RESTAURANT STRATEGY

275 - The Pitfalls of Pricing with Author, William Poundstone *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** William Poundstone is a prolific writer and journalist who wrote a book called Priceless over a decade ago... and it still still impacting the business world to this day. While others discovered the book many moons ago, I only just read it this past summer. And the first thing I did when I closed the book for the last time? I reached out to William to see if he would come onto the podcast to chat about his work.  This week's interview is absolutely invaluable to anyone who sells things to people... meaning, all of us!  IMPORTANT LINKS: William's Website - http://william-poundstone.com/ Priceless on Amazon - https://amzn.to/3EOUZnV   ***** Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.  Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  ***** And don't forget to pre-order your copy of my new book, The Restaurant Marketing Mindset.  BUY NOW: https://amzn.to/3LYfgeP    

#274 - Understanding Personas and Pain Points *****  This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more.  With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.  VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy   ***** Empathy is one of the most important ideas when it comes to marketing and hospitality. It's this idea of putting your self in another person's shoes. The question is: how do we do it? That's something we tackle this week as we discuss the idea of "personas." Over the course of the episode I share my experience marketing Gotham Restaurant, an iconic NYC restaurant in the heart of Greenwich Village. I show you how we thought about it, and specifically how we used our insights to market ourselves ith greater specificity and intentionality. Check it out!  AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/   ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule 

273 - How a ROYALTY Program is Generating Massive Profits ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Yaron Goldman is the CEO of Finally Restaurant Group, which overseas Rob & Chip House, TJ Ribs, and Rio Sabinas. We talk about Yaron's journey and insights he's learned along the way, but mostly we talk about some of the innovative things they've instituted across all of their units. Most notably, he talks about how most loyalty programs fail at doing what they're actually supposed to do. He also shares his strategy for scrapping a loyalty program and rolling out a ROYALTY program instead.   IMPORTANT LINKS: Finally Restaurant Group: https://finallyrestaurantgroup.com/ Rib & Chop House: https://ribandchophouse.com/ TJ Ribs: http://tjribs.com/ Rio Sabinas: https://riosabinas.com/   ***** Did you know I offer a money-back guarantee on the Mastermind I run?Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  

#272 - Exclusive Excerpt from My NEW BOOK *****  This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more.  With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.  VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy   ***** My mission is to help chefs, owners, and operators build more profitable restaurants. I do that every week on the podcast and 6 or 7 times a year when I take the stage to give a keynote at a conference or convention. I do that with the members of my P3 Mastermind. And now I'm doing that with my new book, titled The Restaurant Marketing Mindset.  This book has been 3+ years in the making and it finally gets released on October 3. You can order the book on Amazon, of course, but if you want to go first-party why not click the link below and order directly from my website?  GET THE BOOK: https://www.therestaurantmarketingmindset.com/   ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule 

271 - Buying and Selling Restaurants with Robin Gagnon ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Robin Gagnon is the co-founder of a company called We Sell Restaurants, and I'll give you one guess what they specialize in. Ding! Time's up. Having seen both sides of the sale she's picked up quite a few tricks and is sitting down with me on Episode 271 to share some of what's she's learned over the past many decades. She's smart, passionate, and thoughtful in how she approaches her work. I promise you'll be taking notes the entire time.    IMPORTANT LINKS: Website: https://www.wesellrestaurants.com/   ***** Did you know I offer a money-back guarantee on the Mastermind I run?Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  

270 - Lessons from the Lemonade (ENCORE)   ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Today I'm sharing an episode from last summer, and if you ask me... the content is just as prescient as ever. On this episode (originally 184) I share my experience last summer helping my son launch his very first lemonade stand. We had just moved from the city out to the suburbs and we was DYING to do this... so obviously I used it as an opportunity to teach him some basic business principles. The result was absolute magic. Perhaps you heard this last year when it originally aired... if so, I promise it's worth revisiting.  And if you're new to the show... here's a taste of what happened before you arriived.  ENJOY!    ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.  Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule 

269 - Modernizing an Iconic Texas Restaurant *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Joseph Ramirez, together with his mother, Lolly McDermott, are two thirds of the ownership team of Track One Restaurant in El Paso, TX. On today's episode we've got a coaching session, recorded in one take - no edits - so you can hear exactly how coaching can work. There's a ton we cover, but mostly we end up focusing on ways they can modernize their systems with newer technology... I think this is something many of you struggle with. Listen in to hear a step-by-step plan for doing that.  IMPORTANT LINKS: Website - https://trackoneelpaso.com/   ***** Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.  Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule   

268 - Everything I Believe About Running Restaurants (ENCORE)   ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Today's episode is an encore presentation of one of my favorite episodes to date - #200. I'm going to do this from time to time simply because I think it's worth revisiting some of this content every so often. Also, I know there are people who are only just now discovering this show. So this helps bring them up to speed in a way. It's an hourlong overview of everything I believe about running a profitable restaurant. Enjoy!    ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.  Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule 

267 - Talking Music and Menus with Soundtrack CEO, Ola Sars *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Ola Sars is the CEO and Founder of Soundtrack Your Brand (now a partnership with a little company you may have heard of called Spotify). They help restaurants and retailers use commerically licensed music to legally provide atmosphere and ambiance for their patrons. On today's interview Ola outlines some of the legal pitfalls that most operators aren't even aware of. He also talks about the way music can help magnify the guest experience... even speeding up turn times and/or driving more sales.  Curious to learn how? Tune in to this powerful hourlong interview!  IMPORTANT LINKS: Website - https://www.soundtrackyourbrand.com/   ***** Currently the P3 Mastermind has nearly a hundred members enrolled, spread across three different groups. Across the board our members are seeing huge transformsations just in the first 90 days. The system works, and yes it can work for you.  Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule   

#266 - How to Listen and Learn at a Trade Show *****  This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more.  With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.  VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy   ***** I just got back from a week in Orange County, CA. I spent two days giving a couple of different talks at the Western Food Expo, before zipping around Southern Californa to visit with some members of my P3 Mastermind. It was a great (and exhausting trip), but I coulen't wait to get back in front of the microphone to share my thoughts from the show. This time, it wasn't so much about the vendors or speakers... it was about the attendees I chatted with once I got off the stage.  Today's episode is where I share what I learned from those people.    ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule