The Role of iProve in Biometric Face Verification

iProve, led by founder and CEO Andrew Bud, specializes in ensuring the genuine presence of remote online users during identity verification processes. Their goal is to establish trust in these remote users and confirm their authenticity. They achieve this by verifying that the user is a real person in real-time, using advanced face matching technology that has significantly improved over the past decade. However, the challenge lies in detecting forgery attempts, such as using photographs or masks, and ensuring that the person in front of the camera is indeed genuine. iProve uses unique and unpredictable sequences of colors flashed on the user's device screen to illuminate their face, capturing the reflections of screen light on their skin and utilizing this information to distinguish a live and three-dimensional human face from synthetic generative AI deepfakes. This method, known as the 'flashmark technology,' is highly secure and inclusive, as it is easy for users to perform without complex instructions.