At WWDC this year Apple essentially killed the IDFA, the identifier for advertisers. It’s not completely gone … but it’s now opt-in with a big scary warning.
Now we’re wondering … will this kill modern mobile marketing as we know it?
In this episode of TechFirst with John Koetsier, we chat with Eric Seufert former VP of User Acquisition for Rovio. He runs Mobile Dev Memo, QuantMar.com, and is a consultant.
What we chat about:
Is this a mobile marketing apocalypse?
Attribution
Look-alike audiences
AEO and VO: Facebook
tROAS: Google
Retargeting
Ad-based monetization
Segmentation & cohorts
LTV modeling
Fingerprinting
Facebook & Google
Ad networks
SSPs
DSPs
TechFirst with John Koetsier