The Insighter's Club Podcast
Stravito
What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry. Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!
Episodes
Mentioned books
Dec 15, 2022 • 35min
An Assemblage of Brand Insights with Dr. Emmanuel Probst, Global Lead: Brand Thought-Leadership at Ipsos
In order to succeed, brands need to transform us, as well as the world we live in. And insights are essential to doing that in a meaningful way. In this episode of The Consumer Insights Podcast, Thor is joined by Dr. Emmanuel Probst, Global Lead: Brand Thought-Leadership at Ipsos and Wall Street Journal best-selling author.
Dec 15, 2022 • 44min
The Art, Science, and Magic of Insights with Laura Eddy, VP of Research and Insights at Realtor.com
Working with consumer insights is both an art and a science, no matter what vertical you’re in. But the most skilled insights professionals take it a step further; they make it look like magic. In this episode of The Consumer Insights Podcast, Thor is joined by Laura Eddy, VP, of Research and Insights at Realtor.com.
Dec 15, 2022 • 32min
A Bird’s Eye View of the Insights Space with Priscilla McKinney, CEO at Little Bird Marketing
What’s the difference between an insights professional and a consumer? Context. Sometimes a fresh perspective and a reminder of our common humanity are all we need. In this episode of the Consumer Insights Podcast, Thor is joined by Priscilla McKinney, CEO at Little Bird Marketing.
Dec 1, 2022 • 40min
Insight as Competitive Advantage with Dr. Graham Kenny, Managing Director at Strategic Factors
If yIf you’re looking at a problem from your customers’ point-of-view and your competitors are looking at those problems from their own point-of-view, then you’ve got a breakthrough. And if you’ve got a breakthrough, you’ve got an advantage. And that’s just one of the reasons why insights are so important. In this episode of the Consumer Insights Podcast, Thor is joined by Dr. Graham Kenny, Managing Director at Strategic Factors, renowned author, and regular Harvard Business Review contributor.
Nov 17, 2022 • 36min
Agile Insights in a World of Probabilities with Anup Pradhan, VP - Head, User Research, Insights, and Behavior Science at Swiggy
How do you balance agility and precision when making insights-led decisions? And how can you walk that line while learning to do more with less? There are no easy answers. But living in today’s world of probabilities, it’s essential for insights leaders to stay close to their consumers, their stakeholders, and most importantly, to not be afraid of taking calculated risks. In this episode of the Consumer Insights Podcast, Thor is joined by Anup Pradhan, VP - Head, User Research, Insights, and Behavior Science at Swiggy.
Nov 3, 2022 • 32min
The Moments that Matter with Dennis Wakabayashi, Chief Collaboration Officer at Team Wakabayashi
You’re not just competing with other brands for consumers’ attention anymore. And the windows of opportunity to capture their attention are shorter than ever. In this episode of the Consumer Insights Podcast, Thor is joined by Dennis Wakabayashi, Chief Collaboration Officer at Team Wakabayashi.
Oct 20, 2022 • 35min
Nuggets of Truth: Making More Human-Centric Decisions with Nikki Lavoie, EVP Global Experience Strategy at Savanta
Not all data leads to insights, and not all insights make an impact. The deciding factor is the human touch. Uncovering the nuggets of truth that lead to deeper understanding and better decisions requires human expertise, empathy, thoughtful questions, and a willingness to listen. In this episode of the Consumer Insights Podcast, Thor is joined by Nikki Lavoie, EVP of Global Experience Strategy at Savanta.
Oct 6, 2022 • 32min
Knocking Down the Ivory Tower with Dan Kellett, Chief Data Officer at Capital One
The only thing certain is change – even more so in today’s current macro climate. And that’s why there’s never been a greater need for data and insights professionals to help business leaders understand how to prepare and react. But to achieve this, it’s essential to build meaningful connections and to truly dig deep into what matters to stakeholders and customers. In this episode of the Consumer Insights Podcast, Thor is joined by Dan Kellett, Chief Data Officer at Capital One.
Sep 22, 2022 • 45min
From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
As organizations grow, so does the importance of well-researched decisions. But how can you ensure that insights continue to make an impact, as the stakes and complexity increase? Digging deeper into the problem space, honing your sense of intuition, and maintaining conviction are all key for continuously turning insights into action. In this episode of the Consumer Insights Podcast, Thor is joined by Rogier Verhulst, Head of Market Research at LinkedIn and author of The Business of Marketing Research.
Sep 8, 2022 • 28min
Scaling Consumer Centricity for Business Impact with Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair
How do you turn consumer-centric vision into impact? And more importantly, how do you build a consumer-centric culture for the whole organization, especially when you’re working with limited resources? The right priorities, an open mind, a clear road map, and an appreciation for nuance can go a long way. In this episode of The Consumer Insights Podcast, Thor is joined by Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair.
