RESTAURANT STRATEGY

#106 - Discussing the Marketing Revolution with Bestselling Author, Mark Schaefer This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Mark Schaefer is an educator, marketing strategist, public speaker, and bestselling author. One book in particular is called MARKETING REBELLION, and on this week's epsiode we're talking about the best way to incorporate his ideas into restaurants.  IMPORTANT LINKS:  Mark's Website - https://businessesgrow.com Get the Marketing Rebellion book - https://businessesgrow.com/rebellion/ Get the coloring book - https://businessesgrow.com/wp-content/uploads/2018/12/Marketing-Rebellion-Coloring-Book-.pdf Get the Cumulative Advantage book - https://businessesgrow.com/cumulative-advantage/ *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy  ***** Happy listening,Chip Klose

#105 - Transactions, Value, and Price This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29. To learn more, visit: www.getbento.com/restaurantstrategy ***** Transactions, Value, and Price... three words we use often that sort of lose their meaning after a while. But this week I want to give you a new way of thinking about them. Tune in!  *****Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy  ***** Happy listening,Chip Klose

#104 - INTERVIEW: Round Two with Chef/Owner Nathan Mergen This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** Way back on Episode #30 of this podcast I interviewed Nathan Mergen, the chef/owner of 107 State out in Madison, WI. We're coming up on the restaurant's two year anniversary, and given the tumultous year I thought it might be worthwhile to sit down and chat with him about where the restaurant is at and what the future looks like.  IMPORTANT LINKS 107 State Website: https://107state.comInstgram: https://www.facebook.com/107state/Facebook: https://www.facebook.com/107state/ Come join the community on Patreon where a monthly contribution will give you access to a bunch of different perks and benefits like monthly Q&A sessions, podcast swag, and one-on-one coachings with me. SUPPORT US: https://www.patreon.com/restaurantstrategy  ***** Happy listening,Chip Klose

#103 - A Constant Evolution This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** This week we're shifting our conversation from the PIVOT to an EVOLUTION, and I'm excited to announce the launch of our Patreon Page, as well as a new private podcast called The Daily Special.  SUPPORT US: https://www.patreon.com/restaurantstrategy If you have $5 to spare, please come support this show. It will grant you access to our new private podcast... and at the higher tiers you'll find a bunch of other great perks like Q&A sessions, podcast swag, and one-on-one coaching calls with me.  Thanks to everyone for helping to grow this community. I'll see you over on Patreon! Happy Listening!Chip

#102 - Can Technology Make Restaurants More Hospitable? This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** On this week's episode we're talking all about the intersection of technology and hospitality. If implemented properly I believe technology can help operators cut expenses, drive revenue, and improve guest experience. Curious to know how? Listen in! IMPORTANT LINKS Wisely - https://www.getwisely.comSevenrooms - https://sevenrooms.comTock - https://www.exploretock.comToast - https://pos.toasttab.comLavu - https://lavu.comBreadcrumb - https://upserve.com/platform/restaurant-pos/BentoBox - https://getbento.com E-MAIL: chip@chipklose.com THREE SMALL REQUESTS:  1. Leave a review and rating on Apple Podcasts2. Follow us on FB and IG: @restaurantstrategy3. Support our Sponsor: www.getbento.com/restaurantstrategy   ***** Happy listening,Chip Klose

#101 - The ABCDs of Marketing This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** On Episode 101, I'm reviewing a framework I've developed for marketing any product or service. I call it the ABCDs of Marketing - a systematic approach for understanding any market.  A is for AUDIENCE B is for BRANDING C is for Competition D is for DIFFERENTIATION I take you through each one and introduce an exercise to help you apply the ideas to your own business. Before you do any sort of promotion, you need to understand these four areas. Getting clear on this will help you as we move forward.   THREE SMALL REQUESTS:  1. Leave a review and rating on Apple Podcasts 2. Follus us on FB and IG: @restaurantstrategy 3. Support our Sponsor: www.getbento.com/restaurantstrategy   ***** Happy listening,Chip Klose

#100 - Celebrating 100 Episodes with All of You This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** For our 100th Episode we're going to talk about community... how you build one and nurture one to help guarantee your long-term success. I'm doing that by sharing insights from an industry - Danny Meyer - and using this platform to help share your stories. I've loved getting to know you these past two years, and I feel like we're only just getting started. All of the links are below. Thanks for listening and keep coming back!  IMPORTANT LINKS:  BentoBox Favorites: https://www.gramercytavern.com https://www.marcforgione.com https://www.collettarestaurant.com https://www.hallschophouse.com/location/halls-chophouse-columbia/ https://www.mightyquinnsbbq.com   Setting the Table by Danny Meyer https://www.amazon.com/Setting-Table-Transforming-Hospitality-Business/dp/0060742763 Top 10 Episodes to Date: 1. Episode #1 - "What is Marketing" 2. Episode #2 - "Identity" 3. Episode #3 - "Audience  4. Episode #93 - INTERVIEW with Peter Fader 5. Epsiode #96 - INTERVIEW with Christopher Tunnah 6. Episode #15 - 10 Books Every Restaurant Owner Should Read 7. Episode #98 - INTERVIEW with Steven Hall 8. Episode #91 - 10 Metrics You Should Track 9. Episode #77 - SEO Deep Dive with Kelly Cooper of Moz 10. Episode #75 - Building a Marketing Plan That Works   FEEDSPOT TOP 20: https://blog.feedspot.com/restaurant_podcasts/ THE MARKETING RULES PODCAST: https://www.themarketingrules.com/chip-klose/ RESTAURANTTOPIA #37: https://restauranttopia.com/episode-37-10-steps-every-restaurant-owner-should-take-to-get-started-with-marketing-with-chip-klose-part-1/ RESTAURANTTOPIA #38: https://restauranttopia.com/episode-38-10-steps-every-restaurant-owner-should-take-to-get-started-with-marketing-with-chip-klose-part-2/  THREE SMALL REQUESTS:  1. Leave a review and rating on Apple Podcasts 2. Follus us on FB and IG: @restaurantstrategy 3. Support our Sponsors like BentoBox: www.getbento.com/restaurantstrategy   ***** Happy listening,Chip Klose

#99 - INTERVIEW: A New Kind of Collaboration for Mighty Quinn's & Otto's Tacos This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** Mighty Quinn's hit NYC in 2012 and exploded in a matter of months, growing to nearly a dozen units including their first franchise location. Otto's Tacos opened that same year in the same neighborhood and built a loyal fanbase and had also expanded to multiple units. Then came the pandemic... and the future of both brands became somewhat unclear. On this week's episode I'm talking with Micha Magid (Co-Founder of Mighty Quinn 's BBQ) and Otto Cedeno (Co-Founder of Otto's Tacos) all about their unique collaboration. This is an unusual story and I'm grateful that these guys were willing to come on the show and share it.  IMPORTANT LINKS:  Mighty Quinn's BBQ: https://www.mightyquinnsbbq.com https://www.instagram.com/mightyquinnsbbq/ https://www.facebook.com/mightyquinnsbbq https://twitter.com/MightyQuinnsBBQ   Otto's Tacos https://www.ottostacos.com https://www.instagram.com/ottostacos/ https://www.facebook.com/OttosTacos/ https://twitter.com/ottostacos   And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose

#98 - INTERVIEW: Talking PR with Steven Hall, Restaurant Publicist This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** I promised a slew of great interviews to start the year and today is #3 out of 4. I'm chatting with friend and colleague, Steven Hall, who is the founder/owner of Hall PR. Based here in NYC, I think Steven offers a really interesting perspective... First, he started his company in 1996 just as food culture in America started to take off; it's given him unique access a sense of context many people don't have. Second, his agency works with clients all over the country from New York to San Francisco to Miami, Nashville, and Texas. Understanding the intricacies of those markets makes him especially valuable and I'm grateful to share some of his wisdom with all of you.  IMPORTANT LINKS:  Hall PR:https://hallpr.comhttps://www.instagram.com/hallpr/https://www.facebook.com/hallprhttps://twitter.com/hallpr E-Mail:steven@hallpr.com And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose

#97 - INTERVIEW: Andrea Borgen Abdallah, Owner of LA's Barcito & Bodega This week's episode is brought to you by: BENTOBOX BentoBox is a website, e-commerce, and marketing platform for restaurants. Over 6,000 restaurants worldwide rely on BentoBox to drive high-margin revenue and connect with guests through their websites, including those of José Andrés’s ThinkFoodGroup and Danny Meyer’s Union Square Hospitality Group. To further support the restaurant community during COVID-19, Restaurant Strategy listeners will receive 50% off their setup fee when they sign up by March 29.  To learn more, visit: www.getbento.com/restaurantstrategy ***** My string of interviews continues this week as I chat with Andrea Borgen Abdallah, owner of Barcito & Bodega in Downtown LA. We talk about the difference between service and hospitality, how the pivot becomes an evolution, the future of hospitality, and how her activism is at the heart of all of it. IMPORTANT LINKS:  Barcito & Bodega:https://www.barcitola.comhttps://www.instagram.com/barcitola/ No Relief, No Rent:https://www.noreliefnorent.org And remember... if you want to record a message for our 100th episode, click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 5 seconds or 5 minutes. Share your story: CLICK THIS LINK ***** Happy listening,Chip Klose