
The Future of You
Hello, welcome to the Future of You podcast. Here we’re going to investigate and analyse all the ways emerging technologies are going to affect our identity. We used to argue about whether personal identity was in the mind or in the body; but now that psychology of the self and the biology of self has been joined by a third dimension - the technology of the self. In a digital, data-driven world, Facebook gets a say in verifying who we are, medical science can alter our genetic make-up, and AI will help us create our digital twin - just how many identities do we need in the multiverse? How is 21st Century technology changing who we are? I set out to research exactly that, when I wrote my book The Future of You. That turned out to be only the start of my journey into our changing identity in a digital world. And I thought rather than continue to research this on my own, I could invite you along too. I’m Tracey Follows, I’m a futurist and founder of Futuremade, the futures consultancy, and I’ve helped brands and businesses like Virgin, Google, Diageo and Farfetch spot trends, develop strategic foresight and fully prepare for what comes next. I believe identity is the defining issue of our generation. So every fortnight I’ll be releasing new episodes, featuring panels of experts as we delve into topics such as how we use media to express our selves, the emergence of the extreme self, transhumanism and the augmented self; anonymity, genetics, biometrics, mind clones, and the digital afterlife - these are just some of the innovations, and controversies, we’ll cover. Join the community, buy the book at thefutureofyou.co.uk or connect with me on X at @traceyfutures. Please come with me on this journey to explore identity in the digital world, as we investigate the future of me, and the future of you.
Latest episodes

Aug 21, 2024 • 1h 5min
The State of AI with Richard Yonck and Lord Chris Holmes
In this episode of The Future of You, we hear from futurist and author Richard Yonck. We discuss some common fears and misconceptions around AI. We also consider a realistic timeline for AI advancements such as self-driving cars and consider the importance of balancing AI's benefits with ethics.I also welcome Lord Chris Holmes MBE back to the podcast. We talk about his private member’s bill which covers everything from consumer protection to intellectual property and the creation of an AI authority to oversee the UK’s ever evolving AI landscape.Find out more about Richard at www.richardyonck.comRichard is the author of “Heart of the Machine” https://bit.ly/3AyLQAL and “Futureminds” https://bit.ly/4dIXlUA both available via Amazon.Find out more about Lord Chris Holmes MBE at https://lordchrisholmes.com/ and connect with him via LinkedIn at https://www.linkedin.com/in/lord-chris-holmes/Latest on the AI BIll see Lord Holmes’ blog https://lordchrisholmes.com/Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK (https://bit.ly/44ObTha) and US (https://bit.ly/3OlDxgk)The Future of You was named Best Technology Podcast at the Independent Podcast Awards 2023.Find Tracey at https://www.futuremade.group/abouttraceyExplore more on The Future of You at https://www.futuremade.group/the-future-of-you

Aug 8, 2024 • 22min
The Children's Book of the Future with Richard Watson
Welcome back to the Future of You! Season four kicks off with an insightful conversation with renowned futurist Richard Watson. This episode delves into the inspiration behind and creation of his latest work, "The Children's Book of the Future," a beautifully illustrated book designed to fill children with optimism and imagination about the future. Richard shares the creative process behind the book, the importance of optimism and the challenges of writing for young minds in a world often filled with gloom. Join us as we explore the optimistic visions of tomorrow and the role of futurism in shaping young minds.Richard is an author, speaker and thinker! Find his work at nowandnext.comGet your copy of The Children’s Book of the Future at https://www.amazon.co.uk/Childrens-Book-Future-Lavie-Tidhar/dp/0241647479Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK (https://bit.ly/44ObTha) and US (https://bit.ly/3OlDxgk)The Future of You was named Best Technology Podcast at the Independent Podcast Awards 2023.Find Tracey at https://www.futuremade.group/abouttraceyExplore more on The Future of You at https://www.futuremade.group/the-future-of-you

Nov 9, 2023 • 51min
The Discussion: Identity, Ownership and the new role of Crypto #29
In the age of AI is proof of personhood more important than anonymity?In this episode of The Discussion I speak with Steven Boykey Sidley about cryptography, identity and ownership in the digital world.We discuss privacy, anonymity and personhood in the digital age and the importance of crypto regulation, touching on the debate around central bank digital currencies (CBDCs) and the need for stable, decentralised alternatives like stablecoins. We think about how people in emerging markets can protect against currency debasement and where tokenization and NFTs fit in.Steven is Professor of Practice at the University of Johannesburg and the author of several books on cryptocurrency including “It’s Mine” (https://bit.ly/3Qtvm1e) and “Beyond Bitcoin” (https://bit.ly/3MyYd2V).Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK (https://bit.ly/44ObTha) and US (https://bit.ly/3OlDxgk)Find Tracey or book her to speak at https://www.traceyfollows.com/

Nov 2, 2023 • 23min
The Briefing: On Identity: A Special Edition #28
The podcast explores how technology and social media impact personal identity, from the fluidity of identity to the shift from 'authentic self' to 'complex self'. It also discusses Meta's celebrity likeness AI chatbots and the debate on ownership, along with the role of profiling and personal data in self-representation.

Oct 18, 2023 • 45min
The Discussion: ‘Your Face Belongs To Us’ with Kashmir Hill #27
Increasingly we’re using facial recognition to do everything from unlock our phone to make payments. But what might the long-term impact of giving away our facial data be? In this episode I talk to New York Times technology reporter and author of “Your Face Belongs To Us”, Kashmir Hill. We talk about the impact of facial recognition technology, the potential for misuse of the tech and its limitations. We also discuss the importance of data privacy and what’s happening to the billions of photos millions of people share online every day.‘Your Face Belongs To Us’ by Kashmir Hill Amazon UK https://bit.ly/45DFs58Amazon US https://bit.ly/3tAUQC2The Future of You is a finalist in the Independent Podcast Awards 2023.Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK https://bit.ly/44ObTha and US https://bit.ly/3OlDxgk

Oct 4, 2023 • 46min
The Discussion: AI, Agents and Swarm Intelligence #26
In this episode, the CEO of Unanimous AI discusses the impact of conversational AI on everyday interactions, the hidden data in our movements, the dangers of AI systems gathering personal data, brain data reading, and the concept of swarm intelligence and its applications.

Sep 20, 2023 • 37min
The Discussion: The Game of Identity: entertainment meets education #25
Interactive experiences like Roblox are giving children the chance to explore their identity like never before. In this episode I speak with kids media consultant Jo Redfern about the intricacies of Gen Z’s digital identity, self-expression, and the power children have in the 21st century to shape their virtual personas.We discuss the new Barbie movie and the intersection of merchandising and identity. As well as thinking about the future of education and the alternative the learning paths that gaming and digital platforms are revealing.The Future of You is a finalist in the Independent Podcast Awards 2023.Tracey's book 'The Future of You: Can Your Identity Survive 21st Century Technology?' available in the UK (https://bit.ly/44ObTha) and US (https://bit.ly/3OlDxgk)Jo Redfern's LinkedIn linkedin.com/in/joredfernKids Media Podcast https://podcasts.apple.com/gb/podcast/kids-media-club-podcast/id1573404550Future of Education 2050 Report https://drive.google.com/uc?export=download&id=1Cu0aisIbr_9c-UucelETT92cRUppubYmTracey in Daily Mail https://www.dailymail.co.uk/sciencetech/article-12513183/EXCLUSIVE-Former-Google-futurist-predicts-classrooms-future-look-like-include-virtual-reality-lessons-downloadable-knowledge.htmlTracey in the Mirror https://www.mirror.co.uk/tech/future-education-technology-3d-virtual-30900376

Aug 31, 2023 • 52min
The Briefing: Customer Wallets, Customer Futures #24
Jamie Smith, founder of Customer Futures, discusses the future of digital wallets and identity, including personalized AI, customer engagement, and data control. The podcast explores the relationship between trust frameworks, governance frameworks, and digital wallets, as well as the potential of using behavioral information for census questions. It also delves into the concept of good friction, customer wallets, and the idea of businesses subscribing to individuals.

Aug 16, 2023 • 1h 13min
The Discussion: Biometrics: The Rights And The Responsibilities #23
Guests Andrew Bud, Founder and CEO of iProov, and Bronwyn Williams, a futurist and economist, discuss biometric face verification, the advantages of face biometrics, the potential issues with a centralized global infrastructure for digital identities, the rise of digital injection attacks, the responsibility of using biometrics to deliver human rights, generative AI and identity manipulation, building trust frameworks for digital identity, and the implications of quantifying and managing things.

Jul 31, 2023 • 17min
The Briefing: What is Worldcoin? #22
The podcast discusses the creation of a synthetic self and the launch of Worldcoin. It explores the pros and cons of is-a-person solutions, security threats around biometrics, and the use of AI tools in consultancy work. The future of AI and human involvement is also explored.
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