Barbell Shrugged The Man Responsible for over 1,000 Weightlifting, Powerlifting, and Bench Press World Records w/ Eleiko CEO Erik Blomberg - Barbell Shrugged — Barbell Shrugged #434
Eleiko is a world-leading supplier of professional weightlifting, powerlifting and strength training equipment. “We work to make people stronger so they can perform better, in sports and in life,” CEO Erik Blomberg describes the company’s mission.
In this episode of Barbell Shrugged, Anders, Doug, and Travis discuss:
What is the Eleiko difference?
Setting more world records than any other barbell in the world.
Being innovative with new equipment.
The process of perfection design, production, and customer service.
Why Strong is Happy.
The greatest weight lifting vacation in the history of the world.
And more…
TRAINING PROGRAMS
One Ton Strong - 8 Weeks to PR your snatch, clean, jerk, squat, deadlift, and bench press
20 REP BACK SQUAT PROGRAM - Giant Legs and a Barrell Core
8 Week Snatch Cycle - 8 Weeks to PR you Snatch
Aerobic Monster - 12 week conditioning, long metcons, and pacing strategy
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Show notes at:
http://www.shruggedcollective.com/bbs-eleiko
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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.
Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.
We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.
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