

The Start, Scale & Succeed Podcast
Scott Ritzheimer
Scale Architects, founder, CEO and Secrets of The High Demand Coach podcast host Scott Ritzheimer has helped start nearly 20,000 new businesses and nonprofits and launched and sold his own multimillion-dollar business after leading it through an exceptional and extended growth phase (over 10 years of double-digit growth) all before he turned 35.
He realized the biggest secret to success is that there is not one secret to success. There are key strategies, tactics, skills, and mindsets needed at each stage of the journey AND they are different in each stage.
He launched the Start, Scale & Succeed podcast to help you know what you need to do RIGHT NOW to create the success you want. If you're a founder, entrepreneur, owner, or CEO or even if you'd like to be. You'll find episodes guiding you to success in all seven stages of your journey from pre-launch to post-exit.
He realized the biggest secret to success is that there is not one secret to success. There are key strategies, tactics, skills, and mindsets needed at each stage of the journey AND they are different in each stage.
He launched the Start, Scale & Succeed podcast to help you know what you need to do RIGHT NOW to create the success you want. If you're a founder, entrepreneur, owner, or CEO or even if you'd like to be. You'll find episodes guiding you to success in all seven stages of your journey from pre-launch to post-exit.
Episodes
Mentioned books

Jul 15, 2025 • 24min
The CEOs Three Hidden Rules for Websites that Win with Philippa Gamse (stage 5) - Ep. 306
In this transformative episode, Philippa Gamse, Owner of Websites That Win International, shares strategies to optimize your website’s performance through analytics. If you struggle with unclear website goals or wasted marketing spend, you won’t want to miss it.You will discover:- Why benchmarking against competitors can mislead your website strategy.- How to set clear, actionable goals for your website’s customer journey.- What notional values reveal about your marketing tactics’ true impact.This episode is ideal for Founders, Owners, and CEOs in stage 5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizPhilippa Gamse has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have generated hundreds of millions of dollars. Owners and marketing executives hire Philippa to find hidden insights in their web analytics that will grow their business and cut wasted spending because many are missing those “hidden gems.” Philippa is the author of “42 Rules for a Website That Wins”, endorsed by Guy Kawasaki, and has taught at three international business schools.Want to learn more about Philippa Gamse's work at Websites That Win International? Check out her website at https://www.websitesthatwin.com/ or connect with her on LinkedIn https://www.linkedin.com/in/philippagamse/To learn more about Scott, visit https://www.scattritzheimer.com.To get help scaling your own business or nonprofit, visit https://www.scalearchitects.comMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Jul 8, 2025 • 20min
Want to be a Consultant but Don’t Know Where to Start? with Liz Steblay (stage 1) - Ep. 305
In this insightful episode, Liz Steblay, Founder & Chief Advocate of Professional Independent Consultants of America, shares practical wisdom for starting your consulting journey as a solopreneur. If you fear uncertainty or doubt about launching your own business, you won't want to miss it.You will discover:- Why clarity on your purpose drives your success as a solopreneur.- How to build confidence to overcome fear and uncertainty.- What key business skills you need to thrive independently.Liz Steblay became a solopreneur before the word was even invented. Upon being laid off, she called a former colleague, and a week later, she had her first consulting contract. Five years later, she founded the ProKo Agency, representing independent consultants on projects with Fortune 500 clients. As a result of growing ProKo into a national business, Liz has become known as the person to call if you have questions about self-employment. In 2018 she launched Professional Independent Consultants of America (PICA), an educational organization and community that helps people start and grow their solo businesses.Want to learn more about Liz Steblay's work at Professional Independent Consultants of America? Check out her blog and website at picanetwork.org/whyor get a copy of her book, Succeeding as a Soloprenuer, at sixkeys.infoMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Jul 8, 2025 • 22min
Seinfeld, Sales, and an Avalanche of New Leads for Your Business with John Dwyer (stage 3) - Ep. 304
In this inspiring episode, John Dwyer, Owner of The Institute Of Wow, shares how you can break through revenue plateaus with bold, ‘wow’ marketing experiences that attract leads and drive massive sales growth. If you’re struggling to scale your revenue despite early wins, or if you feel stuck managing every detail of your business, you won’t want to miss it.You will discover:- How to think bigger with incentives to break your revenue stall- What five-step formula attracts leads fast without daily grind- Why collecting customer data scales sales without extra workloadThis episode is ideal for Founders, Owners, and CEOs in stage 3 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz
With over 30 years of experience, John Dwyer helped businesses of all sizes achieve remarkable success by focusing on creating unforgettable “WOW” moments. John is passionate about showing business owners how to cut through the noise with bold, results-driven campaigns that lead to measurable growth. He aims to teach others how to craft marketing that genuinely surprises and delights customers, ensuring long-term profitability and brand loyalty. John offers resources, coaching, and insights at The Institute of WOW to help entrepreneurs differentiate their businesses and create powerful customer experiences that turn heads and drive results.Want to learn more about John Dwyer's work at The Institute Of Wow? Check out his website at https://theinstituteofwow.com/To learn more about Scott, visit https://www.scattritzheimer.com.To get help scaling your own business or nonprofit, visit https://www.scalearchitects.comMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Jul 1, 2025 • 23min
Make a Million While Working Less with Jason Moss (stage 2) - Ep. 303
In this transformative episode, Jason Moss shares how you can scale your startup to seven figures while working less with his CEO Freedom Formula. If you’re struggling with burnout from doing it all, or if you feel overwhelmed by inconsistent revenue, you won’t want to miss it.You will discover:- Why shifting to a CEO identity helps you escape the daily grind- How to eliminate low-value tasks to free up your time- What value ladder strategy lets you focus on high-impact workThis episode is ideal for Founders, Owners, and CEOs in stage 2 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizJason Moss is a multi-six-figure business coach and leader of a thriving global community of online business owners. His journey began in 2016 with his first online business, which generated just $4,728 in its first year. Determined to crack the code on consistent leads and clients, Jason spent years refining his strategies. Once he discovered what truly worked, everything changed. He scaled his business to over $500,000 annually and built a vibrant community filled with incredible clients. Today, Jason wakes up every day passionate about transforming lives by sharing the proven marketing strategies that fueled his success.Want to learn more about Jason Moss's work at jasonmoss.com? Check out his website at https://jasonmoss.com/ and get a copy of his free 7-Figure Scaling Guide.To learn more about Scott, visit https://www.scattritzheimer.com.To get help scaling your own business or nonprofit, visit https://www.scalearchitects.comMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Jul 1, 2025 • 21min
An Insider-Look at the $2.1 Trillion Market that's Waiting for You with Angela Fowler (stage 2) - Ep. 302
In this eye-opening episode, Angela Fowler shares how you can tap into a $2.1 trillion market by making your startup accessible to the disability community. If you’re struggling to stand out with limited resources, or if you’re worried about excluding potential customers, you won’t want to miss it.You will discover:- Why accessibility gives you a competitive edge to attract more customers- How to test your website’s keyboard accessibility to ensure inclusivity- What customer service adjustments make your business welcoming to everyone
This episode is ideal for Founders, Owners, and CEOs in stage 2 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizAngela Fowler is a popular coach, consultant, and speaker who shows organizations how to increase their bottom line by leveraging the power of accessibility to tap into the $2.1 trillion buying power of people with disabilities. Her philosophy is that most people want to do the right thing; they just don’t know the right thing. With humor and straight talk tempered with patience, she shows organizations how to make the necessary adjustments, often with much less effort than they think. Angela’s courses offer common-sense, cost-effective solutions to help businesses make their products and services accessible to people with disabilities and more user-friendly for everyone.Want to learn more about Angela Fowler's work at Real Life Access? Check out her website at http://www.reallifeaccess.com/To learn more about Scott, visit https://www.scattritzheimer.com.To get help scaling your own business or nonprofit, visit https://www.scalearchitects.comMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Jun 26, 2025 • 24min
The Only Podcast That Grows With You with Scott Ritzheimer (stages 1,2,3,4,5,6,7) - Ep. 301
In this transformative episode, Scott Ritzheimer, Founder and CEO of Scale Architects shares shares a roadmap for founders to focus on stage-specific actions. If you struggle with content fatigue or feeling overwhelmed, you won't want to miss it.You will discover:- Why focus on your current stage to avoid overwhelm and grow faster- How to identify your stage with a quick assessment at foundersquiz.com- What episodes to listen to for tailored advice at scalearchitects.com/podcastThis episode is ideal for Founders, Owners, and CEOs in stages 1,2,3,4,5,6,7 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizScott helped start nearly 20,000 new businesses and nonprofits and with his business partner started led their multimillion-dollar business through an exceptional and extended growth phase (over 10 years of double-digit growth) all before he turned 35.He founded Scale Architects to help founders and CEOs identify and implement the one essential strategy they need right now to get them on the fast track to Predictable Success.Want to learn more about Scott Ritzheimer's work at Scale Architects? Check out his website at https://www.scalearchitects.com/To learn more about Scott, visit https://www.scattritzheimer.com.To get help scaling your own business or nonprofit, visit https://www.scalearchitects.comMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Jun 23, 2025 • 44min
Are you in Whitewater? Really? with Les McKeown (stages 3,4) - Ep. 300
In this illuminating episode, Les McKeown shares how you can navigate the hidden stages within your business’s growth arc to overcome chaos and scale effectively. If you’re struggling to understand why complexity keeps derailing your growth, or if you feel overwhelmed by chaos despite early success, you won’t want to miss it.You will discover:- Why small W Whitewater in Fun requires tweaks, not enterprise-wide systems- How to make sales repeatable in Fun to boost consistency and growth- What minimal systems in Early Struggle keep you afloat without overwhelmThis episode is ideal for Founders, Owners, and CEOs in stages 3,4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizLes McKeown, Founder of Predictable Success, has over 25 years of global business experience, including starting 42 companies in his own right. Before founding Predictable Success, Les established himself as a serial founder/owner, starting over 40 companies. He was the founding partner of an incubation consulting company that launched hundreds of businesses with thousands of employees. His expertise is helping organizations achieve scalable, sustainable growth, and his breakthrough strategies have been widely recognized and implemented.Want to learn more about Les McKeown's work at Predictable Success? Check out his website at https://www.predictablesuccess.com/To learn more about Scott, visit https://www.scattritzheimer.com.To get help scaling your own business or nonprofit, visit https://www.scalearchitects.comMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Jun 17, 2025 • 23min
The Mindset You Once Needed That Now Holds You Back with Bradley J. Koch (stage 3) - Ep. 299
In this empowering episode, Brad Koch shares how you can take control of your business by shifting your mindset and focusing on key strategies. If you’re struggling to let go of daily tasks, or if you feel overwhelmed by scattered marketing efforts, you won’t want to miss it.You will discover:- Why shifting your mindset helps you delegate and focus on your zone of genius- How to focus on one marketing channel to drive growth without burnout- What daily 1% progress can do to steadily scale your businessThis episode is ideal for for Founders, Owners, and CEOs in stage 3 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizBradley J. Koch is the Owner and CEO of 4sight Coaching. Brad is a veteran of the United States Marine Corps and a 32-year veteran of corporate America. He's developed high-performing teams, started and sold businesses, and been part of growth teams. Brad works with small businesses, Founders, and CEOs to help them overcome their biggest challenges. Whether a company needs to improve retention, profitability, sales performance, or strategy, he provides the environment and tools for success.Want to learn more about Bradley J. Koch's work at 4sight Coaching? Check out his website at https://4sightcoach.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Jun 17, 2025 • 23min
What to Do BEFORE You Start with Meir Ezra (stage 1) - Ep. 298
In this insightful episode, Meir Ezra shares how you can start a business aligned with your life goals by learning foundational skills. If you’re struggling with where to start, or if you lack confidence to launch your idea, you won’t want to miss it.You will discover:- Why learning the seven business areas ensures your startup’s success- How to learn effectively to understand and define success clearly- What small steps build confidence to overcome doubts and startThis episode is ideal for for Founders, Owners, and CEOs in stage 1 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizMeir Ezra is Israeli-born and raised. After completing six years in a top unit in the Israeli submarines, Meir traveled the Far East, including hiking through the Himalayas. Meir then moved to South Africa. He established his company, which grew to $100 million within 3 years by age 31. Meir went on to establish multiple companies across the globe, has many inventions and patents in his name, and has invested in countless businesses. Meir gives a guarantee that no one else provides: A target is agreed upon for your business or life, and if you follow the steps he lays out, he guarantees your success - or your money back.Want to learn more about Meir Ezra's work at Guaranteed Prosperity? Check out his website at https://www.gprosperity.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Jun 9, 2025 • 24min
Emotions, Vision, Leadership & Growth with Vanessa Judelman (Stage 4) - Ep. 297
In this empowering episode, Vanessa Judelman shares how you can lead effectively in a fast-paced world by becoming a conscious leader. If you’re struggling with team misalignment, or if you feel frustrated by slowing pace despite growth, you won’t want to miss it.You will discover:- Why conscious leadership helps you set the right tone for team alignment- How to use short coaching meetings to bridge pace gaps with your team- How a RACI chart ensures strategic execution by clarifying team rolesThis episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizVanessa Thompson is the President of Mosaic People Development, with over 20 years of experience helping organizations build leaders who drive outstanding results. As a speaker, facilitator, certified executive coach, and leadership consultant, Vanessa brings a practical, results-oriented approach to leadership development. She teaches leaders how to transition from "doers" to strategic thinkers. Vanessa empowers leaders with tools and strategies to boost self-awareness, confidence, and teamwork. She has coached leaders at top organizations like Campbell's Soup, The United Nations, HelloFresh, SickKids, and the Bank of Montreal.Want to learn more about Vanessa Judelman's work at Mosaic People Development? Check out her website at https://www.mosaicpd.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz