

The Russell Brunson Show
Russell Brunson | YAP Media
Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing.In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life.Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world.Subscribe now to join Russell as he shares his playbook and his passion for growth.
Episodes
Mentioned books

Apr 9, 2025 • 48min
The Queen of Viral Content: Adley Kinsman Breaks It All Down | #Marketing - Ep. 25
This episode of The Russell Brunson Show is for all the social media marketing folks out there. Or, pretty much anyone that wants to dial in their social media content and marketing with next level strategies that are working RIGHT NOW in today’s environment! There’s a good chance you’ve seen my guest on this episode, but I had the chance to sit down with Adley Kinsman… AKA the queen of viral content! Her videos rack up billions (yep, with a B) of views every single month. We talk about how she went from bankrupt musician to one of the most influential creators on the planet... and how she did it without spending a dime on ads.We dive deep into the exact storytelling framework Adley uses to hook viewers, keep them watching, and turn casual scrolls into serious attention. She also breaks down how businesses of all sizes (even trash can cleaners and real estate agents) can use her system to dominate organic social, attract followers, and drive real sales.This one is part content strategy, part creative masterclass, and part kick-in-the-pants for anyone who knows they need to show up more consistently online.Key Highlights:
The chicken-in-a-bathtub video that changed everything… and what it taught her about attention
How Adley reverse engineers videos using the “Missy Elliott Method”
The biggest mistake most business owners make with social content
Why “retention” is the only metric that matters… And how to improve it
What Trial Reels are, and how they could change your entire content game
The step-by-step process Adley uses to write, script, and film multiple viral videos a week
How cultural relevance will beat contextual relevance every time (this is HUGE for your brand)
If you’ve ever wanted to build a bigger audience, drive more organic traffic, or finally show up with confidence on camera, this episode is your roadmap. https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://30days.comhttps://www.instagram.com/adleySpecial thanks to our sponsors:
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Apr 7, 2025 • 46min
Inside the Copywriting Brain That Powers My Funnels | #Marketing - Ep. 24
In this episode of The Russell Brunson Show, I sit down with my head copywriter Heath… Who’s been quietly writing behind the curtain for the past five years. And let me tell you… it was a blast to talk copy, creativity, and what actually makes great marketing work with one of the most talented people on my team! We go deep on advertorials (what they are, why they work, and how they’re still crushing it today), plus Heath shares how improv, fiction writing, and a background in comedy helped him become one of the best direct response copywriters I’ve ever met.We also talk about nerding out on old ad copy, why I collect hundred-year-old Napoleon Hill manuscripts, and how lived experience always beats AI when it comes to great copy that connects. This one’s part masterclass, part origin story, and part love letter to the lost art of persuasion. And… 100% fun! Key Highlights:
The surprising way I accidentally hired Heath (and why his 40-minute “No thanks” video sealed the deal)
What an “advertorial” actually is - and why it works better than you think
Why copywriting is really just “copy collecting”
The lost power of voice, tone, and writing from lived experience
How AI can help, but will never replace the hook you found at the gym yesterday
Our step-by-step process for building the Zuma Juice funnel from scratch
Why copywriting is the most valuable skill most entrepreneurs never master
If you’re a copywriter, a funnel builder, or just someone trying to sell better… This episode is a can’t miss for you!https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://30days.comSpecial thanks to our sponsors:
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Apr 2, 2025 • 42min
The Most Dangerous Thing You Can Do Is Play It Safe | #Success - Ep. 23
In this episode of The Russell Brunson Show, I share the wild story behind why I’m currently rocking a sling…and what ripping both of my biceps taught me about risk, purpose, and why playing it safe is a trap!You’ll also hear how an unpublished Napoleon Hill course from 1917 inspired me to level up not just as a marketer, but as a person. I break down 15 qualities Hill believed made someone unfireable, and they’re just as powerful today as they were 100 years ago.The good stuff never goes out of style or becomes irrelevant!We also talk about wrestling tournaments (You know… old dudes with replaced hips still chasing greatness), the true role of an advertiser, and why “a ship in a harbor is safe… but that’s not what ships are built for”!This one’s a personal one. It's part motivation, part business masterclass, and part time capsule from one of the greatest thinkers of all time.Key Highlights:
The bicep story: Why I wrestled through torn arms—and don’t regret it
Two types of “What ifs”—and which one will change your life
The 15 qualities that made Napoleon Hill say: “I’ll hire you on the spot”
Why personal development is the secret to great advertising (Hill + Collier knew this)
The Peterson Academy model, and why it fired me up about education
A ship in the harbor is safe… but that’s not what ships are built for
This episode will hit home if you’ve ever felt stuck, soft, or like you’ve been playing too small. Let this be the push to get back in the arena! Resources & Links Mentioned in This Episode:Join the Secrets of Success waitlist 👉 secretsofsuccess.comWatch the Napoleon Hill training inside the app (coming soon)Learn more about Peterson Academy 👉 petersonacademy.comhttps://sellingonline.com/podcasthttps://clickfunnels.com/podcastSpecial thanks to our sponsors:
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4 snips
Mar 31, 2025 • 28min
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22
Discover the secret to business success: finding that one funnel that maximizes growth! Learn the vital differences between acquisition and monetization funnels, and why focusing on one can skyrocket your profitability. Get insights on balancing time between social media and paid ads, and see real numbers from successful ventures. Uncover what top companies do differently and how to make your marketing efforts work more effectively. If you've felt overwhelmed by too many offers, this is your roadmap to clarity!

Mar 26, 2025 • 30min
What Wrestling Taught Me About Pain, Purpose & Pushing Through | #Success - Ep. 21
In this episode of The Russell Brunson Show, I take you behind the scenes of my annual return to the wrestling mat… A ritual that’s become one of the most important parts of my life!You’ll hear the entire journey leading up to this year’s tournament: the late-night practices, the 25-pound weight cut, the broken sauna, the two dislocated arms, and yes… the back-to-back bicep tears (both arms!). It’s crazy. It’s painful. And I’d do it all over again.Because this isn’t just about wrestling, it’s about doing the thing that makes you feel alive. Whether that’s building funnels, writing books, or chasing down a long-lost passion from your youth… This episode is a reminder to stop waiting, stop playing it safe, and start living.Key Highlights:
Why I wrestle every year (and how it impacts every part of my life)
The brutal (and hilarious) reality of cutting 25 pounds in 5 days
What two torn biceps taught me about pain, purpose, and joy
How I used mindset to show up in Hawaii as a better husband and dad — even while suffering in silence
Why the risk of getting hurt shouldn’t stop you from doing the thing you love
This one’s not about marketing. It’s about meaning! If you’ve ever felt stuck, bored, or burned out, this episode might just be the wake-up call you didn’t know you needed.https://sellingonline.com/podcasthttps://clickfunnels.com/podcastSpecial thanks to our sponsors:
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Mar 24, 2025 • 1h 10min
Relationship Tools Every Entrepreneur Needs but Nobody Teaches | #Success - Ep. 20
This episode of The Russell Brunson Show might be the most important conversation you didn’t know you needed. In this episode, I sit down with Stacey and Paul Martino - founders of Relationship Development® - to dive deep into a skill set that has radically improved my marriage, my relationship with my kids, and even how I lead my team at work!Stacey and Paul share the personal story behind their breakthrough framework that helped save their own marriage, and has since helped thousands of others do the same. You’ll learn why traditional couples therapy fails, how demand relationship is quietly destroying connections, and what you can do instead (even if your spouse isn’t on board)!Marketing and sales strategies are cool… But none of it matters if your life at home and your relationship with others is a mess. That’s why this episode is absolutely critical for so many entrepreneurs out there!Key Highlights:
The difference between personal development and relationship development
Why it only takes ONE person to change any relationship
The “right hand / left hand” framework for relating to friends, family, and team members
Masculine vs. feminine approaches to help, support, and progress
This episode isn’t just about relationships, it’s about leadership, influence, and showing up with more power and compassion in every part of your life. Whether you’re building a business or a family (or both), this one’s a must-listen!And… You can grab their new book and get exclusive bonuses at MissingPieceBook.comhttps://sellingonline.com/podcasthttps://clickfunnels.com/podcastSpecial thanks to our sponsors:
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Mar 19, 2025 • 55min
The Power of Pricing, Pamphlets & Polarization with Taylor Welch | #Marketing - Ep. 19
In this episode of The Russell Brunson Show, I sit down with Taylor Welch, the founder of The Wealthy Consultant. Taylor has built and scaled multiple businesses, and in our conversation, we go deep into some of the unconventional strategies that have fueled his success!Taylor shares what he calls the Revolving Pricing Method, a pricing strategy that breaks away from the typical high-ticket model by combining an upfront onboarding fee with ongoing monthly payments - ensuring profitability while increasing client retention. If you've ever struggled with recurring revenue, this concept will change how you structure your offers.We also discuss why traditional book funnels are broken and how Taylor is leveraging pamphlets… I.E. small, hyper-specific digital products that quickly establish authority, create desire, and seamlessly lead to high-value offers. This "lost marketing strategy" dates back to the 1700’s, and Taylor reveals how he’s using it to drive massive engagement and sales.Lastly, we dive into his YouTube strategy, which has exploded in the past year. Taylor explains how incorporating faith, business, and money into a single content ecosystem has helped him create deeper connections, drive engagement, and dominate the algorithm. We also talk about why controversy and polarization are essential for building an audience that’s not just engaged, but obsessed!Key Highlights:
The Revolving Pricing Method: How to make time itself a profit center you
Why most book funnels fail and how pamphlets are creating better conversions
The psychology of pricing: How small tweaks can significantly impact retention
How controversy fuels audience growth (and why avoiding it keeps you invisible)
Taylor’s YouTube strategy: How he went from slow growth to 30K+ new subscribers per month
This episode is packed with game-changing insights you won’t want to miss. Listen now and take notes!Resources & Links Mentioned in This Episode:
Get Taylor’s Revolving Pricing Method pamphlet 👉 wealthyconsultant.com/russell
Subscribe to Taylor’s YouTube channel 👉 youtube.com/TaylorAWelch
https://sellingonline.com/podcasthttps://clickfunnels.com/podcastSpecial thanks to our sponsors:
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Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
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Mar 17, 2025 • 44min
Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18
In today’s episode of The Russell Brunson Show, we wrap up the final installment of Day with Dan, where Dan Kennedy and I dive deep into the sales and marketing formula behind market disruption, radical positioning, and how to attract massive attention (whether positive or negative) to dominate your industry.If you’ve ever asked yourself how industry titans like Steve Jobs, David Ogilvy, and Joe Rogan built unstoppable brands, this episode uncovers the repeatable blueprint behind their success. The reality? Becoming a true authority isn’t about playing it safe, it’s about challenging the status quo, embracing controversy, and strategically leveraging both support and opposition to your advantage.Key Highlights:
Why all market leaders follow a formula - and how you can apply it
The critical role of books, media, and controversy in building industry authority
How opposition drives traffic and makes you impossible to ignore
The real reason most entrepreneurs fail to break through, and how to avoid their mistakes
Why staying “neutral” is the fastest path to irrelevance
How to strategically use media, podcast guests, and partnerships to amplify your brand
The biggest mistake entrepreneurs make? Trying to avoid criticism. The truth? Every industry leader, from Tony Robbins to Donald Trump, used controversy as fuel to grow. If you want to step into your man on the white horse position and become the recognized authority in your market, this episode is a masterclass in how it’s actually done. Don’t miss the conclusion of Day with Dan!https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://www.nobsletter.comSpecial thanks to our sponsors:
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Mar 12, 2025 • 40min
The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17
In this episode of The Russell Brunson Show, we’re diving deeper into how to break into a market, dominate an industry, and attract massive attention - even if it means creating controversy along the way. This is part three of my Day with Dan interview from Funnel Hacking Live 10, and today, we’re talking about the power of positioning, theatrical marketing, and leveraging opposition to your advantage.If you’ve ever wondered why some brands skyrocket while others stay stuck, this episode reveals the hidden playbook behind disruptive marketing. The truth? The biggest names in business didn’t just fit in… They made themselves impossible to ignore!.Key Highlights:
Why every successful disruptor needs a big villain - and how to position yourself against it
The power of stunts and theatrical marketing (and why playing it safe is the fastest way to be forgotten)
How controversy fuels attention, authority, and customer loyalty
Why industry opposition can be your greatest asset (if you know how to use it)
The psychology behind “restless natives” - the hidden market waiting for someone to challenge the status quo
Most entrepreneurs focus on gaining approval, but the real winners embrace resistance. The biggest opportunities don’t come from playing by the rules - they come from rewriting them!!If you’re looking to build an unshakable brand, create movements instead of just marketing, and use opposition as a growth strategy, this is the episode you need to hear!https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://www.nobsletter.comSpecial thanks to our sponsors:
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Mar 10, 2025 • 45min
Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16
In this episode of The Russell Brunson Show, we’re continuing the Day with Dan series from Funnel Hacking Live 10 in Las Vegas. If you’ve ever wondered how to truly disrupt your market, attract the right customers, and position yourself as the go-to authority, this episode is for you.Dan and I dive into the three core marketing and sales strategies that separate industry leaders from everyone else. Most entrepreneurs follow outdated rules without realizing they were designed to keep them stuck. But when you challenge the status quo, you gain the power to rewrite the game in your favor. It’s a crazy secret that so many entrepreneurs miss, and you have to learn it!Key Highlights:
The Radical Big Idea - why every market leader has a bold message that cuts through the noise
The Heretic Position - how challenging the industry “experts” instantly attracts loyal customers
The Man on the White Horse - why disrupting the market isn’t enough, you need to provide the right alternative
Why most sales managers and industry insiders give bad advice, and how to use that to your advantage
The secret to handling criticism, backlash, and negativity when you start shaking things up
How to turn frustrated, dissatisfied customers into raving fans who buy from you over and over
Success in marketing, sales, and business isn’t about following the rules, it’s about rewriting them. If you’re ready to take control, flip the script, and build a business that actually works, this is an episode you can’t afford to miss.https://sellingonline.com/podcasthttps://clickfunnels.com/podcasthttps://www.nobsletter.comSpecial thanks to our sponsors:
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Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent.
LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS
Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
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