

TechFirst with John Koetsier
John Koetsier
Deep tech conversations with key innovators in AI, robotics, and smart matter ...
Episodes
Mentioned books

Jul 10, 2020 • 31min
How Intel and the National Science Foundation want to use AI to connect trillions of smart devices
Can AI help us connect trillions of smart devices? There are currently perhaps 20 billion devices connected to the internet: things like laptops, phones, smartwatches, TVs, smart speakers, smart home devices ...
In a decade, that could be 50 billion … and a lot of it is enterprise IoT.
In this edition of the The AI Show with John Koetsier we chat with Intel and the National Science Foundation, which has funded $30M+ into projects to use AI to figure out how we'll manage ultra-dense wireless networks ... how we'll keep it secure, and how we'll keep everything connected.
Joining me in this episode:
Vida Ilderem, VP, Intel Labs
Thyaga Nandagopal, National Science Foundation
Pu Wang, University of North Carolina at Charlotte

Jul 9, 2020 • 7min
Google’s internet balloons use AI to deliver web, voice, video from 12 miles up
3.8 billion people on the planet don’t have access to the internet. But that could be about to change soon. While Elon Musk’s SpaceX is building internet access from satellites 340 miles off the earth in space, Google’s Project Loon is doing something similar.
In Loon’s case, however, internet access comes from just 12 miles up in the stratosphere.
Via balloons floating in the wind.

Jul 8, 2020 • 21min
What the Hey email app fiasco tells us about Apple App Store submission guidelines
Recently Apple blocked updates to the Hey email app on the iOS App Store and threatened to delete it. What does this tell us about App Store guidelines? And unwritten rules?
In this episode of TechFirst with John Koetsier we chat about Apple's App Store guidelines with Denys Zhadanov, a VP at Readdle. Readdle has 7 top-30 apps in the App Store including the Spark email app which competes with Hey.
There’s always been controversy that Apple isn’t allowing competition for its own apps and services, and the EU antitrust division is looking into it now. We dive in with an App Store insider.

Jul 8, 2020 • 18min
50% of food is wasted while 25,000 starve daily. Can AI fix this?
50% of the food produced globally is wasted. At the same time, a child dies from hunger every 10 seconds, and 25,000 people starve to death every single day. Another billion, almost, are malnourished and don't have enough food.
Can AI fix this?
In this episode of TechFirst with John Koetsier, we chat with SPRK.Global CEO Alexander Piutti, who is a finalist in Samsung's Extreme Tech Challenge startup competition.

Jul 7, 2020 • 14min
Are subscriptions the new retail? They've jumped up to 145% since COVID-19
Are subscriptions the new retail? We know digital retail is way up, thanks to COVID. But … surprisingly ... subscription purchases are way up too.
Streaming: jumped up to 89.8%
Consumer goods: growth of 105%-145%
Education: growth as high as 60%
SaaS/Cloud: subscriber growth peaked at 51%
That's interesting because we tend not to want long-term commitments especially during a downturn. We chat about all the details with Dan Burkhart, CEO of Recurly.

Jul 3, 2020 • 20min
Helm.ai is using "deep teaching" to make self-driving cars AI 100,000X cheaper to train
Can we design AI that will teach itself how to drive a car?
Self-driving cars will unlock trillions in market value and probably change our lives with fractional car ownership, better ride-sharing ... maybe even cars that pay for themselves. Also … they'll give us back months if not years of our time that we currently spend driving.
In this episode of TechFirst with John Koetsier we chat with Helm.ai CEO Vlad Voroninski.
Helm.ai has developed a new AI technology it calls "Deep Teaching" which it says will make it 100,000 times cheaper to train self-driving car AIs.

Jun 30, 2020 • 36min
Telling stories for warm robots with the queen of LinkedIn, Goldie Chan
What can we learn from the queen of LinkedIn about telling stories for warm robots?
If you’ve been around LinkedIn, you’ve probably noticed Goldie Chan. The green hair makes her stand out … but her consistent calm, positive, and supportive content help you center and ground and ... sure, even feel good about yourself.
Goldie started doing video on LinkedIn, and never really stopped. She has the longest daily video streak on LinkedIn, and got shoutouts from top execs there as well as elsewhere, which has turned into an amazing career in speaking, consulting, writing for Forbes and ... telling stories.
A couple of weeks ago I spent some time with Goldie on her show. In this episode of TechFirst with John Koetsier, Goldie's coming on TechFirst to share what she does best.

Jun 25, 2020 • 33min
Apple killed the IDFA. Is this the end of mobile marketing as we know it?
At WWDC this year Apple essentially killed the IDFA, the identifier for advertisers. It’s not completely gone … but it’s now opt-in with a big scary warning.
Now we’re wondering … will this kill modern mobile marketing as we know it?
In this episode of TechFirst with John Koetsier, we chat with Eric Seufert former VP of User Acquisition for Rovio. He runs Mobile Dev Memo, QuantMar.com, and is a consultant.
What we chat about:
Is this a mobile marketing apocalypse?
Attribution
Look-alike audiences
AEO and VO: Facebook
tROAS: Google
Retargeting
Ad-based monetization
Segmentation & cohorts
LTV modeling
Fingerprinting
Facebook & Google
Ad networks
SSPs
DSPs

Jun 24, 2020 • 56min
Clearbanc founder and Dragon's Den star Michele Romanow on growth, COVID, customer acquisition, and much more ...
Need offbeat growth tactics for uncertain times?
These are definitely uncertain times. COVID would have been enough, with its massive health and economic consequences. Add George Floyd’s murder as a flashpoint to decades of simmering racial inequities, and we’ve got a perfect storm. In the middle of all this, we’ve got people trying to do their startups afloat in one of most challenging times ever.
In this episode of TechFirst, we chat with Michele Romanow, who co-founded Clearbanc, helped raised over $300 million, serves as its President, and is a star on Canada's Shark Tank: Dragon's Den.
We chat about:
Customer acquisition tactics
Keeping your customers happy
Business models
Raising money while preserving your equity
Hiring and team building
Product development
Growth (yes, even now)
And much more …

Jun 19, 2020 • 22min
How Guitar Hero's chief architect is using VR to make fitness fun
Can virtual reality make your home gym less boring ... and maybe improve your workouts?
In this episode of TechFirst with John Koetsier we chat with Eric Malafeew, former chief architect of Guitar Hero. He's worked on Mars landers and the Xbox Kinect, among other things, and now has VZfit, a VR app that makes workouts feel like a game
I’ve been using Beat Saber to get a bit of a workout at home in VR. But according to Malafeew, VZfit can make your workouts better … longer … more frequent ... and more intense without you even really feeling like you're working out.
The idea is that you bike on your stationary bike and, thanks to VR, go anywhere in the world … fight tanks … drive Formula 1 ... face off at the OK Corral ... and much more.


