

Confessions of a B2B Entrepreneur
Tom Hunt
All Tom does is think about and start B2B businesses.
This podcast is his excuse to talk about it.*
*With awesome B2B entrepreneurs like Nick Huber (Somewhere.com), Rob Walling (TinySeed), David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
This podcast is his excuse to talk about it.*
*With awesome B2B entrepreneurs like Nick Huber (Somewhere.com), Rob Walling (TinySeed), David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
Episodes
Mentioned books

Nov 3, 2022 • 37min
B2B Brand Masterclass with Jason Vana of SHFT Agency
Follow Jason on LinkedInCheck out SHFT AgencyCheck out our awesome sponsor Ahrefs Webmaster ToolsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Oct 27, 2022 • 38min
How To Start A Podcast (That Makes Real Money)
🎧 Have a listen to Tom & Sam as they discuss their experiences & give you incredibly valuable tips, tools, and insights that you can utilize, to skyrocket your own sales & biz! - In this episode we cover:👉 The 3 things marketers do wrong when starting a podcast – and how to make sure to avoid them!👉 The key steps to creating a revenue-generating podcast👉 How to measure a podcast and get a 10x ROI from your show👉 The secret sauce to flawless podcast promotion to increase listenershipCheck out the Business Growth Show Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Oct 20, 2022 • 22min
How Fame Doubled MRR In 1 Year ($140k)
In this episode of Confessions Of A B2B Marketer, Tom shares the latest revenue numbers for Fame and bCast and then 7 lessons he learned over the past few months... here they are:Teflon For TasksManagees Become ManagersCreating Versus Capturing DemandProcess Creators Versus Process ImplementorsNon-essential CostsDon't Fuck Up The MomentumA Culture Of DocumentationP.S.And of course, we can't forget our sponsor: Ahrefs Webmaster Tools.Sign up to get these three things for free:1. Backlink alerts2. SEO health3. Keyword trackingIt's a no brainer ;)Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Oct 13, 2022 • 13min
Leveraging Freelancers To Scale A Bootstrapped Business (MarTech Podcast)
Check out the MarTech Podcast here: https://martechpod.comQuotes:"Instead of having a team of seven full time consultants, have a pool of 15 freelancers behind the scenes that deliver your service, with a couple full-time employees to handle communication with the client." -Tom Hunt, Founder & CEO, Fame"Freelancers don't necessarily want to jump on calls with you. They simply want the five tasks that they have to do that day they can do without too much hassle and too much bother." -Tom Hunt, Founder & CEO, Fame"Being a bootstrapped company, sometimes you may want to work with a client if they don't fit perfectly into your productized methodology. Because you want or need the revenue." -Tom Hunt, Founder & CEO, Fame"We have largely managed to refuse people that don't fit within the thing that we offer. So, we've been able to scale relatively quickly." -Tom Hunt, Founder & CEO, Fame"You have to build trust. You can't just take work away from a freelancer for no reason, there has to be rules around that so they feel in control." -Tom Hunt, Founder & CEO, Fame"The most important mindset to develop is that the business' customers are not your only customers. Your job as the leader is to make their lives better. The more you do that, the lower your employee churn." -Tom Hunt, Founder & CEO, FameConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Oct 6, 2022 • 18min
4 Steps To Become Famous In Any B2B Niche
Here are the steps:1️⃣ Create a podcast called "The [[NicheName]] Podcast", the 12 most famous people (that you can book) in the niche are the first guests2️⃣ Link to said podcast in the new spot below your job title on the LinkedIn creator profile3️⃣ Post daily, zero-click written/audio/video posts challenging current perceptions of the niche4️⃣ Get booked on all other podcasts in the niche to share what you learnResources:Transcript and show notesEpisode on LinkedIn organic posting Original post on the four steps to fame in B2BExamples of engaging podcast social postsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Oct 4, 2022 • 20min
The Power Of B2B Podcasting (MarTech Podcast)
Check out the MarTech PodcastQuotes:"You have to create content to get listeners. But, it's more about how you can bring in marketing and operations in order to run this growth process. Which is more than just producing a 20-minute audio." - Tom Hunt, Founder & CEO, Fame"Bloggers are getting significant organic traffic for topics. You can pay them $150 to put your B2B show at number one, with a backlink to your podcast domain page." - Tom Hunt, Founder & CEO, Fame"Apple and Spotify are number one. if you have a podcast, I would suggest sending most of your traffic to Apple and Spotify." - Tom Hunt, Founder & CEO, Fame"Ranking in a category within Apple is good for your show. You can use that as social proof in the future. And it will bring you more listeners if you get to the top 10 in marketing in the US." - Tom Hunt, Founder & CEO, Fame"For the first six months, you just want to see steady month-on-month download growth; typically 10%. Then, well be looking for value from the listener's side." - Tom Hunt, Founder & CEO, Fame"I think that ability to learn from experts in the niche you're trying to grow into is super valuable. So, podcasts should definitely be considered at some stage in the early journey of a B2B company." - Tom Hunt, Founder & CEO, FameConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Sep 22, 2022 • 26min
The Role Of SEO In Demand Gen with Sam Dunning of Web Choice
Follow Sam on LinkedInCheck out Web ChoiceListen to Business Growth ShowCheck out our awesome sponsor Ahrefs Webmaster ToolsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Sep 8, 2022 • 24min
Shifting From Lead To Demand Gen with Liam Bartholomew of Cognism
Follow Liam on LinkedInCheck out CognismJoin the ALL IN CommunityCheck out our awesome sponsor Ahrefs Webmaster ToolsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Aug 9, 2022 • 38min
SEO In 2022 with Brendan Hufford of Growth Sprints
Follow Brendan on LinkedInCheck out Growth SprintsJoin the ALL IN CommunityCheck out our awesome sponsor Ahrefs Webmaster ToolsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development

Jul 28, 2022 • 40min
The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable
Check out Justin on LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339bCheck out GetAccept: https://impactable.comCheck out our awesome sponsor Ahrefs Webmaster Tools: https://ahrefs.com/webmaster-toolsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Gearheart - an AI-powered product development studio for founders to launch bold new B2B SaaS products and overcome technical constraints at scale.Get a free strategy session and 20% off validation, discovery and prototyping — through September.👉 https://bit.ly/gearheart_product-development