

My Food Job Rocks!
Adam Yee
My Food Job Rocks is a podcast created by serial entrepreneur and food scientist Adam Yee where he interviews an expert in the food industry every week on their career path or a specific hot topic going on in the world today.He connects the dots in the complex world of food. From farmers to ingredient manufacturers, to entrepreneurs and global players join Adam as he explores all angles in the food industry and tackles it with engaging conversations and impactful insights. It’s all interesting and it’s all complicated.This podcast is a wealth of knowledge to anyone who’s interested in food and we are fortunate to be partnering with the Spoon Network to amplify our reach and impact.Message us any time at podcast@myfoodjobrocks.com to get in touch.
Episodes
Mentioned books

Mar 20, 2025 • 1h 15min
Dig In: Common Commercialization Pitfalls with Jamie Valenti-Jordan, Food Program Manager (among other things)
Jamie Valenti-Jordan shares his extensive experience in the food industry, discussing his journey from working in large corporations to founding his own consulting firm, Catapult. He emphasizes the importance of commercialization, investment strategies, and the challenges faced by startups in achieving profitability. Jamie also highlights the significance of innovative solutions in food production and the need for standard equipment in the industry. In this conversation, Jamie Valenti-Jordan discusses her journey in the food industry, focusing on identifying market gaps, building a network of expertise, and addressing the fractional needs of emerging brands. He emphasizes the importance of community engagement through organizations like Startup CPG and IFT, and shares insights on common commercialization challenges faced by new brands, particularly in their relationships with co-packers. Jamie highlights the complexities of product development and the necessity of understanding operational costs to ensure profitability. Jamie Valenti-Jordan is the Program Manager for the Food Finance Institute, which provides business resources and training for food & ag entrepreneurs. Prior to this, he has spent his 20 year career at Campbell Soup, Del Monte Foods, and JUST in process R&D, engineering, and operations before starting Catapult Commercialization Services Inc, an 80-person consulting group focused on providing technical and operational solutions for food and beverage companies. During his career, he has installed over $100M in capital equipment, commercialized over 2000 products, and received a patent in tomato peeling. He taught Food Engineering and Food Processing at Mount Mary University. He serves on the Board of Directors for IFT and is a strong advocate for emerging and scaling brands. He also serves as Den Leader for his son and Dungeon Master for his weekly D&D campaign.Find Jamie herehttps://foodfinanceinstitute.org/jamie.valenti-jordan@business.wisconsin.educatapultserv.comjamie@catapultserv.comnaturallywisconsin.orginfo@naturallywisconsin.orghttps://www.linkedin.com/in/fvmh97c/bit.ly/jamie-vj Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 13, 2025 • 1h 2min
From Animal Whey to Animal-Free Whey with Kyle Failla, Sales Director at Perfect Day
Adam and Kyle were in the same class in college and catch up on a variety of topics including aging gracefully, the evolution of their careers in food science, and the innovative technology of precision fermentation. Kyle shares insights from his role at Perfect Day, a leader in precision fermentation, and reflects on his experiences at Glambia, emphasizing the importance of networking and relationship building in the food industry. The discussion highlights the challenges and successes in the food science field, as well as the personal growth that comes with professional experiences.Kyle discusses his journey in the food industry, emphasizing the importance of building connections and the excitement of working with innovative technologies like precision fermentation. He shares insights on transitioning from a well-established company to a startup, the challenges of selling new ingredients, and the significance of effective labeling. The discussion also touches on the realities of layoffs in the food tech sector and the invaluable experiences gained in startup environments. Kyle highlights the importance of mentorship and giving back to the community, reflecting on his own career growth and aspirations. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 6, 2025 • 1h 9min
Dig In: Adam Talks to His Recuiter with Richard Herbert, President of Helix Executive Recruiting
Richard has been building Venture Capital backed startups since 1996. He was at the forefront of the industrial biotechnology sector beginning with Amyris Biotechnologies.in 2007. Those experiences with Amyris and other SynBio 2.0 companies led to building startups in various other sectors including; FoodTech, HardTech, Material Science, AgTech, Renewable Energy and various carbon capture technologies.In this conversation, Richard Herbert, a seasoned recruiter, shares insights into the recruiting process, the importance of human connection in hiring, and strategies for job seekers. He discusses his journey in the recruiting industry, the evolution of recruiting practices, and the nuances of building effective teams in startups.The conversation also touches on negotiation tactics for executives and the challenges faced in the current job market. In this conversation, Richard Herbert discusses the complexities of recruitment, the evolving value of equity in startups, and the importance of timing in hiring. He emphasizes that candidates are increasingly motivated by the excitement of solving problems rather than just equity compensation.The discussion also touches on the current funding environment, the lessons learned from past startup failures, and the necessity of effective research in recruiting. Herbert advises job seekers to be proactive and leverage their networks to navigate the challenging job market. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 27, 2025 • 1h 27min
The Issues with Venture Capital in Food with James Richardson, Author of Ramping Your Brand
In this engaging conversation, Dr. James Richardson discusses his influential book 'Ramping Your Brand' and its impact on the food industry. He delves into the importance of understanding seed financing, the challenges faced by food entrepreneurs, and the negative role of venture capital in shaping business success.He also reflects on the ethical landscape of American business, the influence of role models, and the personal journey that led him to become a successful consultant. This insightful dialogue offers valuable lessons for anyone looking to navigate the complexities of starting and scaling a food business. In this conversation, We also get personal and discuss the importance of impact over fame in business, sharing his journey of personal branding and the challenges faced in the consulting landscape. He emphasizes the need to premiumize services, the role of content marketing, and the significance of identifying the right clients. The discussion also touches on the regulatory landscape of the CPG industry and the financial realities that founders must navigate. They explore the realities of working with retail chains, the importance of understanding buyer dynamics, and the impact of personal branding in the industry. The discussion highlights the need for honesty and transparency in entrepreneurship, as well as the shifting focus towards wealthier entrepreneurs in the food sector. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 20, 2025 • 42min
Dig In: Tips and Tricks for Expo West with Kim Shaw and Jessica Rubino from New Hope Network
Adam shares his journey being an exhibitor and freeloader at Expo West/Natural Products Expo hosted by Informa/New Hope Network. In this conversation, Adam speaks with Kim Shaw and Jessica Rubino, the ones running the show, about the evolution and growth of Expo West, a major trade show for natural products.They discuss the increasing number of exhibitors and attendees, the importance of supporting startups, and the new features and changes for the upcoming Expo West 2023. They also touch on pricing strategies aimed at enhancing buyer engagement and provide valuable tips for first-time attendees and exhibitors. The conversation concludes with resources for further information and networking opportunities. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 13, 2025 • 59min
Building a Personal Brand in Food Law with Mathilde Do Chi, Food Law Consultant
In this conversation, Mathilde Do Chi, a food law consultant, shares her journey into the world of food law, discussing her background, the importance of networking, and the role of social media in building her personal brand.She explains the complexities of novel foods and the regulatory challenges involved in bringing food products to market. Mathilde emphasizes the significance of effective communication in her work and how her diverse experiences have shaped her understanding of food regulations. In this conversation, Mathilde Do Chi and Adam discuss the complexities of cultural communication, particularly in the context of food and business.They explore how different cultures approach communication and food, the challenges of navigating novel food regulations, and the future of food innovation. Mathilde shares insights on the regulatory landscape for novel foods, the importance of understanding cultural sensitivities in food marketing, and the need for adaptability in entrepreneurship. The discussion highlights the interplay between cultural identity, food innovation, and market dynamics.Find Mathilde here:LinkedIn - https://www.linkedin.com/in/mathilde-do-chi/ Substack - https://mathildedochi.substack.com/Thinkific (online course platform) - https://forwardfoodlawtraining.thinkific.com/Website - https://forwardfoodlaw.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 6, 2025 • 57min
Dig In: Cold Chain, Cacao, and Tariffs, with Michelle Klieger, Agricultural Economist at Stratagerm Consulting
Dig In is a new sub-podcast where Adam Yee gets an expert to chat about something very specific.Michelle Klieger, an agricultural economist, discusses the complexities of agricultural economics, the cultural implications of meat consumption, and the significance of cold chain technology in food supply. She highlights the challenges faced by modern farmers, including market volatility and the impact of trade policies, while also exploring the evolution of food supply chains and the importance of sustainability in agriculture.This conversation delves into the current state of the cocoa and coffee markets, exploring the significant price fluctuations in cocoa due to weather challenges and market speculation. It discusses the shift in consumer behavior towards chocolate alternatives and the impact of trade policies on food security.We also highlight the intersection of food security and national security, emphasizing the importance of ensuring that populations are fed. Finally, the conversation touches on the future of food, addressing the challenges and innovations that may arise in response to changing market dynamics and consumer preferences.About MichelleMichelle Klieger is an agricultural economist with 15 years of agricultural and business consulting experience. An economist and a business strategist, she works with the global agricultural businesses, agtech companies, regional food and supply chain companies, conventional and non-conventional agriculture firms, governments, and philanthropic foundations.Her knowledge of farm economics, international trade, macro and micro trends on production systems, agricultural supply chains, and regional food systems allows her to help clients explore new business ideas, assess their feasibility, and advise on their implementation, helping to ensure success at every stage. Michelle is a professional speaker, the author of The Demise of Free Trade, and host of The Grower & The Economist podcast. She taught Economics at Bentley University and holds a Master’s in Agriculture Economics from Purdue University and an MBA from Indiana University’s Kelley School of Business. She is most active on LinkedIn - linkedin.com/in/michelleklieger. Her company page is stratagerm.com and my podcast is The Grower & The Economist (podcast players and Podcast). She also has a linkedin newsletter. And if you want her Book, here it is Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 30, 2025 • 57min
How We Communicate Food Science with Abbey the Food Scientist
In this episode, Abbey Thiel, a food science YouTuber and writer, shares her journey from discovering food science to creating engaging content on YouTube.She discusses the importance of food science in everyday life, the challenges of graduate school, and the skills gained through her PhD. Abbey emphasizes the power of consumers in shaping food trends and the joy of communicating food science to a broader audience.In this engaging conversation, Abbey and Adam explore various aspects of video production, content creation, and the impact of feedback in the realm of food science communication. They discuss innovative techniques for video production, strategies for generating content, and the importance of audience engagement.Abbey shares her experiences with feedback from viewers and the challenges faced in effectively communicating food science. The conversation also delves into the emotional aspects of marketing and the significance of navigating YouTube comments.Finally, Abbey offers valuable advice for aspiring content creators, emphasizing the importance of sharing one's passion with the world.About AbbeyAbbey has her PhD in food science from the University of Wisconsin-Madison and completed her postdoctoral studies at Wageningen University and Research. Her work focuses on making food science accessible to everyone through YouTube videos, blogs, and educational resources. She recently launched her own an online class "Food Science for Beginners" and plans to add more courses in the future. Whether it's the science behind your favorite foods or the innovations shaping the future of food, I love sharing the 'why' behind what we eat.Check out Abbey's show: https://www.youtube.com/@AbbeytheFoodScientistAnd her website: https://abbeythefoodscientist.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 23, 2025 • 5min
We Are SO Back
New music, new look, new content, new podcasts. Tune in every Thursday.Check it:Food Products FAQMaybe Food Maybe Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

May 24, 2023 • 1h 6min
Ep. 286 - [BONUS] Crisis Meets Opportunity and Launching Sobo Foods
This is an episode of Crisis Meets Opportunity, a podcast I do every Monday WEEKLY with my friend Kai Wang. Enjoy listening about our week, current events, and the insider details on the launch of Sobo Foods! Episode breakdown is generally 2 current events, a business diagnosis and a thoughtful end-of-episode thing about life advice. Spotify: https://open.spotify.com/show/6mCouRehIWU8tQsHqWqvMM Apple Podcast: https://podcasts.apple.com/us/podcast/crisis-meets-opportunity/id1615486011 Learn more about your ad choices. Visit megaphone.fm/adchoices


