Lean Marketing

What if the real solution to your financial stress isn’t earning more—but spending with intention?In this episode, I chat with Mike Michalowicz, author of Profit First, about the behavioral traps that keep entrepreneurs financially stuck, even as their revenue grows. Mike shares how understanding your financial season can transform how you make decisions, and why traditional budgeting doesn’t work for most founders. We dive deep into a refreshingly simple habit: creating separate bank accounts to gain visibility, control, and discipline over your money. This isn’t about spreadsheets or financial gurus—it’s about rewiring how you interact with cash. If you've ever felt overwhelmed or unsure where your money goes, this episode will show you how to take control, without needing to become a finance expert.Tune in now to learn the exact habits that help business owners get ahead, without earning a cent more.Key Takeaways:1. Recognizing Your Financial Season: Mike explains the four financial seasons and how knowing where you are shapes every money decision.2. The Truth About Parkinson’s Law and Cash Flow: We discuss why your expenses rise with your income—and how to stop it before it’s too late.3. Control Through Separation: The Power of Multiple Accounts: Learn the simple system of creating specific bank accounts to control spending and direct money intentionally.4. Building Habits Over Hustle: Why the path to financial clarity isn’t about working harder—it’s about setting up the right behaviors in your banking.5. Taking the Emotion Out of Money Decisions: Mike shares how to stop managing money with feelings and start making decisions with structure.Connect with Mike Michalowicz:Website: https://mikemichalowicz.comLinkedIn: https://www.linkedin.com/in/mikemichalowicz/YouTube:www.youtube.com/@MikeMichalowiczOfficialInstagram: instagram.com/mikemichalowiczBooks: https://mikemichalowicz.com/books/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

In this episode, Allan Dib sits down with David Jenyns, author of SYSTEMology & Systems Champion, to unpack why most business owners are the biggest bottlenecks in their own companies. David explains how to shift from being the technician to becoming a systems-driven leader, without losing control. From simple frameworks to document your processes to empowering your team without micromanaging, this episode reveals how creating systems isn’t about complexity—it’s about freedom. If you’re tired of being stuck in the weeds and want your business to run (and grow) without you, this is your roadmap to finally step out and scale up.Key Takeaways:1. Letting Go Starts with One Hire: David introduces the critical role of a “Systems Champion”—the team member responsible for documenting and driving operational systems so the founder doesn’t have to.2. Freeing the Founder from the Day-to-Day: Learn how business owners can step out of the weeds by delegating systems ownership without losing control or quality.3. From Hustle to Process: Discover why systemizing isn’t about perfection—it’s about consistency, simplicity, and empowering others to carry the process forward.4. The SYSTEMology Framework in Action: David shares how his 7-step methodology helps any business create processes that scale, even without the founder being involved.5. Creating a Business That Works Without You: The ultimate goal of a Systems Champion is to build a company that’s not dependent on you, making it more scalable, valuable, and sellable.Shareable Quotes:“You, as the business owner, need to make the decision that you no longer want to be the bottleneck.” — David Jenyns“You want to document the 20% of the tasks that deliver 80% of the value.” — David Jenyns“Every business has systems, whether you’ve documented them or not.” — David Jenyns“We need to figure out a way that the business can work without me.” — Allan Dib“We started to document the processes that we were doing regularly.” — Allan DibConnect with Dave Jenyns:Website: https://www.systemology.com/LinkedIn: https://www.linkedin.com/in/david-jenyns/YouTube:https://www.youtube.com/c/systemHUBInstagram: https://www.instagram.com/davidjenyns/Systems Champion: https://www.amazon.com/dp/0648871045?tag=system0b5-20 SYSTEMology: https://www.systemology.com/book/Connect with Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn

What if marketing success isn’t about doing more—but about doing the right things better?We gathered the top-performing episodes of the Lean Marketing Podcast and handpicked the most valuable insights from four experts who’ve actually scaled businesses: Carl Taylor, Jack Delosa, Nick Bradley, and Daniel Throssell. In this rapid-fire highlight episode, you’ll hear honest, tactical answers to the marketing questions most small business owners struggle with—from creating messaging that sticks, to knowing when and how to prepare for a high-value exit. You’ll discover how to turn AI into a strategic advantage, avoid the common pitfalls that stall growth, and build a brand that buyers will pay a premium for. If you're tired of fluffy theory and ready for marketing that drives real-world results, this episode delivers a masterclass in clarity and execution.Key Takeaways:1. How to Create Marketing That Actually Works: Allan Dib breaks down why most marketing fails and how to build value-first campaigns that connect and convert.2. AI vs Authenticity: What the Pros Really Think: Daniel Throssell and Carl Taylor weigh in on using AI for copywriting and content—and where it still falls short.3. Automation for Real Growth: Carl Taylor shares a new definition of automation and how even small tweaks can dramatically speed up your workflow.4. Scaling Through Simplicity and Strategic Focus: Jack Delosa dives deep into constraint-based growth, pricing psychology, and why doing less can mean making more.5. Building a Sellable Business (Even If You’re Not Selling Yet): Nick Bradley outlines the key factors that increase valuation—from financials to brand positioning and leadership structure.Listen now to get expert answers to the biggest marketing challenges holding your business back.Connect with the experts:Carl Taylor: carltaylor.com.auJack Delosa: https://jackdelosa.com/Nick Bradley: http://highvalueexit.com/Daniel Throssell:https://persuasivepage.com/ Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

What if your next big growth breakthrough didn’t come from more ads, but from simply showing up on the right podcasts?In this episode, I sat down with strategic growth advisor Dustin Riechmann to talk about how small business owners can use podcast guesting to unlock targeted traffic, build authority, and create powerful partnerships. Dustin shares how he built a 7-figure brand through podcast interviews alone—no complicated funnels, no paid media. We dive into his "connection system," how to pitch with impact, and why trust is the ultimate growth engine. If you're looking for a lean, proven strategy to scale your business through authentic conversations, this episode is your blueprint.Key Takeaways:1. The Power of Partnership-Driven Growth: Dustin shares how he scaled a business with no ads—just strategic collaborations and relationship equity.2. From Engineer to Entrepreneur: The Art of Systems Thinking: Learn how his engineering background shaped his simple yet scalable marketing frameworks.3. Building a “Connection System” That Converts: Discover the referral-based strategy Dustin uses to create consistent, high-quality leads.4. Why Simple Funnels Outperform Complex Campaigns: We unpack how clarity, focus, and speed to value beat bloated automation every time.5. Playing the Long Game with Purpose and Patience: Dustin shares the mindset shifts behind sustainable growth—and how to show up even when results take time.Connect with Dustin Riechmann:Website: https://7figureleap.com/LinkedIn: https://www.linkedin.com/in/dustinriechmann/YouTube: www.youtube.com/@7FigureLeapPodcastProfitable Podcast Guesting Playbook: 7figureleap.com/startConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learnLinks Mentioned:ScoreApp: https://signup.scoreapp.com/allandibGet More Leads. Get Better Clients with Daniel Priestley & Allan Dib: https://hub.leanmarketing.com/c/latest-trainings/get-more-leads-get-better-clients

In this engaging conversation, Melina Palmer, a behavioral economics expert and bestselling author, reveals the hidden dynamics of consumer behavior. She explains that pricing is more about perception than numbers. Melina discusses how concepts like scarcity and exclusivity can elevate a product's appeal, making consumers feel better about spending more. Key insights on B2B sales and avoiding common pricing mistakes provide actionable strategies for businesses. She emphasizes the importance of trust and personal branding in enhancing employee motivation and client loyalty.

What if your obsession with learning is actually stopping you from succeeding? In this intriguing solo episode, Allan Dib reviews Pat Flynn’s book Lean Learning and challenges the widely held belief that more information equals more progress. Drawing from his own experiences with inspiration paralysis and course overload, Allan dives into the power of learning just enough to take immediate action. You'll discover why sharing your goals might kill your momentum, how voluntary force functions can fuel real results, and the hidden danger of overplanning. This isn’t just a book review—it’s a wake-up call to cut the fluff, take action, and finally turn your inspiration into execution.Key Takeaways:1. Why the Fear of Failure Is Illogical: Allan unpacks the “spotlight effect” and why people are too self-absorbed to notice your failures.2. When Inspiration Hits—but Action Stalls: From course buying sprees to endless research loops, Allan shares the procrastination traps most learners fall into.3. What Lean Really Means—and Why It Matters: Explore the roots of lean thinking and how it applies beyond startups to self-education and marketing.4. Voluntary Force Functions: The Secret to Finishing Big Projects: How Allan used self-imposed pressure to finally write The 1-Page Marketing Plan—and how you can apply the same method.5. From Learner to Leader: Teaching as the Final Frontier: Learn why teaching cements mastery, and how sharing your journey can build both skill and community.Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Is your communication style scaling your business—or silently holding it back?In this deep-dive conversation, communication coach Arabella Macpherson joins Allan Dib to expose the invisible forces shaping how you lead, sell, and connect. From boardroom pitch strategies to mastering tone and language under pressure, Arabella unpacks the science of influence, presence, and verbal authority. You’ll learn why communication is often the missing piece in leadership development, how to regulate your nervous system mid-conversation, and why the best leaders don’t just deliver messages—they land them. If you want to lead with clarity, sell with confidence, and inspire action, this episode delivers the communication reset you didn’t know you needed.Key Takeaways:1. What Great Communicators Actually Do: Arabella explains why sharing more facts rarely leads to better outcomes—and how influence is built through clarity and control.2. The Nervous System’s Role in Communication: Learn how emotional regulation shapes your tone, presence, and ability to lead under pressure.3. Common Communication Traps (and How to Avoid Them): From apologetic language to filler words, discover the unconscious habits that dilute your authority and message.4. The Power of Voice, Silence, and Story: Arabella breaks down advanced techniques to create connection, hold attention, and build authority through vocal variation and story arcs.5. Coaching CEOs to Communicate Like Leaders: Real-world strategies Arabella uses with high-level executives to turn passive delivery into confident, compelling leadership.Connect with Arabella Macpherson:Website: https://resonatecomms.comLinkedIn: https://www.linkedin.com/in/arabellamacphersonInstagram: https://www.instagram.com/arabella_communication_guru/YouTube: https://www.youtube.com/channel/UCdE1LdvxtxHmoNBr05vpXVAConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Are you leveraging the full power of YouTube, or are you leaving significant growth and connection on the table? In this high-impact episode, Allan Dib sits down with YouTube ads expert Brian Moncada to reveal why YouTube is the most underrated growth engine for coaches, consultants, and creators. They explore how raw, consistent content builds long-term brand equity, why authenticity outperforms polish in today’s AI-saturated world, and how to turn viewers into clients through smart remarketing. Whether you're selling a book or a high-ticket offer, this episode shows why showing up on YouTube isn’t optional—it’s essential.🎧 Listen now to learn how to build brandwidth that converts.Key Takeaways:1. Consistent YouTube Presence for Compounding Growth: Brian explains how a consistent YouTube presence, posting at least once a week, compounds benefits for views, clients, and advertising.2. The Shift to Raw, Authentic Content: Discover why less-produced, longer-form videos, often filmed on an iPhone, are increasingly effective for building connection and captivating.3. Leveraging AI for Ad Creative and Translation: Brian shares how AI tools like HeyGen can be used to create endless ad variations and even translate content into different languages, dramatically increasing testing capacity.4. The "Brandwidth" Strategy for Higher Conversions: Understand the crucial concept of "brandwidth" – the amount of time someone spends with your content – and how it directly impacts conversion rates.5. The Power of the Personal Brand on YouTube: Explore why building a personal brand on YouTube is increasingly vital, fostering deeper connections and celebrating success in an authentic way. Connect with Brian Moncada:Website: https://www.adspend.comLinkedIn: https://www.linkedin.com/in/brianmoncada/Instagram: https://www.instagram.com/brianmoncada/?hl=enYouTube: https://www.youtube.com/c/BrianMoncadaConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Are you designing your business around your ideal life—or sacrificing your life to build your business?In this refreshingly candid and heartfelt episode, entrepreneur and outsourcing entrepreneur, Linh Podetti, joins Allan Dib to unpack what it really means to scale without losing yourself. From juggling motherhood and business to redefining success beyond revenue goals, Linh shares her personal evolution and how she’s helping others build true freedom—starting with their calendar. You’ll hear how outsourcing can be about so much more than delegation, why your identity may be holding you back, and how Linh’s “S3C” method is helping entrepreneurs reclaim balance, joy, and peace. If you’ve ever felt like your business owns you instead of the other way around, this episode may just change your perspective—and your priorities—for good.Key Takeaways:Redefining Success Through Life Design: Linh shares how building a business that supports your ideal lifestyle is more sustainable—and more fulfilling—than chasing growth at all costs.‍The True Value of Outsourcing: Learn why virtual assistants and AI aren’t just about saving time, but about creating freedom and mental space for high-impact work.‍The S3C Framework for Balanced Growth: Linh introduces her powerful model—Self-worth, Clarity, Consistency, and Calm—as the foundation for sustainable success.‍Overcoming the Need to Prove Yourself: Discover how letting go of old narratives around worth and achievement can lead to peace, confidence, and focus.‍Habits That Anchor Your Identity: Linh explains how journaling, reflection, and intentional habits are essential tools for aligning your daily actions with the life you want to live.‍🎧 Ready to redefine success on your own terms? Listen or watch the full episode now and start building a business that fuels your life, not the other way around.ebsite: https://outsourcingangel.com/LinkedIn: https://www.linkedin.com/in/linhpodetti/Instagram:https://www.instagram.com/linh.podetti/YouTube: https://www.youtube.com/@LinhPodettiConnect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn

Are you growing your business faster than you're growing yourself? In this insightful and brutally honest episode, executive coach and bestselling author Alisa Cohn joins Allan Dib to explore the inner transformation founders must make to truly scale. Drawing from her acclaimed book From Start-Up to Grown-Up, Alisa shares how emotional regulation, self-awareness, and culture-building aren’t optional—they're the core of leadership. You’ll learn how your default wiring might be sabotaging your team, why unspoken conflict erodes performance, and what it really takes to evolve from founder to CEO. If you’ve ever felt like you’re the bottleneck in your own business, this episode is your turning point.Key Takeaways:From Founder to Leader: Alisa explains the shift from startup scrappiness to scalable leadership—and what founders must unlearn to lead growing teams.‍Commonalities and Differences in Leadership: The Universals of Leadership: Explore the common traits across great leaders—and how context, stage, and self-awareness shape your leadership style.Personal Growth Through Business: Discover how running a company forces emotional development, and why your triggers often hold the key to better leadership.‍Mastering Self-Awareness: Learn why leadership starts with understanding yourself—and how blind spots can silently shape your company culture.‍Increasing Your Disagreement Quotient: Alisa shares why avoiding conflict is costly, and how great leaders create environments where disagreement drives clarity.‍If you’re ready to lead your team with intention, not intuition, listen to or watch the full episode now.Connect with Alisa Cohn:Website: https://www.alisacohn.com/LinkedIn: https://www.linkedin.com/in/alisacohn/Instagram:https://www.youtube.com/@alisacohnYouTube: https://www.instagram.com/alisacohn/Resources: alisacohn.com/scriptsBooks: https://www.alisacohn.com/start-up/Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn