

The Impulso Podcast
Momentum Works
The Impulso Podcast is hosted by Momentum Works, a venture outfit headquartered in Singapore. Each week, our in-house experts, community and guests unpack the latest trends, undercurrents and lessons in tech across borders. We explore topics like innovation, ecommerce, digital financial services, venture investment, and the broader digital economy.
In addition to covering our home base of Southeast Asia and advanced global markets like the US, we also draw extensive lessons from tech companies in China.
Visit momentum.asia or get in touch via hello@mworks.asia for our insights reports, newsletter, Academy and Venture offerings.
In addition to covering our home base of Southeast Asia and advanced global markets like the US, we also draw extensive lessons from tech companies in China.
Visit momentum.asia or get in touch via hello@mworks.asia for our insights reports, newsletter, Academy and Venture offerings.
Episodes
Mentioned books

Dec 14, 2023 • 24min
E45: Where in Europe people share common birthday?
Where in Europe do people share a common birthday? What is the largest Buddhist temple in Europe? Where can you find the cheapest marble meat? There is one answer to these questions, and that answer is Kalmykia. One of the lesser-known regions of Russia, Kalmykia is home to the Kalmyks—the only ethnic Mongolian group in Europe. Tune in to the discussion and hear firsthand from the Impulso producer, who was born and raised in Kalmykia. Discover:
From migrating in the 17th century to enduring hardships in Soviet times to the present day, how has Kalmyk culture changed, and what is the status of the language?
How do Asian and Eastern elements find expression in Elista, the capital of Kalmykia?
Spirituality and connection to ancestors: How is everyday life of Kalmycks deeply influenced by the lifestyle of ancestors?
Enjoy the episode!

Dec 11, 2023 • 14min
E44: The winners and losers of the TikTok-GoTo deal
Today (11 Dec 2023), GoTo and TikTok announced a strategic partnership under which TikTok Shop Indonesia will merge with Tokopedia, and TikTok will own 75.01% of the new entity.
In this episode, we provide all the details to keep you informed:
A quick breakdown of winners, losers and the key players with unclear implications.
What lies ahead for Tokopedia in light of this partnership?
What is the impact on industry giants Grab and Shopee?
How this deal transforms the competitive landscape in Indonesia?
Tune in to find the answers!
Featured in this episode:
Ecommerce in Southeast Asia 2023 report -> https://momentum.asia/product/ecommerce-in-southeast-asia-2023/
The TikTok Shop Playbook report -> https://momentum.asia/product/the-tiktok-shop-playbook/

Dec 8, 2023 • 20min
E43: What’s next for e-commerce in SEA?
Welcome to another episode of the Impulso Podcast. Today, we bring you a recording of a Q&A session from a recent Bank of America event. In this segment, we delve into the most pressing questions regarding the state of e-commerce in Southeast Asia, focusing on competition and regulatory dynamics.
Tune in to discover more about the following:
What's next for TikTok Shop after the ban? How can they re-enter the market? What happened to order volumes? Were they lost, or did they shift to competitor platforms? Is it possible for other countries in SEA to implement measures similar to Indonesia's?
As many Chinese players aim for global expansion, do they prefer M&A or handling everything independently? What strategies can e-commerce platforms employ to defend against new entrants?
Temu and Meituan stand as successful platforms. Can they successfully bring the value that made them leaders in their respective regions to SEA?
We hope you enjoy the episode!

Nov 30, 2023 • 35min
E42: Why were 2011~16 golden years of Chinese tech?
Our new guest witnessed the so-called 'golden years' of mobile internet in China from 2010 to the 2020s as he was working on strategy, investment and corporate development. With more than 10 years of experience in M&A and VC, working at tech giants like Meituan (then Dianping), Baidu, and Ericsson, and being a part of some of the biggest acquisitions in China, he shares with us in this episode his lessons and reflections on different topics.
Tune in to the episode to find out more about:
What were the key factors that paved the way for success during the transformative era of mobile internet?
What was the public response to the mobile revolution?
How did people decide which ventures to pursue at the time when so many opportunities emerged?
What were the decisive factors that determined whether the company would make it or break it? What part did leadership play in it?
Finally, as we are navigating another, now generative AI revolution, how should we approach it?

Nov 29, 2023 • 12min
E41: [Commentary]: Lessons and implications of Pinduoduo and Meituan results
On November 28th, 2023, two Chinese tech giants, Pinduoduo and Meituan, released their Q3 reports. What are the results, and, most importantly, what are the implications?
Despite the cautious outlook on the economy, which has certainly affected investors' sentiment, one of the players managed to exceed all expectations.
How did Alibaba’s management react to PDD’s market capitalization climbing up to that of Alibaba (featuring Jack Ma’s comment)?
With TikTok Shop growing in the US, SHEIN attempting to go beyond fashion, and Alibaba pushing the consignment model, how is PDD holding its ground?
Recently, Meituan has been exploring a potential deal with Foodpanda. Now that the quarterly results are out, how would the deal work out for them?
Tune in to the latest episode of the Impulso Podcast to find answers!
Featured materials:
PDD’s Q3 results -> PDD Holdings Announces Third Quarter 2023 Unaudited Financial Results
Meituan’s Q3 results -> 202311281711141778683369_en.pdf (todayir.com)

Nov 24, 2023 • 35min
E40: Coffee in Southeast Asia: key success factors and growth opportunities in a saturated market
In episode 40 of The Impulso Podcast, we invited our in-house expert Weihan to talk about the newly released “Coffee in Southeast Asia 2023” report.
Southeast Asia's modern coffee market has grown significantly in recent years, estimated at US$3.4 billion in 2023. Indonesia and Thailand lead with turnovers of US$947 million and US$807 million respectively. The market is attracting investors and large chains, both local and multinational, looking to enter or expand in the region. The success of Luckin Coffee in 2018–2019 has also spurred a rise in tech-enabled coffee chains.
In this episode, we talk about:
- growth opportunities for players
- key factors necessary to succeed in a saturated market
- why some chains achieve superficial differentiation
- finally, introducing the Frappuccino index - an easy-to-digest, light-hearted approximation of the complex economic conditions and consumer behavior across key global cities
Tune in and enjoy!
Featured this week:
Coffee in Southeast Asia report - Coffee in Southeast Asia: Modernising retail of the daily beverage (Free until Nov 30th) | Momentum Works

Nov 17, 2023 • 51min
E39: [CBO talks] Venturing into Indonesia: common mistakes, opportunities, and megatrends
In episode 39 of the Impulso Podcast, we invited Ryan Wei, current CBO and Board Director of BOGA Group, Indonesia's preeminent F&B group as well as Venture Partner at Bali Investment Club. Ryan has undergone a significant journey, transitioning from roles as an investor, serial entrepreneur, and founder to his current position, where he draws on his experience in investments, technology, and consumer F&B.
In this episode, we dive deeper into the emerging market of Indonesia as Ryan shares his insights from being on the ground. What makes Indonesia an attractive but challenging market?
We include some practical advice on how to navigate expansion in Indonesia. We're talking about the common mistakes companies often make in Indonesia and, more importantly, how to avoid them.
As we wrap up, we shift our focus to the exciting part – where the opportunities lie as Ryan maps out areas that have potential for growth.

Nov 10, 2023 • 24min
E38: TikTok Shop after ban: all your questions, answered!
On the 3rd of November, we held an exclusive online briefing “Off the record: Indonesia after TikTok Shop ban”, where we touched upon some interesting topics such as who are beneficiaries and losers of the ban, what the impact on the rest of the world, will TikTok Shop be able to reverse the ban and much more.
During the event, there were many questions and answers which we provide in this episode. If you want to know more about:
Is the Indonesian ban going to prompt other Southeast Asian countries to take similar measures that will affect TikTok Shop?
Why is it hard to make TikTok Shop buyers switch to other platforms?
Could there be a partnership between TikTok Shop and another e-commerce player?
Which direction will TikTok take not to lose their GMV in Indonesia?
Enjoy the episode and stay tuned for our guest episode next week!
Featured this week:
“Off the record: Indonesia after TikTok Shop ban” - https://youtu.be/Qeqok8WOQ70?si=H2F-36QSaSlLGaVS
Our revised TikTok Shop market share in SEA after Indonesia’s ban - Our revised TikTok Shop market share in SEA after Indonesia’s ban - The Low Down - Momentum Works

Oct 27, 2023 • 20min
E36: Temu’s Super Bowl: maintaining operational efficiency and pivoting customer acquisition strategy in the US
In this episode, we take a closer look at Temu's operational efficiency which helped its rapid expansion into 22 more countries within a short timeframe since last year. Specifically, we dissect a significant case showcasing their speed, notably their appearance in the Super Bowl.
What strategies does Temu employ to maintain a low pricing strategy in such a competitive market, and how has this contributed to its success?
Additionally, we delve into differences in user propagation in the US versus the Asian market. How does Temu navigate in these diverse markets, and what insights can we gain from its approaches?
Furthermore, we examine the aggressive market disruptions orchestrated by Temu and Shein. How have their aggressive marketing strategies reshaped the landscape, and what implications does this have for the industry as a whole?
Tune in to our new episode. Enjoy!
Who is Temu? Report - Who is Temu? | Momentum Works

Oct 20, 2023 • 25min
E35: Flash coffee exits Singapore, Foodpanda appoints new CEO, J&T’s upcoming IPO
Welcome to another episode of the Impulso Podcast. This week was surely eventful and in this episode, we are going to cover in detail Flash Coffee closing, J&T’s upcoming IPO, and finally Foodpanda appointing new CEO.
Singapore-headquartered Flash Coffee exits Singapore to focus more on promising markets. Note that this closure is following exits in Taiwan and Japan that took place last year. Why did this happen and why now? What are some of the things coffee companies need to consider before coming to or expanding to Singapore? How do some companies have a flawed approach when it comes to differentiating themselves?
Indonesian courier J&T Global is planning an IPO on the 27th of October on Hong Kong Exchange, they are aiming to raise half a billion US$, which would be the second largest IPO on HKEX. Now, we did cover J&T extensively in our report “Who is J&T”, which you can find below, as well as a complimentary report: J&T Express: highlights of draft IPO prospectus, so we will not go too much into company background. Our expert will delve into the most interesting parts of the prospectus and as well as discuss the state of logistics in South East Asia.
Foodpanda has removed its chief executive officer after he allegedly leaked confidential information about the platform’s potential sale to Grab. John Fang, who held the position of chief international officer, will succeed Angele as the company’s new CEO and continue to lead and oversee Foodpanda’s business. How has Foodpanda’s performance changed since last year? Does it justify the price of the deal that was disclosed by the media? How can Grab ultimately benefit from the deal? Stay tuned and find more in this episode!
Featured this week:
Who is J&T report -> Who is J&T? | Momentum Works
J&T Express: Highlights Of Draft IPO Prospectus -> J&T Express: Highlights of draft IPO prospectus | Momentum Works


