advisory firms. You’ll learn the typical cost-benefit of a virtual assistant compared to a full-time staff member, where Michelle sees outsourcing playing out in the advisor world (particularly with the after-effects of the pandemic), and the catalyst for why the virtual assistant world and gig economy have grown exponentially over the last few years. For show notes and more visit: https://www.kitces.com/193

Paul Pagnato is the Co-Chairman and Chief Visionary Officer of Cresset Capital, a multi-family office with nearly $9.5 billion of assets under management for more than 600 ultra-high net worth clients. After a nearly 20-year career at Merrill Lynch—and working with Hightower Advisors as a partner—Paul decided to go out on his own and eventually merged his multi-billion-dollar boutique advisory firm into Cresset Capital to further expand the reach of his vision. Listen in as we talk in-depth about Paul’s entrepreneurial journey through the industry, why he chose to follow his true north and walk away from a 20-year wirehouse career, and why it’s so important to have a strong support structure in place with experienced vendors when breaking away. You’ll learn about the $90,000/year flat fee structure his firm uses to serve its ultra-affluent clientele, how Paul services those clients with unique concierge offerings, and how he has been able to scale successfully with a philosophy of outsourcing as much as he can. For show notes and more visit: https://www.kitces.com/192

Tiffany Charles is the Chief Growth Officer for Destiny Capital, a hybrid advisory firm based near Denver that oversees $260 million in assets under management for nearly 200 households. Tiffany has crafted a unique role for herself within an independent advisory firm with a focus on building scalable marketing systems to power the growth of the entire firm, instead of focusing on personally prospecting for new business. Listen in to find out how she moved from focusing on business outcomes to measuring her activity, as well as how this made a positive impact on the firm’s growth. You’ll also learn how she took on the Chief Growth Officer role with her firm as a tie-in to a next-generation succession plan and how she co-created a new vision with the firm to pursue a new niche of working entrepreneurs. For show notes and more visit: https://www.kitces.com/191