RESTAURANT STRATEGY

#93 - INTERVIEW: Peter Fader, Wharton Professor and Bestselling Author This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** Peter Fader is a sought-after public speaker, a bestselling author, and a celebrated marketing professor at The Wharton School at The University of Pennsylvania. He's a pioneer when it comes to "customer centricity" and something he calls CLV - "customer lifetime value." He founded a company called Zodiac many years back, which he then sold to Nike. (They then used the analytics company to help them pivot from B2B to B2C and it has changed the trajectory of their company. You can read about their move from 2017 on. You can here about that HERE.) On this week's episode Peter is sharing his work on this material, explaining how it applies to companies large and small, and then finally drills down to provide a sort of playbook for restaurants. This is one of the most thrilling interviews I've ever done and I hope you all get as much out of it as I did.  ***** IMPORTANT LINKS: Purchase Peter's book, CUSTOMER CENTRICITY Follow Peter on Twitter Find Peter on LinkedIn Learn more about his new company, Theta Equity Partners *****   If you want to record a message for our 100th episode, I hope you'll click the link below and let the community know how this show has helped you and your restaurant. Some insight, breakthrough, idea, whatever... it can be 10 seconds or 5 minutes. Help me share your story: CLICK THIS LINK   ***** Happy listening,Chip Klose P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

#92 - Should You Spend $500 on Facebook Ads? This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** Everyone loves to tell you that you should be advertising on Facebook, and on this week's episode I'm going to put the rumors to bed. Should you be spending money on Facebook Ads? Maybe. I give you some criteria as well as two strategies to consider.    ***** Happy listening,Chip Klose P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

#91 - 10 Metrics All Restaurants Should Track This week's episode is sponsored by: CRAVER Get a beautiful, branded app for your restaurant with CRAVER. This isn’t just some cookie cutter software… it will be an extension of your brand in your customer’s pockets. You will own your customer’s data, own the process by which they engage with you, and have direct access to their orders, commission free! To learn more about they can help you build loyalty and drive revenue, visit their website: https://craverapp.com ***** What gets measured gets managed, and on this week's episode I'm discussing 10 diffierent metrics that you should be tracking in your restaurant. What are they? Revenue Expenses Daily Covers Check Average Cover Count Bookings Tip Percentage E-Mail Marketing P-Mix Matrix Profit Margin Employee Paychecks CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need CLICK HERE to get my FREE Cover Count Tracker ***** Happy listening,Chip Klose

#90 - When the Pandemic Hits the Holidays This week's (SHORT) episode is a passionate rant about what's happening right now in America... the second wave of the pandemic is slamming up against restaurants in what is usually the most profitable time of the year. I told you this was coming, and if you didn't believe me then I hope you'll believe me now... you have to pivot NOW, diversify your revenue streams NOW, and find new ways to serve your customers.    ***** Happy listening,Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

#89 - INTERVIEW: Amin Yazdani, Founder and CEO of Craver App Amin Yazdani is the Founder and CEO of Craver, a software development company that creates branded apps for restaurants. Fully customizable with integrations with all of the major computer systems a restaurant uses like Loyalty, CRM, and POS. The success of restaurants hinges on our ability to adopt technology and use it to provide a better customer experience.  I hope you enjoy this wide-ranging interview!    IMPORTANT LINKS: Learn More about Craver: https://craverapp.com E-mail Amin directly: amin@craverapp.com Call the Sales Team: 1-800-688-1916   ***** Happy listening,Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

#88 - A Blueprint for Achieving Any Goal "A goal without a plan is just a wish."  This is the final installment of a 3-episode arc all about systems and goals. We're talking about Peter Drucker once more and a framework he designed back in the 50's called "Managing by Objectives"... just 5 steps that will help you make any goal a reality.    IMPORTANT LINKS: The Practive of Management by Peter Drucker Innovation and Entrepreneurship by Peter Drucker The Effective Executive by Peter Drucker   ***** Happy listening,Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

#87 - Setting S.M.A.R.T Goals In 1954 Peter Drucker coined the term S.M.A.R.T. Objectives. It's an acronym meant to help remind you of the best way to make your goals clear and actionable. It stands for Specific, Measurable, Acheivable, Relevant, and Time-Bound. On today's show I'm going to show you how to apply Drucker's philosphy to your own business. IMPORTANT LINKS: The Practive of Management by Peter Drucker Innovation and Entrepreneurship by Peter Drucker The Effective Executive by Peter Drucker   ***** Happy listening,Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

#86 - Goals-Oriented vs. Systems-Oriented Losing 10 pounds is a GOAL, but without a plan you have no hope of getting there. In order to succeed at anything in life, you need a SYSTEM. Changing your eating habits, scheduling time to workout, drinking enough water, getting more sleep. Those are the routines you put into place to make sure you achieve your goal.  Goals are great, but without a system they are empty things.  On today's show I talk all about the relationship between systems and goals, and share a few ideas for implementing things into your own business.    IMPORTANT LINKS: PURCHASE Atomic Habits by James Clear PURCHASE How to Fail at Almost Everything... by Scott Adams READ "Secret of Success: Failure" by Scott Adams (WSJ)     ***** Happy listening,Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

#85 - Q & A Session: Round 2 A few weeks back I did a Q&A episode and it's been one of my most popular to date. Not only have there been a ton of downloads, but a bunch of you have reached out with follow-up questions... and new questions... and ideas about the future. I love it. So I decided to do another one. Today we're tackling six burning questions from listeners like you:  #1) What exactly is a ghost kitchen and how would I set one up?  #2) In-house delivery versus third-party delivery services? What are the pros and cons of both?  #3) I can't envision getting rid of wiaters entirely, but I realize that technology can help me out. What are some steps I can take?  #4) My patrons seem to be nervous about indoor dining? What can I do to make people feel more comfortable?  #5) I'd like to open my own restaurant. Is it better to come up with a concept and then find the right space? Or find a good location and then build a concept to fit that space?  #6) Restaurants turning to retail... is this a trend that will continue? What about the other way around?    IMPORTANT LINKS: Craver App - https://craverapp.com ChowNow - https://get.chownow.com Bento Box - https://getbento.com Talulah’s Table - http://talulastable.com/tt/ Check out the Famous Toastery website   ***** Happy listening,Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need

#84 - INTERVIEW: Robert Maynard, Co-Founder of Famous Toastery In this week's episode I chat with Robert Maynard CEO & Co-Founder of Famous Toastery, a chain of successful breakfast spots based out of North Carolina. Passionate, energized, opinionated... and extremely knowledgable. I hope you get a lot from this wide-ranging conversation.  Connect with Robert on LinkedIn Check out the Famous Toastery website Learn more about the franchises   ***** Happy listening,Chip Klose (Host of the Restaurant Strategy Podcast) P.S. - CLICK HERE to download the ONLY Restaurant Budget Template You'll Ever Need