Rosenfeld Review Podcast

Kit Unger started her UX career as a “team of one,” and now manages a team of over 30 people as Senior Director of Experience Design at Smartsheet. We’re excited to have her as the leader of a group of presentations on “Keeping Up with Rapid Growth – From Startup to Enterprise” at Enterprise Experience 2020 (September 1; details here: https://rosenfeldmedia.com/enterprise2020/enterprise-experience-program/#day-2) In this episode, she shares the role she wishes she’d hired for 20 employees ago, the elements of scaling a team quickly, and offers a preview of her EX2020 speakers’ presentations: •Building for Scale: Creating the Zendesk UX Research Practice with Veevi Rosenstein https://rosenfeldmedia.com/enterprise2020/sessions/building-for-scale-creating-the-zendesk-ux-research-practice/ •A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale with Vasileios Xanthopoulos https://rosenfeldmedia.com/enterprise2020/sessions/a-top-down-and-bottom-up-approach-to-user-centric-maturity-at-scale/ •Lead Effectively While Preserving Team Autonomy with Growth Boards with Jackie Ho https://rosenfeldmedia.com/enterprise2020/sessions/lead-effectively-while-preserving-team-autonomy-with-growth-boards/ Kit’s shoutout: Sarah Hubbard, co-founder of Seattle Women of Design and UX https://www.meetup.com/seaDUXX/ More about Kit https://rosenfeldmedia.com/enterprise2020/speakers/kit-unger/

After a start in digital software, Kate Rutter realized that qualitative definitions of success could, and needed to be, made more quantitative. Years later, she’s Principal at Intelleto, Adjunct Professor in the IXD program at California College of the Arts, and the instructor of our upcoming UX workshop “Crafting Metrics for UX Success." https://rosenfeldmedia.com/public-ux-workshops/crafting-metrics-for-ux-success/ In this episode, she reflects on the extraordinary success with qualitative metrics she has observed in the UX field, and the room for growth around numerical metrics, as well as the many challenges companies are faced with when trying to determine which metrics really matter. Kate’s four part workshop (August 6-7 and August 13-14) is intended to help designers gain a numerical understanding of success—and determine what metrics they need to measure in the first place (not just the easy ones!) Kate’s recommended reading: • Lean Analytics by Alistair Croll and Benjamin Yoskovitz https://www.amazon.com/Lean-Analytics-Better-Startup-Faster/dp/1449335675 • The Tyranny of Metrics by Jerry Muller https://www.amazon.com/Tyranny-Metrics-Jerry-Z-Muller/dp/0691174954 • Don’t Let Metrics Undermine Your Business, Harvard Business Review: https://hbr.org/2019/09/dont-let-metrics-undermine-your-business Kate’s shoutouts Julie Zhuo https://medium.com/@joulee John Cutler https://medium.com/@johnpcutler Laura Klein https://rosenfeldmedia.com/people/laura-klein/ Follow Kate on Twitter www.twitter.com/katerutter

Best Buy’s Jamie Kaspszak and USAA’s Frank Duran join Lou and Bob Baxley to discuss how UX plays a critical role in bridging their organizations’ silos and disciplines. It’s a preview of what they’ll cover at this year’s Enterprise Experience conference, where they’ll be joined by four other speakers, all who are wrestling with the team sport of organizational transformation. Learn more about these sessions, which take place virtually on September 3. https://rosenfeldmedia.com/enterprise2020/ About our podcast guests and their sessions: Bob Baxley, SVP, Design & Experience at ThoughtSpot, leads the group of speakers who are wrangling silos https://rosenfeldmedia.com/enterprise2020/speakers/bob-baxley/ Jamie Kaspzak’s talk: “Not Your Ordinary Re-Brand: Design’s Path to Driving Customer Obsession at Best Buy” https://rosenfeldmedia.com/enterprise2020/sessions/not-your-ordinary-re-brand-designs-path-to-the-c-suite-at-best-buy/ Frank Duran’s talk: “Put Me In, Coach: The team effort that goes into hiring and developing design talent” https://rosenfeldmedia.com/enterprise2020/sessions/hiring-and-developing-design-talent

Dan Willis is Director of Customer Experience at the General Services Administration’s Centers of Excellence, and the mastermind behind past Enterprise Experience conferences’ wildly-popular “Storytelling Sessions.” At this year’s Enterprise Experience conference, Dan will be leading Theme 3: “Through the Looking Glass – The Outsider’s Perspective on the Enterprise” on Wednesday, September 3. (Full program here: https://rosenfeldmedia.com/enterprise2020/enterprise-experience-program/#day-3). Considering Dan’s extensive government experience means he’s all too familiar with large, slow moving and bureaucratic enterprises. In this wide-ranging episode of the Rosenfeld Review, Dan shares anecdotes from his career and offers some sneak peeks into the six sessions he’ll be leading on day three of Enterprise Experience 2020. More about Dan: https://rosenfeldmedia.com/enterprise2020/speakers/dan-willis/ Listen to our 2018 interview with Dan: https://soundcloud.com/rosenfeld-media/dan-willis-podcast; and another conversation in 2015: https://soundcloud.com/rosenfeld-media/secrets-to-a-great-ux-story Follow Dan Willis on Twitter: twitter.com/uxcrank

Top designers are often thrust into leadership roles, and it’s easy to forget that these two roles do not require the same skillset. In this episode, design managers and Liftoff! co-authors Chris Avore and Russ Unger discuss the mistakes and lessons they—and MANY others—have made in their new book, four years in the works. Liftoff! is a guide for new leaders looking for guidance about managing design teams effectively, and established managers who want to level up their expertise. Order Liftoff! before July 7 and save 15%; for free shipping in the U.S., enter code FREESHIPLIFTOFF at checkout. https://rosenfeldmedia.com/books/ux-leadership/ Influencers mentioned: Meet the diverse variety of contributors to the book: https://rosenfeldmedia.com/ux-leadership/liftoff-opening-credits-contributors-guests-and-reviewers/ Jacqui Frey: https://www.linkedin.com/in/jacquifrey/ Kara DeFrias: https://obamawhitehouse.archives.gov/blog/2013/03/01/meet-pif-kara-defrias Emileigh Barnes: https://www.linkedin.com/in/emileighbarnes/ Lou Adler: https://louadlergroup.com/about-us/team-bios/lou-adler/ Noah Bushnell, Finding the Next Steve Jobs: https://www.amazon.com/Finding-Next-Steve-Jobs-Nurture-ebook/dp/B00DF58I56/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr= Laura Hogan, Resilient Design Management: https://larahogan.me/blog/coming-soon-resilient-management Amy Edmonson on Psychological Safety: https://hbr.org/podcast/2019/01/creating-psychological-safety-in-the-workplace Maggie Hsu Wagner: https://www.linkedin.com/in/mkhsu/

Authors Stephen P. Anderson and Karl Fast discuss the complex world of information (think incomprehensible tax policies to confusing medical explanations) we are faced with, and the ways in which information can be transformed into better presentations, better meetings, better software, and better decisions. Stephen also shares a personal anecdote about part of the inspiration for the book. Get your copy: https://rosenfeldmedia.com/books/figure-it-out/ Mentioned in the episode… Stephen’s latest project: The Mighty Minds Club. Learn more and subscribe: https://www.producthunt.com/upcoming/the-mighty-minds-club Karl’s recommended reads: Smarter Than You Think by Clive Thompson https://www.amazon.com/Smarter-Than-You-Think-Technology/dp/1594204454 and Messy: The Power of Disorder to Transform Our Lives by Tim Hartford https://www.amazon.com/Messy-Power-Disorder-Transform-Lives-ebook/dp/B01BD1SU2E/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1587498076&sr=1-1 Stephen’s interesting people to check out: Nicky Case and her “explorable explanations” https://ncase.me/; Bret Victor and real time feedback loops https://en.wikipedia.org/wiki/Bret_Victor

Amy Bucher is Chief Behavioral Officer at Lirio at Mad*Pow and author of our newest book, Engaged: Designing for Behavior Change. Amy has a PhD. in Psychology, so you’d be forgiven for assuming that she works in academia. Instead, she ended up at an agency where she focuses on healthcare and the many different motivational factors that are at play in the way people live their lives. In this episode, Amy and Lou Rosenfeld discuss the ethics of data collection, self-determination theory, fitness apps, her new book, and more. Get Amy’s book: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/ About Mad*Pow: https://madpow.com Amy’s recommended reading: Whisper Network by Chandler Baker https://www.amazon.com/Whisper-Network-Novel-Chandler-Baker/dp/1250205360 More about Amy: amybucher.com Follow Amy: twitter.com/amybphd

Lada Gorlenko, Director of UX Research at Smartsheet in Seattle, is the lead curator of this year’s Enterprise Experience conference (August 31-September 3, virtual, rosenfeldmedia.com/enterprise2020). Lada began her career in prison, spending lots of time with murderers and drug dealers! Not what you think, though: she was a psychologist researching the personality changes caused by long-term imprisonment. The experience led her to a better understanding of how universally transferable the principles of research and design are, whether in a prison or at an enterprise. In this episode of the Rosenfeld Review, Lada shares her career path and the story of how she ended up in UX, and the themes she’s developed for the upcoming Enterprise Experience conference. Lada recommends: "Why We Buy: The Science of Shopping" by Paco Underhill, an urban anthropologist. https://www.amazon.com/Why-We-Buy-Science-Shopping/dp/0739341928 See the themes, theme leaders, and program here: https://rosenfeldmedia.com/enterprise2020/enterprise-experience-program/ Register here: https://rosenfeldmedia.com/enterprise2020/register/

Mariano Suarez-Battan is the co-founder and CEO of MURAL https://mural.co/, a tool for remote collaboration—and longtime partner/sponsor of Rosenfeld Media’s conferences. MURAL was founded in 2011 after Mariano experienced first-hand the struggle of working remotely with a large, distributed team while designing video games. In this episode of the Rosenfeld Review, Mariano and Lou discuss the challenges of collaboration among remote teams and how platforms like MURAL can level the playing field between coworkers, often flattening hierarchies and changing culture in the process. Mariano also shares his predictions about how workplaces will operate five years in the future. Learn more: mural.co/ebook Mariano’s shoutout - IBM’s Phil Gilbert, one of MURAL’s early adopters, and Tim Brown, former CEO at Ideo who introduced Mariano to Phil. Follow Mariano on Twitter: https://twitter.com/batmelon MURAL is sponsoring all three of Rosenfeld Media conferences this year: Advancing Research https://rosenfeldmedia.com/advancing-research-2020/, Enterprise Experience https://rosenfeldmedia.com/enterprise2020/, and DesignOps Summit https://rosenfeldmedia.com/designopssummit2020/. Be sure to stop by their booth!

Brianna Sylver, founder of Sylver Consulting and speaker at the upcoming Advancing Research conference (March 30-April 1, NYC), joins Lou to break down the importance of insight. At its core, insight is about shifts in perspective and can come from anywhere—user research, market research, psychology, mining big data; according to Brianna, it doesn’t really matter. Rather, she emphasizes the importance of capturing all the threads in one container. Lou and Brianna dive into what an insights container can look like, and best practices for making insights actionable. Brianna’s shoutouts: Heather Dominick, her business mentor, and the impact of her work with “highly sensitive entrepreneurs” (https://www.businessmiracles.com/), and Dr. Elaine Aron’s work on “the highly sensitive person.” https://hsperson.com/ Learn more about Brianna’s upcoming talk at Advancing Research, then get your tickets: https://rosenfeldmedia.com/advancing-research-2020/sessions/the-intent-to-effect-pathway-how-design-and-designers-can-deliver-the-greatest-value-to-organizations/