The Creative Penn Podcast For Writers

The host reflects on their 15-year author business pivot, offers advice on understanding the business side of being an author, expresses gratitude towards sponsors, and discusses the expansion of opportunities for indie authors

This podcast explores the impact of generative AI search on book discoverability. Topics discussed include selling direct on TikTok shop, the value of audiobook bundles, and the state of indie authorship. It also delves into the capabilities of generative search engines, AI-narrated audiobooks, and Amazon's search enhancements. Additionally, it explores how generative AI search can improve targeted marketing, overcome language barriers, and connect readers with niche genres. The future of advertising with generative AI is also explored.

Jane Dixon-Smith, a historical fiction author and book cover designer, shares her lessons learned from self-publishing a cookery photo book. Topics covered include the challenges of photography and design, tips on producing quality photos without professional equipment, choosing images for a photo-dominant book, and working with designers to incorporate AI into designs.

Michael Evans, industry expert in the creator economy and author business, discusses how subscriptions can expand your author business, tips on encouraging readers to buy direct, and the positive future for authors in the creator economy. He shares insights on leveraging subscriptions for authors, including different models and strategies for success. Learn about Ream, a platform for creating paid memberships, and valuable resources for authors interested in subscriptions.

Author Patrick O'Donnell shares tips on transitioning from a long-term career to being an author, adopting an attitude of service, and building an authentic network. He discusses the therapeutic aspects of writing, the importance of finding mentors, and creating a writer's retreat called Cop Camp. O'Donnell also talks about his involvement in the business of being an author and the challenges of saying no.

Russell Nohelty, bestselling author and expert in selling books direct, talks about shifting mindset from catalog sales to selling direct. He highlights the benefits of building a direct relationship with customers, creative print possibilities, and long-term marketing. The podcast also discusses evergreen tips for indie authors and the importance of learning and adapting in the publishing industry.

Trona Freeman, expert in book marketing and Pinterest strategies, discusses how authors can use Pinterest effectively for book marketing, including utilizing keywords and SEO, integration with Shopify, and recommended tools for scheduling pins. She also touches on the level of engagement required on Pinterest and the future incorporation of AI into the platform.

Tracy Cooper-Posey, expert in managing author businesses, discusses reinvigorating writing processes, the importance of backlist books, and strategies for marketing books. Topics include changing writing habits with a new genre, deciding what to focus on, updating or retiring books, and managing multiple streams of income. The value of selling direct, creating a community on Patreon, and utilizing corporate sponsorship are also discussed.

Patricia McLinn, Author with a big backlist of books and a mature indie author business, discusses the challenges of maintaining a mature career while managing a large collection of books. They also explore the potential for indie authors to expand their reach in the global market, discuss the progress of the 'Writing the Shadow Kickstarter' campaign and highlight an interview about visual high-quality books and autism.

Experienced writer Linda Lappin discusses the concept of writing the soul of place and provides tips for writing authentic settings. They explore the idea of discovering the soul of a place closer to home and the importance of sensory detail in bringing a location to life. The chapter also includes segments on alternative book marketing strategies, the use of AI to improve work, and Linda Lappin's writing journey and teaching experience.