#66 - Treading Water vs. Swimming to Shore

When it comes to water safety, the data is clear: there are two skills children need to master before they get into a pool. The first is how to swim, obviously. And the other is how to tread water. Those are the two things that can substantially increase their chance of surviving in the off chance that they fall in. 

But when it comes to business, too many people focus on the latter at the expense of the former. If you're on a boat and you fall overboard, it makes sense to stay put, tread water, and wait for the boat to loop back around and return for you. But in almost every other instance it makes sense to just swim to shore. 

The metaphor works for restaurants -- especially now as we're in the throes of this global health crisis -- because too many of us are waiting to be saved. Just treading water until some comes to our rescue. On this week's epside we're talking all about changing your mindset... how to go from "treading water" to "swimming to shore."

• Tim Ferriss -- Interview #1 with Nick Kokonas (10/18/18)
• Tim Ferriss - Interview #2 with Nick Kokonas (5/6/20)