What exactly is the difference between posting on your LinkedIn Company Page and your LinkedIn Personal Profile? Do small business owners need to do both? In this special podcast, I talk about a couple key features that any size business should be aware of from a LinkedIn Content Marketing standpoint. The audio is taken from my (every Monday at 9 a.m. ET) Instagram Live Q and A and my (every Monday at 9:15 a.m. ET) Facebook Live Q and A.

In this special podcast, I talk about a couple key features that any size business should be aware of from an Instagram Content Marketing standpoint. The audio is taken from my (every Monday at 9 a.m. ET) Instagram Live Q and A and my (every Monday at 9:15 a.m. ET) Facebook Live Q and A. One business owner asks if his mindset should be different when running Facebook Ads vs. Instagram Ads. Another asks about an IGTV feature, and I break down the importance of posting 1:00+ minute long videos now on Instagram via IGTV. The proof is in the data that those types of posts are working better than regular Instagram posts, leading me to believe that IGTV will be HUGE.

So let's say your business is running Google Ads (formerly known as Google Adwords) as a layer to your digital marketing strategy. But let's say you have a product that is a little more niche than most. Let's say it's a special lighting product for campers. Bear with me, this applies to any business, really. You want to show for as many searches as possible, but you want to only really show for relevant searches. You want to show for as many RELEVANT searches as possible. Why? Because you don't want to pay for clicks that are looking for cheap light bulbs for example. Thus, you're likely to have a keyword strategy that has a lot of exact matches and phrase matches for things like "camping lamps" and such. But you probably also want to weed out keywords like "cheap light bulbs." You can set "cheap" and "bulb" or "bulbs" as negative keywords - as ONE example of likely several that you'd want to include for example. While you probably need to think through your strategy, this video explains HOW to do it. If you need more help thinking through the strategy or looking at data that can help, email me at paul@datadriven.design. Thanks and have a great day!

Welcome to Season 3 of Data Driven Tips! We kickoff with overall episode 150, where I share three solid audio clips from either Facebook Live / Instagram Live Question and Answer Sessions with my audience, or Live Access Sessions for Members of the Data Driven Academy. Question 1: What's the difference between Facebook Ads and Facebook Boosted Posts? Question 2: How to NOT be salesy in your Facebook Business Posts. Question 3: What happened to my ability to post content to my business page via the regular Facebook App on my phone? Why did it go away after adding my page to Facebook Business Manager? Listen in. Thanks, Paul

Big news for all businesses and personal brands out there hoping to get the elusive blue checkmark on their Instagram profile.  The blue check mark signifies "verification" which comes with it a respect level that until recently, only Instagram has been able to dole out to specific profiles.  Now, however, any Instagram account, regardless of how many followers, can request verification.  Warning, it's not for the faint of heart. Seriously, this video shows only the first step. Props to Alex Tooby for her video here, that goes into more detail about what happens after the initial verification request.

"Hey Alexa, help my business" isn't necessarily a phrase you expected to hear when the smart speaker became available on June 23, 2015, and it's still probably not a phrase many expect to hear into the future, but I do.  The same way I've stuck with my Amazon Echo device that my mother-in-law bought me for my 34th birthday back in 2015, I've decided to stick with the idea or concept that businesses can use Echo, Echo Dot and any other Alexa-enabled device to improve their business.  It was when I realized there are these things you can add to your device called Alexa Skills - apps for Alexa, basically - except voice apps - but added the same way you add something from the Apple App Store or Google Play Store - that things changed for me related to my Echo.  I realized I could not only add Spotify and podcasts, but that I could also develop these skills myself, or with my team of developers at Data Driven Design. Boom, then I was in. Alexa For Business: The Data During 2018, 22% of Americans had smart assistants in their home, up from less than 1% in 2017. That’s huge, people. This is the next way to get your audience’s attention.  In 2019, there are more than 50 million smart speaker users in the world; increasing 15% each month. Not only that, but there are now more than 30,000 Alexa Skills, with businesses reporting a 43% lift businesses nine months after launching an Alexa-enabled product, and a 53% a percent boost on average almost immediately after incorporating an Alexa Skill into their current product. 54% percent of professionals surveyed say they’d use Alexa in the workplace to increase productivity.  This video covers the top five ways businesses can use Alexa to increase productivity in the workplace, courtesy of Business.com. Nashville Voice Conference 2019 To learn more in person about how to use Voice Technology like Alexa Skills, Google Home Actions and Podcasting to improve your business, please visit NashvilleVoiceConference.com. 

Why do all businesses need to start posting daily or at least regularly and with a consistent purpose on IGTV?  The proof is in the data, Instagram has just launched a new "share preview to feed" feature when uploading IGTV videos longer than one minute.  This video not only shows you the feature, explaining what it does, and how to use it, but also talks about the data proving that these kinds of organic posts are bringing in the most visibility, even more so than Instagram posts with hashtags, or even many paid placements.

Data Driven Daily Tip 268 - Google AdSense is the other side of Google Ads.  It's for publishers that post blogs or news often, and are working to build up traffic and monetize their site.  Google AdSense allows publishers (websites) to run ads, and get paid when users click their ads. AdSense has so many different placements, sizes, and features.  This video is Part 2 of how to run Google AdSense Ads on your sites, after your site is verified and approved to run ads.  Between parts 1 and 2, you'll have all the instruction you need to start monetizing your site with ads. Here is part 1.

WTF Google? You're changing Google Groups? What's with these emails you keep sending to Small Business Owners about changes to GSuite?  Our clients have asked several times for clarification on what these messages mean and what they need to do. So I'm breaking it down in this video.  What do these changes to Google Groups mean to business owners?

Have you ever been working in a Google Doc, Google Sheet, or Google Slide, maybe collaborating with another co-worker, and changes were made to your document that you didn't want to have happen?  The document autosaved and you can't go back! Oh No!  This video shows you the revisions feature in all GSuite / Google Drive Documents.  You can go back and see all of your previous document versions and restore them It's an amazing productivity tool for Small Business Teams.