Confessions of a B2B Entrepreneur

Follow Mike on LinkedInCheck out NP DigitalCheck Mike Kamo's websiteCheck out our awesome sponsor Ahrefs Webmaster ToolsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

In theory, podcasts are a great thing for B2B and B2B SaaS companies.They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven.When a marketer is asked by a CEO about how to measure a podcast's success, the answer is "a podcast can be quantified but many of the benefits aren't visible".We talked about:Whether companies are still enthusiastic about podcastsHow to sell a podcast to a CEO or CMOThe role and value of an internal podcast for employeesWhether CEOs really understand their customers, and how a podcast and creating content is a great way to discover valuable insight.Follow Mark on LinkedInCheck out Marketing SparkListen to Marketing SparkCheck out our awesome sponsor Ahrefs Webmaster ToolsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Check out one of their image posts here.Follow Mikhail on LinkedInCheck out SliceListen to Ethics in MarketingCheck out our awesome sponsor Ahrefs Webmaster ToolsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Follow Chris on LinkedInRefine Labs | Revenue R&D LaboratoryRevenue Vitals PodcastCheck out our awesome sponsor Ahrefs Webmaster ToolsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Follow Casey on LinkedInBonjoro: Video Engagement PlatformListen Notes: The best podcast search engineCrossbeam - The most powerful Partner Ecosystem Platform ever createdCheck out our awesome sponsor Ahrefs Webmaster ToolsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Follow Jason on LinkedInCheck out SHFT AgencyCheck out our awesome sponsor Ahrefs Webmaster ToolsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

🎧 Have a listen to Tom & Sam as they discuss their experiences & give you incredibly valuable tips, tools, and insights that you can utilize, to skyrocket your own sales & biz! - In this episode we cover:👉 The 3 things marketers do wrong when starting a podcast – and how to make sure to avoid them!👉 The key steps to creating a revenue-generating podcast👉 How to measure a podcast and get a 10x ROI from your show👉 The secret sauce to flawless podcast promotion to increase listenershipCheck out the Business Growth Show Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

In this episode of Confessions Of A B2B Marketer, Tom shares the latest revenue numbers for Fame and bCast and then 7 lessons he learned over the past few months... here they are:Teflon For TasksManagees Become ManagersCreating Versus Capturing DemandProcess Creators Versus Process ImplementorsNon-essential CostsDon't Fuck Up The MomentumA Culture Of DocumentationP.S.And of course, we can't forget our sponsor: Ahrefs Webmaster Tools.Sign up to get these three things for free:1. Backlink alerts2. SEO health3. Keyword trackingIt's a no brainer ;)Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Check out the MarTech Podcast here: https://martechpod.comQuotes:"Instead of having a team of seven full time consultants, have a pool of 15 freelancers behind the scenes that deliver your service, with a couple full-time employees to handle communication with the client." -Tom Hunt, Founder & CEO, Fame"Freelancers don't necessarily want to jump on calls with you. They simply want the five tasks that they have to do that day they can do without too much hassle and too much bother." -Tom Hunt, Founder & CEO, Fame"Being a bootstrapped company, sometimes you may want to work with a client if they don't fit perfectly into your productized methodology. Because you want or need the revenue." -Tom Hunt, Founder & CEO, Fame"We have largely managed to refuse people that don't fit within the thing that we offer. So, we've been able to scale relatively quickly." -Tom Hunt, Founder & CEO, Fame"You have to build trust. You can't just take work away from a freelancer for no reason, there has to be rules around that so they feel in control." -Tom Hunt, Founder & CEO, Fame"The most important mindset to develop is that the business' customers are not your only customers. Your job as the leader is to make their lives better. The more you do that, the lower your employee churn." -Tom Hunt, Founder & CEO, FameConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Here are the steps:1️⃣ Create a podcast called "The [[NicheName]] Podcast", the 12 most famous people (that you can book) in the niche are the first guests2️⃣ Link to said podcast in the new spot below your job title on the LinkedIn creator profile3️⃣ Post daily, zero-click written/audio/video posts challenging current perceptions of the niche4️⃣ Get booked on all other podcasts in the niche to share what you learnResources:Transcript and show notesEpisode on LinkedIn organic posting Original post on the four steps to fame in B2BExamples of engaging podcast social postsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9