RESTAURANT STRATEGY 11 Ways to Capture E-Mail Addresses
#51 - Eleven Ways to Capture E-Mail Addresses
As many of you know, I'm offering a pre-sale special for 2 summer workshops. The first is called KILLER CONTENT, all about capturing great food photography. But the second is E-MAIL STRATEGY FOR RESTAURANTS. Think of this week's episode as an "on ramp" of sorts, where I'm teasing out the kind of information you'll get by enrolling in one of the courses.
E-Mail Marketing is perhaps the best, most efficient way to keep in touch with your fans and it's amazing to me just how few restaurants use it (or use it properly). One of the biggest objections I hear from chefs and restaurant owners is that they just don't know how to get started... meaning, how to even capture e-mail addresses in the first place.
If you've said something like that in the past, then this episode is for you. I share 11 different ways you can start capturing addresses TODAY!
Areas covered on today's episode:
1 - Capture during reservations process
2 - Comment Card
3 - POS
4 - WiFi
5 - Website
6 - Content Upgrades
7 - Social Media
8 - E-Mail Signature
9 - In store Signage
10 - Loyalty Apps
11 - Community Events
I hope you'll join us this summer for the E-MAIL STRATEGY Workshop.