Episode 168: Interview With Amazon Alexa Chief Evangelist Dave Isbitski

For almost three years I've been making Data Driven Daily Tips, useful pieces of information for Small Business Owners and Small Marketing Teams to learn Web Design and Development, Digital Marketing, Google Ads, Facebook Ads, Blogging, Content Creation, Instagram Growth Strategies and more.

There are almost 300 "DDD Tips" now, and they've taken many forms. Originally shot on Instagram Stories and saved down and uploaded to YouTube, and reposted in blog form on the website with written transcriptions, the "tip" has now evolved into a simulcast YouTube Video and Podcast with audio ripped down and published via Anchor.fm. The YouTube video now is post edited into IGTV format requirements to ensure omnipresence on all socials, including LinkedIn, Facebook and Medium.com

This latest version of the "tip" is a first. It's our first with a guest. And this guest is an important one, so we took about 45 minutes together via Zoom Conference. Myself from my office in Valencia, Spain, and Dave Isbitski, Chief Evangelist for Alexa at Amazon and Alexa Marketing Employee #1, I assume from his office in Seattle.

Here are the main highlights of our conversation:

On helping brands figure out "what does this all mean?" - "Alexa is not a smart speaker revolution, it's about connecting with your customers."

Talking about what it's like to help build a community of Alexa Developers via the Alexa Developers Console and the Alexa Skills Kit. Also, the Alexa Voice Service. -

Alexa Voice Service is where you put Alexa into things. This can be done with Windows machines, Sonos speakers, Cars, Headphones, Homes, etc. So Alexa Voice Service basically extends the amount of Alexa-enabled devices that exist. Right now, I think of Echos and Echo Dots as Alexa-enabled devices.