In today’s show, Jason sits down with 1stPhorm president, Sal Frisella, to take a crash course in customer service. Prior to today’s episode, Sal and the 1stPhormteam held a 5k event in St. Louis to honor a fallen police officer. That event in and of itself is a testament to the great work happening at 1stPhorm. Sal believes in leading by example and creating unparalleled culture. While discussing the evolution of 1stPhorm, listeners can track key decisions that lead the company’s to its success today. With over 10,000 representatives, a 110% money-back guarantee, and providing an environment for success, 1stPhorm is outlining what it truly means to be in the people business.   Bio: Sal Frisella has led an impressive career both on the field as an athlete as well as in the office as a businessman. Over the last 14 years, Sal has made it his mission to beome a cornerstone of every organization he has been a part of. From playing baseball at SIU and the St. Louis Cardinals, to becoming the top sales producer at IKON, Johnson & Johnson, and 1stPhorm; Sal has cultivated the leadership skills necessary to lead others to both professional and personal success.   Currently, Sal Frisella serves as the President of Operations at 1stPhorm International, a 100+ million dollar direct to consumer supplement business based out of St. Louis. He has held his role of President since 2015 and plays a key role in planning the company’s future, innovating new sales growth strategies and cultivating new leaders within the company. Through his ability to produce top quality talent, he has helped 1stPhorm grow over 500% in the last 3 years to become one of the most recognized brands in the fitness industry. He has led huge brand initiatives to involve the entire customer base of the brand in countless charities and community organizations that give back to those in need.    Outside of his professional career, Sal is a husband, a father of three children, an Ironman, and a leader in his local community.   Minute Breakdown: 0 –10: The evolution of 1st Phorm and changing lives 10 –20: Creating connection through social media and marketing 20 –30: How to work less, make more, and make leaders 30 –40: Cultivating culture in the digital age   Work with Jason and the NCFIT Collective Crew at ncfitcollective.fit Find Jason at @jasonkhalipa Connect with Salat @mrfrisella Follow 1stPhorm: @1stphorm 1stPhormon the web: www.1stform.com Interested in seeing what the NCFIT Collective is all about? Get your free trial here: ncfitcollective.fit/welcome#trial1 ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/bof-1stphorm ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Known simply as "House" to players, Joe Kenn's goal as the Panthers' strength and conditioning coach is to protect and produce: protect the athletes' body armor and produce athletic based results. He is entering his ninth season with Carolina. He employs a holistic and integrated philosophy in his comprehensive training plan that utilizes strength training, explosive development, high intensity interval training and performance-based nutrition. It is a structured approach that enhances players' physical attributes.   An accomplished strength and conditioning coach, Kenn's program was instrumental in Carolina's recent run of success with four playoffs appearances since 2013, tied for the second-most playoff berths in the NFC over that six-year period. In that span, the Panthers recorded 58 wins, tied for the most in any six-year period in franchise history, and fifth-most in the NFL. He was instrumental in Carolina’s 15-1 season in 2015 and trip to Super Bowl 50. For his efforts, Kenn was named the 2015 NFL Strength Coach of the Year in a vote by his peers. Joe Kenn on Instagram   Travis Mash on Instagram _____________________________________________ Please Support Our Sponsors   Savage Barbell Apparel - Save 25% on your first order using the code “Shrugged”   Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged ___________________________________ Join the One Ton Challenge    Registration is LIVE   12 Month Strength training program to increase your snatch, clean, jerk, squat, dead, bench.    Add them up to find your One Ton Total.    The goal is 2,000 pounds for men and 1,200 for women.    http://onetonchallenge.com/join   “What is the One Ton Challenge”   “How Strong is Strong Enough”   “How do I Start the One Ton Challenge”   --------------------------------------------------- Show notes: https://shruggedcollective.com/tbl-kenn --------------------------------------------------- ► Travel thru Europe with us on the  Shrugged Voyage, more info here: https://www.theshruggedvoyage.com/ ► What is the Shrugged Collective?  Click below for more info: https://youtu.be/iUELlwmn57o ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Show Overview:  The United States makes up 5% of the world’s population and consumes 80% of the world’s pharmaceutical drugs. That’s a huge problem for the military, and for the country. Many drugs that are taken in the US are taken by children and adolescents. A percentage of those drugs are disqualifying for military service. Some of the drugs cause side effects that cause weight gain and lethargy which are also, ultimately, disqualifying for military selection. If we don’t get ourselves healthy as a Country from the youth on up, we face some serious problems. If the adults don’t lead from the front, the children will fall from behind.  Obesity, drug use, mental health disorders, and so many more issues plague our youth, and yet, in many ways, our military special forces represent an equal, opposite. The reverence that our Special Operators in the military are held in can make these extraordinary men and women seem virtually unattainably virtuous.  In this interview with Dr. Sean, Lt. Colonel Heath Kern breaks down what it takes to go from every day American to American Hero, and you might be surprised what he says.  US Air Force Special Ops Minute Breakdown: 0-10 - What’s at stake? 11-20 - The joy of living a life to your calling. 21-30 - Do different branches of the military get along? 31-40 - How do you reconcile wanting to serve and not wanting to need war to do it? 41-49 - What are we going to do about health issues facing the country? Please Support our Sponsors Organifi - Save 20% at http://organifi.com/shrugged Ned - Save 15% using the code “SHRUGGED” at http://helloned.com US Air Force Special Ops Work with an Active Life Coach: http://activeliferx.com/shrugged Find Dr. Sean at @DrSeanPastuch

Adrian Conway has always been self-driven to succeed. His early passion for training and dedication to team sports brought him all the way to college football, where he was a running back at Weber State University. In 2008, Conway’s focus on athletic training became a full-time job, and he took on a variety of athletes from 9-year-old tennis stars to those at the collegiate level. In 2013, Conway was hired as a member of the CrossFit HQ L1 training staff and began traveling to different training sites to spread his knowledge and help develop coaches nationwide.   In this episode of Barbell Shrugged, Anders and Doug take a deeper look into FNX Fitness, Crocket Proteins, standing on the CrossFit Games podiums and the One Ton Challenge.     Minute Breakdown:   1-10 Crushing the One Ton Challenge 11-20 Standing on podiums at the CrossFit Games 21-30 Why old preteen powder is so gross 31-40 Wes Kitts the strongest man in the country 41-50 FNX Retreat and company culture  51-60 The CF Level 1 staff tryout    Connect with Adrian Conway   https://fnxfit.com   Anders Varner on Instagram   Doug Larson on Instagram ____________________________________________ 20 REP BACK SQUAT PROGRAM ____________________________________________ Please Support Our Sponsors   Savage Barbell Apparel - Save 25% on your first order using the code “SHRUGGED”   Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged   WHOOP - Save $30 on 12 or 18 month membership plan using code “SHRUGGED” at checkout _____________________________________________ One Ton Challenge    Find your 1rm in the snatch, clean, jerk, squat, dead, bench.    Add them up to find your One Ton Total.    The goal is 2,000 pounds for men and 1,200 for women.    “What is the One Ton Challenge”   “How Strong is Strong Enough”   “How do I Start the One Ton Challenge” ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs-conway -----------------------------------------------------------------------   ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

I was lucky enough to sit down with Lt Col Heath Kerns and get a true inside feel of what it’s like to be an Air Force Special Operations Airman. As a child, I dreamed of this kind of life so to say I was excited is an understatement. We dove into some of the hardest aspects of training, his most memorable experience, mindset, advantages of being an Air Force operator versus the other branches, the resources that are spent on each individual airman and much much more! If you’ve ever wanted to be special operations or just hear more about what it’s like, this is the episode for you. I KNOW you’re going to love it. Connect with the Air Force      ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc-kerns ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged  

Today we’re sitting down with two integral parts of the NCFIT Collective team; M.D.V (Matt DellaValle) is a seasoned guest and co-host of the Business of Fitness Podcast. MDV is the Chief Fitness Officer at NCFIT, managing all fitness, coaching, and programming operations worldwide for the company. Over the past decade, MDV's journey has taken him a few different directions—coaching at some of the best gyms in the biz (CFNE, Reebok CrossFit ONE, CrossFit ONE Nation & NCFIT), leading seminars as part of CrossFit HQ Staff, and managing fitness partnerships for Reebok INTL. Before all this fitness stuff, MDV earned his law degree from William & Mary Law. He is passionate about coaching, fitness, and American traditional tattoos.   Gabe Yanez manages Digital Sales and Marketing at NCFIT. If you are a part of the NCFIT Collective community, you may recognize him as your go to resource for all of your questions and needs. Gabe has coached functional training for 7 years, holds his Level 3 CCFT Certification, and has been working with gym owners throughout his career. Prior to NCFIT, Gabe helped gym owners with nutrition and retail as a part of his role with Puori, one of the first supplement companies born out of the CrossFit space.   Today Jason is tagging up with M.D.V and Gabe, NCFIT staff members, seasoned coaches, and the front line for all things NCFIT Collective. In this conversation, the boys are diving into common questions the company receives in regards to programming, coaching development, successfully introducing new coaches to your community, working with athletes of all skill levels, managing large classes, and time management. With over a decade of experience in the fitness space, this team is dropping major knowledge for coaches and gym owners alike.    Minute Breakdown: 0 – 10: How you approach coaching seasoned athletes vs. new members 10 – 20: Gaining confidence in your coaching 20 – 30: Time management, situational awareness, and running an effective class 30 – 40: Appropriate warmups and common questions   Work with Jason, M.D.V, Gabe, and the NCFIT Collective Crew at ncfitcollective.fit Find Jason at @jasonkhalipa Connect with MDV at @m.d.v_ Follow Gabe: @_gabeyanez Interested in seeing what the NCFIT Collective is all about? Get your free trial here: ncfitcollective.fit/welcome#trial1   ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/bof-confident ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

When we have a new client come to us at Active Life, we are almost never the first stop for them.   Working with a stranger from half way around the world isn’t exactly the experience people think of when they want to get out of pain without giving up their active lifestyle.    In this episode Dr. Sean and Active Life One-on-One Coach, Lance Einerson talk about Lance’s client Chris who has been to many doctors and found himself frustrated with their answers.   He had shoulder pain that had him limited to the point that it was looking like changing the channel and wiping his own ass we’re going to be the future of his shoulder fitness.   That was unacceptable to Chris, and he followed a referral from another Active Life client all the way to being discussed as a success story on this show.   Minute Breakdown:   1-10: Does it get repetitive? 11-20: What if he can’t do the movements? 21-30: How to deal with multiple issues at the same time 31-40: What does breathing have to do with it? 41-50: Creating corporate wellness out of this experience  51-60: Learn how to teach people to breathe.    ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/alr-ep11 ------------------------------------------------------------------------------► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

WHOOP is the performance tool that is changing the way people track their fitness and optimize their training. WHOOP provides a wrist worn heart rate monitor that pairs to their app that provides analytics and insights on recovery, strain, and sleep. Know when your body is recovered or when it needs rest by getting to know your nervous system through heart rate variability and quality of sleep. Automatically track workouts and get strain scores that let you know how strenuous training was on your body and see even more data like average heart rate, max heart rate, and calories burned. Get optimal sleep times based on how strenuous your day was and track sleep performance with insight into your sleep cycles and stages of sleep, sleep quality, and sleep consistency. WHOOP monitors heart rate 100 per second 24/7 to give you full insight into your day so you can optimize the way you train. WHOOP has provided an offer for listeners to get 15% off their purchase with the code “shrugged.” Just go to WHOOP and use the code “shrugged” at checkout to save $30 on your monthly membership and optimize the way you train.   In this episode of Barbell Shrugged, Anders and Doug take a deeper look into the brand new features of the Whoop 3.0, HRV, Recovery, and Maximizing Performance though wearables.   http://whoop.com   Minute Breakdown:   1-10 What is Daily Strain? 11-20 New Features of the WHOOP 3.0 21-30 How often should you redline? 31-40 What is the hardest exercise you can do? 41-50 Testing recovery through sleep and quantifying data.  51-60 Breath work to increase speed of recovery.   Connect with Whoop   Anders Varner on Instagram   Doug Larson on Instagram   20 REP BACK SQUAT PROGRAM   Please Support Our Sponsors   Savage Barbell Apparel - Save 25% on your first order using the code “SHRUGGED”   Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged   WHOOP - Save $30 on 12 or 18 month membership plan using code “SHRUGGED” at checkout   One Ton Challenge    Find your 1rm in the snatch, clean, jerk, squat, dead, bench.    Add them up to find your One Ton Total.    The goal is 2,000 pounds for men and 1,200 for women.    “What is the One Ton Challenge”   “How Strong is Strong Enough”   “How do I Start the One Ton Challenge” ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs-whoop -----------------------------------------------------------------------   ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

For the first time ever, I am being interviewed on my own podcast. I get thousands of people who apply every year to shadow me or intern at my gym "CHALK" here in Orange County. I always say no. However, I finally had someone walk in and introduce themselves that I happen to like and I said yes for once. To give him the best experience possible and in efforts to answer any questions he may have, I had him interview me and ask whatever he wants. I said "nothing is off limits" and he absolutely killed it. Lots of great business stuff, personal stuff, and a bunch of hilarious banter. This show needed to happen for a while. Enjoy!   ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc-qanda ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Jason is the Founder and CEO of GORUCK, which manufactures gear in the USA and executes over 900 endurance events per year led by decorated combat Veterans of Special Operations. Jason holds a B.A. in Economics from Emory University in Atlanta, where he was Phi Beta Kappa and a two-time Academic All-American for Tennis. He is a 2006 Graduate of the Special Forces Qualification Course and recipient of a Bronze Star and Army Commendation Medal with “V” Device earned while serving on ODA 042 during Operation Iraqi Freedom in 2007. After founding GORUCK in 2008, Jason got his MBA from Georgetown University in 2011, where he was a John F. Connelly Scholar.   Jason has supported the Green Beret Foundation since inception by raising several hundreds of thousands of dollars for the foundation and every year graciously donates GORUCK GR1s for the foundation’s Casualty Support Program. Whether you’ve opened a gym, are an entrepreneur, or an aspiring business owner, today’s episode is for you. Founder of GORUCK, Jason, shares the journey (or should we say “ruck”) of GORUCK from the beginning to its present day success. From learning how to fail fast, to creating culture, finding meaning and purpose, and defining success, the evolution of GORUCK lends insight to even the most seasoned business owner. Jason is not afraid to share his perceived failures, as each one provided an opportunity for growth and learning, and ultimately steered GORUCK to success. Throughout today’s episode, Jason’s raw honesty shows just what it takes to be successful in the business of fitness.    Minute Breakdown: 0 -5: The start of GoRuck 5-10: Building success out of “failure.”  10-15: Merging expertise and passion 15-20: Becoming a better leader 20-25: Failing quickly and embracing humility  25-30: Creating key performance indicators, accountability, and defining success  30-35: Empowering activity and community    Get your hands on GORUCK products and events here: https://www.goruck.com Find GoRuck on Instagram: @goruck Connect with Jason at @jasonkhalipa Work with Jason and the NCFIT Collective Crew at https://www.ncfitcollective.fit ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/bof-goruck ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged